Rome was the Italian municipality recording the highest number of overnight stays in travel accommodation establishments in 2023. That year, tourist overnight stays in Rome surpassed ** million, exceeding pre-pandemic levels. Venice and Milan followed in the ranking in 2023, with around **** million and **** million overnight stays, respectively.

In 2024, the archaeological park of the Colosseum in Rome was the most visited museum in Italy, with 14.7 million visitors. This figure, the highest reported to date by the renowned attraction, represented a 20 percent annual increase in attendance. The Uffizi Galleries in Florence and the archaeological site of Pompeii followed in the ranking that year, with 5.3 million and 4.3 million visitors, respectively. How much income do museums in Italy generate? The Colosseum, the Uffizi Galleries, and Pompeii were also the tourist attractions with the highest income in Italy in 2024, ahead of the Gallery of the Academy in Florence and the Pantheon in Rome. Overall, the income of state museums and similar institutions in Italy totaled over 380 million euros that year, reaching an all-time high. How many tourists visit Italy every year? Italy's rich cultural heritage, as well as its renowned landscapes and cuisine, are key drivers of tourism, making the country one of the most popular travel destinations in the world. In 2023, Italy placed fourth in a ranking of countries with the highest number of inbound tourist arrivals worldwide, with almost 60 million inbound tourist arrivals.

Between ************** and ***********, the Colosseum in Rome was the Italian tourist attraction with the highest online content volume. Over the period considered, the famous archaeological site in the Italian capital was mentioned in nearly ** thousand online pieces of content, such as reviews or social media posts. Among the attractions with the highest content volume, Pisa's Piazza del Duomo recorded the highest sentiment score, at **** out of 100.

In 2024, the total number of tourist overnight stays in Florence, including international and domestic travelers, grew by *** percent over the previous year. Despite the annual increase, total overnight stays in the popular Italian destination remained below pre-pandemic levels, reaching approximately ** million in 2024. How many hotels are there in Florence? The number of hotels in Florence experienced a slight annual increase in 2024, with over *** such establishments in the city. According to an analysis on the average price of four-star hotels in Italian cities, Florence was one of the most expensive destinations for a hotel stay in 2025, ranking just behind Venice. What are the most popular cultural attractions in Florence? In 2024, the Uffizi Galleries in Florence were among the most visited museums and archaeological sites in Italy, reporting the second-highest attendance after the Colosseum in Rome. The Gallery of the Academy and the Bargello Museum were other popular attractions in the city that year, welcoming around *** million and over ****** visitors, respectively.

The number of international arrivals in tourist accommodation establishments in Rome, Italy, rose significantly in 2023 over the previous year, but remained below pre-pandemic levels. Overall, inbound tourist arrivals in the city reached around 6.9 million in 2023. Which nationalities visit Rome the most? In 2023, the United States was by far the leading inbound travel market in Rome based on tourist arrivals, with over 1.7 million arrivals of U.S. travelers to the city’s accommodation services. In the same year, the United Kingdom, Spain, and France followed in the ranking. How many people visit the Colosseum every year? The Colosseum archaeological park, one of Rome’s most famous landmarks, ranked as the most visited cultural attraction in Italy in 2023, with over 12 million visits. That year, the iconic site also topped the list of Italian museums and archaeological areas with the highest income, ranking ahead of Pompeii and the Uffizi Galleries.

In 2024, the number of tourist arrivals in the Italian region of Sicily experienced an annual increase. That year, Palermo was the province with the highest volume of arrivals, with the combined number of international and domestic arrivals totaling almost *** million. Palermo was also the province with the highest number of tourist overnight stays in Sicily in 2024.

