According to an analysis by Pi Datametrics, Google UK searches for all-inclusive holidays have experienced an increasing trend from November 2022 to April 2023. Over that period, the search volume on Google UK for this travel-related query grew by roughly *** percent. Meanwhile, when looking at the leading websites for holiday searches in the UK based on the share of voice, tui.co.uk topped the ranking in the first quarter of 2023.

In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

In 2022, "insurance for travel" was the most searched travel insurance term on Google in the United Kingdom (UK), with a monthly search volume of ******* on average, according to Pi Datametrics. This was followed by "holiday insurance" with ******* monthly searches and "compare travel insurance" with ****** monthly searches on average.

In 2022, "life insurance" was the most searched health insurance term on Google in the United Kingdom (UK), with a monthly search volume of ******, according to Pi Datametrics. This was followed by "insurance" with ****** monthly searches and "private health care" with ****** monthly searches.

In 2022, Compare the Market was the most searched insurance brand on Google in the United Kingdom (UK), according to Pi Datametrics. Go compare came in second with ******* average monthly searches. Top three was completed with MoneySupermarket with ******* monthly searches on average.

In 2022, "cover breakdown" was the most searched auto insurance term on Google in the United Kingdom (UK), according to Pi Datametrics. This search term was used for approximately ****** searches per month. This was followed by "insurance gap", "gap in insurance", and "gap insurance" with ****** average monthly searches for each.

In 2022, travel insurance was the most popular travel insurance-related search term on Google in the United Kingdom (UK), according to Pi Datametrics. The keyword generate approximately **** million searches. "Holiday" and "compare" completed the top three, with **** and *** million searches respectively at that time.

In 2022, "public liability insurance" was the most searched business insurance term on Google in the United Kingdom (UK), according to Pi Datametrics.That search term was used ****** times on average per month. This was followed by "van insurance" with ****** monthly searches and "insurance quote for van" with ****** monthly searches on average.

Between 2020 and 2022, car insurance was the most searched insurance category in Google in the United Kingdom, according to Pi Datametrics. In 2022, annual search volume of the insurance category "car" on Google was approximately **** million, compared with ** million for insurance brands.

In 2022, general was the most popular car insurance-related search term on Google in the United Kingdom (UK), according to Pi Datametrics. The keyword generated approximately **** million searches. "Quote" and "cheap" completed the top three, with **** and **** million searches respectively at that time.

In 2022, Compare the Market was the most dominant insurance provider in the United Kingdom in terms of Google searches, according to Pi Datametrics. The insurer had a share of **** brand searches. Go Compare ranked the second, holding a search share of **** percent. Admiral closely followed with a share of ** percent at that time.

In 2022, "pet insurance" was the most searched home and content insurance term on Google in the United Kingdom (UK), with a monthly search volume of ******, according to Pi Datametrics. This was followed by "insurance check" with ****** monthly searches and "home insurance" with ****** monthly searches on average.

Between 2020 and 2022, Compare the Market was the most searched insurance provider in the United Kingdom (UK), according to Pi Datametrics. Google searches for the insurance comparison site reached **** million in 2022. Go Compare and Admiral completed the top three in 2022, with ** and *** million searches respectively.

In 2022, the insurance brand term with the highest average cost-per-click (CPC) in the United Kingdom was "go compare life insurance", according to Pi Datametrics. "Confused life insurance" came in second with an average CPC rate of ***** British pounds. The top three was completed with the term "money market life insurance" with a cost of ***** British pounds per click.

From 2021 to 2022, LV was the most searched insurance provider in the United Kingdom (UK) with **** percent increase in Google searches, according to Pi Datametrics. Compare the Market ranked the second with a **** percent increase in searches. The top three was completed by Aviva with *** percent search growth during that time.

From May 2022 to April 2023, Levi's was the jeans brand most often searched for in the United Kingdom (UK). There were almost **** million Google searches for jeans from Levi's over this time period, which put the brand just ahead of Gucci, at *** million.

In 2022, the business insurance term with the highest average cost-per-click (CPC) was "cheap construction insurance" in the United Kingdom, according to Pi Datametrics. Each click for this term cost ***** British pounds on average. "Group life insurance quote" came in second with an average CPC rate of ***** British pounds. Top three was completed with the term "best business liability insurance" with a cost of ***** British pounds on average.

From May 2022 to April 2023, Levi's was the jeans brand with the highest share of Google searches in the United Kingdom (UK), with a share of **** percent. Gucci followed closely behind with a share of approximately one-fifth.

We asked UK consumers about "Most used search engines by brand" and found that ******** takes the top spot, while ************ is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 5,457 consumers in the UK.

With the evolution of smartphones at consumers' fingertips, the footwear industry is thriving like never before. The British sports fashion retailer site, footasylum.com was the most searched footwear online site in the United Kingdom, with about ******* monthly searches in 2022.