Bangkok had the most international overnight visitors in 2018 with 22.78 million, followed by Paris and London with 19.1 and 19.09 million, respectively.
 

 Is Bangkok the world’s number one tourist destination?

Bangkok has become increasingly popular as a tourist attraction over the past years, and its popularity looks unlikely to wane any time soon. The number of overnight visitors to Thailand’s capital has more than doubled since 2010. The city has many attractions on offer, including temples, local markets, a varied nightlife and shopping. Therefore, it may come as no surprise that Bangkok was also one of the leading cities in international visitor spending worldwide in 2018, with visitors to the city spending over 20 billion U.S. dollars. Although tourists spend a lot of money when traveling to Bangkok, it still ranked among the 30 cheapest holiday destinations in the world by average price per night per person in 2018.

Global tourism industry 

Globally, the tourism industry has experienced continuous year-over-year growth for the past decade. In 2018, the number of international tourist arrivals worldwide was estimated to reach approximately 1.4 billion – the figure having more than doubled over the past 15 years.

In 2015, Dubai was the city with the highest number of tourists staying at least one night per capita. That same year, international overnight visitor spending in Dubai reached 28.5 billion US dollars. The city, which is the largest and most populous city in the United Arab Emirates, was also one of the most expensive holiday destinations in the world in 2018. In 2016, 14.87 million people visited Dubai from abroad.

Europe and Asia: top destinations

According to the source, most of the 20 tourist cities with the highest number of visitor arrivals per capita were Asian or European cities. After Dubai, Amsterdam and Prague were the second and third cities with the greatest number of tourists spending at least one night per capita. With respectively, 2.7 and 2.5 visitors per capita, the two European cities were followed by another one: London. Singapore, ranked fifth with 2.1 visitors per capita, was the first Asian city in the list. Thus, New-York the first North American city of this ranking was 17th. It appears that Europe remains one of the most popular tourist destinations. Asia was also a very attractive destinations for international visitors with Hong-Kong being the leading city destination in 2017.

Focus on tourism in Europe

Since the nineties, the number of international tourist arrivals in Europe keeps increasing. France is the European country with the largest number of international visitors’ arrivals, while Spain and Italy are also two of the leading tourist destinations on the continent. Travel and tourism have an important contribution to GDP in Europe, reaching 781.6 billion US dollar and 2018 and expected to attain 991.4 billion in 2028.

The number of international tourist arrivals to the selected European destinations increased in 2024 over the previous year, in most cases surpassing pre-pandemic levels. In 2024, Paris and the Île-de-France region recorded the highest figure among the selected destinations, with **** million inbound tourist arrivals. London and Istanbul followed in the ranking that year, with roughly ** million and **** million arrivals, respectively. What are the most visited countries by international tourists? Both before and after the COVID-19 pandemic, France was the country with the highest number of inbound tourist arrivals worldwide. Meanwhile, the United States consistently ranks as the country with the highest international tourism receipts worldwide. How many tourists travel every year? In 2024, the number of international tourist arrivals worldwide exceeded *** billion, catching up with pre-pandemic levels. Breaking down the number of inbound tourist arrivals worldwide by region shows that Europe is the global leading destination for inbound tourism, with over *** million international tourist arrivals in 2024.

In 2023, the most visited city in the United States by international tourists was ********, attracting just under **** million visitors. ********************* followed in the ranking, with roughly *** million and *** million international visitors, respectively.

Digital nomads generally combine remote work and travel for various reasons and lengths of time. Passionate about traveling, they make the most of new technologies and only need an internet connection to work from anywhere in the world. According to the source, ****** was the most visited city by digital nomads as of June 2025, accounting for a little over *********** of trips by digital nomads worldwide.

The number of international tourist arrivals worldwide rose sharply in 2023 compared to the previous year across all the most visited destinations in the world. Overall, France was the most visited country by inbound travelers worldwide in 2023, with *** million international tourist arrivals. Spain, the United States, and Italy followed in the ranking that year. Has global inbound tourism recovered from the impact of COVID-19? In 2023, the number of international tourist arrivals worldwide totaled approximately *** billion. While this figure represented a ** percent annual increase, it remained below the peak in inbound tourist arrivals reported in 2019, the year before the onset of the COVID-19 pandemic. That said, international tourism receipts worldwide exceeded pre-pandemic levels in 2023, peaking at *** trillion U.S. dollars. What are the most popular global regions for inbound tourism? When breaking down the number of international tourist arrivals worldwide by region, Europe has consistently reported the highest volume of inbound travelers, both before and after the impact of the health crisis. In 2023, this region alone accounted for roughly ** percent of global inbound tourist arrivals. Meanwhile, Asia and the Pacific recorded the second-highest number of inbound tourist arrivals worldwide in 2023.