In 2023, London was the leading European city tourism destination based on the number of bed nights. That year, bed nights in the United Kingdom's capital exceeded ** million, denoting a sharp annual increase but not fully recovering yet from the impact of COVID-19. Meanwhile, Paris and Istanbul followed in the ranking in 2023, with roughly ** million and nearly ** million bed nights. What are the most visited countries in Europe? While the French capital came in second among leading European cities based on bed nights, France topped the ranking of the European countries with the highest number of inbound tourist arrivals in 2023, ahead of Spain, Italy, and Turkey. Meanwhile, when looking at European countries with the highest tourism receipts that year, Spain recorded the highest figure, with over ** billion U.S. dollars, followed by the United Kingdom. How many international tourists visit Europe every year? In 2023, the number of international tourist arrivals in Europe grew significantly over the previous year, totaling over *** million. This figure, however, remained below pre-pandemic levels. Overall, either before and after the impact of COVID-19, Europe was the region with the highest number of international tourist arrivals worldwide.

In 2015, Dubai was the city with the highest number of tourists staying at least one night per capita. That same year, international overnight visitor spending in Dubai reached 28.5 billion US dollars. The city, which is the largest and most populous city in the United Arab Emirates, was also one of the most expensive holiday destinations in the world in 2018. In 2016, 14.87 million people visited Dubai from abroad.

Europe and Asia: top destinations

According to the source, most of the 20 tourist cities with the highest number of visitor arrivals per capita were Asian or European cities. After Dubai, Amsterdam and Prague were the second and third cities with the greatest number of tourists spending at least one night per capita. With respectively, 2.7 and 2.5 visitors per capita, the two European cities were followed by another one: London. Singapore, ranked fifth with 2.1 visitors per capita, was the first Asian city in the list. Thus, New-York the first North American city of this ranking was 17th. It appears that Europe remains one of the most popular tourist destinations. Asia was also a very attractive destinations for international visitors with Hong-Kong being the leading city destination in 2017.

Focus on tourism in Europe

Since the nineties, the number of international tourist arrivals in Europe keeps increasing. France is the European country with the largest number of international visitors’ arrivals, while Spain and Italy are also two of the leading tourist destinations on the continent. Travel and tourism have an important contribution to GDP in Europe, reaching 781.6 billion US dollar and 2018 and expected to attain 991.4 billion in 2028.

Rome is the most populous city in Italy. With 2.75 million inhabitants, the capital of the country put ahead Milan and Naples. Compared to the number of citizens in 2012, the resident population of Rome increased by over 140,000 individuals. Regional data Rome is located in the center of Italy in the Lazio region. Lazio is the second-largest region in terms of population size after Lombardy. In 2024, the region counts roughly 5.7 million inhabitants, whereas Lombardy has over ten million individuals. The third-largest region is Campania, with 5.6 million people. Naples, the major center of Campania, has around 910,000 inhabitants at the beginning of 2024. Nevertheless, this city was, back in the 19th century, one of the largest cities in Western Europe. Tourism in Rome The Eternal City is also the main tourist destination in Italy and was the eighth most-visited city in Europe. The largest groups of international visitors in Rome came from the United States of America, Japan, and the United Kingdom. Every year, more and more tourists also enjoy the best-known tourist attractions in Rome, like the Colosseum, the Roman Forum, and the Palatine Hill, which together recorded almost ten million visitors in 2022.

In 2024, the number of visitors to the Uffizi Gallery totaled roughly 2.6 million. This figure, the highest recorded over the period considered, represented a 7.6 percent annual increase in attendance. The popular gallery in Florence is one of the sites that are part of the Uffizi Galleries, one of the most visited museums in Italy. The Uffizi Galleries include the Uffizi Gallery and the Vasari Corridor, Palazzo Pitti, and the Boboli Gardens.

