Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Context: This dataset offers insights into the usage patterns of social media apps for 1,000 users across seven popular platforms: Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, and Pinterest. It tracks various metrics such as daily time spent on the app, number of posts made, likes received, and new followers gained.

Dataset Features:

User_ID: Unique identifier for each user. App: The social media platform being used. Daily_Minutes_Spent: Total time a user spends on the app each day, ranging from 5 to 500 minutes. Posts_Per_Day: Number of posts a user creates per day, ranging from 0 to 20. Likes_Per_Day: Total number of likes a user receives on their posts each day, ranging from 0 to 200. Follows_Per_Day: The number of new followers a user gains daily, ranging from 0 to 50. Context & Use Cases: This dataset could be particularly useful for social media analysts, digital marketers, or researchers interested in understanding user engagement trends across different platforms. It provides insights into how much time users spend, how actively they post, and the level of engagement they receive (in terms of likes and followers).

Conclusion & Outcome: Analyzing this dataset could yield several outcomes:

Engagement Patterns: Identifying which platforms have higher engagement in terms of time spent or likes received. Active Users: Determining which users are the most active across various platforms based on the number of posts and followers gained. User Retention: Studying the correlation between time spent and follower growth, providing insight into user retention strategies for different platforms. Overall, the dataset allows for exploration of social media usage trends and helps drive decision-making for marketing strategies, content creation, and platform engagement.

Facebook and YouTube are still the most used social media platforms today.

The results might surprise you when looking at internet users that are active on social media in each country.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

Dataset Info:

MyDigitalFootprint (MDF) is a novel large-scale dataset composed of smartphone embedded sensors data, physical proximity information, and Online Social Networks interactions aimed at supporting multimodal context-recognition and social relationships modelling in mobile environments. The dataset includes two months of measurements and information collected from the personal mobile devices of 31 volunteer users by following the in-the-wild data collection approach: the data has been collected in the users' natural environment, without limiting their usual behaviour. Existing public datasets generally consist of a limited set of context data, aimed at optimising specific application domains (human activity recognition is the most common example). On the contrary, the dataset contains a comprehensive set of information describing the user context in the mobile environment.

The complete analysis of the data contained in MDF has been presented in the following publication:

https://www.sciencedirect.com/science/article/abs/pii/S1574119220301383?via%3Dihub

The full anonymised dataset is contained in the folder MDF. Moreover, in order to demonstrate the efficacy of MDF, there are three proof of concept context-aware applications based on different machine learning tasks:

1. A social link prediction algorithm based on physical proximity data,
2. The recognition of daily-life activities based on smartphone-embedded sensors data,
3. A pervasive context-aware recommender system.

For the sake of reproducibility, the data used to evaluate the proof-of-concept applications are contained in the folders link-prediction, context-recognition, and cars, respectively.

We learn high fidelity human depths by leveraging a collection of social media dance videos scraped from the TikTok mobile social networking application. It is by far one of the most popular video sharing applications across generations, which include short videos (10-15 seconds) of diverse dance challenges as shown above. We manually find more than 300 dance videos that capture a single person performing dance moves from TikTok dance challenge compilations for each month, variety, type of dances, which are moderate movements that do not generate excessive motion blur. For each video, we extract RGB images at 30 frame per second, resulting in more than 100K images. We segmented these images using Removebg application, and computed the UV coordinates from DensePose.

Download TikTok Dataset:

Please use the dataset only for the research purpose.

The dataset can be viewed and downloaded from the Kaggle page. (you need to make an account in Kaggle to be able to download the data. It is free!)

The dataset can also be downloaded from here (42 GB). The dataset resolution is: (1080 x 604)

The original YouTube videos corresponding to each sequence and the dance name can be downloaded from here (2.6 GB).

The product manager for Apple app store, want to exploit the potential for monetizing the store further by increasing the revenues through in-app advertising. In order to decide which Apps you should focus more on, you need to analyze the following dataset- using the the Jupyter notebook. The end goal is to recommend the suitable apps that can be exploited for in-app advertising, backed by proper analysis and logic.

56.8% of the world’s total population is active on social media.

Gen Z and Millennials are the biggest social media users of all age groups.

As of January 2024, #love was the most used hashtag on Instagram, being included in over two billion posts on the social media platform. #Instagood and #instagram were used over one billion times as of early 2024.

Dataset ini merupakan hasil dari scraping pada media sosial twitter dengan menggunakan aplikasi twint yang ditujukan pada hashtag #IndonesiaHumanRightsSOS. Scraping data dilakukan untuk cuitan yang dibuat dari tanggal 18 Desember 2020 10:59 AM s/d 19 Desember 2020 23:18 PM.

