Social media was by far the most popular news platform among 18 to 34-year-olds in the United States, with 47 percent of respondents to a survey held in August 2022 saying that they used social networks for news on a daily basis. By comparison, adults over 65 years old mostly used network news to keep up to date.

The decline of newspapers In the past, the reasons to regularly go out and purchase a print newspaper were many. Used not only for news but also apartment hunting, entertainment, and job searches (among other things), newspapers once served multiple purposes. This is no longer the case, with first television and then the internet taking care of consumer needs once covered by printed papers. Indeed, the paid circulation of daily weekday newspapers in the United States has fallen dramatically since the 1980s with no sign of future improvement.

News consumption habits

A survey on news consumption by gender found that 50 percent of women use either online-only news sites or social media for news each day, and 51 percent of male respondents said the same. Social media was by far the most used daily news platform among U.S. Millennials, and the same was true of Gen Z. One appeal of online news is that it often comes at no cost to the consumer. Paying for news found via digital outlets is not yet commonplace in the United States, with only 21 percent of U.S. consumers responding to a study held in early 2021 reporting having paid for online news content in the last year.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

According to Cognitive Market Research, the global Social Discovery Software market size will be USD 2514.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 17.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1005.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 754.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 578.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 125.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 50.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.9% from 2024 to 2031.
In the Social Discovery Software Market, the Web-based segment is the fastest growing

Market Dynamics of the Social Discovery Software Market

Key Drivers for the Social Discovery Software Market

Personalization and User Experience

Personalization and user experience are leading drivers in growth in the Social Discovery Software market. Consumers increasingly want experiences that are unique to their individuality and preferences. Advanced algorithms and machine learning will enable platforms to examine users' behavior, providing more tailored content, recommendations, and connectivity. It thereby enhances the user experience, encourages more engagement, and boosts user satisfaction so that they spend more time on these sites. With greater user-friendliness and intuitive discovery tools, social is less intimidating and more attractive to new online networkers, personalization is a method of enhancing user loyalty and word-of-mouth referrals, contributing also to market growth.

Restraint Factor for the Social Discovery Software Market

Privacy and Data Security Concerns

Privacy and data security issues are a hindrance to the massive development of the Social Discovery Software market. People realize how their personal information is collected, and their understanding puts them at a distance from applications that do not take data protection seriously. Hacking incidences and other similar scandals have made users wary and push for privacy-oriented alternatives. Besides that, regulatory requirement like GDPR creates compliance costs and operational woes for these companies operating in this space. The associated costs as well as operational challenges do form a challenge to user acquisition and retention hence limiting the market expansion and innovation potential.

Impact of Covid-19 on the Social Discovery Software Market

The Covid-19 pandemic has greatly affected the Social Discovery Software Market, since it hastened the momentum through digital interactions and online communities. In lockdowns and social distancing, more people utilized social discovery to connect, engage, and even build relationships through virtual means. An increase in demand encourages software vendors to enhance their offerings, especially those features that bolster user engagement as well as safety. The other consequence of this increased dependency upon digital solutions to socialize is that it leads to stiff competition among the social networking sites, and companies are compelled to innovate and make the experiences they provide more interactive.

Opportunity for the Social Discovery Software Market

Increasing social networking and digital engagement will provide an opportunity for the market

Rising social networking and digital engagement are important for the Social Discovery Software market. As more people are switching to online platforms as a means of communication, entertainment, and interaction, social discovery software becomes in higher demand. This trend is most prevalent amongst younger age groups that actively seek to enlarge their social networks as well as engage with diverse communities. Digital offerings of smartphones and internet accessibility facilitate ease of connectivity and the sharing of ...

