According to a Rakuten Insight survey conducted in the Philippines in February 2025, TikTok was the most popular social media platform for shopping during the past 12 months. Facebook followed, with ** percent of respondents using it for online shopping.

According to a Rakuten Insight survey conducted in the Philippines in February 2025, about 86 percent of respondents aged 16 to 24 years stated that they often made purchases via Instagram in the last 12 months. Meanwhile, the older generation chose to buy their products through both Facebook and Instagram, as stated by around 55 percent of Filipinos aged 55 years and above.

As of the third quarter of 2024, Facebook was the most used social media platform in the Philippines, as stated by about ** percent of respondents. Facebook Messenger follows, with about ** percent of Filipinos stating they used the messaging app. Facebook as the top social media in the Philippines In the Philippines, Facebook is not only considered a social media platform, but also as a primary source of news and a platform for e-commerce companies to reach out to their potential consumers. It is perhaps unsurprising how the app dominated the social media market in the country, as seen in the growing number of Filipino Facebook users. Reasons for increasing social media usage As a country divided by over 7,000 islands, the constant need for interaction has been driving the growing number of social network users in the Philippines. This is also an important platform for families with members working overseas and those who have already emigrated abroad.

Facebook and YouTube are still the most used social media platforms today.

According to a Rakuten Insight survey conducted in the Philippines in February 2025, clothes were the most purchased products on social media, as stated by around 72 percent of Filipino respondents. Bags and shoes were the second most popular items bought on social platforms, according to about 52 percent of respondents.

Regional use of social media has a significant effect on the male and female social media statistics.

According to a Rakuten Insight survey conducted in the Philippines in February 2025, ** percent of female and ** percent of male respondents stated that they shopped via TikTok in the past 12 months. Meanwhile, there were significantly more Filipino male respondents who used Facebook to make a purchase.

The results might surprise you when looking at internet users that are active on social media in each country.

56.8% of the world’s total population is active on social media.

According to a survey conducted by Rakuten Insight in February 2025, ** percent of respondents in Vietnam have purchased items on TikTok. TikTok was also the most used social commerce platform in Thailand, Singapore, the Philippines, Malaysia, and in China as of February 2025.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

The results of which gender uses which platforms are in.

Gen Z and Millennials are the biggest social media users of all age groups.

According to a Rakuten Insight survey conducted in the Philippines in February 2025, the majority of female and male respondents stated that they purchased clothes the most through social media platforms. Meanwhile, the second most popular items for female respondents were cosmetics and beauty products, while bags and shoes were popular among male respondents.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

As of February 2025, social media usage penetration in Singapore reached around 88 percent, followed by the Philippines at 78 percent. In contrast, Indonesia, Southeast Asia's most populous country, had a social media penetration of around 50 percent that year. What is the social media penetration rate, and what is the global average? The social media penetration rate refers to the percentage of a population that actively uses social media platforms. It is a key metric for understanding how widely social media is adopted in a specific region, country, or demographic group. Southeast Asia has a social media penetration rate of about 61.5 percent, slightly lower than the global average of nearly 64 percent. Northern Europe has the highest social media penetration rate worldwide. How much time do Southeast Asians spend on social media? Users in Southeast Asia spend, on average, more time daily on social media compared to their East Asian counterparts. Users in the Philippines spend on average more than three and a half hours daily engaging with social media platforms, the highest figure in the Asia Pacific (APAC) region. Following the Philippines, Indonesia, Malaysia, and Thailand see their users lead the APAC region in daily social media usage, spending at least two and a half hours on average each day on these platforms.

Over 210 million people worldwide suffer from social media addiction.

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.

90% of people aged 18-29 use social media in some form. 15% of people aged 23-38 admit that they are addicted to social media.

As of February 2025, there were **** million TikTok users in the Philippines that marketers can reach with ads, indicating an increase from the previous reporting period. TikTok is one of the most used social media platforms among Filipino internet users.