The New England Patriots have won the Super Bowl a record six times, most recently Super Bowl LIII in February 2019. Joining them at the top of this list is the Pittsburgh Steelers, whose most recent of their six titles came in 2009. The franchise's most successful period came between 1975 and 1980, during which they claimed four titles. What is the Super Bowl? The Super Bowl is the annual championship game of the National Football League (NFL), pitting the champions of the NFL’s two conferences (AFC and NFC) against each other. The 2025 Super Bowl saw the Philadelphia Eagles emerge victorious against the reigning champions the Kansas City Chiefs to win their second ring in franchise history. The most watched Super Bowl in history was Super Bowl LVIII in 2024, when a record 123.4 million viewers saw the Chiefs beat the San Francisco 49ers. Legendary quarterbacks The New England Patriots defeated the Los Angeles Rams in Super Bowl LIII in 2019 with a score of 13-3, which made quarterback Tom Brady the most decorated player of all time with six Super Bowl victories. Having left the Patriots at the end of the 2019 season, Brady remarkably went on to win his seventh Super Bowl title in his first season with the Tampa Bay Buccaneers in 2020. While Tom Brady is certainly a legend of the game, he does not top the list of quarterbacks with the most passing yards in NFL history. This honor belongs to fellow quarterback legend, Drew Brees, who has thrown a total of over 80 thousand yards in his career, making him the only player in history to surpass this figure. However, Brady is the undoubted master of the playoffs – he has won a total of 34 playoff games during his career, more than double that of his closest rival on the list, Joe Montana, making him by far the quarterback with the most playoff wins. Brady is also peerless when it comes to total passing yards for the Patriots franchise – his over-74,000 yards are more than double those of Drew Bledsoe, who occupies second place on the all-time list.

Tom Brady is widely considered one of the greatest quarterbacks of all time and he tops the list of players with the most Super Bowl championships to his name. Brady won a record six titles with the New England Patriots, before winning a further ring in his first season with the Tampa Bay Buccaneers in 2021. The record-breaking quarterback announced his retirement from the sport for the second time in February 2023 after consecutive playoff defeats with the Bucs.

New England Patriots record-holders

In addition to Brady, numerous legendary players have featured for the New England Patriots throughout franchise history. Looking at the all-time receiving leaders of the New England Patriots, Stanley Morgan completed 10,352 yards during his 13- season spell with the team, setting a record that has lasted even three decades after his retirement from professional football. Meanwhile, Rob Gronkowski was the Patriots’ all-time touchdowns leader as of 2023, having scored 80 touchdowns for the franchise during the nine seasons he played for them. With 5,453 rushing yards during his career, Sam Cunningham was the all-time rushing leader for the Patriots.

NFL record-holders

Brady’s records extend beyond the Super Bowl and his career with the New England Patriots, demonstrated by his numerous achievements, such as being the NFL player with the most passing yards in history. He also ranks in the top ten NFL players with the most games played - the leader in this category was Danish placekicker Morten Andersen, who featured in 25 seasons in the league. Meanwhile, former Dallas Cowboys running back Emmitt Smith held the record for the most rushing yards in NFL history as of 2023.

Tom Brady is widely considered one of the greatest quarterbacks of all time and he tops the list of players with the most Super Bowl championships to his name. Brady won a record six titles with the New England Patriots, before winning a further ring in his first season with the Tampa Bay Buccaneers in 2021. The record-breaking quarterback announced his retirement from the sport for the second time in February 2023 after consecutive playoff defeats with the Bucs.

New England Patriots record-holders

In addition to Brady, numerous legendary players have featured for the New England Patriots throughout franchise history. Looking at the all-time receiving leaders of the New England Patriots, Stanley Morgan completed 10,352 yards during his 13- season spell with the team, setting a record that has lasted even three decades after his retirement from professional football. Meanwhile, Rob Gronkowski was the Patriots’ all-time touchdowns leader as of 2023, having scored 80 touchdowns for the franchise during the nine seasons he played for them. With 5,453 rushing yards during his career, Sam Cunningham was the all-time rushing leader for the Patriots.