In 2024, the number of tourist arrivals in Venice, including international and domestic visitors, reached nearly *** million. This figure, the highest reported over the period considered, represented an annual increase in tourist arrivals of roughly **** percent. How many international tourists visit Venice? In 2024, the number of international tourist arrivals in Venice exceeded **** million, showing the key role played by inbound visitors for the city's travel and tourism industries. That year, the United States was by far the leading inbound tourist market for Venice, with over *** million arrivals. How many hotels are there in Venice? In 2023, there were approximately ***** hotels in Venice, denoting a slight annual decline. Considering the popularity of the destination, it does not surprise that Venice was the most expensive Italian city based on the average price per night in a four-star hotel in 2024, ahead of Florence.

How many hotels are there in Florence? In 2024, there were *** hotels in the popular Italian destination, most of which were rated as three-star. That year, there were *** three-star hotels in Florence, as well as *** four-star establishments. Non-hotel establishments in Florence While the number of hotels in the city only grew slightly in 2024 over the previous year, the number of non-hotel establishments in Florence reported a significant annual increase, with almost ***** such accommodation services in 2024. Meanwhile, according to a 2025 analysis on the number of Airbnb listings in Italian cities, there were over 12,000 establishments in Florence listed on Airbnb. How many tourists visit Florence each year? In 2024, the total number of tourist arrivals in Florence, including inbound and domestic visitors, caught up with pre-pandemic levels, exceeding **** million. When looking at the leading inbound travel markets in Florence based on the number of arrivals, the United States reported by far the highest figure that year, ranking ahead of Germany, France, and Spain.

This dataset provides a snapshot of Airbnb listings across major Italian cities and regions, offering valuable insights into the short-term rental market in Italy. Whether you're interested in pricing trends, regional variations, or the impact of seasonality, this dataset has something for you.

Data refer to a period between September 2023 and September 2024

Key Features:

• City-level data: Explore listings in popular cities like Florence, Milan, Naples, Rome, and Venice.
• Regional insights: Analyze trends across broader regions including Puglia, Sicily, and Trentino.
• Comprehensive metrics: Data includes pricing, review scores, host details, and more.
• Seasonal analysis: Data spans different periods, allowing for comparisons across seasons.

Data Dictionary:

• id: Unique identifier for each listing.
• number_of_reviews_ltm: Number of reviews received in the last twelve months.
• date_of_scraping: Date the data was scraped.
• host_since: Date the host joined Airbnb.
• host_is_superhost: Whether the host is a superhost (t/f).
• host_total_listings_count: Total number of listings the host has.
• neighbourhood: Neighborhood where the listing is located.
• latitude: Latitude coordinate of the listing.
• longitude: Longitude coordinate of the listing.
• room_type: Type of room (e.g., entire home/apt, private room).
• accommodates: Number of guests the listing can accommodate.
• price: Price per night (in local currency).
• number_of_reviews: Total number of reviews.
• review_scores_rating: Overall rating of the listing.
• review_scores_accuracy: Accuracy rating.
• review_scores_cleanliness: Cleanliness rating.
• review_scores_checkin: Check-in rating.
• review_scores_communication: Communication rating.
• review_scores_location: Location rating.
• review_scores_value: Value rating.
• reviews_per_month: Number of reviews per month.
• place: City or region where the listing is located.
• period: Time period when the data was scraped (e.g., Early Winter).

For visualization reason it is also provide a csv with all city neighbourhoods and the relative geojson.

I also added datasets that group listings according to period and neighbourhood/cities, quantitative features were been aggregate according to median and MAD, qualitative according to mode and Shannon's entropy.

Disclaimer:

This dataset is intended for informational and research purposes only. It is not affiliated with Airbnb or any other organization.

In 2024, the United States was the leading international travel market in Florence based on the number of tourist arrivals. That year, travel accommodation establishments in the popular Italian destination recorded around ******* arrivals from the United States, the highest figure reported to date. How many tourists visit Florence every year? In 2024, the total number of tourist arrivals in Florence, including inbound and domestic visitors, exceeded **** million, catching up with pre-pandemic levels. In contrast, the number of overnight stays in Florence remained still significantly below the peak from 2019. Hotel and non-hotel establishments in Florence In 2024, there were over *** hotels in Florence, most of which were rated as three-star establishments. When looking at the number of non-hotel accommodation establishments in Florence that year, the destination reported almost ***** businesses, including roughly *** farmhouses and over *** bed and breakfasts.

