In 2024, "YouTube" was the most searched keyword on Google, with over 346 million monthly online searches. In addition, over 99 percent of its traffic was organic. The second most popular keyword was "facebook", with 228 million monthly searches. "Amazon" ranked third with approximately 163.94 million searches monthly. Additionally, the keyword "translate" ranked fourth, with around 141.5 million searches monthly.

In 2023, 'weather' was the most searched keyword on Google in the United Kingdom, with over 18.3 million monthly searches on average. The news website 'bbc news' came in second with more than 17.1 million monthly searches. The video platform 'youtube' did not fall behind, generating around 16.1 million searches per month, while also receiving nearly 117 million searches annually, of which over 99 percent were organic. Additionally, "facebook" was the fourth-most popular keyword searched on Google, with approximately 16.1 million searches monthly.

In 2023, "weather" was the most searched keyword on Google in the United States, with almost 82.62 million online searches monthly. "youtube" ranked second with an average of 71.3 million searches per month. The video platform generated nearly 582.7 million searches annually, of which over 99 percent were organic. The keyword for "amazon" came in third with over 56 million monthly searches, while "facebook" was the fourth-most popular keyword searched on Google, with over 54 million monthly searches.

In 2023, the most common terms that Hong Kong internet users entered into Google search were "Hong Kong (in Chinese)", Google", "translate", and "YouTube". The word "weather" in Chinese received 25 percent of the search volume of the top query during 2023.

As of February 2025, several search terms were googled especially actively by German internet users. Among these, the leading three were ‘handball wm’ (handball championship), ‘australian open 2025’ and ‘handball wm 2025’. The terms reflect events, certain dates and ensuing media coverage taking place at the time, in this case about the handball championship and the Australian Open tennis tournament. Always searching Daily life seems unthinkable without using an online search engine, whether for longer research or quickly checking something, or even just to avoid setting bookmarks, typing in URLs. Google has by far the highest share among online search engines used on desktop and mobile devices at almost 90 percent of searches done on Google, followed by Bing and Ecosia. While DuckDuckGo was further down on the list, its market share has been rising in Germany. Google may still have a substantial head start compared to its competitors, but users are increasingly apprehensive about data privacy and protection in connection with how the online search giant uses and stores personal information, as well as tracks search queries. Searching for Trees Ecosia is an environmentally friendly search engine with a unique business model that sets it apart from other search engines. It uses the revenue from search ads to plant trees worldwide and support reforestation projects. Every time a user performs a search on Ecosia, they indirectly contribute to reforestation, as one tree is planted for every 45 searches.The search engine market share held by Ecosia has been growing in recent years, especially in Germany where the company is based, and in other countries in Europe. Ecosia, similarly to other alternative search engines (e.g. DuckDuckGo), uses Bing to power its results.

In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.

"Clima" [weather] was the most probed query in the Google search engine in Brazil in 2023, indexing at 100 in terms of search volume. Compared to the top ranking search result, the weather forecast-related terms "Tempo" and "Previsão do tempo" followed as some of the most searched terms on the engine, scoring index values of 91 and 45. Additionally, the messenger solution "WhatsApp" and "WhatsApp Web" scored relative index values of 73 and 52 each.

In 2022, Wordle was the most popular Google search in the United States, the United Kingdom, Canada, and Spain. By contrast, in Germany and Italy, Ukraine was the most popular search on Google. In Brazil, Google users were interested the most in the 2022 elections.

Wordle!

Launched in October 2021 and purchased by the New York Times in January 2022, Wordle is an online game where players can play only once a day and have to guess a five-letter word in six tries. The game became an instant hit, with a surge of daily users at the beginning of the year. For instance, it was one of the most popular iPhone apps in the United States, being played mostly by millennials. Also in the United Kingdom, the game gained in popularity, with most players using the app every day.

Google search

As the leading search engine in many countries, Google is the most visited multi-platform web property. Indeed, most of Google's revenues come from Google properties, which include the search platform, the traffic generated by search distribution partners using Google.com as their default search in browsers, and the advertising on its own sites.

In 2023, the most commonly searched query on Google in Ethiopia was "Ethiopia". The keywords "What is" and "Video" came next, scoring 77 and 65 in the index, respectively. The query "YouTube" was the fifth most searched keyword in the country. Furthermore, on YouTube, the most looked for query was "Music".

"Tiempo", "Clima", and "Tiempo mañana" were some of the most searched queries in the Google search engine in Mexico in 2023, indexing at 100, 55, and 23 in terms of search volume, respectively. Compared to the top-ranking search result ("Tiempo"), "Traductor", "Ingles Español", "Traductor ingles", and "Traductor Ingles Español" scored relative index values of 82, 17, 15, and 14. Social networks like WhatsApp, Facebook and YouTube, also appeared with a high frequency throughout the chart, followed by topics related to online video consumption.

According to data from Pi Datametrics, the most searched term on Google from January to April 2020 in the United Kingdom (UK) was "airpods".

In 2023, the term "Meteo" was the most searched term in Italy on Google, reaching an index value of 100. Users also looked for translation services, with the Italian term "Traduttore" ranking third and reaching an index value of 28, and the term "Traduzione" also ranking in the top 20. "Serie A", a soccer league, was the query with the second-highest index rating, reaching a value of 32 relative to the most searched entry.

"VG" was the most entered query into the Google search engine by internet users in Norway in 2023, which had an index value of 100. Next in the ranking was "Google" which had an index score of 72, and it was followed by "Translate", with an index value of 58 in the examined year.

"Tiempo" and "El tiempo" were the most searched queries in the Google search engine in Spain in 2023, with 100 and 40 index ratings respectively. Within an index of 100, "Traductor" scored third with a rating of 39, followed by "Barcelona", with 30.

Between January 1st and December 31st, 2023, "Wetter" (Weather) was the most popular search query on the Google search engine in Germany. "Google" was ranked second, reaching an index point value of only 36 relative to the top search query ("Wetter").

In 2023, 'Weather' in traditional Chinese was the most searched query on Google in Taiwan. The term 'PTT', a bulletin board system (BBS), and 'translate' in traditional Chinese were other popular keywords, receiving 91 percent and 73 percent of the search volume of 'Weather' during 2023 respectively.

The most popular Google search query in Egypt was "الطقس" ("Weather") in 2023. Further, search on "ترجمة" ("Translation") and "الأهلي" ("Al-Ahly") followed second and fifth, scoring 99 and 87 in the index, respectively. The other leading searches for Egyptians on Google focused mainly on social media platforms, translation, and the rate of the dollar.

In 2024, the Korean word Naver (written in Korean) was the most searched-for term on Google in South Korea, followed by the search queries for weather and the Korean writing of YouTube. Naver is the largest South Korean web portal, which also offers search engine function. The search query for YouTube's English spelling "youtube" placed 19th.

"Meteo", "TV", and "Météo" were the most entered queries in the Google search engine in France in 2023, with index ratings of 100, 69, and 67, respectively. These were followed by "Google" and "Traduction", both scoring 63 index points relative to the most searched query.

"Tiempo", "Clima" and "Tiempo mañana" were some of the most searched queries in the Google search engine in Argentina in 2023, indexing at 100, 48, and 23 in terms of search volume, respectively. Other top ranking results included the country's own name, the lottery "Quiniela", and "dolar", with index values of 70, 50, and 39. Argentina's national social security administration "ANSES", also scored highly, with an index of 35. Additionally, social networks like "Facebook", "WhatsApp" and "YouTube" scored relative index values of 28, 27 and 22 each, with other social networks or variants also being frequent throughout the ranking.