According to Cognitive Market Research, the global Video Production Company Services market size will be USD 3514.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 18.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1405.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1054.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 808.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 175.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 70.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
The Promotional Videos is the fastest growing segment of the Video Production Company Services industry

Market Dynamics of Video Production Company Services Market

Key Drivers for Video Production Company Services Market

Increasing Digital Transformation to Boost Market Growth

The rise of digital platforms has fueled a developing call for fantastic video content throughout industries, which include advertising, schooling, entertainment, and corporate communications. Businesses more and more rely upon video for branding, product promotions, and client engagement, even as academic establishments leverage it for remote mastering and interactive reviews. In leisure, streaming services and social media platforms power the want for numerous compelling video codecs. Corporations use video to enhance inner communications, education, and virtual meetings. As digital transformation hastens, top-notch video has become an important device for attracting audiences and delivering impactful messages across all sectors.

Social Media Boom to Drive Market Growth

The surge in social media systems, which includes YouTube, Instagram, and TikTok, has transformed them into critical marketing channels, driving a huge demand for engaging video content. Brands and influencers leverage those systems to attain tremendous audiences with visually compelling, quick-form movies that capture interest quickly. Video content material, ranging from tutorials and product opinions to entertainment and storytelling, fuels personal engagement and promotes emblem visibility. The shareability and viral capacity of motion pictures on those platforms enable businesses to enlarge their reach, making social media video advertising a key strategy for customer engagement and logo increase in the virtual age.

Restraint Factor for the Video Production Company Services Market

High Production Costs, will Limit Market Growth

Producing amazing video content material regularly comes with widespread charges and growing limitations for smaller agencies and individuals with confined budgets. Investments in professional-grade systems, superior enhancing software, and professional personnel are important to attaining the desired production value. Expenses can speedily add up, encompassing digital equipment, lights, sound equipment, and post-manufacturing services. While awesome videos can decorate brand notion and audience engagement, many small organizations may additionally battle to allocate assets for such initiatives. Consequently, they may lodge to lower-high-quality content material or forgo video altogether, proscribing their ability to compete successfully in a marketplace with an increasing number of driven via visible communique.

Impact of Covid-19 on the Video Production Company Services Market

The COVID-19 pandemic had a profound impact on the video production company services market, with restrictions on physical gatherings and productions leading to delays and cancellations. However, the shift to digital platforms for marketing, communication, and entertainment increased demand for virtual and remote video production services. Companies adapted by utilizing animation, stock footage, and smaller production teams. As the world reopens, the market is reboundi...

According to Cognitive Market Research, the global AR in Social Media market size will be USD 3125.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 26.20% from 2024 to 2031. North America held the major market share for more than 40% of the global revenue with a market size of USD 1250.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.4% from 2024 to 2031. Europe accounted for a market share of over 30% of the global revenue with a market size of USD 937.56 million. Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 718.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.2% from 2024 to 2031. Latin America had a market share of more than 5% of the global revenue with a market size of USD 156.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2031. Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 62.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 25.9% from 2024 to 2031. The media and entertainment industry stands out as the dominant vertical. This dominance stems from the sector's inherent need for engaging content that captivates audiences and drives user interaction Market Dynamics of AR in Social Media Market Key Drivers for AR in Social Media Market Rising Demand for Immersive User Engagement to Boost Market Growth One of the primary drivers in the AR in Social Media Market is the growing demand for immersive and interactive user experiences. With users constantly seeking more engaging and dynamic content, social media platforms are integrating AR tools like filters, lenses, and virtual avatars to elevate content creation. This demand is fueled by younger generations, who prefer visual, real-time interactions that allow them to personalize and enhance their online presence. The ability of AR to seamlessly blend the digital and physical worlds has not only increased user retention but also driven content consumption, making it a core focus for social media companies aiming to boost engagement. For instance, in June 2023 - Apple, Inc. introduced Apple Vision Pro, its new augmented reality headset, in its first major hardware launch. The headset has a two-hour battery life E-commerce Integration via AR Features to Drive Market Growth Another critical driver is the integration of AR into social media platforms for e-commerce purposes. With the rise of social commerce, AR enables users to virtually try on products such as clothing, makeup, and accessories, providing a more personalized shopping experience directly through social media apps. This innovation is particularly appealing to brands and retailers as it reduces the friction between discovery and purchase, allowing users to make informed buying decisions without leaving the platform. As AR-driven shopping experiences continue to gain popularity, businesses are increasingly leveraging these features to enhance consumer confidence and drive sales conversions. Restraint Factor for the AR in Social Media Market High Development Costs and Technical Complexity, will Limit Market Growth A key restraint in the AR in Social Media Market is the high development costs and technical complexity associated with creating AR content. Developing advanced AR features, such as interactive filters, virtual try-ons, and 3D animations, requires significant investment in both software and hardware, as well as specialized expertise in AR technology. For smaller businesses and brands, these costs can be prohibitive, limiting their ability to adopt AR tools and compete effectively in the market. Furthermore, the technical challenges of ensuring smooth, user-friendly experiences across various devices and platforms can delay widespread AR adoption. Impact of Covid-19 on the AR in Social Media Market The COVID-19 pandemic significantly accelerated the adoption of AR in social media as lockdowns and social distancing measures drove users to digital platforms for communication and entertainment. With in-person interactions limited, consumers sought immersive experiences, leading to a surge in the use of AR filters, virtual backgrounds, and other interactive content on social media. Brands also adapted by using AR for virtual product demonstrations and try-ons, as physical retail spaces were temporarily closed. This shift not...

