Berlin attracted the most tourist arrivals in Germany in 2023, which is perhaps to be expected. But the country has other city destinations with a lot to offer as well. Among them Hamburg in the north with the largest port in Germany and Munich, the capital of Bavaria, in the south. All three cities also have busy airports and railways. The top three Berlin recorded a significant drop in travel accommodation numbers in 2020, the year the COVID-19 pandemic began. Figures began to pick up again later, with 724 establishments open in 2024, though this was still less than in previous years. The numbers may also have to do with competition from such accommodation platforms as Airbnb. Hamburg is also catching up after the pandemic in terms of tourism, with noticeably more travel arrivals recorded recently. While 2021 saw around 3.3 million arrivals, there were already roughly 6.4 in 2023. Meanwhile, the average occupancy rate in Munich travel accommodation was also noticeably higher in 2022 than in previous years, with an almost 48 percent total. City tourism As of 2023, around 33.7 million people in Germany preferred city trips as a vacation. Numbers decreased somewhat in recent years. Various factors contribute to making a city attractive for tourists, among them mobility options, the ease of getting around, and spending time outside. In 2022, Germany’s largest cities were evaluated in terms of walking and cycling space availability. Munich scored highest at 51 percent, followed by Cologne with 46 percent and Hamburg with 42 percent. That same year, these cities were also evaluated in terms of traffic safety for pedestrians and cyclists. This time, Hamburg came first at 74 percent, and Berlin followed with 72 percent.

In 2023, total tourist arrivals amounted to around 12.1 million, and 4.27 million of these were visitors from abroad. Berlin is the German capital and one of the most popular tourist destinations in the country, as well as among European cities in general. Tourist magnet Berlin’s residential population was over 3.7 million people in 2022. Visitors could choose from a total of 724 travel accommodation establishments to stay at. Among these, the most represented were bed and breakfast locations, followed by hotels and vacation homes. The city recorded around 29.6 million tourist overnight stays in 2023, which was an increase compared to the year before. In addition to a thriving accommodation industry and lots of famous history, Berlin offers a lot of opportunities to enjoy nature in or not far from the city. The German capital also houses one of the most famous attractions in Europe and the world - the Berlin Wall. Berlin booming Berlin is one of the three German city-states, alongside Hamburg and Bremen. This means that in addition to being metropolitan areas, all three also have federal state status. Germany has a total of 16 federal states. Berlin as the capital is recognizable all over the world for its still visible traces of both East and West German history.

This statistic depicts the most popular city destinations in Germany from 2015 to 2017, by inbound overnight stays. In 2017, close to 14 million foreign guests slept in Berlin, a decrease compared to almost 14.2 million in 2016.

According to a 2025 study, ***** and ***************** were the travel destinations that reported the highest change in the share of flight bookings from Europe between June and September 2025 over the previous year. *****, ********, and ******* followed in the ranking.

With dataplor's Point of Interest and visitation data for Germany, you're not just getting information—you're gaining a strategic advantage in one of Europe's most innovative and influential markets.

dataplor's Germany dataset provides an unparalleled, in-depth view of Point of Interest (POIs) across the country. This comprehensive resource is invaluable for businesses, organizations, and government agencies seeking to harness the power of geospatial data for informed decision-making and strategic planning.

This dataset caters to a diverse range of applications, including:

• Logistics & Supply Chain Optimization: Streamline deliveries, optimize routes across Germany's extensive autobahn network, and strategically position warehouses in key economic centers like Berlin, Hamburg, and Frankfurt.

• Economic Development & Regional Planning: Identify emerging growth corridors, evaluate investment potential in thriving cities like Munich and Stuttgart, and allocate resources effectively based on hyper-local data.

• Retail Expansion & Consumer Insights: Pinpoint ideal locations for new stores in bustling city centers or suburban areas, analyze consumer behavior in specific regions, and gain a competitive edge in Germany's retail landscape.

• Sustainable Tourism & Environmental Protection: Develop eco-conscious tourism strategies, identify areas for conservation efforts, and protect Germany's natural treasures like the Bavarian Alps and the Black Forest.

• Smart City Initiatives & Infrastructure Optimization: Enhance public transportation networks, streamline energy consumption, and create more livable urban environments in cities across Germany.

• Financial Inclusion & Market Expansion: Identify underserved areas for financial services, evaluate credit needs, and expand access to banking in both urban and rural communities.

• Government Services & Emergency Response: Improve service delivery, optimize emergency response routes, and allocate resources efficiently based on real-time data.

• Social Impact & Policy Evaluation: Target social programs, measure their effectiveness, and track progress towards specific goals in areas like education, healthcare, and poverty reduction.

• Urban Development & Growth Monitoring: Track changes in land use, population density, and infrastructure development over time to inform urban planning and policy decisions.

As of 2024, most Germans planned to travel in their homeland. Other leading travel destination choices were also Spain and Italy. Germany has a convenient geographical position for extensive travel within Europe, as well as established transport routes out of the country for long-distance trips. Travel-ready Holders of a German passport have an impressive amount of visa-free travel options, currently being able to choose from *** countries. This contributes vastly to picking destinations and planning visits. For city breaks in Germany, the most popular destinations were the national capital, Berlin, followed by the city-state Hamburg in the north and Munich in the south. While some may fly between cities, locations are usually well connected to be reached by car, bus or train. The Deutsche Bahn is the main railway company in the country. To the beach The number of people in Germany interested in vacation and travel as such has remained stable in recent years. This is also true for those who prefer a beach vacation or a trip to a sunny destination. The abolishment of border closures and travel bans, as well as various other restrictions after the height of the coronavirus pandemic in 2020 and 2021 invigorated the industry and travelers alike, though the global energy crisis triggered price increases everywhere, simultaneously impacting travel choices on a consumer level.

Germany ranked as Crete’s biggest travel market in 2024, with the Greek island recording almost 1.6 million visits from German travelers. That year, the United Kingdom and France followed in the ranking, with 871,000 and 630,000 visits, respectively. What are the most visited travel destinations in Greece? In 2024, Crete, the largest Greek island, was the fourth most popular destination for international travelers in Greece. That year, Attica, the region that includes the city of Athens, ranked as the most visited Greek region, with almost nine million visits by inbound travelers. Travel and tourism in the Greek islands The Greek islands are an important driver of tourism for the Mediterranean country. In 2024, destinations such as Rhodes and Kos attracted roughly three million and over one million inbound travelers, respectively, as the number of international air arrivals to the South Aegean islands reached its highest figure to date. Looking at the inbound air arrivals on the Ionian Islands shows that other popular Greek destinations, like Corfu and Zante, also experienced the same trend, with inbound arrivals reaching an all-time high in 2024.

In 2021, 10 million people went on city trips in Germany. Numbers have shown a steady increase over recent years, except for during the coronavirus (COVID-19) pandemic in 2021, its second year.

City trips

With numerous cities to choose from in its 16 federal states, each city with its own distinct character, it’s no wonder that city trips in Germany are on the rise. Both rail and flight connections between various destinations are well-developed and continue to expand, plus it’s also often possible to drive, which gives travelers even more room to flexibly plan a city break, sometimes even on short notice. Based on the number of tourist arrivals, the three most popular city trip destinations are Berlin, Munich and Hamburg. More than a third of the population prefers city trips as a vacation.

Contributing factors

Many factors contribute to the positive development in city trip numbers in Germany. Among them, just to mention a few, is the stable urbanization rate, as well as an active travel accommodation industry. Online travel bookings have made it perhaps easier than ever before to organize a trip.

The number of international tourist arrivals in Europe rose significantly in 2023 compared to the previous year across all the most visited destinations in the region. Overall, France was the most visited country by inbound travelers in Europe in 2023. That year, France - which also topped the ranking of the countries with the highest number of international tourist arrivals worldwide - reported *** million international tourist arrivals, the highest figure recorded by the destination to date. Spain, Italy, and Turkey followed on the list in 2023. Europe is the most popular region for inbound tourism Europe is the region with the highest number of inbound tourism arrivals worldwide, with over *** million arrivals in 2023. Comparatively, there were nearly *** million international tourist arrivals in Asia and the Pacific, the second-most visited global region by inbound travelers that year. When breaking down the number of inbound arrivals in Europe by sub-region, Southern and Mediterranean countries reported the highest figures, both before and after the impact of COVID-19. Travel & Tourism Development Index France and Spain, among the most popular travel destinations in Europe in terms of inbound arrivals, were also among the leading countries in the Travel & Tourism Development Index (TTDI). The TTDI index measures factors and policies that support a sustainable and resilient development of travel and tourism worldwide. In 2023, Spain ranked first with a TTDI score of ****, followed by France and Germany.

In 2023, the total number of tourist overnight stays in Florence, including international and domestic travelers, increased sharply over the previous year, but remained below pre-pandemic levels. Overall, travel accommodation establishments in Florence reported around 9.8 million overnight stays by inbound visitors and roughly 2.9 million overnight stays by domestic tourists in 2023. Florence, the cradle of the Renaissance Florence is one of the best-known cities in Italy and a popular destination for tourists from all over the world. Located in the region of Tuscany, it is the eighth-largest city in Italy in terms of population size. Since the Middle Ages, the city has been an important center of art, culture, trade, and politics, but its true heyday started in the 14th century, with the beginning of the Renaissance. It was in Florence that this innovative philosophical and art movement was born, and the city was home to some of the greatest poets and artists of the period, like Francesco Petrarca, Michelangelo, and Leonardo da Vinci. Impact of COVID-19 on Italian tourism Tourism is one of the most significant economic sectors in Italy, contributing to over 200 billion euros in 2019. Due to the impact of the health crisis, however, the total contribution of travel and tourism to GDP in Italy in 2022 was still three percent lower than pre-pandemic levels. Similarly, while the number of international tourist arrivals in Italy rebounded in 2022, it did not catch up yet with the figures from 2019. Overall, the highest volume of tourist arrivals came from Germany, France, and Austria in 2022.

In February 2025, around ******* domestic and foreign tourists arrived in Bavaria's state capital. Munich is one of the most popular destinations for city breaks in Germany for both domestic and foreign travelers. A particular highlight for many visitors to the city is a visit to the annual Oktoberfest.

English description below. Výzkum byl realizován díky projektu Marketing turistické oblasti Brno a okolí 2023 č. 117D722003M11 (za přispění prostředků státního rozpočtu České republiky z programu Ministerstva pro místní rozvoj). Výzkum "Vnímání Brna v zahraničí" z října 2023 se zabýval zjišťováním, jak zahraniční turisté vnímají město Brno a jaké mají s městem zkušenosti. Hlavními tématy byly důvody návštěv, informační zdroje o Brně a spontánní asociace s městem. Zjištění ukázala, že Brno je po Praze druhým nejznámějším a nejnavštěvovanějším městem v ČR mezi turisty ze sousedních zemí. Turisté přijíždějí do Brna především za kulturou, památkami a relaxací, ačkoli město není spojováno s jednoznačnou asociací, což může být výhodou pro přilákání různorodějších skupin návštěvníků. Metodologie výzkumu spočívala v kvantitativním průzkumu mezi turisty z okolních zemí (Polsko, Německo, Rakousko, Slovensko), kteří v posledních třech letech alespoň jednou navštívili Českou republiku, ať už na jeden nebo více dnů, nebo plánují návštěvu ČR v příštích 12 měsících. Data byla sbírána metodou CAWI (Computer Assisted Web Interviewing), což znamená, že respondenti samostatně vyplňovali elektronický dotazník na svém počítači či tabletu. Velikost vzorku činila 1 280 respondentů. Kvóty byly stanoveny pro různé skupiny turistů (s přespáním, jednodenní, plánující návštěvu) v poměru 40:35:25 s tolerancí ±5 % pro každou zemi zvlášť (Polsko n=300, Německo n=300, Rakousko n=250, Slovensko n=350). Výzkumnou zprávu, datovou matici, tabulky a dotazník naleznete zde.The research was carried out thanks to the project Marketing of the tourist area Brno and its surroundings 2023 No. 117D722003M11 (with the contribution of the state Czech Republic from the Ministry of Regional Development). The research "Perception of Brno abroad", conducted in October 2023, focused on how foreign tourists perceive Brno and what their experience of the city is. The main topics were reasons for visits, information sources about Brno and spontaneous associations with the city. The findings showed that Brno is the second most famous and most visited city in the Czech Republic after Prague among tourists from neighbouring countries. Tourists come to Brno primarily for culture, sightseeing and relaxation, although the city is not associated with a clear association, which may be an advantage for attracting more diverse groups of visitors.The research methodology consisted of a quantitative survey of tourists from neighbouring countries (Poland, Germany, Austria, Slovakia) who have visited the Czech Republic at least once in the last three years, either for one or more days, or who plan to visit the Czech Republic in the next 12 months. Data were collected using the CAWI (Computer Assisted Web Interviewing) method, which means that respondents independently filled in an electronic questionnaire on their computer or tablet. The sample size was 1,280 respondents. Quotas were set for different groups of tourists (overnight, one-day, planning to visit) in the ratio 40:35:25 with a tolerance of ±5% for each country separately (Poland n=300, Germany n=300, Austria n=250, Slovakia n=350). The research report, data matrix, tables and questionnaire can be found here.

All cities with a population > 1000 or seats of adm div (ca 80.000)Sources and ContributionsSources : GeoNames is aggregating over hundred different data sources. Ambassadors : GeoNames Ambassadors help in many countries. Wiki : A wiki allows to view the data and quickly fix error and add missing places. Donations and Sponsoring : Costs for running GeoNames are covered by donations and sponsoring.Enrichment:add country name

German travel accommodation is picking up where it left off before the COVID-19 lockdowns. Around 487.2 million overnight stays were recorded in 2023, which was very close to the figure recorded in 2019. This renews hope for the future development of overnight tourism as far as travel accommodation in Germany is concerned. Where to stay The first choice of accommodation for visitors coming to Germany is still hotels. In 2023, both domestic and foreign guests favored a hotel stay far ahead of other establishments, with close to 149 million Germans alone staying there. Germany does offer a wide variety of travel accommodation besides hotels. These include B&Bs, campgrounds, youth hostels, various recreation and vacation homes, as well as apartments available for short-term rent. The latter are proving to be a source of competition for serviced accommodation such as hotels due to the larger degree of independence an apartment may offer by definition. Additionally, these apartments or houses rented for a vacation provide more flexibility with kitchen facilities and therefore more financial options when budgeting for a trip. Online home rental platforms such as Airbnb are a leading source. Where to go The majority of international tourists coming to Germany preferred large cities for their overnight stays, as of 2022. These had a population of over 100,000. Particularly for those visiting the country for the first time, especially if they don’t speak the language, cities may prove a more attractive choice to get to know parts of Germany due to the increasingly international atmosphere in urban areas, being able to get around speaking English and convenient transport networks for expanding the trip to other German regions. The largest German cities were also favorably ranked in terms of traffic safety when walking and cycling. So, whether just one overnight stay or several, a lot of factors go into planning a trip besides choosing where to sleep.

The social and economic situation of foreign employees in the Federal Republic. Topics: nationality of respondent; ethnic affiliation among respondents from former Yugoslavia; place of birth in Germany or abroad; duration of stay in Germany up to now; estimated period of time that will be spent in Germany; visit to one's native country since moving to Germany; visit to one's native country in the previous year; greatest concerns and problems in Germany; interest in German as well as dual citizenship; relinquishing previous citizenship for the sake of a German passport; perceived attitude of Germans to guest workers at work; satisfaction with current job; most sympathetic party in Germany; party preference (Sunday question); average monthly expenditures for food and everyday necessities; preferred shopping places for food and everyday necessities as well as consumer items; responsibility of respondent for housekeeping. Demography: marital status; size of household; number of working members of household; number of under 18-year-olds in household; further family members in Germany outside of personal household; family members in native country; type of employment; job title; income; age; residential status; amount of rent; rent increase for base rent or additional costs in the last year; satisfaction with residence or accomodation; number of school years completed; school degree in Germany or native country; type of school degree; self-assessment of knowledge of German (reading); completed vocational training as well as length of vocational training; car possession; car brand; new or used car; number of kilometers driven annually; net household income. Interviewer rating: presence of third persons during interview as well as influence by third parties; evaluation of communication; willingness of respondent to cooperate; knowledge of German and one's own language. Also encoded was: state; city size.

In 2022, the most popular location for proposals in Germany was at home. This survey also indicates that 28 percent of proposals took place on vacation, whilst the least popular place for proposals was at a party.

Holiday travel behaviour and short holiday travel behaviour. Holiday motives and holiday interests.

Subjects: Number of holiday trips in 2010 lasting 5 days or more, of short holiday trips (2-4 days duration) and of other trips with at least one overnight stay; holiday aspirations and holiday activities; detailed information in the form of an annual scheme on all holiday trips lasting more than five days in 2010, such as. destination, first stay in this destination, duration of trip, form of organisation, main means of transport, type of accommodation, travel companions, number and age of children accompanying the traveller, travel expenses and types of holiday (active holiday, adventure holiday, rest holiday, sightseeing holiday, nature holiday, beach holiday, health holiday, study trip, cultural trip, round trip, family holiday, visit to relatives or acquaintances, fun holiday); type of travel and importance of main holiday trip; travel destinations to selected countries and regions in Europe, non-European Mediterranean, long-distance destinations, overseas and in Germany during the last three years; planned travel to these holiday destinations in the next three years or likelihood of such travel; frequency of selected travel to these holiday destinations in the last three years or likelihood of such travel in the next three years; frequency of selected holiday activities in the last three years (e.g. sporting activities, excursions, resting, winter sports, fishing, golf, wellness etc. ); preferred types of holidays during the last years and types of holidays planned for the future; types of holidays taken during the last three years and types of holidays planned for the future (fitness holidays, spa holidays, health holidays, wellness holidays, club holidays, cruise at sea, study trips, city breaks, cultural trips, round trips); types of holidays and/or accommodation taken during the last three years and types of holidays, types of accommodation and means of transport planned for the future (holiday flat or holiday home, camping holiday in tent, caravan or camper van, holiday centre or Center Parc, farm, coach trip, all-inclusive trip); interest in holidays; intention to travel in 2011; internet access; intensity of internet use; internet use for obtaining information and booking holidays; number of holiday trips in 2008 and 2009 of 5 days or longer in each case.

