In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

United States's complete top websites ranking list: Click here for free access to the top websites in United States, ranked by traffic and engagement

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.

With approximately **** million recreational visits in 2023, the Blue Ridge Parkway in North Carolina and Virginia was the most visited National Park Service site in the United States. Meanwhile, the Golden Gate National Recreation Area in California was the second most visited site in the country.

Context

Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat. The company's name was chosen in homage to the Library of Alexandria of Ptolemaic Egypt, drawing a parallel between the largest repository of knowledge in the ancient world and the potential of the Internet to become a similar store of knowledge. (from Wikipedia)

The categories list was going out by September, 17h, 2020. So I would like to save it. https://support.alexa.com/hc/en-us/articles/360051913314

This dataset was elaborated by this python script (V2.0): https://github.com/natanael127/dump-alexa-ranking

Content

The sites are grouped in 17 macro categories and this tree ends having more than 360.000 nodes. Subjects are very organized and each of them has its own rank of most accessed domains. So, even the keys of a sub-dictionary may be a good small dataset to use.

Acknowledgements

Thank you my friend André (https://github.com/andrerclaudio) by helping me with tips of Google Colaboratory and computational power to get the data until our deadline.

Inspiration

Alexa ranking was inspired by Library of Alexandria. In the modern world, it may be a good start for AI know more about many, many subjects of the world.

According to data gathered in the final quarter of 2024, the most popular news wesbites in the United States were Yahoo! and NBC.com, with 57 percent of respondents reporting that they had a positive opinion of each publication. Ranked joint second were CBS.com, and CNN's website.

As of March 2024, ulta.com registered around ** million monthly visits in the United States. Qvc.com ranked second, with roughly ***** million visits that month. Sephora.com followed with approximately ***** million website visits. Sephora- the U.S. favorite Sephora is an omnichannel beauty retailer founded in Paris, France. The beauty retailer has achieved significant success in the United States, both on the high street and online. Sephora.com generates more than ***** billion U.S. dollars in e-commerce net sales through its online store, representing a six-fold increase in only six years. When comparing its app’s popularity worldwide, the U.S. leads the ranking, even surpassing its origin country in terms of downloads. Sephora's app downloads in the U.S. have exploded since September 2022, going from ******* to over ****** in November 2023. The latest generation of beauty shoppers Generation Z, or Gen Z, are young adults and the latest consumers of beauty online. In the United States, around ********** of Gen Z consumers purchased make-up-related goods online in 2023. Their peers and social media especially influence this age group when it comes to online purchases of cosmetics. Most Gen Z shoppers in the U.S. read reviews and look at pictures and videos of other shoppers before deciding to buy beauty products. Social media sites such as TikTok and Instagram are also important online sources for these beauty connoisseurs. Nearly *** out of ten shoppers use TikTok to help with their beauty purchase decision, and around **** out of ten use Instagram. To complete their orders, specialty beauty retailers are Gen Z's favorite online shopping channels. These sites are, for example, sephora.com and ulta.com.

In August 2024, saksfifthvenue.com was the most visited website in the jewelry and luxury goods industry in the United States. That month, the website attracted over eight million visitors. Jomashop.com ranked second, with around 7.6 million website visits. Therealreal.com followed, with around 7.6 million site visits.

In August 2024, the domain tools.usps.com was the most popular U.S. government domain, receiving over 257 million visits in the preceding 30 days. Two domains of the National Center for Biotechnology Information followed, with the domain www.ncbi.nlm.nih.gov registering 129.9 million visits, and pubmed.ncbi.nlm.nih.gov receiving 86.95 million.

In May 2025, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded around *** million visits. Tripadvisor.com and airbnb.com followed in the ranking, with roughly *** million and ** million visits, respectively. Popular online travel agencies in the U.S. Online travel agencies (OTAs), such as Booking.com and Expedia, offer a wide variety of services, including online hotel bookings, flight reservations, and car rentals. According to the Statista Consumer Insights Global survey, when looking at flight search engine online bookings by brand in the United States, Booking.com and Expedia were the most popular options when it came to making online flight reservations in 2025. When focusing on hotel and private accommodation online bookings in the U.S., Booking.com was again the most popular brand, followed by Airbnb, Expedia, and Hotels.com. Booking Holdings vs. Expedia Group Booking.com is one of the most popular sites of the online travel group Booking Holdings, the leading online travel agency worldwide based on revenue, that also owns brands like Priceline, Kayak, and Agoda. In 2024, Booking Holdings' revenue amounted to almost ** billion U.S. dollars, the highest figure reported by the company to date. Meanwhile, global revenue of Expedia Group, which manages brands like Expedia, Hotels.com, and Vrbo, reached nearly ** billion U.S. dollars that year.

In January 2025, Kroger's website was the most visited website in the grocery category in the country, accounting for 8.17 percent of desktop traffic. Instacart followed right behind with 6.83 percent of visits.

