Rome was the Italian municipality recording the highest number of overnight stays in travel accommodation establishments in 2023. That year, tourist overnight stays in Rome exceeded 37 million, exceeding pre-pandemic levels. Venice and Milan followed in the ranking in 2023, with around 12.6 million and 12.5 million overnight stays, respectively.

Between ************** and ***********, the Colosseum in Rome was the Italian tourist attraction with the highest online content volume. Over the period considered, the famous archaeological site in the Italian capital was mentioned in nearly ** thousand online pieces of content, such as reviews or social media posts. Among the attractions with the highest content volume, Pisa's Piazza del Duomo recorded the highest sentiment score, at **** out of 100.

Rome is the most populous city in Italy. With 2.75 million inhabitants, the capital of the country put ahead Milan and Naples. Compared to the number of citizens in 2012, the resident population of Rome increased by over 140,000 individuals. Regional data Rome is located in the center of Italy in the Lazio region. Lazio is the second-largest region in terms of population size after Lombardy. In 2024, the region counts roughly 5.7 million inhabitants, whereas Lombardy has over ten million individuals. The third-largest region is Campania, with 5.6 million people. Naples, the major center of Campania, has around 910,000 inhabitants at the beginning of 2024. Nevertheless, this city was, back in the 19th century, one of the largest cities in Western Europe. Tourism in Rome The Eternal City is also the main tourist destination in Italy and was the eighth most-visited city in Europe. The largest groups of international visitors in Rome came from the United States of America, Japan, and the United Kingdom. Every year, more and more tourists also enjoy the best-known tourist attractions in Rome, like the Colosseum, the Roman Forum, and the Palatine Hill, which together recorded almost ten million visitors in 2022.

In 2024, the Colosseum archaeological park in Rome was the tourist attraction in Italy that recorded the highest income. That year, the Colosseum's income amounted to almost 102 million euros, the highest figure reported by the renowned attraction to date. The Uffizi Galleries in Florence and the archaeological site of Pompeii, among the most visited museums in Italy, followed in the ranking, with an income of around 62 million and 55 million euros, respectively. How many people visit museums in Italy every year? In 2024, the total number of visitors to state museums and similar cultural institutions in Italy, including monuments, archaeological sites, and museum complexes, exceeded 60 million. Lazio, the region that includes the city of Rome, ranked as the Italian region with the highest museum attendance that year, ahead of Campania and Tuscany. How many museums are there in Italy? The income and attendance figures mentioned above refer to state museums, namely those institutions managed by the Ministry of Culture. In 2024, the number of state museums and similar cultural institutions reached just above 450. Overall, when considering the total number of museums and similar institutions in Italy, including those that are not managed by the Ministry of Culture, there were almost 7,000 such institutions in the country that year.

In 2023, London was the leading European city tourism destination based on the number of bed nights. That year, bed nights in the United Kingdom's capital exceeded ** million, denoting a sharp annual increase but not fully recovering yet from the impact of COVID-19. Meanwhile, Paris and Istanbul followed in the ranking in 2023, with roughly ** million and nearly ** million bed nights. What are the most visited countries in Europe? While the French capital came in second among leading European cities based on bed nights, France topped the ranking of the European countries with the highest number of inbound tourist arrivals in 2023, ahead of Spain, Italy, and Turkey. Meanwhile, when looking at European countries with the highest tourism receipts that year, Spain recorded the highest figure, with over ** billion U.S. dollars, followed by the United Kingdom. How many international tourists visit Europe every year? In 2023, the number of international tourist arrivals in Europe grew significantly over the previous year, totaling over *** million. This figure, however, remained below pre-pandemic levels. Overall, either before and after the impact of COVID-19, Europe was the region with the highest number of international tourist arrivals worldwide.

