In 2023, "weather" was the most searched keyword on Google in the United States, with almost 82.62 million online searches monthly. "youtube" ranked second with an average of 71.3 million searches per month. The video platform generated nearly 582.7 million searches annually, of which over 99 percent were organic. The keyword for "amazon" came in third with over 56 million monthly searches, while "facebook" was the fourth-most popular keyword searched on Google, with over 54 million monthly searches.

In 2024, "YouTube" was the most searched keyword on Google, with over 346 million monthly online searches. In addition, over 99 percent of its traffic was organic. The second most popular keyword was "facebook", with 228 million monthly searches. "Amazon" ranked third with approximately 163.94 million searches monthly. Additionally, the keyword "translate" ranked fourth, with around 141.5 million searches monthly.

In 2023, 'weather' was the most searched keyword on Google in the United Kingdom, with over 18.3 million monthly searches on average. The news website 'bbc news' came in second with more than 17.1 million monthly searches. The video platform 'youtube' did not fall behind, generating around 16.1 million searches per month, while also receiving nearly 117 million searches annually, of which over 99 percent were organic. Additionally, "facebook" was the fourth-most popular keyword searched on Google, with approximately 16.1 million searches monthly.

"Squid Game" was the keyword that had the highest maximum monthly search volume in 2021, with 101 million online searches worldwide in its peak month. The second most trending keyword based on its peak search volume was "Christian Eriksen." Eriksen is a Danish football player who experienced cardiac arrest during the Euro 2020 Denmark against Finland match, on June 12, 2021. Another popular keyword search on Google was Queen Elisabeth's late husband "Prince Phillip," with a peak of 37.2 million searches. Another popular topic related to the British royal family was Prince Harry and Meghan Markle's interview with Oprah Winfrey in March 2021. This was the first big interview after the couple decided to step back as senior royals, and queries on the topic went up to 1.2 million searches on Google in 2021.

Between January and March 2021, the most searched questions or "how-to" Google keywords on YouTube.com concerned products offered by the platform, or different ways to interact with the platform content. The question "how to download youtube videos" had an average number of monthly searches close to 127 thousand times. Users were also interested in receiving more information on YouTube's own television service, with 38.5 thousand searches of a specific question on the cost of YouTube TV.

According to data from Pi Datametrics, the most searched term on Google from January to April 2020 in the United Kingdom (UK) was "airpods".

The most searched keywords on Google Shopping by French Internet users throughout the year 2020 are represented in this statistic. That year, Nike was the top query searched on Google Shopping, followed by the keyword "Amazon" with an index of 84, meaning that this last query received 84 percent of the search volume of "Nike". "Samsung" came in third with and index of 57 and "Chaussure" (meaning shoe) occupied the fourth spot with an index of 43 out of 100.

Between January and March 2021, the most searched Google keyword on YouTube.com was "youtube," with close to 174 million average monthly searches. The second leading keyword was "youtube to mp3," which is usually used by people to look for software to download music as mp3 files from videos hosted on the platform. Users also tried to reach YouTube TV, a live and on-demand video streaming service available in the United States, with the query "youtube tv" amassing almost 3.4 million average monthly searches in the examined period.

In 2023, the most common terms that Hong Kong internet users entered into Google search were "Hong Kong (in Chinese)", Google", "translate", and "YouTube". The word "weather" in Chinese received 25 percent of the search volume of the top query during 2023.

"Meteo", "TV", and "Météo" were the most entered queries in the Google search engine in France in 2023, with index ratings of 100, 69, and 67, respectively. These were followed by "Google" and "Traduction", both scoring 63 index points relative to the most searched query.

In 2023, the term "Meteo" was the most searched term in Italy on Google, reaching an index value of 100. Users also looked for translation services, with the Italian term "Traduttore" ranking third and reaching an index value of 28, and the term "Traduzione" also ranking in the top 20. "Serie A", a soccer league, was the query with the second-highest index rating, reaching a value of 32 relative to the most searched entry.

In 2023, the most commonly searched query on Google in Ethiopia was "Ethiopia". The keywords "What is" and "Video" came next, scoring 77 and 65 in the index, respectively. The query "YouTube" was the fifth most searched keyword in the country. Furthermore, on YouTube, the most looked for query was "Music".

In 2023, 'Weather' in traditional Chinese was the most searched query on Google in Taiwan. The term 'PTT', a bulletin board system (BBS), and 'translate' in traditional Chinese were other popular keywords, receiving 91 percent and 73 percent of the search volume of 'Weather' during 2023 respectively.