NFL record-holders

Brady’s records extend beyond the Super Bowl and his career with the New England Patriots, demonstrated by his numerous achievements, such as being the NFL player with the most passing yards in history. He also ranks in the top ten NFL players with the most games played - the leader in this category was Danish placekicker Morten Andersen, who featured in 25 seasons in the league. Meanwhile, former Dallas Cowboys running back Emmitt Smith held the record for the most rushing yards in NFL history as of 2023.

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

In October 2021, Tampa Bay Buccaneers' quarterback Tom Brady overtook Drew Brees to become the NFL's leading passer of all time. In a twist of fate, he achieved the feat against his former team, the New England Patriots. A legend of the NFL, Brady threw over 74 thousand of his total passing yards for the New England Patriots, more than twice the number of the second most successful quarterback for the Pats, Drew Bledsoe. Legendary quarterbacks Only four quarterbacks have thrown over 70,000 passing yards in NFL history and they are all considered all-time greats - Tom Brady, Drew Brees, Payton Manning, and Brett Favre. The four QBs also top the list of players with most passing touchdowns in NFL history, all achieving over 500 throws into the endzone. Drew Brees spent the first four years of his NFL career at the San Diego Chargers, before spending 15 seasons with the New Orleans Saints. The pinnacle of his career came in the 2009/2010 season, when he lead the Saints to Super Bowl glory against the Indianapolis Colts. This was the Saints' first and, so far, only Super Bowl win. Two franchises leads the way with six Super Bowl wins to their name - the Pittsburgh Steelers and the New England Patriots. The Super Bowl The Super Bowl is the highlight of the NFL season, pitting the best two teams from the AFC and the NFC conferences against each other in a championship game. Cementing his status as one of the greatest of all time, Tom Brady has won the Super Bowl a record six times, as well as taking home the MVP trophy on five of those occasions. This showpiece event is one of the highlights of the sporting calendar and is watched my millions across the United States every year. The 2024 edition of the Super Bowl, which saw the Philadelphia Eagles beat the Kansas City Chiefs, was watched by a record 127.7 million viewers in the United States, making it the most watched Super Bowl in history.

In 2024, the 32 teams of the National Football League (NFL) generated a total revenue of approximately **** billion U.S. dollars. This shows an increase of nearly *** billion U.S. dollars over the previous year. How does the NFL compare to other major sports leagues? The NFL is the most profitable professional sports league in the United States. Apart from the decline in 2020 and 2021 caused by the coronavirus (COVID-19) pandemic, the league’s total revenue grew steadily, rising by around 17 billion U.S. dollars between 2019 and 2024. In comparison, the revenue generated by Major League Baseball (MLB) teams amounted to around **** billion U.S. dollars in 2024, while the revenue of the National Basketball Association (NBA) was ***** billion U.S. dollars in the 2023/24 season. NFL revenue streams In the list of most watched TV programs in the U.S., football games dominate the top spots. Duly, the NFL has a diverse array of lucrative revenue streams, such as sponsorships, media partnerships (both broadcasting and digital), ticket sales and concessions. As of February 2024, media deals between the NFL and networks in the United States alone accounted for over ** billion U.S. dollars annually. Meanwhile, NFL league and team sponsorships provided nearly *** billion U.S. dollars in revenue in 2024. Which team generates the most income? In 2024, the five-time Super Bowl champion Dallas Cowboys topped the rankings of NFL teams with the highest revenues. That year, the Cowboys were the only team to generate more than *** billion U.S. dollars in revenue. The Las Vegas Raiders ranked second with approximately**** million U.S. dollars in revenue. Meanwhile, the team with the most Super Bowl titles of the last 20 years - the New England Patriots - sat in fourth place with**** million U.S. dollars in revenue.

