Rome was the Italian municipality recording the highest number of overnight stays in travel accommodation establishments in 2023. That year, tourist overnight stays in Rome surpassed ** million, exceeding pre-pandemic levels. Venice and Milan followed in the ranking in 2023, with around **** million and **** million overnight stays, respectively.

Rome is the most populous city in Italy. With 2.75 million inhabitants, the capital of the country put ahead Milan and Naples. Compared to the number of citizens in 2012, the resident population of Rome increased by over 140,000 individuals. Regional data Rome is located in the center of Italy in the Lazio region. Lazio is the second-largest region in terms of population size after Lombardy. In 2024, the region counts roughly 5.7 million inhabitants, whereas Lombardy has over ten million individuals. The third-largest region is Campania, with 5.6 million people. Naples, the major center of Campania, has around 910,000 inhabitants at the beginning of 2024. Nevertheless, this city was, back in the 19th century, one of the largest cities in Western Europe. Tourism in Rome The Eternal City is also the main tourist destination in Italy and was the eighth most-visited city in Europe. The largest groups of international visitors in Rome came from the United States of America, Japan, and the United Kingdom. Every year, more and more tourists also enjoy the best-known tourist attractions in Rome, like the Colosseum, the Roman Forum, and the Palatine Hill, which together recorded almost ten million visitors in 2022.

In 2024, the total number of tourist overnight stays in Florence, including international and domestic travelers, grew by *** percent over the previous year. Despite the annual increase, total overnight stays in the popular Italian destination remained below pre-pandemic levels, reaching approximately ** million in 2024. How many hotels are there in Florence? The number of hotels in Florence experienced a slight annual increase in 2024, with over *** such establishments in the city. According to an analysis on the average price of four-star hotels in Italian cities, Florence was one of the most expensive destinations for a hotel stay in 2025, ranking just behind Venice. What are the most popular cultural attractions in Florence? In 2024, the Uffizi Galleries in Florence were among the most visited museums and archaeological sites in Italy, reporting the second-highest attendance after the Colosseum in Rome. The Gallery of the Academy and the Bargello Museum were other popular attractions in the city that year, welcoming around *** million and over ****** visitors, respectively.

Rome was the Italian city with the highest number of chain hotels in 2023, with *** establishments. Milan and Venice followed in the ranking, with *** and ** hotels, respectively. Rome, Milan, and Venice were also the Italian cities with the highest number of chain hotel rooms in 2023. What are the leading domestic hotel chain groups in Italy? In 2023, Gruppo UNA was the domestic hotel chain group with the highest number of hotels in Italy, ahead of Apogia Hotels Group and Blu Hotels. Meanwhile, TH Resorts was the leading domestic hotel chain group based on the number of hotel rooms that year, while Gruppo UNA ranked second. What are the leading international hotel chain groups in Italy? When looking at the international players in Italy, one hotel chain group dominated the market. In 2023, BWH Hotels - which manages WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels - was the leading international hotel chain group, with *** establishments in the country. BWH Hotels also reported the highest number of rooms among international hotel chain groups in Italy, followed by Marriott International and Accor.

Between ************** and ***********, the Colosseum in Rome was the Italian tourist attraction with the highest online content volume. Over the period considered, the famous archaeological site in the Italian capital was mentioned in nearly ** thousand online pieces of content, such as reviews or social media posts. Among the attractions with the highest content volume, Pisa's Piazza del Duomo recorded the highest sentiment score, at **** out of 100.

The capital of Italy, Rome is the most popular tourist destination in the country. In 2017, the Eternal City took third place on the European podium of cities which registered the highest number of international tourist arrivals. The greatest number of foreign visitors came from the United States of America, Japan and the United Kingdom, accounting for over ** thousand international tourist arrivals in the considered year considered.

Roma Città Eterna

The capital of the Roman Empire, the seat of the Roman Catholic Church, and the home of many great artists, like Michelangelo or Raphael Sanzio – with its centuries-old history, culture and art, Rome offers a lot to visitors. The emblematic monuments of the city, the Colosseum and Roman Forum, were the two Italian tourist attractions which generated the highest income in 2017.

