Berlin attracted the most tourist arrivals in Germany in 2023, which is perhaps to be expected. But the country has other city destinations with a lot to offer as well. Among them Hamburg in the north with the largest port in Germany and Munich, the capital of Bavaria, in the south. All three cities also have busy airports and railways. The top three Berlin recorded a significant drop in travel accommodation numbers in 2020, the year the COVID-19 pandemic began. Figures began to pick up again later, with *** establishments open in 2024, though this was still less than in previous years. The numbers may also have to do with competition from such accommodation platforms as Airbnb. Hamburg is also catching up after the pandemic in terms of tourism, with noticeably more travel arrivals recorded recently. While 2021 saw around *** million arrivals, there were already roughly *** million in 2023. Meanwhile, the average occupancy rate in Munich travel accommodation was also noticeably higher in 2022 than in previous years, with an almost ** percent total. City tourism As of 2023, around **** million people in Germany preferred city trips as a vacation. Numbers decreased somewhat in recent years. Various factors contribute to making a city attractive for tourists, among them mobility options, the ease of getting around, and spending time outside. In 2022, Germany’s largest cities were evaluated in terms of walking and cycling space availability. Munich scored highest at ** percent, followed by Cologne with ** percent and Hamburg with ** percent. That same year, these cities were also evaluated in terms of traffic safety for pedestrians and cyclists. This time, Hamburg came first at ** percent, and Berlin followed with ** percent.

As of 2024, most Germans planned to travel in their homeland. Other leading travel destination choices were also Spain and Italy. Germany has a convenient geographical position for extensive travel within Europe, as well as established transport routes out of the country for long-distance trips. Travel-ready Holders of a German passport have an impressive amount of visa-free travel options, currently being able to choose from *** countries. This contributes vastly to picking destinations and planning visits. For city breaks in Germany, the most popular destinations were the national capital, Berlin, followed by the city-state Hamburg in the north and Munich in the south. While some may fly between cities, locations are usually well connected to be reached by car, bus or train. The Deutsche Bahn is the main railway company in the country. To the beach The number of people in Germany interested in vacation and travel as such has remained stable in recent years. This is also true for those who prefer a beach vacation or a trip to a sunny destination. The abolishment of border closures and travel bans, as well as various other restrictions after the height of the coronavirus pandemic in 2020 and 2021 invigorated the industry and travelers alike, though the global energy crisis triggered price increases everywhere, simultaneously impacting travel choices on a consumer level.

In 2023, total tourist arrivals amounted to around 12.1 million, and 4.27 million of these were visitors from abroad. Berlin is the German capital and one of the most popular tourist destinations in the country, as well as among European cities in general. Tourist magnet Berlin’s residential population was over 3.7 million people in 2022. Visitors could choose from a total of 724 travel accommodation establishments to stay at. Among these, the most represented were bed and breakfast locations, followed by hotels and vacation homes. The city recorded around 29.6 million tourist overnight stays in 2023, which was an increase compared to the year before. In addition to a thriving accommodation industry and lots of famous history, Berlin offers a lot of opportunities to enjoy nature in or not far from the city. The German capital also houses one of the most famous attractions in Europe and the world - the Berlin Wall. Berlin booming Berlin is one of the three German city-states, alongside Hamburg and Bremen. This means that in addition to being metropolitan areas, all three also have federal state status. Germany has a total of 16 federal states. Berlin as the capital is recognizable all over the world for its still visible traces of both East and West German history.

With dataplor's Point of Interest and visitation data for Germany, you're not just getting information—you're gaining a strategic advantage in one of Europe's most innovative and influential markets.

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• Logistics & Supply Chain Optimization: Streamline deliveries, optimize routes across Germany's extensive autobahn network, and strategically position warehouses in key economic centers like Berlin, Hamburg, and Frankfurt.

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• Urban Development & Growth Monitoring: Track changes in land use, population density, and infrastructure development over time to inform urban planning and policy decisions.

This statistic depicts the most popular city destinations in Germany from 2015 to 2017, by inbound overnight stays. In 2017, close to 14 million foreign guests slept in Berlin, a decrease compared to almost 14.2 million in 2016.

