Rome was the Italian municipality recording the highest number of overnight stays in travel accommodation establishments in 2023. That year, tourist overnight stays in Rome exceeded 37 million, exceeding pre-pandemic levels. Venice and Milan followed in the ranking in 2023, with around 12.6 million and 12.5 million overnight stays, respectively.

In 2024, the archaeological park of the Colosseum in Rome was the most visited museum in Italy, with 14.7 million visitors. This figure, the highest reported to date by the renowned attraction, represented a 20 percent annual increase in attendance. The Uffizi Galleries in Florence and the archaeological site of Pompeii followed in the ranking that year, with 5.3 million and 4.3 million visitors, respectively. How much income do museums in Italy generate? The Colosseum, the Uffizi Galleries, and Pompeii were also the tourist attractions with the highest income in Italy in 2024, ahead of the Gallery of the Academy in Florence and the Pantheon in Rome. Overall, the income of state museums and similar institutions in Italy totaled over 380 million euros that year, reaching an all-time high. How many tourists visit Italy every year? Italy's rich cultural heritage, as well as its renowned landscapes and cuisine, are key drivers of tourism, making the country one of the most popular travel destinations in the world. In 2023, Italy placed fourth in a ranking of countries with the highest number of inbound tourist arrivals worldwide, with almost 60 million inbound tourist arrivals.

Rome is the most populous city in Italy. With 2.75 million inhabitants, the capital of the country put ahead Milan and Naples. Compared to the number of citizens in 2012, the resident population of Rome increased by over 140,000 individuals. Regional data Rome is located in the center of Italy in the Lazio region. Lazio is the second-largest region in terms of population size after Lombardy. In 2024, the region counts roughly 5.7 million inhabitants, whereas Lombardy has over ten million individuals. The third-largest region is Campania, with 5.6 million people. Naples, the major center of Campania, has around 910,000 inhabitants at the beginning of 2024. Nevertheless, this city was, back in the 19th century, one of the largest cities in Western Europe. Tourism in Rome The Eternal City is also the main tourist destination in Italy and was the eighth most-visited city in Europe. The largest groups of international visitors in Rome came from the United States of America, Japan, and the United Kingdom. Every year, more and more tourists also enjoy the best-known tourist attractions in Rome, like the Colosseum, the Roman Forum, and the Palatine Hill, which together recorded almost ten million visitors in 2022.

Between ************** and ***********, the Colosseum in Rome was the Italian tourist attraction with the highest online content volume. Over the period considered, the famous archaeological site in the Italian capital was mentioned in nearly ** thousand online pieces of content, such as reviews or social media posts. Among the attractions with the highest content volume, Pisa's Piazza del Duomo recorded the highest sentiment score, at **** out of 100.

This dataset provides a snapshot of Airbnb listings across major Italian cities and regions, offering valuable insights into the short-term rental market in Italy. Whether you're interested in pricing trends, regional variations, or the impact of seasonality, this dataset has something for you.

Data refer to a period between September 2023 and September 2024

Key Features:

• City-level data: Explore listings in popular cities like Florence, Milan, Naples, Rome, and Venice.
• Regional insights: Analyze trends across broader regions including Puglia, Sicily, and Trentino.
• Comprehensive metrics: Data includes pricing, review scores, host details, and more.
• Seasonal analysis: Data spans different periods, allowing for comparisons across seasons.

Data Dictionary:

• id: Unique identifier for each listing.
• number_of_reviews_ltm: Number of reviews received in the last twelve months.
• date_of_scraping: Date the data was scraped.
• host_since: Date the host joined Airbnb.
• host_is_superhost: Whether the host is a superhost (t/f).
• host_total_listings_count: Total number of listings the host has.
• neighbourhood: Neighborhood where the listing is located.
• latitude: Latitude coordinate of the listing.
• longitude: Longitude coordinate of the listing.
• room_type: Type of room (e.g., entire home/apt, private room).
• accommodates: Number of guests the listing can accommodate.
• price: Price per night (in local currency).
• number_of_reviews: Total number of reviews.
• review_scores_rating: Overall rating of the listing.
• review_scores_accuracy: Accuracy rating.
• review_scores_cleanliness: Cleanliness rating.
• review_scores_checkin: Check-in rating.
• review_scores_communication: Communication rating.
• review_scores_location: Location rating.
• review_scores_value: Value rating.
• reviews_per_month: Number of reviews per month.
• place: City or region where the listing is located.
• period: Time period when the data was scraped (e.g., Early Winter).

For visualization reason it is also provide a csv with all city neighbourhoods and the relative geojson.

I also added datasets that group listings according to period and neighbourhood/cities, quantitative features were been aggregate according to median and MAD, qualitative according to mode and Shannon's entropy.

Disclaimer:

This dataset is intended for informational and research purposes only. It is not affiliated with Airbnb or any other organization.

