In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

Node.js overtook React.js to become the most used web framework among software developers worldwide, as of 2024. According to the survey, 40.8 percent of respondents reported to be using Node.js, while around 39.5 percent were using React.js. Web framework A web framework, or what may sometimes be referred to as a web application framework is a software framework that supports the overall software development of web applications. Web frameworks are utilized to automate menial activities typically performed within web development. In other words, it simplifies the web development process and, therefore, makes it easier to build a website. JavaScript As aforementioned, before being overtaken by React.js, jQuery had been the most used web framework out of the millions of software developers throughout the world. Simply put, jQuery is a cross-platform JavaScript library, that simplifies the usage of JavaScript on websites. While jQuery may be losing popularity, JavaScript still remains one of the most popular programming languages used by software developers worldwide. Throughout the world, programming languages are associated with different salaries. JavaScript programmers are associated with a global salary of 65,580 U.S. dollars, while the salary associated with JavaScript programmers in the United States is significantly more, at 112,000 U.S. dollars.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

Google.com was the most visited website in Kazakhstan, with approximately 530 million visits in October 2024. It was followed by the online video sharing platform YouTube, which was frequented 303.6 million times in the same month.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

As of February 2025, English was the most popular language for web content, with over 49.4 percent of websites using it. Spanish ranked second, with six percent of web content, while the content in the German language followed, with 5.6 percent. English as the leading online language United States and India, the countries with the most internet users after China, are also the world's biggest English-speaking markets. The internet user base in both countries combined, as of January 2023, was over a billion individuals. This has led to most of the online information being created in English. Consequently, even those who are not native speakers may use it for convenience. Global internet usage by regions As of October 2024, the number of internet users worldwide was 5.52 billion. In the same period, Northern Europe and North America were leading in terms of internet penetration rates worldwide, with around 97 percent of its populations accessing the internet.

As of 2022, google.com was the most visited website in Morocco, registering an average of 371 million visits per month. The second most visited webpage was youtube.com, with over 200 million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

According to Nielsen Koreanclick, naver.com was the most visited website as of August 2024, with over 23 million unique visitors and a reach of around 74.3 percent. Naver’s home advantage against GoogleNaver is a search engine developed in South Korea and operated by Naver Corporation. After its launch in 1999, the company furthered its reach by becoming an early pioneer in user-generated content. Nowadays, the website features blogs, a web comic service, internet communities and much more. Having established an all-Korean website that features several all-Korean services, Naver has deep roots in South Korean online culture and a big advantage against Google. Another loss for Google was the blockade of its navigation service within the country boarders by the South Korean government. Internet usageSouth Korea is not only among the countries with the fastest mobile internet, but also an internet penetration rate of over 97 percent. Additionally, close to 95 percent of South Koreans aged six years or older own a smartphone. Therefore, it is no surprise, that South Korea was the first country to upgrade their networks to 5G. With an average citizen of each age group spending between one and more than four hours online per day, the internet plays an important role in daily lives.

70 percent of Indian respondents answer our survey on "Most used websites and online services by type" with "Social media websites and apps". The survey was conducted in 2024, among 4,031 consumers.

Among the 20 most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around 3.5 billion visits in the same period.

In February 2024, Baidu.com was the most visited website in China, with around 195.7 million visits registered during that month. Being among the country's most important internet companies, its search engine is among the main alternatives to Google inside and outside the country, holding more than 60 percent of its domestic search market. Additionally, streaming website BilliBili.com ranked second among the most popular websites in China, with around 128.16 million visits, while Google.com ranked third, with around 67.42 million visits from Chinese audiences.

As of November 2023, Google.com had the highest average number of monthly visitors from Israel, at 308 million entries. It was followed by YouTube.com with 118 million visitors. Other popular websites included Facebook.com and Ynet.co.il, the latter being the most visited news website in the country. Ynet had 51.7 million entries per month and was also the most popular Israeli website in the ranking.

68 percent of UK respondents answer our survey on "Most used websites and online services by type" with "Social media websites and apps". The survey was conducted in 2024, among 4,033 consumers.

In May 2024, Google Sites were ranked first among the most popular multiplatform web properties in the United States with over 278 million visitors from mobile and desktop connections – popular Google online properties include not only Google Search but also online video platform YouTube, communication services such as Gmail and Hangouts, as well as assorted online services such as Apps and Maps as well as digital app distribution platform Google Play.

62 percent of Swedish respondents answer our survey on "Most used websites and online services by type" with "Online stores". The survey was conducted in 2024, among 2,026 consumers.

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

The most visited website in Romania in December 2024 was google.com with nearly 779 million total visits. It was followed by youtube.com with 485 million total visits. The adult content website pornhub.com had over 54 million visits in the last month of the year.