In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

From September to November 2024, Facebook.com was the most-visited website in Vietnam with an average of **** pages per visit. The same report also revealed that Google.com was the website with the highest number of unique visits.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

In November 2024, WhatsApp.com was the most popular website in Spain by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked fourth in engagement time, with ** minutes and ** seconds per session.

In November 2024, Xvideos.com was the website with the most pages per visit in Mexico, with an average of *** pages visited per session. Google.com.mx, Live.com, and PornHub.com followed with ****, ****, and **** pages per visit. Search engine giant Google.com ranked thirteenth, with **** pages.

In November 2024, Xvideos.com, Instagram.com, and X.com were the websites with the most pages per visit in Brazil, with an average of *****, ****, and **** pages visited per session each. Despite being the most accessed in total visits and unique visitors, Google.com ranked fifteenth, with *** pages per visit, while YouTube.com ranked fifth, with **** pages visited per session.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately *** million monthly visits. This was followed by Youtube.com with around *** million monthly visits in that year.

In November 2024, Google.com was the leading website in Finland by unique visits, with around 17.3 million single accesses to the URL during that month. YouTube.com followed, with around 11.7 million unique monthly visits. Wikipedia.org came in third, with 8.13 million unique monthly visits.

As of November 2024, google.com was the most visited website in Morocco, registering an average of *** million visits per month. The second most visited webpage was youtube.com, with over *** million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

In November 2024, Google.com was the most visited website in Mexico, with approximately 2.83 billion total visits. Its local URL Google.com.mx ranked eleventh, with about 109 million accesses. Social video platform YouTube.com ranked second with 1.28 billion visits. Additionally, the social media platform Facebook.com ranked third with 316 million visits in the examined period.

Between September and November 2023, Google.com was the leading website in Peru by unique visits, with around 90.5 million single accesses to the URL during that month. YouTube.com came in second with approximately 58 million unique monthly visits, while Facebook.com ranked third in the country, with 39.6 million unique monthly visits.

In November 2024, Xvideos.com, Pornhub.com, and Instagram.com were the websites with the most pages per visit in Chile, with an average of ***, ****, and **** pages visited per session each. Despite being the second most accessed in session length, total visits and unique visitors, YouTube.com ranked fourth, with **** pages per visit, while Google.com ranked twelfth, with **** pages visited per session.

In November 2024, Google.com was the most visited website in Chile, with approximately 1.1 billion total visits. Its local URL Google.cl ranked eighth, with around 49.6 million visits. Meanwhile, YouTube.com came in second with 471 million total visits and Instagram.com ranked third with approximately 81.6 million total visits from Chilean online audiences.

Between September and November 2023, Xvideos.com, XNXX.com, and Pornhub.com were the websites with the most pages per visit in Peru, with an average of 7.9. 6.3, and 6.2 pages visited per session each. Despite being the most accessed in total visits and unique visitors, Google.com ranked sixth, with 3.4 per visit, while YouTube.com ranked fourth, with 5.4 pages visited per session.

In November 2024, WhatsApp.com was the most popular website in Brazil by time per visit, with an average session length of approximately ** minutes. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit.

In November 2024, Xvideos.com and Instagram.com were the websites with the most pages per visit in Colombia, with an average of **** and **** pages visited per session each. Despite being the second most accessed in total visits and the website with the second highest average session length, YouTube.com ranked fourth in terms of pages per visit, with **** pages, while Google.com ranked tenth, with **** pages visited per session.

In January 2025, ravelry.com was the most visited website among the selected crafts web pages worldwide, with ** million visits. That month, hobbylobby.com followed in the ranking, with over ** million visits.

In November 2024, Google.com was the most visited website in Argentina, with approximately 1.36 billion total visits. YouTube.com was in second place with 673 million visits, while the news site Infobae.com counted approximately 165 million monthly visits from Argentinian online audiences. X.com came in thirteenth place with over 59.2 million total visits.