"Weather" was the leading Google search query in Japan in 2024. As the top query, it received an index score of 100 points. "Rakuten" ranked second with an index score of 32 points, meaning that it received 33 percent of the search volume of the top query.

According to Google's search data from 2022, the most common query by Indians were 'Satta' and 'Cricbuzz', both queries related to online lottery betting (also known as Satta in Hindi) and cricket. These common search queries provide an insight into the Indian content consumption patterns. Video content was sought out actively, also evident by the fact that the video-sharing platform had the highest share of monthly social network users in the country that same year.

Optimization of video streaming

Not surprisingly, video content is witnessing exponential growth in recent years. It is evident in the fact that video streaming accounts for a major share of online mobile traffic across the nation. Recent trends suggest an increase in consumption of video over graphic or text content. Hence, a sound implementation of SEO in videos has become a necessity for a successful content creating channel. One of the major optimization strategies is to cater to the demographic of the nation , which incorporates efficient description, headline, and tag implementation.

Keyword search trends Searches related to local preferences are gaining momentum, rendering local SEO invaluable to promote visibility of the content. Phrases like “near me” and “close to me” have witnessed a significant increase in their frequency of appearances in queries. Since the coronavirus (COVID-19) outbreak, the latter part of 2020 has seen a significant rise in the usage of queries related to the pandemic. This is testament to the influence of recent events on keywords and optimized phrases for improved channel visibility.

As of February 2025, several search terms were googled especially actively by German internet users. Among these, the leading three were ‘handball wm’ (handball championship), ‘australian open 2025’ and ‘handball wm 2025’. The terms reflect events, certain dates and ensuing media coverage taking place at the time, in this case about the handball championship and the Australian Open tennis tournament. Always searching Daily life seems unthinkable without using an online search engine, whether for longer research or quickly checking something, or even just to avoid setting bookmarks, typing in URLs. Google has by far the highest share among online search engines used on desktop and mobile devices at almost 90 percent of searches done on Google, followed by Bing and Ecosia. While DuckDuckGo was further down on the list, its market share has been rising in Germany. Google may still have a substantial head start compared to its competitors, but users are increasingly apprehensive about data privacy and protection in connection with how the online search giant uses and stores personal information, as well as tracks search queries. Searching for Trees Ecosia is an environmentally friendly search engine with a unique business model that sets it apart from other search engines. It uses the revenue from search ads to plant trees worldwide and support reforestation projects. Every time a user performs a search on Ecosia, they indirectly contribute to reforestation, as one tree is planted for every 45 searches.The search engine market share held by Ecosia has been growing in recent years, especially in Germany where the company is based, and in other countries in Europe. Ecosia, similarly to other alternative search engines (e.g. DuckDuckGo), uses Bing to power its results.

"Clima" [weather] was the most probed query in the Google search engine in Brazil in 2023, indexing at 100 in terms of search volume. Compared to the top ranking search result, the weather forecast-related terms "Tempo" and "Previsão do tempo" followed as some of the most searched terms on the engine, scoring index values of 91 and 45. Additionally, the messenger solution "WhatsApp" and "WhatsApp Web" scored relative index values of 73 and 52 each.

The most popular Google search query in Egypt was "الطقس" ("Weather") in 2023. Further, search on "ترجمة" ("Translation") and "الأهلي" ("Al-Ahly") followed second and fifth, scoring 99 and 87 in the index, respectively. The other leading searches for Egyptians on Google focused mainly on social media platforms, translation, and the rate of the dollar.

"Tiempo", "Clima", and "Tiempo mañana" were some of the most searched queries in the Google search engine in Mexico in 2023, indexing at 100, 55, and 23 in terms of search volume, respectively. Compared to the top-ranking search result ("Tiempo"), "Traductor", "Ingles Español", "Traductor ingles", and "Traductor Ingles Español" scored relative index values of 82, 17, 15, and 14. Social networks like WhatsApp, Facebook and YouTube, also appeared with a high frequency throughout the chart, followed by topics related to online video consumption.

"Traduction" and "Google" were the most popular Google search queries in Tunisia in 2023. The following leading online search on Google was "Google Traduction", which obtained an index of 68 points compared to 100 for the most popular term. Other popular search queries were "Facebook", "YouTube", and "Meteo".