In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In November 2024, Google.com was the most visited website in Mexico, with approximately 2.83 billion total visits. Its local URL Google.com.mx ranked eleventh, with about 109 million accesses. Social video platform YouTube.com ranked second with 1.28 billion visits. Additionally, the social media platform Facebook.com ranked third with 316 million visits in the examined period.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.

As of November 2024, google.com was the most visited website in Morocco, registering an average of *** million visits per month. The second most visited webpage was youtube.com, with over *** million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

In November 2024, WhatsApp.com was the most popular website in Brazil by time per visit, with an average session length of approximately 45 minutes. YouTube.com ranked second, with an average of 24 minutes and 49 seconds per visit.

In November 2024, Google.com was the most visited website in Argentina, with approximately 1.36 billion total visits. YouTube.com was in second place with 673 million visits, while the news site Infobae.com counted approximately 165 million monthly visits from Argentinian online audiences. X.com came in thirteenth place with over 59.2 million total visits.

Among the ** most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around *** billion visits in the same period.

In November 2024, Google.com was the leading website in Mexico by unique visitors, with around 121 million single accesses to the URL during that period. Social video platform YouTube.com followed, with 66.1 million unique monthly visitors. Additionally, Facebook.com was ranked third with over 56 million unique monthly visitors.

In November 2024, WhatsApp.com was the most popular website in Mexico by time per visit, with an average session length of approximately ** minutes and ** seconds. The social video platform YouTube.com came in second, with ** minutes and ** seconds per visit, followed by AnimeFLV.net, with ** minutes and ** seconds.

In November 2024, Xvideos.com was the website with the most pages per visit in Mexico, with an average of *** pages visited per session. Google.com.mx, Live.com, and PornHub.com followed with ****, ****, and **** pages per visit. Search engine giant Google.com ranked thirteenth, with **** pages.

In November 2024, Google.com was the most visited website in Brazil, with approximately 6.56 billion total visits. YouTube.com came in second with 3.13 billion total visits. The local URL Google.com.br ranked ninth, with about 278 million accesses. Facebook.com counted approximately 439 million monthly visits from Brazilian online audiences.

Between December 2022 and November 2023, YouTube.com was the most popular website in Indonesia by average time per visit, with an average session length of ** minutes and ** seconds. WhatsApp followed, with users spending an average of ** minutes and ** seconds on the platform.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

In November 2024, WhatsApp.com was the most popular website in Argentina by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit.

In August 2024, the domain tools.usps.com was the most popular U.S. government domain, receiving over 257 million visits in the preceding 30 days. Two domains of the National Center for Biotechnology Information followed, with the domain www.ncbi.nlm.nih.gov registering 129.9 million visits, and pubmed.ncbi.nlm.nih.gov receiving 86.95 million.

In November 2024, Xvideos.com, MercadoLibre.com.ar, and Pornhub.com were the websites with the most pages per visit in Argentina, with an average of 8.34, 7.68, and 7.22 pages visited per session each. Despite being the most accessed in total visits and unique visitors, Google.com ranked tenth in this list, with 3.9 pages per visit.

According to Nielsen Koreanclick, naver.com was the most visited website as of August 2024, with over ** million unique visitors and a reach of around **** percent. Naver’s home advantage against GoogleNaver is a search engine developed in South Korea and operated by Naver Corporation. After its launch in 1999, the company furthered its reach by becoming an early pioneer in user-generated content. Nowadays, the website features blogs, a web comic service, internet communities and much more. Having established an all-Korean website that features several all-Korean services, Naver has deep roots in South Korean online culture and a big advantage against Google. Another loss for Google was the blockade of its navigation service within the country boarders by the South Korean government. Internet usageSouth Korea is not only among the countries with the fastest mobile internet, but also an internet penetration rate of over ** percent. Additionally, close to ** percent of South Koreans aged six years or older own a smartphone. Therefore, it is no surprise, that South Korea was the first country to upgrade their networks to **. With an average citizen of each age group spending between one and more than **** hours online per day, the internet plays an important role in daily lives.