According to a study by the World Travel & Tourism Council (WTTC), Paris was the city with the highest direct travel and tourism contribution to GDP in 2022. That year, the direct travel and tourism GDP in the capital of France - the country with the highest number of international tourist arrivals worldwide - amounted to roughly ***** billion U.S. dollars. Meanwhile, Beijing and Orlando followed on the ranking in 2022, with a direct travel and tourism GDP of around **** billion and **** billion U.S. dollars, respectively.

This statistic shows the most visited tourist attractions worldwide as of April 2014. Each year, 22.5 million people visit Niagara Falls.

Most visited tourist attractions - additional information

Attracting just short of 40 million visitors per year, the Las Vegas Strip was the most visited tourist attraction in the world as of April 2014, closely followed by Times Square in New York City with 39.2 million. The top nine tourist attractions, and 28 out of the top 50, were located in the United States. With so much to see and do in their own country, it is not surprising that many U.S. travelers choose to take domestic trips over international ones – in 2014, 84 percent of people taking trips were traveling domestically, compared to just 16 percent traveling abroad.

The Las Vegas Strip, situated in Las Vegas in the state of Nevada, is well-known for its gambling and casino scene, nightlife, restaurants and shopping. The city is packed with resorts offering a variety of entertainment for visitors. Nevada’s most famous industry, casino gaming, was expected to generate around 13 billion U.S. dollars in 2015. Las Vegas is also a leader in the U.S. meetings and conventions industry, hosting more than 22 thousand conventions in 2013.

Outside of the U.S., the most visited tourist attraction was the Forbidden City in Beijing, receiving more than 15 million visitors annually. Built in the early fifteenth century, the Forbidden City was home to Emperors and the center of Chinese government from the Ming dynasty until the end of the Qing dynasty in 1912. The most visited tourist attraction in Europe was the Grand Bazaar in Istanbul, Turkey. The ancient market received 15 million visitors in 2014, although only ranked 11th worldwide.

In 2024, London was the leading European city tourism destination based on the number of bed nights. That year, bed nights in the United Kingdom's capital reached almost ** million, nearly catching up with pre-pandemic levels. Paris and Istanbul followed in the ranking in 2024, with roughly ** million and **** million bed nights. What are the most visited countries in Europe? While the French capital came in second among leading European cities based on bed nights, France consistently tops the ranking of the European countries with the highest number of inbound tourist arrivals, ahead of Spain, Italy, and Turkey. Meanwhile, when looking at European countries with the highest tourism receipts, Spain recorded the highest figure both before and after the impact of COVID-19. How many international tourists visit Europe every year? In 2024, the number of international tourist arrivals in Europe totaled over *** million. This figure, which also exceeded pre-pandemic levels, made Europe the region with the highest number of international tourist arrivals worldwide that year.

London was by far the most visited city by international tourists in the United Kingdom in 2024. That year, inbound visits to the UK's capital totaled just over ** million, staying marginally lower than in 2019, prior to the coronavirus pandemic. Edinburgh and Manchester followed in the ranking, reporting around *** million and *** million visits, respectively. Overall, the number of inbound visits to the UK reached ** million in 2024 but remained below pre-pandemic levels. What is the leading tourist attraction in London? Tourists visit London for a variety of reasons, not the least of which is its attractions. In 2024, the British Museum was London’s most visited tourist attraction, drawing in approximately *** million visitors. The Natural History Museum in South Kensington and the Tate Modern came next in the ranking, with about *** and *** million visitors, respectively. What is the leading region for summer staycations in the UK? A 'staycation' typically refers to a holiday spent in one's home country rather than abroad. It can also refer to a holiday spent at home involving day trips to local attractions. The leading region for summer staycations in the UK, according to a March 2025 survey, was the South West. Meanwhile, ** percent of respondents said that they intended to visit Scotland during their summer holiday while only *** percent stated that they would like to visit Northern Ireland.

In 2023, London was the leading European city tourism destination based on the number of bed nights. That year, bed nights in the United Kingdom's capital exceeded 78 million, denoting a sharp annual increase but not fully recovering yet from the impact of COVID-19. Meanwhile, Paris and Istanbul followed in the ranking in 2023, with roughly 52 million and nearly 30 million bed nights. What are the most visited countries in Europe? While the French capital came in second among leading European cities based on bed nights, France topped the ranking of the European countries with the highest number of inbound tourist arrivals in 2023, ahead of Spain, Italy, and Turkey. Meanwhile, when looking at European countries with the highest tourism receipts that year, Spain recorded the highest figure, with over 90 billion U.S. dollars, followed by the United Kingdom. How many international tourists visit Europe every year? In 2023, the number of international tourist arrivals in Europe grew significantly over the previous year, totaling over 700 million. This figure, however, remained below pre-pandemic levels. Overall, either before and after the impact of COVID-19, Europe was the region with the highest number of international tourist arrivals worldwide.

In 2024, London played a prominent role in supporting international tourism in the United Kingdom. That year, the UK's capital accounted for roughly ** percent of all inbound tourist arrivals in the country. Meanwhile, Paris and the Île-de-France region represented around ** percent of all international arrivals to France, whereas travelers to Barcelona made up almost ** percent of inbound tourist arrivals in Spain in 2024. What are the most visited European cities? When looking at the number of inbound tourist arrivals to leading travel destinations in Europe, Paris and Île-de-France, the region surrounding the French capital, recorded the highest figure in 2024, with nearly ** million arrivals. London and Istanbul, also among the leading city tourism destinations in Europe based on the number of bed nights, followed in the ranking that year, with around ** million and over ** million inbound tourist arrivals, respectively. What are the most visited European countries? Both before and after the impact of the COVID-19 pandemic, France, Spain, and Italy were the most visited European countries by international travelers. Meanwhile, Spain consistently ranks as the European country with the highest number of inbound tourism receipts.

The number of overseas tourist visits to London, United Kingdom continued to grow in 2023, following a sharp drop in 2021, due to the coronavirus (COVID-19) pandemic. Despite the significant annual increase, inbound arrivals in the UK's capital remained below pre-pandemic levels, reaching 20.28 million in 2023. That year, inbound tourist visits to the UK totaled nearly 40 million. London leading the way in Europe London’s contribution to inbound tourism in the United Kingdom is significant, with the UK’s capital accounting for over 50 percent of international tourist arrivals in the country in 2023. This was more than other leading European destinations, such as Amsterdam, Paris, and Berlin. Those visiting the UK capital also made a significant contribution to the local economy, with expenditure of international visitors in London peaking in 2023, with inbound tourists spending over 16 billion British pounds that year. However, this was not reflected in business travel spending in the city, which was nearly half a billion British pounds in 2023 than in 2019. London’s visitor attractions As the largest city in the UK, London is home to some of the country's most iconic visitor attractions. These range from government-sponsored museums, such as the British Museum, to the Tower of London and the ZSL London Zoo. In 2023, the British Museum was the most visited tourist attraction in London. Overall, most sites have struggled to match the visitation rates recorded before the coronavirus (COVID-19) pandemic, however. For instance, attendance at the British Museum – the most visited free attraction in London in 2023 – declined by around seven percent from 2019.

The number of international tourist arrivals to the selected European destinations increased significantly in 2023 over the previous year, experiencing strong signs of recovery from the impact of the COVID-19 pandemic, and in some cases even surpassing pre-pandemic levels. Overall, Paris and the Île-de-France region recorded the highest figure among the selected destinations in 2023, with around 21.6 million inbound tourist arrivals. London and Istanbul followed in the ranking that year, with roughly 20.3 million and 17.4 million arrivals, respectively. What are the most visited countries by international tourists? Both before and after the health crisis, France was the country with the highest number of inbound tourist arrivals worldwide. In 2023, inbound arrivals to France reached 100 million, the highest figure reported by the country to date. Meanwhile, the United States, which ranked third by inbound arrivals that year, was the country with the highest international tourism receipts worldwide. Has inbound tourism recovered from the impact of COVID-19? While the number of international tourist arrivals worldwide grew sharply in 2023 compared to the previous year, it remained approximately 11 percent lower than in 2019. Overall, the total contribution of travel and tourism to the global GDP was four percent below pre-pandemic levels in 2023.

In 2024, Makkah welcomed **** million inbound tourists, making the city the primary destination for inbound tourists arriving in Saudi Arabia. In comparison, Riyadh welcomed *** million inbound tourists, making it the second most visited city in the country that year. Tourist arrivals were calculated based on the primary destination, and not secondary cities visited throughout the trip.