In February 2025, around ******* domestic and foreign tourists arrived in Bavaria's state capital. Munich is one of the most popular destinations for city breaks in Germany for both domestic and foreign travelers. A particular highlight for many visitors to the city is a visit to the annual Oktoberfest.

In 2021, ********** people went on city trips in Germany. Numbers have shown a steady increase over recent years, except for during the coronavirus (COVID-19) pandemic in 2021, its second year.

City trips

With numerous cities to choose from in its ** federal states, each city with its own distinct character, it’s no wonder that city trips in Germany are on the rise. Both rail and flight connections between various destinations are well-developed and continue to expand, plus it’s also often possible to drive, which gives travelers even more room to flexibly plan a city break, sometimes even on short notice. Based on the number of tourist arrivals, the three most popular city trip destinations are Berlin, Munich and Hamburg. More than a third of the population prefers city trips as a vacation.

Contributing factors

Many factors contribute to the positive development in city trip numbers in Germany. Among them, just to mention a few, is the stable urbanization rate, as well as an active travel accommodation industry. Online travel bookings have made it perhaps easier than ever before to organize a trip.

German travel accommodation is picking up where it left off before the COVID-19 lockdowns. Around 496.1 million overnight stays were recorded in 2024, which exceeded the figure recorded in 2019. This renews hope for the future development of overnight tourism as far as travel accommodation in Germany is concerned. Where to stay The first choice of accommodation for visitors coming to Germany is still hotels. In 2023, both domestic and foreign guests favored a hotel stay far ahead of other establishments, with close to 149 million Germans alone staying there. Germany does offer a wide variety of travel accommodation besides hotels. These include B&Bs, campgrounds, youth hostels, various recreation and vacation homes, as well as apartments available for short-term rent. The latter are proving to be a source of competition for serviced accommodation such as hotels due to the larger degree of independence an apartment may offer by definition. Additionally, these apartments or houses rented for a vacation provide more flexibility with kitchen facilities and therefore more financial options when budgeting for a trip. Online home rental platforms such as Airbnb are a leading source. Where to go The majority of international tourists coming to Germany preferred large cities for their overnight stays, as of 2022. These had a population of over 100,000. Particularly for those visiting the country for the first time, especially if they don’t speak the language, cities may prove a more attractive choice to get to know parts of Germany due to the increasingly international atmosphere in urban areas, being able to get around speaking English and convenient transport networks for expanding the trip to other German regions. The largest German cities were also favorably ranked in terms of traffic safety when walking and cycling. So, whether just one overnight stay or several, a lot of factors go into planning a trip besides choosing where to sleep.

In 2023, the total number of tourist overnight stays in Florence, including international and domestic travelers, increased sharply over the previous year, but remained below pre-pandemic levels. Overall, travel accommodation establishments in Florence reported around 9.8 million overnight stays by inbound visitors and roughly 2.9 million overnight stays by domestic tourists in 2023. Florence, the cradle of the Renaissance Florence is one of the best-known cities in Italy and a popular destination for tourists from all over the world. Located in the region of Tuscany, it is the eighth-largest city in Italy in terms of population size. Since the Middle Ages, the city has been an important center of art, culture, trade, and politics, but its true heyday started in the 14th century, with the beginning of the Renaissance. It was in Florence that this innovative philosophical and art movement was born, and the city was home to some of the greatest poets and artists of the period, like Francesco Petrarca, Michelangelo, and Leonardo da Vinci. Impact of COVID-19 on Italian tourism Tourism is one of the most significant economic sectors in Italy, contributing to over 200 billion euros in 2019. Due to the impact of the health crisis, however, the total contribution of travel and tourism to GDP in Italy in 2022 was still three percent lower than pre-pandemic levels. Similarly, while the number of international tourist arrivals in Italy rebounded in 2022, it did not catch up yet with the figures from 2019. Overall, the highest volume of tourist arrivals came from Germany, France, and Austria in 2022.

