"*******" was the most frequently searched keyword on Google worldwide, with over ***** million monthly online searches during the analyzed period of January to March in 2025. Furthermore, the search resulted in more than ***** million website visits, or more than **** percent of all traffic. With *** million monthly searches, "***" was the second most popular keyword, and "***********" came in third place with about ****** million searches per month.

'*******' was the most searched keyword on Google in the United States between January and March 2025, with an average monthly volume of ****** million searches over the researched period. "***" ranked second with a search volume of ***** million searches. The keyword for "nfl" came in third, making up to ***** million searches.

In 2024, the most common terms that Hong Kong internet users entered into Google search were "Google", "translate", and "YouTube". The word "weather" in Chinese received 54 percent of the search volume of the top query during 2024.

According to data from Pi Datametrics, the most searched term on Google from January to April 2020 in the United Kingdom (UK) was "airpods".

'*******' was the most searched keyword on Google in the United Kingdom between January and March 2025, with an average monthly volume of ***** million searches over the researched period. Over **** million website visits were generated by this keyword, which accounted for **** percent of the country's searches. '**************' ranked second, with ** million searches and **** million website visits per month during the same time period, followed by numerous queries related to football and the championship. Additionally, "*******" was the tenth most frequently searched keyword on Google in the United Kingdom.**********************************************************************************************************************************************************************

In 2024, the most common terms that Hong Kong internet users searched on YouTube were "Hong Kong (in Chinese)", "music", and "movie (in Chinese)". The word "Roblox" received 44 percent of the search volume of the top query during 2024.

As of February 2025, several search terms were googled especially actively by German internet users. Among these, the leading three were ‘handball wm’ (handball championship), ‘australian open 2025’ and ‘handball wm 2025’. The terms reflect events, certain dates and ensuing media coverage taking place at the time, in this case about the handball championship and the Australian Open tennis tournament. Always searching Daily life seems unthinkable without using an online search engine, whether for longer research or quickly checking something, or even just to avoid setting bookmarks, typing in URLs. Google has by far the highest share among online search engines used on desktop and mobile devices at almost 90 percent of searches done on Google, followed by Bing and Ecosia. While DuckDuckGo was further down on the list, its market share has been rising in Germany. Google may still have a substantial head start compared to its competitors, but users are increasingly apprehensive about data privacy and protection in connection with how the online search giant uses and stores personal information, as well as tracks search queries. Searching for Trees Ecosia is an environmentally friendly search engine with a unique business model that sets it apart from other search engines. It uses the revenue from search ads to plant trees worldwide and support reforestation projects. Every time a user performs a search on Ecosia, they indirectly contribute to reforestation, as one tree is planted for every 45 searches.The search engine market share held by Ecosia has been growing in recent years, especially in Germany where the company is based, and in other countries in Europe. Ecosia, similarly to other alternative search engines (e.g. DuckDuckGo), uses Bing to power its results.

In 2024, music-related queries were the most searched ones on YouTube in Brazil, with terms like "Ao vivo", "música", and "MC" scoring index values of 100, 84 and 59 each. Similar terms like "musica" and "funk" also appeared among the most searched queries. Additionally, movies were the second most popular category, with terms like "filme", "desenho", "filmes" and "filmes completos dublados" scoring significantly through the ranking.

Between June 2022 and March 2023, the traffic volume for the keyword "AI" has tripled, going from around 7.9 million monthly searches to more than 30.4 million during the last month of the measured period. General interest in artificial intelligence (AI) has exploded in markets like the United States by the end of 2022. Likewise, interest for the application programming interfaces (API's) and plugins of artificial intelligence solutions, especially those of ChatGPT, has also seen a major increase since the release of the tool in November of 2022.

The artificial intelligence market

Valued at around 142.3 billion U.S. dollars in 2022, the artificial intelligence market is one the most promising tech segments for the rest of the decade, with more than five billion U.S. dollars invested in startups - the most notable being the Californian company OpenAI and its flagship application ChatGPT. Disruptive as it is, the adoption of AI has already sparked an alert for several industries, likely to affect job markets and thus raising concerns about cybercrime and other online misdeeds.

The future of online search?

Of most industries, the impact of the new tool developed by OpenAI may be felt by the online search market like a global earthquake. With chatbots providing search results in a dialogue format, the trend of AI-powered search engines unleashed by ChatGPT threw giant companies like Google and Microsoft into a race with startups and other competitors to present the best candidate for this disruptive (and experimental) online solution.

In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

"Clima" [weather] was the most probed query in the Google search engine in Brazil in 2024, indexing at 100 in terms of search volume. Compared to the top ranking search result, the weather forecast-related terms "Tempo" and "Previsão do tempo" were also some of the most searched terms on the engine, scoring index values of 77 and 28. Additionally, the messenger solution "WhatsApp" and "WhatsApp Web" scored relative index values of 78 and 59 each.

Between January and December 2024, "****" was the most searched keyword on YouTube by users worldwide, with an index rating of . The search query "**" followed, with an index ranking of ** relative points compared to the top-ranked result. Additionally, global online users were also interested in looking for online videos of DJs, with the query being indexed at ** points.

In 2024, the term "Meteo" was the most searched term in Italy on Google, reaching an index value of 100. Search engine "Google" ranked second with an index value of 39, while "Traduttore" tanked third with an index value of 37 relative to the most searched entry.

"Tiempo", "Clima", and "Tiempo mañana" were some of the most searched queries in the Google search engine in Mexico in 2024, indexing at 100, 89, and 37 in terms of search volume, respectively. Social networks like WhatsApp, WhatsApp Web, YouTube, and Facebook also appeared with a high frequency throughout the chart, indexing at 71, 55, 48, and 34 respectively, followed by topics related to translation services and sports.

"Squid Game" was the keyword that had the highest maximum monthly search volume in 2021, with 101 million online searches worldwide in its peak month. The second most trending keyword based on its peak search volume was "Christian Eriksen." Eriksen is a Danish football player who experienced cardiac arrest during the Euro 2020 Denmark against Finland match, on June 12, 2021. Another popular keyword search on Google was Queen Elisabeth's late husband "Prince Phillip," with a peak of 37.2 million searches. Another popular topic related to the British royal family was Prince Harry and Meghan Markle's interview with Oprah Winfrey in March 2021. This was the first big interview after the couple decided to step back as senior royals, and queries on the topic went up to 1.2 million searches on Google in 2021.

In 2023, 'Weather' in traditional Chinese was the most searched query on Google in Taiwan. The term 'PTT', a bulletin board system (BBS), and 'translate' in traditional Chinese were other popular keywords, receiving 91 percent and 73 percent of the search volume of 'Weather' during 2023 respectively.

In 2023, the term most often searched on Google in Austria was chatgpt news. There was a ***** percent increase compared with the previous year. The top two searches were to do with the AI chatbot, ChatGPT.

In December 2020, the most popular PC internet search term in South Korea was "Naver" with roughly **** million people looking it up. Naver is a South Korean online platform and search engine which is operated by Naver Corporation. "Corona" and "Corona19" were searched by **** million and *** thousand South Korean internet users respectively.

Between January 1st and December 31st, 2024, "Weather" was the most popular search query on the Google search engine. "Google" was ranked second, reaching an index point value of 93 relative to the top search query.

In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.