In the United States, most retail companies are likely to use artificial intelligence (AI) for marketing purposes. Nearly 49 percent of professionals from retail companies answering a survey in 2024 stated that their enterprises will be using AI to handle marketing automation. Chatbots and virtual shopping assistants follow in the ranking, with 31.4 percent of answers.

JavaScript and Java were some of the most tested programming languages on the DevSkiller platform as of 2024. SQL and Python ranked second and fourth, with 15 percent and 11 percent of respondents testing this language in 2024, respectively. Nevertheless, the tech skill developers wanted to learn the most in 2024 was related to artificial intelligence, machine learning, and deep learning. At the same time, the fastest growing IT skills among DevSkiller customers were C/C++ and data science, while cybersecurity ranked third. Software skills When it came to the most used programming language among developers worldwide, JavaScript took the top spot, chosen by 62 percent of surveyed respondents. Most software developers learn how to code between 11 and 17 years old, with some of them writing their first line of code by the age of five. Moreover, seven out of 10 developers learned how to program by accessing online resources such as videos and blogs. Software skills pay In 2024, the average annual software developer’s salary in the U.S. amounted to nearly 77 thousand U.S. dollars, while in Germany, it totaled above 54 thousand U.S. dollars. The programming languages associated with the highest salaries worldwide in 2024 were Clojure and Erlang.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

77 percent of U.S. respondents answer our survey on "Most used personal care product by category" with "Personal hygiene products (bath and shower products, deodorants, shaving creams & gels, etc.)". The survey was conducted in 2024, among 10,146 consumers.

In July 2024, Duolingo was the most popular language learning app worldwide based on monthly downloads, with around 14.3 million users downloading the app to their mobile devices during the month. Lingutown was the second most popular language learning app in the examined period, with almost two million downloads. Language learning apps focusing on language acquisition for children were also popular, with children-specific app Buddy.ai: Buddy.ai: Fun Learning Games generating 1.63 million downloads worldwide. Language learning apps, which combine learning gamification with language acquisition, have become an increasingly popular method to learn and practice a foreign language for both adults and kids.

According to a survey of global consumers conducted in December 2023, SMS and text messages were the most popular method for communication with friends and family. Almost a third of respondents reported preferring mobile phone calls. In comparison, only eight percent of respondents reported making video calls, while audio messages and voice notes were used by around four percent of respondents.

We asked U.S. consumers about "Most used search engines by brand" and found that "Google" takes the top spot, while "Yandex" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 5,074 consumers in the United States.

As of 2024, over 60 percent of respondents stated that they used generative AI to answer questions. Chatbots can conduct a human-like conversation with the user. Large language models and natural language processing mimics a human response.

The most used online music services in the United States in 2025 were Spotify, YouTube music, Pandora, and Apple Music, with 34 percent of survey respondents having recently listened to Spotify, 21 percent to YouTube music, and 13 percent to Apple Music and Pandora. iHeartRadio and Amazon Music lagged behind with just five and eight percent of study participants having used each service respectively in the last month.

A 2023 survey found that Netflix was the most popular subscription video-on-demand (SVOD) service in Denmark as of July 2023, with 48 percent of respondents having access to the streaming platform. The local provider TV 2 Play had the second largest subscriber base in the region, followed by Viaplay and Disney plus.

A survey in December 2024 found that ******** was the most popular food and drink delivery app in the United States, with ******************* of respondents saying they would consider visiting the app through desktop/laptop, tablet, or mobile phone. Uber Eats followed closely with slightly more than ** percent.

When asked about "Most used devices for video games", most Argentinian respondents pick "Smartphone" as an answer. 59 percent did so in our online survey in 2024.The Global survey is part of Statista Consumer Insights, providing you with exclusive consumer survey results on more than 500 industries and topics.

This statistic shows the brands of butter used most often within one week in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 125.94 million Americans used Land O'Lakes in 2020.

According to the 2024 Stack Overflow Developer Survey, online resources such as videos, blogs, and forums were the top choice for developers across all age groups worldwide to learn code, with younger developers were more likely to use online sources. The second most popular learning resource for most of the groups were online courses or certifications, which were most popular among those aged 25 to 34 years and 35 to 44 years, with around 54 percent and 52 percent of respondents, respectively. Books and physical media were more popular among developers aged 25 and older compared to younger developers.

In a survey conducted in the United Kingdom in 2024, responders revealed that the most-used AI-driven tools in their critical national infrastructure (CNI) operations were chatbots and AI assistants for cybersecurity operations. Only four percent of respondents stated that AI was not being used in any of their CNI cyber operations.

"Internet browser" and "Shopping apps" are the top two answers among Chinese consumers in our survey on the subject of "Most used smartphone apps by type".Find this and more survey data on most used smartphone apps by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

When asked about "Most used cloud services", most German respondents pick "Online storage of files and pictures" as an answer. 43 percent did so in our online survey in 2023.Find this and more survey data on most used cloud services in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

80 percent of Italian respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among 12,209 consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

This statistic shows the brands of disposable plates used most often in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 86.12 million Americans used store brand disposable plates in 2020.

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.