Italy - the history, the landscapes, the food, and wine, all tourist magnets. No wonder, Italy is one of the German's most favorite vacation destinations. In 2024, around **** million Germans have spent their vacation enjoying the beautiful cities and Mediterranean coast of this country. When in Rome Italy remained in the top five among destination countries German travelers flew to in 2024, alongside other popular tourism markets such as Spain and Turkey. With Italy, like other European countries, also being in the throes of economic difficulties after the onset of the global energy crisis and in additionally struggling with its own national inflation levels, the tourism infrastructure suffers as well. German tourists grappling with the same issues at home may find themselves able to afford less even if they do go on a trip, therefore ending up with a more restricted version of an Italian getaway than they might have been used to before. As of 2023, on average, a German tourist in Italy spent around ***** euros during their vacation. Coming back Despite ongoing challenges, Germans still made up the largest share of international tourist arrivals in Italy as of 2023, followed by France and Austria. That same year, Germany also accounted for the highest international tourist spending at over eight billion euros total. The U.S. followed with almost *** billion euros spent and the U.K. with roughly *** billion euros.

German citizens at least 14 years old and living in private households

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English description below. Výzkum byl realizován díky projektu Marketing turistické oblasti Brno a okolí 2023 č. 117D722003M11 (za přispění prostředků státního rozpočtu České republiky z programu Ministerstva pro místní rozvoj). Výzkum "Vnímání Brna v zahraničí" z října 2023 se zabýval zjišťováním, jak zahraniční turisté vnímají město Brno a jaké mají s městem zkušenosti. Hlavními tématy byly důvody návštěv, informační zdroje o Brně a spontánní asociace s městem. Zjištění ukázala, že Brno je po Praze druhým nejznámějším a nejnavštěvovanějším městem v ČR mezi turisty ze sousedních zemí. Turisté přijíždějí do Brna především za kulturou, památkami a relaxací, ačkoli město není spojováno s jednoznačnou asociací, což může být výhodou pro přilákání různorodějších skupin návštěvníků. Metodologie výzkumu spočívala v kvantitativním průzkumu mezi turisty z okolních zemí (Polsko, Německo, Rakousko, Slovensko), kteří v posledních třech letech alespoň jednou navštívili Českou republiku, ať už na jeden nebo více dnů, nebo plánují návštěvu ČR v příštích 12 měsících. Data byla sbírána metodou CAWI (Computer Assisted Web Interviewing), což znamená, že respondenti samostatně vyplňovali elektronický dotazník na svém počítači či tabletu. Velikost vzorku činila 1 280 respondentů. Kvóty byly stanoveny pro různé skupiny turistů (s přespáním, jednodenní, plánující návštěvu) v poměru 40:35:25 s tolerancí ±5 % pro každou zemi zvlášť (Polsko n=300, Německo n=300, Rakousko n=250, Slovensko n=350). Výzkumnou zprávu, datovou matici, tabulky a dotazník naleznete zde.The research was carried out thanks to the project Marketing of the tourist area Brno and its surroundings 2023 No. 117D722003M11 (with the contribution of the state Czech Republic from the Ministry of Regional Development). The research "Perception of Brno abroad", conducted in October 2023, focused on how foreign tourists perceive Brno and what their experience of the city is. The main topics were reasons for visits, information sources about Brno and spontaneous associations with the city. The findings showed that Brno is the second most famous and most visited city in the Czech Republic after Prague among tourists from neighbouring countries. Tourists come to Brno primarily for culture, sightseeing and relaxation, although the city is not associated with a clear association, which may be an advantage for attracting more diverse groups of visitors.The research methodology consisted of a quantitative survey of tourists from neighbouring countries (Poland, Germany, Austria, Slovakia) who have visited the Czech Republic at least once in the last three years, either for one or more days, or who plan to visit the Czech Republic in the next 12 months. Data were collected using the CAWI (Computer Assisted Web Interviewing) method, which means that respondents independently filled in an electronic questionnaire on their computer or tablet. The sample size was 1,280 respondents. Quotas were set for different groups of tourists (overnight, one-day, planning to visit) in the ratio 40:35:25 with a tolerance of ±5% for each country separately (Poland n=300, Germany n=300, Austria n=250, Slovakia n=350). The research report, data matrix, tables and questionnaire can be found here.

