From September to November 2023, YouTube.com was the most popular website in Spain by time per visit, with an average session length of approximately 32 minutes and 16 seconds. AnimeFLV.net ranked second, with an average of 32 minutes and six seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked third in engagement time, with 21 minutes and 13 seconds per session.

The Top Websites in the World

How They Change Over Time

About this dataset

This dataset consists of the top 50 most visited websites in the world, as well as the category and principal country/territory for each site. The data provides insights into which sites are most popular globally, and what type of content is most popular in different parts of the world

How to use the dataset

This dataset can be used to track the most popular websites in the world over time. It can also be used to compare website popularity between different countries and categories

Research Ideas

• To track the most popular websites in the world over time
• To see how website popularity changes by region
• To find out which website categories are most popular

Acknowledgements

Dataset by Alexa Internet, Inc. (2019), released on Kaggle under the Open Data Commons Public Domain Dedication and License (ODC-PDDL)

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: df_1.csv | Column name | Description | |:--------------------------------|:---------------------------------------------------------------------| | Site | The name of the website. (String) | | Domain Name | The domain name of the website. (String) | | Category | The category of the website. (String) | | Principal country/territory | The principal country/territory where the website is based. (String) |

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

As of November 2024, google.com was the most visited website in Morocco, registering an average of 488 million visits per month. The second most visited webpage was youtube.com, with over 180 million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

In 2021, google.com clocked over 17.9 billions visits in Australia, making it the most visited website in the country that year. Youtube.com trailed google.com in second place, recording around 6.9 billions views during the year.

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

As of November 2024, Google.com had the highest average number of monthly visitors from Israel, at 284 million entries. It was followed by YouTube.com with 101 million visitors. Other popular websites included Ynet.co.il and Facebook.com, the former being the most visited news website in the country. Ynet had 65.3 million entries per month and was also the most popular Israeli website in the ranking.

In April 2025, most visits to the travel and tourism website tripadvisor.com came from the United States. During that month, website visits from the U.S. accounted for ********* of total visits to Tripadvisor's web page. In 2025, tripadvisor.com was one of the most visited travel and tourism websites worldwide.

The monthly traffic of Google.com was approximately 244 million visits in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

Between September and November 2023, Google.com was the leading website in Peru by unique visits, with around 90.5 million single accesses to the URL during that month. YouTube.com came in second with approximately 58 million unique monthly visits, while Facebook.com ranked third in the country, with 39.6 million unique monthly visits.

Pinterest was the leading social media website by the share of visits in Kazakhstan in 2023, accounting for approximately 21 percent of all social media site visits in the country. YouTube ranked second with over 19 percent of all social media site visits nationwide.

In November 2024, Google.com held the top spot in India's website rankings, averaging over 9.11 billion monthly visits. YouTube ranked second, with a traffic of 5.01 billion visits, while social platforms Instagram.com and Facebook.com followed with 765 million and 649 million monthly visits each. Internet penetration In the past decade, India has witnessed a remarkable transformation in its digital landscape. This substantial expansion has resulted in extensive digital connectivity, with more than half of India's 1.4 billion citizens now enjoying internet access. India ranked 52nd on the Digital Quality of Life Index in 2023, which revealed electronic infrastructure as one of the country’s strengths. YouTube in India As of 2025, India had the world’s largest YouTube user base, figuring over 491 million users. The video platform caters to the nation’s tech-savvy denizens as an educational resource and a source of entertainment. