In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.

As of September 2024, 75 percent of the 100 most visited websites in the United States shared personal data with advertising 3rd parties, even when users opted out. Moreover, 70 percent of them drop advertising 3rd party cookies even when users opt out.

In December 2023, capitaloneshopping.com was the most visited website offering coupons, promotional codes, and rebates in the United States, accounting for ** percent of all desktop visits. The website slickdeals.net followed with ***** percent of desktop traffic for this category of websites.

In August 2024, the domain tools.usps.com was the most popular U.S. government domain, receiving over 257 million visits in the preceding 30 days. Two domains of the National Center for Biotechnology Information followed, with the domain www.ncbi.nlm.nih.gov registering 129.9 million visits, and pubmed.ncbi.nlm.nih.gov receiving 86.95 million.

In April 2025, the news website with the most monthly visits in the United States was nytimes.com, with a total of ***** million monthly visits in that month. In second place was cnn.com with just over *** million visits, followed by foxnews.com with almost a ****** of a million. Online news consumption in the U.S. Americans get their news in a variety of ways, but social media is an increasingly popular option. A survey on social media news consumption revealed that ** percent of Twitter users regularly used the site for news, and Facebook and Reddit were also popular for news among their users. Interestingly though, social media is the least trusted news sources in the United States. News and trust Trust in news sources has become increasingly important to the American news consumer amidst the spread of fake news, and the public are more vocal about whether or not they have faith in a source to report news correctly. Ongoing discussions about the credibility, accuracy and bias of news networks, anchors, TV show hosts, and news media professionals mean that those looking to keep up to date tend to be more cautious than ever before. In general, news audiences are skeptical. In 2020, just **** percent of respondents to a survey investigating the perceived objectivity of the mass media reported having a great deal of trust in the media to report news fully, accurately, and fairly.

In January 2025, Kroger's website was the most visited website in the grocery category in the country, accounting for **** percent of desktop traffic. Instacart followed right behind with **** percent of visits.

With approximately **** million recreational visits in 2024, the Golden Gate National Recreation Area, located in California, was the most visited National Park Service site in the United States. Meanwhile, the Blue Ridge Parkway in North Carolina and Virginia, was the second most visited site in the country.

According to data gathered in the final quarter of 2024, the most popular news wesbites in the United States were Yahoo! and NBC.com, with 57 percent of respondents reporting that they had a positive opinion of each publication. Ranked joint second were CBS.com, and CNN's website.

As of February 2025, around 322 million people in the United States accessed the internet, making it one of the largest online markets worldwide. The country currently ranks third after China and India by the online audience size. Overview of internet usage in the United States The digital population in the United States has constantly increased in recent years. Among the most common reasons is the growing accessibility of broadband internet. A big part of the country's digital audience accesses the web via mobile phones. In 2024, the country saw an estimated 97.1 percent mobile internet user penetration. According to a 2024 survey, over 51 percent of U.S. women and 43 percent of men said it is important to them to have mobile internet access anywhere, at any time. Another 41 percent of respondents could not imagine their everyday life without the internet. Google and YouTube are the most visited websites in the country, while music, food, and drinks were the most discussed online topics. Internet usage demographics in the United States While some users can no longer imagine their life without the internet, others do not use it at all. According to 2021 data, 25 percent of U.S. adults 65 and older reported not using the internet. Despite this, online usage was strong across other age groups, especially young adults aged 18 to 49. This age group also reported the highest percentage of smartphone usage in the country as of 2023. Due to a persistent lack of connectivity in rural areas, more online users were based in urban areas of the U.S. than in the countryside.

In March 2025, ******** accounted for ** percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. ********* ranked second with ***** percent of all U.S. social media site visits, while X (previously Twitter) accounted for ***** percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide. Facebook: mobile vs desktop usage At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed ranking third and fifth with *** million and **** million downloads respectively. Social media evolution Between 2012 and 2024, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only Facebook’s user growth rate is estimated to slow down in the next years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.

