In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

From September to November 2024, Facebook.com was the most-visited website in Vietnam with an average of 24.4 pages per visit. The same report also revealed that Google.com was the website with the highest number of unique visits.

From September to November 2023, YouTube.com was the most popular website in Spain by time per visit, with an average session length of approximately 32 minutes and 16 seconds. AnimeFLV.net ranked second, with an average of 32 minutes and six seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked third in engagement time, with 21 minutes and 13 seconds per session.

From September to November 2023, Google.com was the most visited website in Mexico, with approximately 4.29 billion total visits. Its local URL Google.com.mx ranked seventeenth, with about 126 million accesses. Social video platform YouTube.com was in second place with 2.94 billion visits. Additionally, the social media platform Facebook.com ranked fourth with 535 million visits in the examined period.

Between September and November 2023, Xvideos.com, XNXX.com, and Pornhub.com were the websites with the most pages per visit in Peru, with an average of 7.9. 6.3, and 6.2 pages visited per session each. Despite being the most accessed in total visits and unique visitors, Google.com ranked sixth, with 3.4 per visit, while YouTube.com ranked fourth, with 5.4 pages visited per session.

The most viewed English-language article on Wikipedia in 2023 was Deaths in 2024, with a total of 44.4 million views. Political topics also dominated the list, with articles related to the 2024 U.S. presidential election and key political figures like Kamala Harris and Donald Trump ranking among the top ten most viewed pages. Wikipedia's language diversity As of December 2024, the English Wikipedia subdomain contained approximately 6.91 million articles, making it the largest in terms of content and registered active users. Interestingly, the Cebuano language ranked second with around 6.11 million entries, although many of these articles are reportedly generated by bots. German and French followed as the next most populous European language subdomains, each with over 18,000 active users. Compared to the rest of the internet, as of January 2024, English was the primary language for over 52 percent of websites worldwide, far outpacing Spanish at 5.5 percent and German at 4.8 percent. Global traffic to Wikipedia.org Hosted by the Wikimedia Foundation, Wikipedia.org saw around 4.4 billion unique global visits in March 2024, a slight decrease from 4.6 billion visitors in January. In addition, as of January 2024, Wikipedia ranked amongst the top ten websites with the most referring subnets worldwide.

Between September and November 2023, Google.com was the leading website in Colombia by unique visits, with around 118 million single accesses to the URL during that month. YouTube.com came in second with approximately 78.8 million unique monthly visits. Facebook ranked third with 46.6 million unique monthly visits.

As of 2022, google.com was the most visited website in Morocco, registering an average of 371 million visits per month. The second most visited webpage was youtube.com, with over 200 million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

Between September and November 2023, Xvideos.com, Pornhub.com, and XNXX.com were the websites with the most pages per visit in Chile, with an average of 8.1, 6.9, and 6.7 pages visited per session each. Despite being the most accessed in session length and second in total visits and unique visitors, YouTube.com ranked fourth, with 5.5 per visit, while Google.com ranked seventh, with 3.3 pages visited per session.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately 885 million monthly visits. This was followed by Youtube.com with around 456 million monthly visits in that year.

Between September and November 2023, Xvideos.com, Pornhub.com, and XNXX.com were the websites with the most pages per visit in Colombia, with an average of 6.9, 6.1, and 5.8 pages visited per session each. Despite being the second most accessed in total visits and the website with the highest average session length, YouTube.com ranked fourth in terms of pages per visit, with 5.7 pages, while Google.com ranked seventh, with 3.3 pages visited per session.

Between September and November 2023, Google.com was the most visited website in Colombia, with approximately 1.84 billion total visits. YouTube.com came in second with 1.56 billion total visits. Facebook.com counted approximately 223 million monthly visits from Colombian online audiences.

Between September and November 2023, Google.com was the leading website in Peru by unique visits, with around 90.5 million single accesses to the URL during that month. YouTube.com came in second with approximately 58 million unique monthly visits, while Facebook.com ranked third in the country, with 39.6 million unique monthly visits.

From September to November 2023, Google.com was the most visited website in Argentina, with approximately 2.08 billion total visits. YouTube.com was in second place with 1.26 billion visits, while Facebook.com counted approximately 263 million monthly visits from Argentinian online audiences. Twitter.com came in eleventh place with over 105 million total visits.

The most visited website in Romania in December 2024 was google.com with nearly 779 million total visits. It was followed by youtube.com with 485 million total visits. The adult content website pornhub.com had over 54 million visits in the last month of the year.

Among the 20 most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around 3.5 billion visits in the same period.

As of March 2020, the most visited Wikipedia page in the United States was "2020 Democratic party presidential primaries" with 2 million visits during the month. The second-most visited page was "2019-20 coronavirus pandemic" with 1.8 million visits. A significant portion of the top visited Wikipedia pages in March are related to the global coronavirus pandemic.

From September to November 2023, Google.com was the most visited website in Spain, with approximately 3.8 billion total visits. Its local URL Google.es ranked eighth, with about 245 million accesses. YouTube ranked second with 2.22 billion visits, while Marca.com accounted for 628 million, approximately.