Florence, the famous Italian city, was the best-rated European city by readers of a U.S. travel magazine in 2024, scoring 90.55 out of 100 points. Funchal, in the Portuguese island of Madeira, ranked second with 89.82 points.

How many hotels are there in Florence? In 2023, there were 515 hotels in the popular Italian destination, most of which were rated as three-star. That year, there were 201 three-star hotels in Florence, as well as 148 four-star establishments. International and domestic arrivals in Florence's hotels Although most hotels in Florence were rated as three-star, four-star hotels were particularly popular among both international and national tourists. In 2019, these facilities registered more than twice as many international tourist arrivals as the ones recorded by three-star hotels. Meanwhile, four-star hotels also registered the highest number of domestic tourist arrivals. Non-hotel establishments in Florence Considering the market of non-hotel accommodation establishments in Florence, rented holiday dwellings were the most popular facilities in 2021. Airbnb surely played an important role, considering that there were more than 11.2 thousand listings in the city as of November 2019. As of that month, most of the Airbnb listings in Florence were entire homes or apartments.

The number of overnight stays in Venice grew by **** percent in 2024 over the previous year, exceeding pre-pandemic levels. In 2024, total overnight stays in the city, including international and domestic visitors, reached around **** million. That year, inbound tourist overnight stays in Venice accounted for almost ** percent of total nights, showing the importance of international tourism for La Serenissima, as the city is nicknamed. What are the leading travel markets in Venice? In 2024, the United States was the leading inbound tourist market for Venice based on the number of overnight stays, ahead of France and Germany. In terms of domestic overnight stays in Venice, tourists from the neighboring region of Lombardy recorded the highest figure in 2024. What are the most visited Italian cities? Both before and after the impact of COVID-19, Venice was one of the most visited Italian municipalities based on overnight stays, ranking just behind Rome and ahead of Milan and Florence. Meanwhile, the City of Canals was the Italian destination with the highest price per night in four-star hotels in 2024, whereas Rome placed ****** in the ranking.

In 2024, the number of tourist arrivals in Venice, including international and domestic visitors, reached nearly *** million. This figure, the highest reported over the period considered, represented an annual increase in tourist arrivals of roughly **** percent. How many international tourists visit Venice? In 2024, the number of international tourist arrivals in Venice exceeded **** million, showing the key role played by inbound visitors for the city's travel and tourism industries. That year, the United States was by far the leading inbound tourist market for Venice, with over *** million arrivals. How many hotels are there in Venice? In 2023, there were approximately ***** hotels in Venice, denoting a slight annual decline. Considering the popularity of the destination, it does not surprise that Venice was the most expensive Italian city based on the average price per night in a four-star hotel in 2024, ahead of Florence.

Naples is the Italian city with the highest population density. As of 2024, the largest south Italian city counts 7,800 inhabitants per square kilometer. Milan followed with 7,600 residents per square kilometer, whereas Rome, the largest Italian city, registered a population density of only 2,100 people, 5,700 inhabitants per square kilometer less than Naples.

Italy - the history, the landscapes, the food, and wine, all tourist magnets. No wonder, Italy is one of the German's most favorite vacation destinations. In 2024, around **** million Germans have spent their vacation enjoying the beautiful cities and Mediterranean coast of this country. When in Rome Italy remained in the top five among destination countries German travelers flew to in 2024, alongside other popular tourism markets such as Spain and Turkey. With Italy, like other European countries, also being in the throes of economic difficulties after the onset of the global energy crisis and in additionally struggling with its own national inflation levels, the tourism infrastructure suffers as well. German tourists grappling with the same issues at home may find themselves able to afford less even if they do go on a trip, therefore ending up with a more restricted version of an Italian getaway than they might have been used to before. As of 2023, on average, a German tourist in Italy spent around ***** euros during their vacation. Coming back Despite ongoing challenges, Germans still made up the largest share of international tourist arrivals in Italy as of 2023, followed by France and Austria. That same year, Germany also accounted for the highest international tourist spending at over eight billion euros total. The U.S. followed with almost *** billion euros spent and the U.K. with roughly *** billion euros.

In 2024, Bergamo was the most livable province in Italy, according to the annual study conducted by the newspaper Il Sole 24 Ore. Trento and Bolzano followed in the ranking. Among the top-15 provinces, only Ascoli Piceno and Siena are located in central Italy, while all others are in the north, confirming the deep north-south divide between these two areas of the country. As far as macro categories are concerned, Biella, located in Piedmont, recorded the best score in wealth and consumption, while Milan for business and employment. Ascoli Piceno was the best province in terms of security and justice, and Bolzano performed very well in demography and society. Lastly, for environment and services, Brescia ranked at the top, whereas citizens could enjoy at best their leisure and cultural activities in Trieste.

This statistic illustrates the top ten cities in Italy in terms of bike usage in 2016. According to the study, the Italian cities where bicycles were most popular were Bolzano and Trento, where 28 percent of trips within the urban areas were taken by bike. Ferrara ranked third: in this city, people chose to travel by bike in 27 percent of cases.