During the LVI Super Bowl in 2022, aired on February 14 that year, Amazon earned the title of the top ad spender, having invested ** million U.S. dollars in promoting its products. In comparison, runners-up Toyota and Budweiser spent **** million dollars each on commercials aired during the telecast. Ad revenues score new touchdowns The Super Bowl's ad revenue reached a new peak of ***** million dollars in 2022. Rising Super Bowl ad revenues have made the average cost of a 30-second ad-spot surge over the last two decades – reaching a record 7-million-dollar price tag during Super Bowl 2023, which saw the Kansas City Chiefs defeat the Philadelphia Eagles 38 to 35 in Glendale, Arizona. Budweiser remains the king of Super Bowl ads Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of ***** million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020. Between 1989 and 2023, Budweiser's parent company Anheuser-Busch held exclusive rights as the game's only alcohol advertiser.

Progressive ranked as the leading TV advertiser in the United States as of May 5, 2025. Over the previous seven days, roughly 8.11 million dollars were invested in television ads to promote Progressive's products and services. In the same period, Tremfya spent around 5.5 million U.S. dollars on TV advertising. TV advertising in the United States Advertisers in the U.S. strive to make their promotional efforts memorable and unique, and each week new creatives are popping up on TV. Throughout the year, spending on new commercials oscillates between lows of 107 million U.S. dollars and highs of 548 million. However, the peak periods for advertising creativity happen around the Super Bowl season. Not only are the commercials expensive, with the cost of a 30-second spot valued at 6.5 million U.S. dollars in 2022, but brands heavily invest in exceptional new ads to win the Super Bowl of advertising in a bid to create the most unforgettable ad. Many of these ads prove successful with fans – Super Bowl viewers will long remember Budweiser’s Clydesdale puppy love, Mountain Dew’s Puppy Monkey Baby, Volkswagen’s The Force, or Snickers’ Betty White.

In 2025, the Nevada sportsbook winning percentage from Super Bowl bets in the United States was 14.6 percent, which is the highest the figure has been since 2014, when it totaled 16.5 percent. The Super Bowl is the final game of the NFL season, putting the champions of the National Football Conference (NFC) and the American Football Conference (AFC) against each other. Betting on the Super Bowl has been legalized in many states and has grown even more popular with the emergence of legal online sportsbooks.

Daily Fantasy Sports Market Outlook

According to our latest research, the global Daily Fantasy Sports market size in 2024 stands at USD 29.5 billion, reflecting robust engagement across digital platforms worldwide. The market is growing at a steady CAGR of 13.2% from 2025 to 2033, projected to reach a value of USD 83.1 billion by the end of the forecast period. The expansion is primarily driven by increasing smartphone penetration, the proliferation of internet connectivity, and the growing popularity of fantasy sports among younger demographics. These factors, combined with advancements in mobile application technology and the integration of real-time data analytics, are significantly propelling the Daily Fantasy Sports (DFS) market forward.

A key growth factor for the Daily Fantasy Sports market is the surge in digital transformation within the sports entertainment industry. The widespread adoption of smartphones and the increasing accessibility of high-speed internet have made it easier for users to participate in DFS platforms from virtually anywhere. This digital shift has not only broadened the reach of fantasy sports but has also enhanced user engagement through innovative features such as live drafts, player statistics, and instant rewards. Additionally, the integration of artificial intelligence and machine learning algorithms has enriched the user experience by providing personalized recommendations, predictive analytics, and seamless gameplay, thereby attracting a larger and more diverse user base.

Another significant driver is the evolving legal landscape surrounding sports betting and fantasy sports, particularly in North America and parts of Europe. Regulatory relaxations and the formal recognition of fantasy sports as a skill-based activity have encouraged new entrants and investments in the market. This has led to the emergence of a competitive ecosystem where operators are incentivized to deliver superior platforms, innovative game formats, and attractive prize pools. The result is a virtuous cycle of user acquisition, retention, and monetization, which continues to fuel the growth of the Daily Fantasy Sports market on a global scale.