In December 2024, the news website with the most monthly visits in the United States was nytimes.com, with a total of 463.07 million monthly visits in that month. In second place was cnn.com with close to 357 million visits, followed by foxnews.com with just over a quater of a million. Online news consumption in the U.S. Americans get their news in a variety of ways, but social media is an increasingly popular option. A survey on social media news consumption revealed that 55 percent of Twitter users regularly used the site for news, and Facebook and Reddit were also popular for news among their users. Interestingly though, social media is the least trusted news sources in the United States. News and trust Trust in news sources has become increasingly important to the American news consumer amidst the spread of fake news, and the public are more vocal about whether or not they have faith in a source to report news correctly. Ongoing discussions about the credibility, accuracy and bias of news networks, anchors, TV show hosts, and news media professionals mean that those looking to keep up to date tend to be more cautious than ever before. In general, news audiences are skeptical. In 2020, just nine percent of respondents to a survey investigating the perceived objectivity of the mass media reported having a great deal of trust in the media to report news fully, accurately, and fairly.

Yellowstone National Park in the United States – the country’s oldest national park - attracted a total of approximately 4.5 million visitors in 2023. The park received over three million visitors annually since 2008 and reached its visitation peak in 2021.  U.S. National Park Service  Established in 1872 and located predominantly in Wyoming, Yellowstone remains one of the most popular national parks in the United States, ranking third in terms of visitor numbers in 2021. However, with over 14 million recreational park visits in 2021, the Great Smoky Mountains National Park, straddling the border between North Carolina and Tennessee, was by far the most visited national park in the country. All national parks in the U.S. are managed, protected and presented by the National Park Service, an agency of the U.S. federal government. There were approximately 92 million visitors to national parks in the U.S. in 2021. National parks and the hospitality industry Visitors to national parks are a valuable source of income to the United States economy. In 2021, national park visitors spent roughly seven billion U.S. dollars on lodging and four billion on restaurants and bars.

In December 2023, the website of the American company Kroger was the most visited website in the grocery category worldwide, accounting for ***** percent of desktop traffic. The food delivery website istacart.com followed with a visit share of **** percent. A pandemic kick-off The online grocery delivery market most recently gained traction during the COVID-19 pandemic. Government-mandated lockdowns around the world spurred consumers to look more closely toward no-contact methods of shopping. As a result, shopping for groceries on the internet has become the norm for many. In 2021, Walmart was the leading e-commerce edible grocery retailer globally, followed by Alibaba—both companies are estimated to have generated over ** billion U.S. dollars in sales. While not far behind Walmart and Alibaba in worldwide sales, Amazon is estimated to remain, by far, the top-selling U.S. online grocery retailer in the next few years. What Amazon grocery’s future holds Even with over half of U.S. Americans being familiar with the Amazon Fresh brand, and over one-third using Amazon grocery services in early 2021, the e-commerce giant’s online grocery business is not as overwhelmingly popular outside of North America. For one, Amazon Fresh has yet to fully expand in the European market. Globally, the edible grocery category is estimated to make up 4.2 percent of the company’s sales in 2022, and this figure is expected to drop to *** percent in the coming years. In comparison, Amazon’s sales shares in other categories like electricals and fashion are set to rise.

In November 2024, Fox News ranked first among the most popular multiplatform conservative and right-wing websites in the United States with over 91 million unique visitors from mobile and desktop connections. Outkick ranked second with approximately 7.71 million unique monthly visitors.

When surveyed in 2022, it was found that Florida and New York were the two most visited states by adults in the United States, having been visited by ** and ** percent of respondents, respectively. Although it is not a state, the federal district of Washington, D.C. proved a popular travel destination for respondents, ** percent of whom claimed to have visited the U.S. capital. In contrast, only ** percent of respondents said they had visited Alaska, making it the least-visited state. What is the most visited national park in the U.S.? With approximately **** million recreational visits in 2022, the Blue Ridge Parkway was the most visited National Park Service park in the United States. The park extends *** miles through Virginia and North Carolina, connecting the Shenandoah National Park to the Great Smoky Mountains National Park. Meanwhile, the number of recreational visitors to Yellowstone National Park in 2022 was **** million, down from the previous year’s total of **** million. How many domestic leisure trips do Americans take? The number of domestic leisure trips in the U.S. amounted to **** billion in 2022. As estimated, domestic leisure travels in the U.S. dropped to *** billion in 2020. This was due to travel restrictions related to the coronavirus (COVID-19) pandemic. It is forecast that the number of leisure trips will recover gradually during the following years, reaching * billion by 2026. The number of business trips, by comparison, is forecast to reach *** million that same year.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately **** billion monthly visits to Amazon.com. eBay ranked second, with more than *** million visits per month, while Walmart came in third, surpassing *** million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.