In 2015, Dubai was the city with the highest number of tourists staying at least one night per capita. That same year, international overnight visitor spending in Dubai reached 28.5 billion US dollars. The city, which is the largest and most populous city in the United Arab Emirates, was also one of the most expensive holiday destinations in the world in 2018. In 2016, 14.87 million people visited Dubai from abroad.

Europe and Asia: top destinations

According to the source, most of the 20 tourist cities with the highest number of visitor arrivals per capita were Asian or European cities. After Dubai, Amsterdam and Prague were the second and third cities with the greatest number of tourists spending at least one night per capita. With respectively, 2.7 and 2.5 visitors per capita, the two European cities were followed by another one: London. Singapore, ranked fifth with 2.1 visitors per capita, was the first Asian city in the list. Thus, New-York the first North American city of this ranking was 17th. It appears that Europe remains one of the most popular tourist destinations. Asia was also a very attractive destinations for international visitors with Hong-Kong being the leading city destination in 2017.

Focus on tourism in Europe

Since the nineties, the number of international tourist arrivals in Europe keeps increasing. France is the European country with the largest number of international visitors’ arrivals, while Spain and Italy are also two of the leading tourist destinations on the continent. Travel and tourism have an important contribution to GDP in Europe, reaching 781.6 billion US dollar and 2018 and expected to attain 991.4 billion in 2028.

In 2024, the number of international tourist arrivals in Venice reported a **** percent annual increase. That year, inbound tourist arrivals in the popular Italian destination reached *** million, the highest figure recorded over the period considered. What are the leading inbound tourism markets in Venice? International tourism is a fundamental resource for the city’s tourism industry, as inbound travelers accounted for almost ** percent of total tourist arrivals in Venice in 2024. That year, the United States was the leading international travel market in Venice, followed by France, the United Kingdom, and Germany. What are the leading domestic travel markets in Venice? While the number of inbound tourist arrivals grew in 2024, the number of domestic travelers in Venice declined over the previous year but remained above pre-pandemic levels. When breaking down the number of domestic tourist arrivals in Venice by region, Lombardy ranked as the leading domestic travel market, ahead of Lazio, with over ******* tourist arrivals in 2024.

In 2024, the number of tourist arrivals in Venice, including international and domestic visitors, reached nearly *** million. This figure, the highest reported over the period considered, represented an annual increase in tourist arrivals of roughly **** percent. How many international tourists visit Venice? In 2024, the number of international tourist arrivals in Venice exceeded **** million, showing the key role played by inbound visitors for the city's travel and tourism industries. That year, the United States was by far the leading inbound tourist market for Venice, with over *** million arrivals. How many hotels are there in Venice? In 2023, there were approximately ***** hotels in Venice, denoting a slight annual decline. Considering the popularity of the destination, it does not surprise that Venice was the most expensive Italian city based on the average price per night in a four-star hotel in 2024, ahead of Florence.

In 2024, the number of domestic tourist arrivals in Venice declined by roughly ***** percent over the previous year but remained above pre-pandemic levels. After reaching a peak of ******* in 2022, tourist arrivals by domestic travelers in Venice decreased to ******* in 2024. What are the leading domestic travel markets in Venice? In 2024, most domestic tourists in Venice came from the neighboring region of Lombardy, with over ******* thousand arrivals. Travelers from that region also recorded the highest number of domestic overnight stays in Venice, ahead of Veneto and Lazio. How many international tourists visit Venice? While Venice is undoubtedly popular among national tourists, international travelers play an essential role in the city’s tourism market. In 2024, the number of international tourist arrivals in Venice increased over the previous year, peaking at over *****million.

This statistic shows the top 16 Italian municipalities with the highest revenues from tourist tax on hotels, bed and breakfasts and campsites in 2016. According to the study, Rome was the Italian city that collected the highest revenue from the tourist tax (over *** million euro). This was three times as much as the tourist tax revenue in Milan (** million euro) and four times the figure for Florence (** million euro).