According to a survey conducted among international tourists who visited the metropolitan area of the Italian city of Florence from August 2018 to July 2019, most of them travelled there for its artistic and cultural heritage. In fact, interviewees that claimed so accounted for approximately 53 percent of all international tourists involved in the survey. As of 2018, four of the ten most visited Italian museums were based in Florence. In particular, the Uffizi Gallery registered more than two million visitors in 2018, being the third most visited Italian museum after the Colosseum and the archeological area of Pompeii.

According to a March 2025 study, Venice was the most expensive city in Italy to book an overnight stay in a four-star hotel, with an average price per night of roughly *** euros. Florence reported the second-highest figure that month, with an average price per night of almost *** euros.

The capital of Italy, Rome is the most popular tourist destination in the country. In 2017, the Eternal City took third place on the European podium of cities which registered the highest number of international tourist arrivals. The greatest number of foreign visitors came from the United States of America, Japan and the United Kingdom, accounting for over ** thousand international tourist arrivals in the considered year considered.

Roma Città Eterna

The capital of the Roman Empire, the seat of the Roman Catholic Church, and the home of many great artists, like Michelangelo or Raphael Sanzio – with its centuries-old history, culture and art, Rome offers a lot to visitors. The emblematic monuments of the city, the Colosseum and Roman Forum, were the two Italian tourist attractions which generated the highest income in 2017.

Tourism to Italy continuously on the rise

With over ** million international tourist arrivals registered in 2017, Italy ranked fifth on the world list of countries with the largest number of foreign tourist arrivals, while the expenditure of foreign visitors arriving to the country amounted in the year considered to **** billion U.S. dollars. Tourism is one of the most important industries in the country, generating about 13 percent of the Italian gross domestic product in 2017.

In January 2020, Just Eat was the leading online food delivery platform in Italy. A survey revealed that 32 percent of respondents ordered food through the Just Eat website or through its mobile application. The two second-most-used platforms were Deliveroo and Glovo, both registering a penetration rate of 11 percent. The above-mentioned food delivery services seemed to be more popular among individuals between 18 and 35 years.

Just Eat in Italy

Just Eat provides its food delivery service mainly in urban areas. However, its presence and performance grew at different rates across the Italian cities. In 2019, the city of Bolzano (in the region of Trentino-South Tyrol) reported the highest growth, as the number of restaurants delivering food through Just Eat increased by 620 percent. Terni, a city in central Italy, followed with a growth rate of 142 percent.

Mobile users ordering through Deliveroo

While Just Eat seemed already an established player, the customer base of Deliveroo fluctuated over the first months of 2020. The number of mobile downloads of the Deliveroo app reached its peak in the week between April 27 and May 3, with over 36 thousand downloads on android devices and roughly 11 thousand on iOS ones. In terms of monthly active users (MAU), Deliveroo performed best in February 2020, with over 520 thousand iOS users ordering food through the app.

In 2024, a square meter of retail space in Venice cost on average ***** euros, making it the most expensive city in Italy for retailers. The ranking presented in the graph shows that Milan, the Italian fashion capital, came second, with an average price per square meter of ***** euros. When looking at office space, Venice boasted again the highest prices in Italy. In this real estate segment, second in the ranking was Milan, followed by Rome. Residential real estate in Venice Venice is not only the most expensive city in Italy for office and retail spaces, but it also boasts some of the highest prices for residential properties. Residential dwellings on the island can fetch up to ***** euros per square meter, with the most expensive areas being the districts San Marco and Rialto. Renting is not very affordable either: a flat in the two districts can cost up to 20 euros per square meter per month, depending on the neighborhood. Why is Venice so expensive? Space in Venice is limited, and the city island became the victim of its own success. Before the coronavirus pandemic struck, the number of overnight stays in Venice had grown twofold since 2003. The unavailability of space for new constructions and the increasing pressure exerted by tourism pushed prices up in all real estate sectors. Due to many tourists visiting from all over the world, it should not come as a surprise that retailers and investors want to seize the chance to own a space in one of the most famous cities in the world.

This statistic illustrates the leading sixteen cities in Italy with the largest industry added value in 2008, as a share of the GDP. According to the study, the top two cities were located in Lombardy: the most industrialized city in Italy was Lecco, closely followed by Bergamo. In these areas almost half (46 and 45 percent, respectively) of the gross domestic product was generated by the industrial sector.

The Riviera Romagnola is a coastal area in the Italian region of Emilia Romagna, facing the Adriatic Sea. It stretches for more than ** miles between the cities of Rimini and Ravenna. In 2019, more Italian than international tourists visited the Riviera. According to the study, the area recorded roughly *** million arrivals of Italian tourists. Conversely, approximately *** million arrivals of international tourists were registered in 2019.