Mexico was the most visited destination by international tourists in Latin America in 2023, surpassing ** million tourist arrivals in that year. In the second place, but far behind, was the Dominican Republic. A global tourism powerhouse By developing airport infrastructure and calibrating new direct flights, Mexico has set international tourism high on its priorities list. At the forefront of Mexico's spike in international tourism is the FONATUR, or Mexico's National Fund for Tourism Development. The tourism body worked in the expansion of Cancun's airport and other four key tourist airports in the country. Plus, Mexico City's airport added new international direct flights in the *****, resulting in being rated as the best internationally connected airport in Latin America in 2019. With this and other developments in this sector, the North American country managed to rank among the top 20 destinations in the Travel and Tourism Competitiveness Ranking that year. South America's tourism leader Through its geographically diverse landscape and globally recognized wine industry, Argentina has grown its international tourism sector. The influx of foreign visitors to Argentina can in some way be attributed to the country's air-travel infrastructure. The national air carrier, Aerolineas Argentinas, was one of the top airline operating in Latin America in 2019. That same year, passenger traffic to Argentinian airports grew by **** percent. Though in April 2020, in the outbreak of the COVID-19 pandemic, the arrival of international air travel tourists to Argentina came to a complete halt, ensuing a similar fate of the global tourism industry.

Digital nomads generally combine remote work and travel for various reasons and lengths of time. Passionate about traveling, they make the most of new technologies and only need an internet connection to work from anywhere in the world. As of June 2025, the United States was the most visited country by digital nomads, accounting for roughly ** percent of trips by the surveyed digital nomads worldwide. Profile of digital nomads As of June 2025, U.S. digital nomads were the most representative nationality of the global digital nomad community, representing nearly **** of this community of worker travelers. Generally self-employed, female digital nomads worked primarily in the marketing and creative industries, while men were more likely employed as software or web developers. Looking at the income level of digital nomads, a 2025 survey revealed that approximately ** percent of respondents reported earning between 100 thousand and *** thousand U.S. dollars per year. How do digital nomads choose a destination? Unlike business travelers who go to a fixed location, digital nomads are free to choose their destinations as they see fit. However, their choice is generally based on specific criteria. According to a global online survey, the cost of living and a fast, accessible internet connection were the two main factors in choosing a destination among the digital nomad community The study also revealed that the crime rate and environmental safety play a decisive role in the decision-making process of digital nomads when they look for a destination.

In 2023, total tourist arrivals amounted to around 12.1 million, and 4.27 million of these were visitors from abroad. Berlin is the German capital and one of the most popular tourist destinations in the country, as well as among European cities in general. Tourist magnet Berlin’s residential population was over 3.7 million people in 2022. Visitors could choose from a total of 724 travel accommodation establishments to stay at. Among these, the most represented were bed and breakfast locations, followed by hotels and vacation homes. The city recorded around 29.6 million tourist overnight stays in 2023, which was an increase compared to the year before. In addition to a thriving accommodation industry and lots of famous history, Berlin offers a lot of opportunities to enjoy nature in or not far from the city. The German capital also houses one of the most famous attractions in Europe and the world - the Berlin Wall. Berlin booming Berlin is one of the three German city-states, alongside Hamburg and Bremen. This means that in addition to being metropolitan areas, all three also have federal state status. Germany has a total of 16 federal states. Berlin as the capital is recognizable all over the world for its still visible traces of both East and West German history.

Two Mexican, two Thai, and two Japanese cities were among the world's ten best-rated destinations in 2025, according to a survey conducted among Travel + Leisure readers. San Miguel de Allende ranked first with a score of 93.33.

In 2023, London played a prominent role in supporting international tourism in the United Kingdom. That year, the UK's capital accounted for roughly 53 percent of all inbound tourist arrivals in the country. Meanwhile, Paris represented around 22 percent of the international arrivals to France, whereas travelers to Barcelona made up 14 percent of inbound tourist arrivals in Spain in 2023. What are the most visited European cities? When looking at the number of inbound tourist arrivals to leading travel destinations in Europe, Paris and Île-de-France, the region surrounding the French capital, recorded the highest figure in 2023, with nearly 22 million arrivals. London and Istanbul, also among the leading city tourism destinations in Europe based on the number of bed nights, followed in the ranking that year, with over 20 million and 17 million inbound tourist arrivals, respectively. What are the most visited European countries? Both before and after the impact of the health crisis, France was the most visited European country by international travelers. In 2023, it reported 100 million inbound arrivals, ranking ahead of Spain, Italy, and Turkey. On the other hand, Spain was the European country with the highest number of inbound tourism receipts, followed by the United Kingdom.