Real estate investors in Germany planning to invest in offices in 2024 were most likely to target Munich and Berlin, according to a survey among *** investors. When asked which cities investors were planning to target, ** percent chose Munich, followed by Berlin with ** percent. About ** percent of investors targeted offices in Stuttgart, making it the least popular city of the Big *.

In 2023, approximately 22 million tourists arrived in different accommodation establishments in Czechia. The largest number of international tourists came from Germany at 2.3 million. The number of tourists visiting Czechia has increased over the years up until 2019. The numbers were much lower in 2020 and 2021 due to the COVID-19 pandemic. Czechia – the perfect destination for beer lovers One of Czechia’s attractions for tourists is its beer. Czechia has a long history of brewing beer and the beer industry is a big part of the country’s economy. The biggest beer festival in the world takes place in Czechia and lasts 17 days, during which visitors can taste more than 70 different brands of local beer. Czechia is also the leading country in the world when it comes to beer consumption – in 2023, a whopping 128 liters of beer were consumed per capita. European cities contribute to tourism boom Europe is the most popular destination for international tourism. City tourism plays a large role in this, thanks in part to the relative ease of travel for Europeans, with budget airlines offering cheaper flights for weekend getaways. Prague, the capital of Czechia, ranks among the most visited cities in Europe.

In 2022, Poznań was most visited by tourists from Germany. That year, the city welcomed over ** thousand German visitors.

Germany ranked as Crete’s biggest travel market in 2024, with the Greek island recording almost *** million visits from German travelers. That year, the United Kingdom and France followed in the ranking, with ******* and ******* visits, respectively. What are the most visited travel destinations in Greece? In 2024, Crete, the largest Greek island, was the fourth most popular destination for international travelers in Greece. That year, Attica, the region that includes the city of Athens, ranked as the most visited Greek region, with almost **** million visits by inbound travelers. Travel and tourism in the Greek islands The Greek islands are an important driver of tourism for the Mediterranean country. In 2024, destinations such as Rhodes and Kos attracted roughly ***** million and over *** million inbound travelers, respectively, as the number of international air arrivals to the South Aegean islands reached its highest figure to date. Looking at the inbound air arrivals on the Ionian Islands shows that other popular Greek destinations, like Corfu and Zante, also experienced the same trend, with inbound arrivals reaching an all-time high in 2024.

The number of inbound visits in Greece grew significantly in 2024 over the previous year, exceeding pre-pandemic levels. In 2024, the Attica region, which includes the city of Athens, recorded the most inbound visits, at roughly *** million. Southern Aegean, Central Macedonia, and Crete followed in the ranking that year. What are the leading inbound travel markets in Greece? In 2024, Germany was the leading inbound tourist market in Greece, with over **** million arrivals in the country. The United Kingdom reported the second-highest figure that year, with approximately *** million arrivals. Overall, the total number of international travelers in Greece peaked at over ** million in 2024. How many Greek tourists travel abroad? The number of outbound travelers from Greece grew by ***** percent in 2024 over the previous year, totaling almost *** million. Despite the annual increase, the volume of outbound travelers remained below pre-pandemic levels.

Croatia is one of Europe’s most popular tourist destinations when it comes to beach vacations, attracting nearly ** million visitors in 2024. Most of them traveled from Germany, with approximately ***** million visitors arriving from the country. Slovenia and Austria were two other key tourist markets for Croatia, although figures were significantly lower. Tourism’s contribution to GDP The contribution of Croatia’s tourism sector to the country’s economic success is undeniable. In 2024, the sector’s share in Croatia’s gross domestic product was measured at over 22 percent, which was still below pre-pandemic levels. However, this figure is forecast to increase over the following years and reach over ** percent by 2028. Most popular tourist towns Croatia’s capital, Zagreb, recorded the highest number of overnight visitors in 2023, at over *** million arrivals, marking a significant increase compared to the preceding year. Dubrovnik, also known for its role as a main filming spot for King’s Landing in Game of Thrones, came second in the ranking with ****million visitors.

In 2024, the most popular travel destination for German tourists was Spain, with around **** percent of respondents going there. Other popular destinations included Italy and Scandinavian countries.