Pada dataset mengandung 106.903 Row data dengan informasi terkait: User ID, Username, Twitter Name,Tweets, dsb.

Selain itu dilampirkan juga contoh data yang telah dianalisis berupa wordcloud,username cloud, 100 most used word & most active username.

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This dataset is the result of scraping on social media twitter using the twint application aimed at the hashtag #IndonesiaHumanRightsSOS. Data scraping is done for tweets made from December 18 2020 10:59 AM to December 19 2020 23:18 PM.

The dataset contains 106,903 rows of data with related information: User ID, Username, Twitter Name, Tweets, etc.

Also there is an example of the data that has been analyzed in the form of wordcloud, username cloud, 100 most used words & most active username.

Regional use of social media has a significant effect on the male and female social media statistics.

About the NUDA Dataset
Media bias is a multifaceted problem, leading to one-sided views and impacting decision-making. A way to address bias in news articles is to automatically detect and indicate it through machine-learning methods. However, such detection is limited due to the difficulty of obtaining reliable training data. To facilitate the data-gathering process, we introduce NewsUnravel, a news-reading web application leveraging an initially tested feedback mechanism to collect reader feedback on machine-generated bias highlights within news articles. Our approach augments dataset quality by significantly increasing inter-annotator agreement by 26.31% and improving classifier performance by 2.49%. As the first human-in-the-loop application for media bias, NewsUnravel shows that a user-centric approach to media bias data collection can return reliable data while being scalable and evaluated as easy to use. NewsUnravel demonstrates that feedback mechanisms are a promising strategy to reduce data collection expenses, fluidly adapt to changes in language, and enhance evaluators' diversity.

General

This dataset was created through user feedback on automatically generated bias highlights on news articles on the website NewsUnravel made by ANON. Its goal is to improve the detection of linguistic media bias for analysis and to indicate it to the public. Support came from ANON. None of the funders played any role in the dataset creation process or publication-related decisions.

The dataset consists of text, namely biased sentences with binary bias labels (processed, biased or not biased) as well as metadata about the article. It includes all feedback that was given. The single ratings (unprocessed) used to create the labels with correlating User IDs are included.

For training, this dataset was combined with the BABE dataset. All data is completely anonymous. Some sentences might be offensive or triggering as they were taken from biased or more extreme news sources. The dataset does not identify sub-populations or can be considered sensitive to them, nor is it possible to identify individuals.

Description of the Data Files

This repository contains the datasets for the anonymous NewsUnravel submission. The tables contain the following data:

NUDAdataset.csv: the NUDA dataset with 310 new sentences with bias labels
Statistics.png: contains all Umami statistics for NewsUnravel's usage data
Feedback.csv: holds the participantID of a single feedback with the sentence ID (contentId), the bias rating, and provided reasons
Content.csv: holds the participant ID of a rating with the sentence ID (contentId) of a rated sentence and the bias rating, and reason, if given
Article.csv: holds the article ID, title, source, article metadata, article topic, and bias amount in %
Participant.csv: holds the participant IDs and data processing consent

Collection Process

Data was collected through interactions with the Feedback Mechanism on NewsUnravel. A news article was displayed with automatically generated bias highlights. Each highlight could be selected, and readers were able to agree or disagree with the automatic label. Through a majority vote, labels were generated from those feedback interactions. Spammers were excluded through a spam detection approach.

Readers came to our website voluntarily through posts on LinkedIn and social media as well as posts on university boards. The data collection period lasted for one week, from March 4th to March 11th (2023). The landing page informed them about the goal and the data processing. After being informed, they could proceed to the article overview.

So far, the dataset has been used on top of BABE to train a linguistic bias classifier, adopting hyperparameter configurations from BABE with a pre-trained model from Hugging Face.
The dataset will be open source. On acceptance, a link with all details and contact information will be provided. No third parties are involved.

The dataset will not be maintained as it captures the first test of NewsUnravel at a specific point in time. However, new datasets will arise from further iterations. Those will be linked in the repository. Please cite the NewsUnravel paper if you use the dataset and contact us if you're interested in more information or joining the project.

The number of Twitter users in the United States was forecast to continuously increase between 2024 and 2028 by in total 4.3 million users (+5.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 85.08 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like Canada and Mexico.

TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?

Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.

Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:

Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed

Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:

Digital Marketing and Advertising:

Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking

E-commerce and Retail:

Customer journey mapping Product recommendation enhancements Cart abandonment analysis

Media and Entertainment:

Content consumption trends Audience engagement metrics Cross-platform user behavior analysis

Financial Services:

Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis

Technology and Software:

User experience optimization Feature adoption tracking Competitive intelligence

Market Research and Consulting:

Consumer behavior studies Industry trend analysis Digital transformation strategies

Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:

Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.

By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:

Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.

Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.