Tourism to Italy continuously on the rise

With over ** million international tourist arrivals registered in 2017, Italy ranked fifth on the world list of countries with the largest number of foreign tourist arrivals, while the expenditure of foreign visitors arriving to the country amounted in the year considered to **** billion U.S. dollars. Tourism is one of the most important industries in the country, generating about 13 percent of the Italian gross domestic product in 2017.

Seaside or cruise vacations and city breaks were the most popular types of holidays among Italian travelers in 2024. While roughly **** of surveyed Italians reported having visited either a seaside location or a city, around ** percent of the sample took a holiday trip to a mountain destination.

The number of overnight stays in Venice grew by **** percent in 2024 over the previous year, exceeding pre-pandemic levels. In 2024, total overnight stays in the city, including international and domestic visitors, reached around **** million. That year, inbound tourist overnight stays in Venice accounted for almost ** percent of total nights, showing the importance of international tourism for La Serenissima, as the city is nicknamed. What are the leading travel markets in Venice? In 2024, the United States was the leading inbound tourist market for Venice based on the number of overnight stays, ahead of France and Germany. In terms of domestic overnight stays in Venice, tourists from the neighboring region of Lombardy recorded the highest figure in 2024. What are the most visited Italian cities? Both before and after the impact of COVID-19, Venice was one of the most visited Italian municipalities based on overnight stays, ranking just behind Rome and ahead of Milan and Florence. Meanwhile, the City of Canals was the Italian destination with the highest price per night in four-star hotels in 2024, whereas Rome placed ****** in the ranking.

Florence, the famous Italian city, was the best-rated European city by readers of a U.S. travel magazine in 2025, scoring 90.08 out of 100 points. Seville in Spain, ranked second with 89.49 points.

Naples is the Italian city with the highest population density. As of 2025, the largest south Italian city counts 7,780 inhabitants per square kilometer. Milan followed with around 7,500 residents per square kilometer, whereas Rome, the largest Italian city, registered a population density of only 2,135 people, 5,645 inhabitants per square kilometer less than Naples.

A March 2025 study analyzed the small towns in Italy with a population of under ***** with the highest average monthly number of Google searches in the past 12 months. Based on the analysis, *******, in the southern region of **********, recorded the highest figure, with an average of ******* monthly Google searches as of March 2025. **************** in ****** and ******** in ******** followed in the ranking, each with almost ****** monthly Google searches on average.

This statistic illustrates the top ten cities in Italy in terms of bike usage in 2016. According to the study, the Italian cities where bicycles were most popular were Bolzano and Trento, where ** percent of trips within the urban areas were taken by bike. Ferrara ranked third: in this city, people chose to travel by bike in ** percent of cases.

In 2024, the number of international arrivals in tourist accommodation establishments in Rome, Italy, recorded a 17.7 percent annual increase, exceeding pre-pandemic levels. That year, inbound tourist arrivals in the city reached around *** million. Which nationalities visit Rome the most? In 2024, the United States was by far the leading inbound travel market in Rome based on tourist arrivals, with almost *** million arrivals of U.S. travelers to the city’s accommodation services. Meanwhile, the United Kingdom, Spain, and France followed in the ranking. How many people visit the Colosseum every year? The Colosseum archaeological park, one of Rome’s most famous landmarks, ranked as the most visited cultural attraction in Italy in 2024, with nearly ** million visits. That year, the iconic site also topped the list of Italian museums and archaeological areas with the highest income, ranking ahead of the Uffizi Galleries and Pompeii.

In 2019, an overall of ********** tourists visited the Metropolitan city of Milan, in Italy. According to the data, most travelers visiting the city were males (*** million tourists).

According to a June 2025 analysis, Rome reported the highest number of Airbnb listings among the selected Italian cities. As of that month, there were over ****** establishments listed on Airbnb in the Italian capital. Milan and Florence followed behind, with over ****** and almost ****** listings on Airbnb. What are the leading brands for accommodation bookings in Italy? According to the Statista Consumer Insights Global survey, Airbnb was the second most popular brand for hotel and private accommodation online bookings in Italy in 2025, with over ********* of respondents having booked accommodation via that website. That year, Booking.com topped the ranking, with almost ************** of the sample reporting using that provider. Booking Holdings vs. Airbnb Booking Holdings, which operates the Booking.com brand, and Airbnb are among the biggest companies in the online travel market. In 2025, Booking Holdings had the highest market cap of the leading online travel companies worldwide, while Airbnb ranked second. Both companies experienced an annual increase in earnings in 2024. That year, Booking Holdings' revenue peaked at almost ** billion U.S. dollars. Meanwhile, Airbnb's revenue also reached an all-time high in 2024.