According to Cognitive Market Research, the global Video Switcher market size will be USD 5612.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 4.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 2245.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1683.75 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1290.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 280.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 112.25 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
The production switchers category is the fastest growing segment of the Video Switcher industry

Market Dynamics of Video Switcher Market

Key Drivers for Video Switcher Market

Increasing Demand for Live Broadcasts and Streaming to Boost Market Growth

The market for video switchers is expanding due in large part to the rising demand for streaming and live broadcasts. Video switchers are being used more and more by companies, event planners, and content producers to improve production quality as live content becomes more and more popular on sites like Twitch, Facebook Live, and YouTube. Video switchers are essential for producing polished, captivating live broadcasts because they offer professional effects, different camera angles, and seamless transitions. Live streaming has emerged as a key means of audience involvement in industries like entertainment, sports, education, and corporate events, which is driving this development. Thus, the demand for sophisticated video switchers is being driven by the growing requirement for high-quality, real-time video content.

Expansion of the Entertainment and Media Industry to Drive Market Growth

The growing media and entertainment sector is a major driver of the video switcher market's expansion. To handle intricate processes and improve the viewing experience, production firms need sophisticated video switchers as the demand for high-quality content in live events, movies, television, and online media rises. Video switchers make it possible for smooth transitions, multi-camera configurations, and special effects—all essential for producing high-quality presentations. Furthermore, social media and digital streaming platforms have increased demand for flexible video switchers that support a variety of content formats and resolutions, including 4K and 8K. As a result, the need for sophisticated video switchers is being directly driven by the boom in media and entertainment.

Restraint Factor for the Video Switcher Market

High Initial Price of Advanced Video Switchers Will Limit Market Growth

A major obstacle limiting the market's expansion is the high initial cost of sophisticated video switchers. Professional-grade video switchers are expensive up front, particularly ones with features like advanced automation, IP connectivity, and 4K/8K capability. Smaller production companies, academic institutions, and individual content producers may find this cost element prohibitive, which would restrict their use of expensive technology. Furthermore, maintaining and updating these gadgets can raise the total cost, deterring potential purchasers. Because many businesses either put off purchases or use less expensive, lower-tier switchers that might not have the sophisticated capabilities needed to meet modern production demands, the high price barrier thereby limits market expansion.

Impact of Covid-19 on the Video Switcher Market

The COVID-19 epidemic had a significant effect on the market for video switches, increasing demand in some industries and reducing it in others. Businesses in the corporate, educational, and entertainment sectors have been using video switchers to improve the quality of live streaming and digital presentations as remote work, virtual events, and internet streaming have...