As of March 2024, ulta.com registered around ** million monthly visits in the United States. Qvc.com ranked second, with roughly ***** million visits that month. Sephora.com followed with approximately ***** million website visits. Sephora- the U.S. favorite Sephora is an omnichannel beauty retailer founded in Paris, France. The beauty retailer has achieved significant success in the United States, both on the high street and online. Sephora.com generates more than ***** billion U.S. dollars in e-commerce net sales through its online store, representing a six-fold increase in only six years. When comparing its app’s popularity worldwide, the U.S. leads the ranking, even surpassing its origin country in terms of downloads. Sephora's app downloads in the U.S. have exploded since September 2022, going from ******* to over ****** in November 2023. The latest generation of beauty shoppers Generation Z, or Gen Z, are young adults and the latest consumers of beauty online. In the United States, around ********** of Gen Z consumers purchased make-up-related goods online in 2023. Their peers and social media especially influence this age group when it comes to online purchases of cosmetics. Most Gen Z shoppers in the U.S. read reviews and look at pictures and videos of other shoppers before deciding to buy beauty products. Social media sites such as TikTok and Instagram are also important online sources for these beauty connoisseurs. Nearly *** out of ten shoppers use TikTok to help with their beauty purchase decision, and around **** out of ten use Instagram. To complete their orders, specialty beauty retailers are Gen Z's favorite online shopping channels. These sites are, for example, sephora.com and ulta.com.

In May 2020, babycenter.com was the most popular mother's lifestyle website in the United States. The platform had generated ***** million page views during that month. Sheknows.com was ranked second with ***** million monthly visits.

As of April 2025, it was found that Florida and New York were the two most visited states by adults in the United States, having been visited by ** and ** percent of respondents, respectively. In contrast, only ** percent of respondents said they had visited Alaska, making it the least-visited state. What is the most visited national park in the U.S.? With approximately **** million recreational visits in 2023, the Blue Ridge Parkway was the most visited National Park Service park in the United States. The park extends *** miles through Virginia and North Carolina, connecting the Shenandoah National Park to the Great Smoky Mountains National Park. Meanwhile, the number of recreational visitors to Yellowstone National Park in 2023 was *** million, up from the previous year’s total of **** million. How many domestic leisure trips do Americans take? The number of domestic leisure trips in the U.S. amounted to **** billion in 2022. As estimated, domestic leisure travels in the U.S. dropped to *** billion in 2020. This was due to travel restrictions related to the coronavirus (COVID-19) pandemic. It is forecast that the number of leisure trips will recover gradually during the following years, reaching * billion by 2026. The number of business trips, by comparison, is forecast to reach *** million that same year.

As of January 2025, ** percent of social media users in the United States aged 40 to 49 years were users of Facebook, as were ** percent of ** to ** year olds in the country. Overall, ** percent of those aged 18 to 29 years were using Instagram in the U.S. The social media market in the United States The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach *** million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive ***** percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for ** percent of all social media visits in 2023, followed by Pinterest with **** percent of visits. The global social media landscape As of April 2024, **** billion people were social media users, accounting for **** percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of **** percent, followed by Western Europe with **** percent and Eastern Asia **** percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. YouTube, Instagram, and WhatsApp followed, all with *** billion or more MAU.

In the period from January 2022 to May 2022, the Brazilian domain of e-commerce platform Mercado Libre, mercadolivre.com.br, was the most visited e-commerce website in Latin America with an average of over *** million monthly visits. Indeed, five of the ten most trafficked e-commerce sites in Latin America during this period have Brazilian domains, reflective of Brazil's large population relative to the rest of the region.

In December 2023, the food delivery website doordash.com was the most visited in the restaurant and delivery category in the United States, accounting for roughly **** percent of desktop traffic. Following in second place with a visit share of just over three percent was toasttab.com.

** percent of U.S. respondents answer our survey on "Most used websites and online services by type" with **************. The survey was conducted in 2025, among 13,689 consumers.