In 2024, the number of tourist arrivals in Venice, including international and domestic visitors, reached nearly *** million. This figure, the highest reported over the period considered, represented an annual increase in tourist arrivals of roughly **** percent. How many international tourists visit Venice? In 2024, the number of international tourist arrivals in Venice exceeded **** million, showing the key role played by inbound visitors for the city's travel and tourism industries. That year, the United States was by far the leading inbound tourist market for Venice, with over *** million arrivals. How many hotels are there in Venice? In 2023, there were approximately ***** hotels in Venice, denoting a slight annual decline. Considering the popularity of the destination, it does not surprise that Venice was the most expensive Italian city based on the average price per night in a four-star hotel in 2024, ahead of Florence.

In 2019, via Montenapoleone in Milan ranked as the most expensive retail location in Italy. The average yearly rent in the Milanese luxury shopping street was as high as 13.7 thousand euros per square meter. Via Condotti in Rome came second in the ranking with an average yearly rent per square meter of 12.5 thousand euros. Calle San Moisè in Venice and via Roma in Florence completed the ranking. These shopping locations host the most famous luxury brands worldwide, which also makes them a popular attraction among tourists.

Retail spaces in Italian cities

When considering the average price for retail space in Italian cities, the scenario changes. In 2019, a square meter for retail space in Venice cost on average 4.3 thousand euros, making it the most expensive city in Italy for retailers. Milan, the Italian fashion capital, and Naples followed in the list, with an average price per square meter of 3.5 thousand and 2.9 thousand euros, respectively.

Prices for residential real estate in Italian cities

Considering the average price for residential properties in major Italian cities, the scenario is different once again. According to data from 2020, Milan was by far the most expensive city in Italy to purchase a residential property. In fact, people looking to buy an apartment or a house in the Italian capital of fashion could expect to pay on average 4.7 thousand euros per square meter. Florence followed in the ranking (four thousand euros per square meter), and Rome (3.2 thousand euros per square meter). Venice came fourth: purchasing a dwelling in the island city cost on average 3.1 thousand euros per square meter.

Italy - the history, the landscapes, the food, and wine, all tourist magnets. No wonder, Italy is one of the German's most favorite vacation destinations. In 2024, around **** million Germans have spent their vacation enjoying the beautiful cities and Mediterranean coast of this country. When in Rome Italy remained in the top five among destination countries German travelers flew to in 2024, alongside other popular tourism markets such as Spain and Turkey. With Italy, like other European countries, also being in the throes of economic difficulties after the onset of the global energy crisis and in additionally struggling with its own national inflation levels, the tourism infrastructure suffers as well. German tourists grappling with the same issues at home may find themselves able to afford less even if they do go on a trip, therefore ending up with a more restricted version of an Italian getaway than they might have been used to before. As of 2023, on average, a German tourist in Italy spent around ***** euros during their vacation. Coming back Despite ongoing challenges, Germans still made up the largest share of international tourist arrivals in Italy as of 2023, followed by France and Austria. That same year, Germany also accounted for the highest international tourist spending at over eight billion euros total. The U.S. followed with almost *** billion euros spent and the U.K. with roughly *** billion euros.

The Riviera Romagnola is a coastal area in the Italian region of Emilia Romagna, facing the Adriatic Sea. It stretches for more than ** miles between the cities of Rimini and Ravenna. In 2019, more Italian than international tourists visited the Riviera. According to the study, the area recorded roughly *** million arrivals of Italian tourists. Conversely, approximately *** million arrivals of international tourists were registered in 2019.

In 2024, cities were the most popular destination for holiday trips abroad taken by Italians. That year, roughly ** percent of Italians surveyed reported having made a city trip abroad. Meanwhile, seaside and cruise holidays were the second most popular choice, with around ** percent of the survey sample having made this type of trip in 2024.