Moreover, the increasing popularity of major sporting events such as the FIFA World Cup, the Super Bowl, and the Indian Premier League (IPL) has created significant spikes in DFS participation. These events not only draw in seasoned fantasy sports enthusiasts but also attract casual fans looking for a more interactive and immersive experience. The ability to create teams, compete with friends or strangers, and win real-world prizes adds a layer of excitement that traditional sports viewing cannot match. This trend is further amplified by strategic partnerships between DFS operators and sports leagues, teams, and media companies, which enhance visibility and drive user engagement through integrated marketing campaigns and exclusive content.

Regionally, North America continues to dominate the Daily Fantasy Sports market, accounting for the largest share in 2024, followed by Europe and Asia Pacific. The high level of sports fandom, favorable regulatory environment, and the presence of leading DFS operators such as DraftKings and FanDuel contribute to North America's leadership position. Europe is witnessing rapid growth due to the rising popularity of football (soccer) and the increasing legalization of fantasy sports platforms. Meanwhile, Asia Pacific is emerging as a lucrative market, driven by the growing interest in cricket and soccer, expanding internet infrastructure, and a young, tech-savvy population. As the market matures, regional dynamics are expected to evolve, with Latin America and the Middle East & Africa also presenting untapped growth opportunities.

Platform Analysis

The Daily Fantasy Sports market is segmented by platform into web-based and mobile-based solutions, with each playing a pivotal role in market expansion. The web-based segment initially dominated the market, leveraging established desktop and laptop

The statistic depicts the consumer spending in the United States related to the Super Bowl weekend from 2007 (Super Bowl XLI) to 2024 (Super Bowl LVIII). It is estimated that a total of more than ** billion U.S. dollars will be spent by consumers in the United States on Super Bowl related purchases in 2023. These purchases include, for example, food and beverages, game-related merchandise, other apparel, decorations and televisions. Super Bowl advertising The Super Bowl, the annual NFL championship game, is one of the biggest sports events in the world. Super Bowl Sunday is somewhat of an unofficial holiday in the United States as the game is watched by millions of people every year. Due to its popularity and high TV ratings, the Super Bowl broadcast is a very attractive place for TV advertisements. In fact, the Super Bowl brings in hundreds of millions of U.S. dollars in ad revenue every single year. An average 30-second ad-spot during the Super Bowl broadcast is also very expensive, costing approximately * million U.S. dollars in 2023. Super Bowl consumer spending The estimated total Super Bowl related consumer spending was at **** billion U.S. dollars in 2025, an increase of over a billion U.S. dollars compared to the previous year. In 2025, consumers in the United States are expected to shell out an average of just over ** U.S. dollars on purchases related to the Super Bowl, mainly on food and beverages. Other products that were purchased by consumers include team apparel/accessories, decorations, televisions and furniture. Part of this consumer spending also includes wagering money on the game. In 2025, about ** million U.S. dollars was won on Super Bowl-related bets at casinos in the state of Nevada alone. This amounted to a winning percentage of about ** percent.