Demography: sex; age of respondent and head of household; marital status of respondent and head of household; respondent is head of household; respondent keeps house; education, occupation and professional position of respondent and head of household; household size; number of persons in household aged 14 and over; children in household and age of children; net household income; car in household; income of respondent; nationality (migrant background).

Indices: Social class; life stage.

Additionally coded were: Federal state; origin west/east; city size; Nielsen area; weighting factor.

The social and economic situation of foreign workers in the Federal Republic.

Topics: current and intended length of further stay in the FRG; place of birth in Germany; visits to native country in the last few years; planned vacation to native country this year; means of transport used in vacation to native country; family members in the FRG; number and ages of children from one´s own family living in Germany; size of household; number of working family members; family members living in the native country as well as number and age of children living there; preference for orientation of education in school and employment towards the demands in Germany or the native country; greatest concerns and difficulties in the Federal Republic; perceived attitude of Germans regarding foreigners; job satisfaction; interest in German citizenship; party preference; monthly expenditures for food and everyday necessities and shopping place; price orientation or brand orientation; self-assessment of social class.

Demography: age; sex; marital status; years of school; school degree in native country or Germany; highest school degree; exact job title and classification in occupational group; occupational position; employment; completed vocational training; area of business of company; monthly net income (classified); monthly net household income (classified); residential status; monthly rent; increase in rent or additional costs; satisfaction with housing situation; self-assessment of personal knowledge of German; car possession and brand; new or used car; number of kilometers driven annually with a car.

Interviewer rating: city size; state; willingness of respondent to cooperate; language communication; assessment of knowledge of national language as well as German; presence of other persons during the interview and disturbances caused by them.

Also encoded was: ZIP (postal) code.

Italy - the history, the landscapes, the food, and wine, all tourist magnets. No wonder, Italy is one of the German's most favorite vacation destinations. In 2024, around 6.66 million Germans have spent their vacation enjoying the beautiful cities and Mediterranean coast of this country. When in Rome Italy remained in the top five among destination countries German travelers flew to in 2024, alongside other popular tourism markets such as Spain and Turkey. With Italy, like other European countries, also being in the throes of economic difficulties after the onset of the global energy crisis and in additionally struggling with its own national inflation levels, the tourism infrastructure suffers as well. German tourists grappling with the same issues at home may find themselves able to afford less even if they do go on a trip, therefore ending up with a more restricted version of an Italian getaway than they might have been used to before. As of 2023, on average, a German tourist in Italy spent around 1,326 euros during their vacation. Coming back Despite ongoing challenges, Germans still made up the largest share of international tourist arrivals in Italy as of 2023, followed by France and Austria. That same year, Germany also accounted for the highest international tourist spending at over eight billion euros total. The U.S. followed with almost 6.5 billion euros spent and the U.K. with roughly 4.5 billion euros.

The most popular vacation destinations for Germans in 2024 were the Baltic Sea, followed by Italy and Austria. Figures reflect travel interest in various regions and countries, despite ongoing inflation. Vacation time Taking time for a vacation is considered important in Germany and surveys confirm that over a third of the population was very interested in doing so, as well as traveling in general. Online bookings have greatly increased the independence of German tourists, even if budgets had to be adjusted due rising prices. In terms of travel accommodation, those vacationing in Germany mainly stayed in a hotel, which included inns, motels or lodges. Vacation apartments or houses were also among the more common options. Staycation situation More than half of the German population wanted to go on a beach vacation or definitely spend their holidays in the sun somewhere. This is also possible in Germany itself along the Baltic or North Sea coasts, though the weather might need to be monitored more closely.The data in this statistic is from the Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German), which determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.