According to Cognitive Market Research, the global Content Moderation Service market size is USD 9152.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.00%from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 3660.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 2745.66 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2105.01 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0%from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 457.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4%from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 183.04 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7%from 2024 to 2031.
The Text held the dominating category in Content Moderation Service market revenue share in 2024.

Market Dynamics of Content Moderation Service Market

Key Drivers of Content Moderation Service Market

Increasing Volume of User-Generated Content to Increase the Demand Globally

With the exponential growth of online platforms and social media channels, the volume of user-generated content (UGC) has surged dramatically. This surge is fueled by the widespread adoption of social media, e-commerce, and digital communication platforms. As more individuals and businesses engage in online activities, the demand for content moderation services has escalated. Content moderation is essential to ensure that user-generated content complies with community guidelines, legal regulations, and brand standards. Service providers offering content moderation solutions are thus experiencing increased demand to handle the growing volume of UGC, driving market growth in the content moderation service industry.

Focus on Brand Reputation and User Experience to Propel Market Growth

Brand reputation and user experience are critical factors for businesses operating in the digital space. Negative or inappropriate content, such as hate speech, misinformation, or offensive material, can tarnish a brand's reputation and adversely affect user engagement and loyalty. Consequently, businesses are prioritizing content moderation services to maintain a positive online presence, protect their brand image, and enhance user experience. By employing content moderation solutions, companies can swiftly identify and remove harmful content, mitigate risks, and cultivate a safe and welcoming online environment for their audience. This focus on brand reputation and user experience is driving the demand for content moderation services, propelling market growth in the content moderation service sector.

Restraint Factors of Content Moderation Service Market

Scalability Challenges in Content Moderation to Limit the Sales

One significant restraint in the content moderation service market is the scalability challenge faced by service providers. As online platforms experience rapid growth in user-generated content, the volume of data requiring moderation increases exponentially. However, scaling content moderation operations to handle this surge in content can be complex and resource-intensive. Service providers may encounter limitations in terms of infrastructure, workforce capacity, and technology scalability, hindering their ability to efficiently process and moderate large volumes of content in real-time. This scalability challenge can lead to delays in content moderation, backlogs, and compromised moderation quality, impacting the effectiveness of moderation efforts and posing a constraint on market growth in the content moderation service sector.

High cost and complexities hamper the market growth 

Although the development of user-generated content (UGC) is a major driver for the growth of digital platforms, it is also a major limitation for the content moderation services industry. The high volume, variability, and live nature of UGC create significant challenges in being able to properly identify and filter out offensive, harmful, or non-compliant content. It becomes increasingly complicated to maintain con...

According to the most recent data, U.S. viewers aged 15 years and older spent on average almost ***** hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over **** hours, whilst 15 to 19-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

Global media inflation rates are projected to vary significantly across different mediums in 2025, with online video leading at *** percent and radio at just *** percent. This reflects the ongoing shift in media consumption patterns and advertising spend. The data highlights the resilience of digital platforms and the challenges faced by traditional print media in an increasingly digital landscape. Digital dominance and traditional media's struggle The disparity in inflation rates across media types underscores the growing divide between digital and traditional platforms. In 2023, online media worldwide experienced an inflation rate of *** percent, more than double that of offline media at *** percent. This trend is expected to continue in 2024, with online video and display maintaining higher inflation rates compared to newspapers and magazines. The shift is further evidenced by global media consumption patterns, with users spending an average of ***** hours and ** minutes daily on mobile devices in 2024. Industry leaders and market dynamics The changing media landscape is reflected in the revenue rankings of top media companies. In 2023, tech giants Alphabet Inc. and Meta Platforms Inc. led the pack, followed by traditional media conglomerates like Comcast Corporation and Walt Disney. This hierarchy illustrates the growing influence of digital platforms in the media industry. The United States remains a crucial market for these companies, with American consumers spending an average of over ** hours daily consuming major media. As the global entertainment and media market continues to expand, and projections suggest it could reach a value of *** trillion U.S. dollars by 2027, driven largely by the continued growth of digital platforms.