Florence, the famous Italian city, was the best-rated European city by readers of a U.S. travel magazine in 2024, scoring 90.55 out of 100 points. Funchal, in the Portuguese island of Madeira, ranked second with 89.82 points.

According to a survey conducted from August 2018 to July 2019, international tourists spent more than Italian tourists while visiting the metropolitan area of the Italian city of Florence. In fact, international tourists spent an average of 171.6 euros per capita per day. That was roughly 40 euros more than the per capita daily spending registered by Italian tourists.

In 2024, the number of international arrivals in tourist accommodation establishments in Rome, Italy, recorded a 17.7 percent annual increase, exceeding pre-pandemic levels. That year, inbound tourist arrivals in the city reached around 8.1 million. Which nationalities visit Rome the most? In 2024, the United States was by far the leading inbound travel market in Rome based on tourist arrivals, with almost 1.9 million arrivals of U.S. travelers to the city’s accommodation services. Meanwhile, the United Kingdom, Spain, and France followed in the ranking. How many people visit the Colosseum every year? The Colosseum archaeological park, one of Rome’s most famous landmarks, ranked as the most visited cultural attraction in Italy in 2024, with nearly 15 million visits. That year, the iconic site also topped the list of Italian museums and archaeological areas with the highest income, ranking ahead of the Uffizi Galleries and Pompeii.

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In 2019, April registered the highest number of domestic overnight stays in tourist accommodations in the Italian metropolitan city of Florence. Data show that during this month tourist accommodations recorded approximately 454 thousand overnight stays. By contrast, tourist accommodations in Florence registered the lowest number of domestic overnight stays in February.

In 2024, Venice was by far the province in the Italian region of Veneto with the highest number of visitors to state museums, monuments, and archaeological sites. That year, state cultural institutions in this province recorded almost 990,000 visitors. In 2024, the number of visitors to state museums, monuments, and archaeological areas in Veneto increased slightly over the previous year.

In 2019, an overall of 10,861,071 tourists visited the Metropolitan city of Milan, in Italy. According to the data, most travelers visiting the city were males (6.2 million tourists).

In 2024, the number of tourist arrivals in the Italian region of Sicily experienced an annual increase. That year, Palermo was the province with the highest volume of arrivals, with the combined number of international and domestic arrivals totaling almost *** million. Palermo was also the province with the highest number of tourist overnight stays in Sicily in 2024.

A May 2024 study analyzed the small towns in Italy with a population of under five thousand with the highest average monthly number of Google searches in 2023. Based on the analysis, two Sicilian destinations, Favignana and San Vito Lo Capo, recorded the highest figure, each with an average of 91,890 monthly Google searches in 2023. Portofino in Liguria followed in the ranking, with 91,330 monthly Google searches on average that year.

The number of international tourist arrivals in Europe rose significantly in 2023 compared to the previous year across all the most visited destinations in the region. Overall, France was the most visited country by inbound travelers in Europe in 2023. That year, France - which also topped the ranking of the countries with the highest number of international tourist arrivals worldwide - reported *** million international tourist arrivals, the highest figure recorded by the destination to date. Spain, Italy, and Turkey followed on the list in 2023. Europe is the most popular region for inbound tourism Europe is the region with the highest number of inbound tourism arrivals worldwide, with over *** million arrivals in 2023. Comparatively, there were nearly *** million international tourist arrivals in Asia and the Pacific, the second-most visited global region by inbound travelers that year. When breaking down the number of inbound arrivals in Europe by sub-region, Southern and Mediterranean countries reported the highest figures, both before and after the impact of COVID-19. Travel & Tourism Development Index France and Spain, among the most popular travel destinations in Europe in terms of inbound arrivals, were also among the leading countries in the Travel & Tourism Development Index (TTDI). The TTDI index measures factors and policies that support a sustainable and resilient development of travel and tourism worldwide. In 2023, Spain ranked first with a TTDI score of ****, followed by France and Germany.