In 2020, 189 countries were represented through an official presence on Twitter, either by personal or institutional accounts run by heads of state and government and foreign ministers. During the measured period, U.S. President Donald Trump was ranked first, having accumulated over 81.1 million Twitter followers on his personal account. The official @POTUS account was ranked fifth with 30.2 million followers worldwide. Heads of state on Twitter Twitter is a very conversational social platform, allowing users to communicate in a very public manner. Foreign ministries utilize Twitter to expand their online presence and digital diplomatic networks, and government officials are encouraged to interact with the public. The most conversational world leader on Twitter is the Government of Nepal, with 96 percent of their tweets being @ replies to other Twitter users. Another more subtle layer of Twitter diplomacy is the mutual following of peers between official heads of state, minister and other government accounts – as of June 2020, the Foreign Ministry of Iceland (@MFAIceland) was ranked first, having 147 mutual connections with other world leaders and foreign ministries on Twitter. During the measured period, @realDonaldTrump, @POTUS and the @WhiteHouse Twitter accounts did not follow any other foreign leaders. In 2018, the account of the U.S. State Department had only 59 mutual peer connections on Twitter, painting a relatively isolated picture in terms of international political communications. Trump on Twitter Donald Trump’s prolific Twitter usage is a hotly debated topic. The President uses Twitter on a daily basis to make comments about other politicians, celebrities and daily news, sometimes antagonizing others with his controversial statements. According to an August 2018 survey, 61 percent of U.S. adults stated that Trump's use of Twitter as President of the United States was inappropriate, while only 24 percent of respondents said the opposite. In total, 90 percent of respondents who identified as Democrats thought that Trump's Twitter use was inappropriate; while on the other end of the political spectrum only 35 percent of respondents identifying as Republicans reported having the same opinion.

This statistic represents the ranking of the most influential French television channels on Twitter according to their number of followers as of June 9th 2020. It appears that TF1 was the most popular television medium on the social network, with more than *************** million followers.

Twitter has become an increasingly relevant medium for politicians and public figures to post about issues and the 2020 U.S. presidential elections are no exception with candidates utilizing the medium for their election campaigns. The most followed Democratic candidate on Twitter was Senator Bernie Sanders (D-VT) with over 11.57 million followers on his personal account @BernieSanders as of March 2020. Second-ranked hopeful Joe Biden (former VP) had 4.61 million followers on his Twitter account @JoeBiden, followed by Senator Elizabeth Warren (D-MA) with 4.01 million followers.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

As of August 2023, X (formerly Twitter) CEO Elon Musk was the most followed person on the platform, with little over 140 million followers. Additionally, former U.S. President Barack Obama amassed 132 million followers on the micro-blogging service. In April 2023, Musk changed Twitter's legal name to X Corp.

Celebrities and Twitter

Founded in 2006 as Twitter, X is an online social networking and microblogging service that allows users to post text-based status updates and messages of up to 280 characters in length. As of the fourth quarter of 2020, X had 192 million monetizable daily active users (mDAU) worldwide.

X provides a near-instant access channel to celebrities. The majority of the top ten most-followed X accounts are entertainers who use the medium to communicate with fans, spread relevant news regarding their work or work on their public image. The near-instant gratification through a stream of direct updates from celebrities or personalities as well as the feeling of belonging to a particular group of fans is a popular reason for social media users to use X. In order to establish authenticity of identity on X, accounts of people from high-interest areas such as music, fashion, entertainment, politics, media, business or other areas as well as individuals at high risk of impersonation are verified by X. The verification badge symbolizes that the account is maintained by a legitimate source.

Major sporting events and industry award shows such as the Super Bowl, the Grammy Awards or Academy Awards generate lots of online buzz on X. The online discussion allows users to participate in the success of celebrities who often post behind-the-scenes photo tweets or commentaries. On-set or in-concert tweets are further methods of celebrities enhancing their appeal, and level of fan interaction.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

These are the key Twitter user statistics that you need to know.

In 2020, Donald Trump (@realdonaldtrump), was ranked as the most influential Twitter user worldwide. Other top-tweeters included Narendra Modi (@narendramodi), Taylor Swift (@taylorswift13) and Elon Musk (@elonmusk). Influencers were ranked on the level of genuine engagement users created within the year. The amount of followers, retweets, replies, and the more influential the people users engaged with all together determined the score.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

This statistic provides information on the most popular luxury brands on Twitter, ranked by number of followers. In 2020, the French luxury brand Chanel was ranked first with 13 million Twitter followers, followed by Burberry, Dior, and Louis Vuitton with 8 million followers each.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

This is the breakdown of Twitter users by age group.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

As of August 2020, the official Twitter profile of Despegar.com for Mexico was the country's most followed travel booking brand on the social network, with ******* followers. Meanwhile, Airbnb Mexico ranked second with approximately ****** followers.

As of August 2020, the official Twitter profile of Despegar for Argentina was the country's most followed travel booking brand on the social network, with more than *** thousand followers. Meanwhile, Almundo Argentina ranked second with approximately ***** thousand followers.

Background Twitter has considerable capacity for health education and proves to be an efficient and popular communication tool in the COVID-19 pandemic. Although a number of stakeholders saturate Twitter with COVID-19-related information it remains unknown who disseminates information most efficaciously. Methods COVID-19-related tweets were obtained from Twitter accounts of health agencies, governmental authorities, universities, scientific journals, medical associations, and celebrities. The impact of posts was measured with the nominal and relative (%followers) number of likes and retweets. Sentiment analysis was conducted. Results We have identified 17,331 COVID-19-related tweets posted by 338 accounts in over four months since the virus began to spread. The largest number of likes was received by tweets of celebrities (median nominal, relative likes; 14,918, 0.036%), politicians (259, 0.174%), and health agencies (231, 0.007%). Most retweeted messages were also posted by celebrities (2,366, 0.005%), health agencies (130, 0.004%), and politicians (55, 0.041%). Retweets and likes peaked in March 2020 and the overall sentiment of the tweets was growing steadily. Whereas celebrities and politicians posted positive messages, the scientific and health authorities more often employed a negative vocabulary. The posts with positive sentiment gained more likes, and relative likes than non-positive. Conclusions During the pandemic, the tweets of celebrities, and politicians related to COVID-19 outperform those coming from health and scientific institutions. Active engagement of Twitter influencers may help key messages go viral.

As of August 2020, the official Twitter profile of Despegar for Colombia was the country's most followed travel booking brand on the social network, with more than *** thousand followers. Meanwhile, Atrápalo Colombia ranked second with close to ** thousand followers.

This statistic displays the leading ten accounts on Twitter in the United Kingdom (UK) as of *************. According to the number of followers on Twitter, the most popular account based in the United Kingdom was BBC Breaking News, with ***** million followers.