In der Nacht vom 9. auf den 10. Februar 2025 wurde der Sieger des 59. Super Bowl ermittelt. Dabei besiegten die Philadelphia Eagles die Kansas City Chiefs deutlich mit 40:22. Es war bereits der 2. Sieg der Eagles in der Historie des Super Bowl. Die meisten Super Bowl Titel feierten bisher allerdings die Pittsburgh Steelers und die New England Patriots mit jeweils 6 Titeln. Super Bowl I am 15. Januar 1967 Der Super Bowl ist das Finale der NFL und wird in der heutigen Form seit 1967 ausgetragen. Die NFL besteht hingegen bereits seit 1920 und seitdem wird auch ein Meister ausgespielt. Die Erfindung des Super Bowl steht in Verbindung mit dem Aufkommen einer sich neu etablierenden und rivalisierenden weiteren Football-Profilliga, der American Football League (AFL). Sie wurde 1959 gegründet. 1967 kam es zum ersten Aufeinandertreffen der amtierenden Meister der beiden Ligen, dem ersten Super Bowl. Obwohl die Bezeichnung erst seit 1969 von der NFL genutzt wird, betitelt sie heute die vorherigen Spiele entsprechend. Die Verwendung der römischen Ziffern bei der Benennung des Super Bowl sollte Verwechslungen vorbeugen. Da die Saison im Herbst beginnt und das Finale im Februar des darauffolgenden Jahres stattfindet, hielten die Verantwortlichen die Nutzung von Jahreszahlen für ungeeignet. Im Jahr 1970 fusionierten die beiden Profiligen und behielten sowohl den Namen NFL als auch Super Bowl. American Football Verband wächst kräftig Heute ist die NFL eine der größten Sportligen der Welt, das Sponsoringvolumen betrug im Jahr 2024 etwa 2,55 Milliarden US-Dollar. Das Interesse am Football in Deutschland stieg in den letzten Jahren deutlich an, dies lässt sich auch an den Mitgliederzahlen des American Football Verbandes ablesen. Weitere Informationen zur NFL enthält der Report US-Sportarten.

Legendary NFL coach Don Shula won a total of *** regular season and playoff games during his head coaching career with the Baltimore Colts and the Miami Dolphins. Shula won the Super Bowl in consecutive years with the Dolphins in 1973 and 1974.

The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), playing each other for the Vince Lombardi Trophy. The 2022 edition of the event was held in Los Angeles between the Los Angeles Rams and the Cincinnati Bengals. An average minute audience of *********** viewers tuned in on streaming platforms in the United States to watch the Rams claim their second Super Bowl title in franchise history.

The Super Bowl is watched by millions across the United States, with many wagers being placed on the eventual winners of the showpiece event. During a January 2024 survey among those that were likely to place a bet on the Super Bowl, 27 percent of respondents stated that they intended to bet more than 100 U.S. dollars on the big game.

In 2023, the 32 teams of the National Football League (NFL) generated a total revenue of approximately 20.2 billion U.S. dollars. This shows an increase of nearly two billion U.S. dollars over the previous year. How does the NFL compare to other major sports leagues? The NFL is the most profitable professional sports league in the United States. Between 2001 and 2019, the total revenue of all 32 NFL teams steadily increased, reaching 15 billion U.S. dollars in 2019. This figure dropped to approximately 12.2 billion U.S. dollars in 2020, due to the impact of the coronavirus (COVID-19) pandemic, however, shot back up in 2021 to exceed pre-pandemic levels. In comparison, the revenue generated by Major League Baseball (MLB) teams amounted to around 11.34 billion U.S. dollars in 2023, while the revenue of the National Basketball Association (NBA) was 10.58 billion U.S. dollars in the 2022/23 season. NFL revenue streams In the list of most watched TV programs in the U.S., football games dominate the top spots. Duly, the NFL has a diverse array of lucrative revenue streams, such as sponsorships, media partnerships (both broadcasting and digital), ticket sales and concessions. As of February 2024, media deals between the NFL and networks in the United States alone accounted for over 10 billion U.S. dollars annually. Meanwhile, NFL league and team sponsorships provided nearly 1.9 billion U.S. dollars in revenue in 2022. Which team generates the most income? In 2023, the five-time Super Bowl champion Dallas Cowboys topped the rankings of NFL teams with the highest revenues. That year, the Cowboys were the only team to generate more than one billion U.S. dollars in revenue. The Las Vegas Raiders ranked second with approximately 779 million U.S. dollars in revenue. Meanwhile, the team with the most Super Bowl titles of the last 20 years - the New England Patriots - sat in fourth place with 712 million U.S. dollars in revenue.

