Mayoclinic.org was the most popular health and medicine website with almost *** million global visits in May 2020, up from *** million global visits in January 2020. This is of course due to the global coronavirus pandemic which has forced millions of people to stay at home in order to stop the spread of the virus. Health websites experienced a surge of visits as consumers have tried to keep up with current information regarding the COVID-19 outbreak.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

This statistic shows the most popular websites in Switzerland in 2019, based on regularity of use. Google was the most popular website, with **** percent of respondents using the search engine regularly, followed by Facebook with **** percent and YouTube with *** percent.

In June 2020, slickdeals.net was by far the most popular coupon website worldwide, generating more than *** million visits during that month. Rakuten.net was ranked second with over **** million visits.

During the month of November 2019, the most visited website group in France, in terms of unique visitors per month, was the Google group, which reached nearly 52 million unique visitors in November. The Facebook group had the second position in this ranking, with a total of approximately 48 million visits and Microsoft arrived third, with 40 million unique visitors in November 2019.

An aggregator Booking.com was the most visited travel website from PCs and laptops in Russia as of 2019, with over 176 thousand daily viewers. The second highest number of visitors was recorded for Tutu.ru, a Russian service where tourists can purchase transportation tickets, packaged tours, book accommodation, or read reviews, with over 109 thousand daily visitors.

As of May 2019, Google sites had 13.68 million unique visitors, followed by Facebook sites with 10.01 million unique visitors. For 2019, the number of internet users in Vietnam was estimated at 59.2 million.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

The website that people could least do without in the United Kingdom (UK) in 2019 was Google. The BBC website was second most popular. Amazon saw an increase in popularity compared to 2017, whereas Facebook experienced a considerable drop in popularity.

Search engines in the UK

The most popular website, Google, has by far the highest share of the desktop search engine market in the UK, with Bing being its closest competitor. Google is also the leading mobile search engine, with a market share of ** percent as of October 2020. These days, the majority of online search in the UK is mobile.

Internet demographics and use in Great Britain

The number of Brits using the internet daily increased continuously between 2006 and 2020, reaching over ** million individuals in 2020. As of November 2020, the majority said they used the internet for sending and receiving emails. Finding information about goods or services was the second most common activity carried out online. Less than a fifth of internet users said that they went online to make a medical appointment or to use online health services.

According to a research conducted in July 2019, ibs.it was the most visited e-commerce bookstore website in Italy. As regards the device utilized for accessing the leading websites in this category, it was found that mobile devices were largely preferred than desktop devices. Indeed, almost 88 percent of the visits to ibs.it took place through smartphone or tablet, while only 12.05 percent of the times the website was accessed via desktop devices.

In recent years, the purchase of cosmetics online has started being very widespread among Italian consumers. According to a research conducted in July 2019 on the leading cosmetics e-commerce websites in Italy, it was established that sephora.it and avon.it were the most visited websites in this category. It was also found that online buyers preferred visiting cosmetics websites via mobile devices, such as smartphones and tables. Indeed, only 7.34 percent of the visits to sephora.it took place via desktop devices.

In 2019, the most popular website for online shopping on Black Friday was eMAG. At the same time, ***** out of ten Romanians also shopped on OLX and Altex.

In most cases, internet users across three generations spent their time online on similar website types. The top three was occupied by search engines (98 percent), social networking sites (90-93 percent), and mail services (84-85 percent). Bank websites and applications had the largest reach in the group of 60-69 - as many as 81 percent of this age group used internet banking.

The most visited tour aggregator booking website in Russia in January 2019 was sletat.ru with a traffic of 2.5 million users in that month. Despite the high number of visits, Russian online travel websites accounted for less than 10 percent of total sales of package tours priced over 40 thousand Russian rubles as of 2018.

As of July 2019, a research was conducted on the most popular multibrand fashion websites in Italy: Zalando and Shein were established as the most visited ones. As regards the device utilized for accessing the webpages, it emerged that smartphones and tablets were the most preferred among Italian consumers. For instance, 87.52 percent of zalando.it visitors accessed the website via mobile devices. By contrast, desktop devices were used by 12.48 percent of online buyers.

A research on the most popular online marketplaces in Italy revealed that in July 2019 Amazon was, unsurprisingly, the most visited website in this category, followed by ebay.it and aliexpress.com. When analyzing the devices used to access these websites, it resulted that the vast majority of visits came from mobile devices. In fact, approximately 82 percent of visits to Amazon came from mobile devices. Ebay.it and aliexpress.com also registered similar results.

As of July 2019, a research on the most visited consumer electronics e-commerce websites in Italy revealed that the most preferred website in this category was samsung.com. Indeed, more than 16 million visits were registered for Samsung during the period considered. It also emerged that the Italian websites unieuro.it and mediaworld.it were particularly popular, as each of them was visited almost five million times during July 2019.

It is difficult for Apple and Microsoft, as technology companies, to compete with a search engine (Google), an overpowered social network (Facebook) and the largest store in the modern world (Amazon) in terms of the number of visits. Google has not left the pole position of the most visited sites in the world and in France for a long time, with 1.113 million visits in December 2019 alone. We can observe that for 1.113 million visits, Google recorded over 58 thousands unique visitors, i.e. ratios of 52.29 percent.

Unique visitors refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.

As of July 2019, a research was conducted on the most visited online pharmacies websites in Italy, broken down by the device utilized for accessing them. It was found that consumers largely preferred to access such websites via mobile devices. For instance, amicafarmacia.com was accessed 98.04 percent of the times via smartphones or tablets, while only 1.96 percent of the visits took place via desktop devices.

According to the survey, the most popular news website among Russians as of March 2019 was Yandex News, with nearly ** percent of respondents regularly visiting it. Lenta.ru, owned by Rambler Media Group, was named by *** percent of participants.