The number of international tourist arrivals in Europe rose significantly in 2023 compared to the previous year across all the most visited destinations in the region. Overall, France was the most visited country by inbound travelers in Europe in 2023. That year, France - which also topped the ranking of the countries with the highest number of international tourist arrivals worldwide - reported *** million international tourist arrivals, the highest figure recorded by the destination to date. Spain, Italy, and Turkey followed on the list in 2023. Europe is the most popular region for inbound tourism Europe is the region with the highest number of inbound tourism arrivals worldwide, with over *** million arrivals in 2023. Comparatively, there were nearly *** million international tourist arrivals in Asia and the Pacific, the second-most visited global region by inbound travelers that year. When breaking down the number of inbound arrivals in Europe by sub-region, Southern and Mediterranean countries reported the highest figures, both before and after the impact of COVID-19. Travel & Tourism Development Index France and Spain, among the most popular travel destinations in Europe in terms of inbound arrivals, were also among the leading countries in the Travel & Tourism Development Index (TTDI). The TTDI index measures factors and policies that support a sustainable and resilient development of travel and tourism worldwide. In 2023, Spain ranked first with a TTDI score of ****, followed by France and Germany.

All cities with a population > 1000 or seats of adm div (ca 80.000)Sources and ContributionsSources : GeoNames is aggregating over hundred different data sources. Ambassadors : GeoNames Ambassadors help in many countries. Wiki : A wiki allows to view the data and quickly fix error and add missing places. Donations and Sponsoring : Costs for running GeoNames are covered by donations and sponsoring.Enrichment:add country name

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In 2019, an overall of ********** tourists visited the Metropolitan city of Milan, in Italy. According to the data, most travelers visiting the city were males (*** million tourists).

The number of international tourist arrivals worldwide rose sharply in 2023 compared to the previous year across all the most visited destinations in the world. Overall, France was the most visited country by inbound travelers worldwide in 2023, with *** million international tourist arrivals. Spain, the United States, and Italy followed in the ranking that year. Has global inbound tourism recovered from the impact of COVID-19? In 2023, the number of international tourist arrivals worldwide totaled approximately *** billion. While this figure represented a ** percent annual increase, it remained below the peak in inbound tourist arrivals reported in 2019, the year before the onset of the COVID-19 pandemic. That said, international tourism receipts worldwide exceeded pre-pandemic levels in 2023, peaking at *** trillion U.S. dollars. What are the most popular global regions for inbound tourism? When breaking down the number of international tourist arrivals worldwide by region, Europe has consistently reported the highest volume of inbound travelers, both before and after the impact of the health crisis. In 2023, this region alone accounted for roughly ** percent of global inbound tourist arrivals. Meanwhile, Asia and the Pacific recorded the second-highest number of inbound tourist arrivals worldwide in 2023.

In 2024, the total number of tourist arrivals in Florence, including inbound and domestic travelers, reported a 0.5 percent annual increase, catching up with pre-pandemic levels. That year, travel accommodation establishments in the popular Italian destination recorded almost **** million arrivals by international visitors and *** million arrivals by domestic tourists. What nationalities visit Florence the most? In 2024, the United States was by far the leading inbound travel market in Florence based on tourist arrivals. That year, tourist arrivals from the U.S. exceeded *******, reaching an all-time high. Germany and France followed in the ranking in 2024, each with over ******* arrivals. How many travel accommodation establishments are there in Florence? In 2024, the number of hotels in Florence totaled over ***, with three-star hotels accounting for most establishments. Meanwhile, the number of non-hotel accommodation establishments in Florence grew sharply over the previous year, with approximately ***** such establishments in 2024.