The Dallas Cowboys had an operating income of 564 million U.S. dollars in 2023, the largest of all the NFL teams and nearly double the figure of the team ranked second, the Los Angeles Rams. At the other end of the ranking, the Detroit Lions had the smallest operating income in the league at 56 million U.S. dollars. The Cowboys top the rich list Operating income refers to how much of a team’s revenue will become profit after deducting operating expenses, such as wages. In 2023, the average operating income of an NFL team was around 142 million U.S. dollars, which was significantly less than the figure recorded by the Cowboys. Operating income wasn't the only financial metric topped by the team from Texas; the Cowboys also ranked as the most valuable team in the NFL and the most valuable sports team worldwide – despite not playing in the Super Bowl since the 1995 season. How did the current Super Bowl champions perform? One team that has featured regularly in recent Super Bowls is the current champions, the Kansas City Chiefs. Despite winning three of the last five Super Bowls as of 2024, the Chiefs had a relatively low operating income when held up to their recent on-pitch successes. Nevertheless, there has been strong growth in terms of the Kansas City Chiefs' franchise value, with the figure more than doubling between 2019 and 2024; a trajectory the Chiefs will hope to maintain.

The Super Bowl is the final game of the NFL season, which pits the champion of National Football Conference (NFC) against the winner of the American Football Conference (AFC). The game is watched by millions across the United States with many wagers being placed on the eventual winners of the showpiece event. According to the source, wagers on the Super Bowl reached ** billion U.S. dollars in 2023. This was forecast to increase to **** billion U.S. dollars in 2024.

During the 2023/24 season, the Baltimore Ravens had the highest player payroll among the 32 teams competing in the National Football League (NFL). The team had a payroll amounting to approximately 345 million U.S. dollars. By comparison, the two NFL teams with the lowest player payroll during the 2023/24 season were the Los Angeles Rams and the Indianapolis Colts at 239 million U.S. dollars. What is the average ticket price for a Los Angeles Rams game? The average ticket price for a Los Angeles Rams home game was around 103 U.S. dollars in the 2023 season. During that period, the Los Angeles Rams recorded an average home attendance of 73,150 spectators. The Los Angeles Rams average regular season home attendance peaked in 2016 at 83,164. What NFL team has the highest franchise value? Even though the Dallas Cowboys have neither won nor competed in a Super Bowl since 1996, the team is still by far the most valuable franchise in the NFL. In 2024, the Cowboys has a franchise value of 10.1 billion U.S. dollars; this was over two billion U.S. dollars more than its closest rival, the Los Angeles Rams. Meanwhile, the New England Patriots had the third-highest franchise value that year at 7.4 billion.

In 2023, the Dallas Cowboys were the only NFL franchise to report revenue of over one billion U.S. dollars. In that year, America's Team generated revenue of 1.2 billion U.S. dollars. Meanwhile, the Detroit Lions generated less than half that amount. The Dallas Cowboys As well as being the NFL franchise with the highest revenue, the Dallas Cowboys was also the most valuable NFL franchise. As of August 2024, the franchise was valued at 10.1 billion U.S. dollars. This success off the pitch, however, has not translated to on-field success in recent years. Despite winning an impressive 5 Super Bowl titles, the last of these was back in 1995. While the Cowboys made it to the playoffs in the 2022 season, they lost out to the San Francisco 49ers in the divisional round. NFL revenue streams Sponsorships, media, partnerships, ticket and concession sales are some of the most important revenue streams for the NFL. In 2023, the revenue of all 32 NFL teams totaled 20.24 billion U.S. dollars, the highest figure to-date. Meanwhile, NFL league and team sponsorship generated 1.88 billion U.S. dollars that same year. Some of the main sponsors for the league include Verizon, Pepsi, and Nike.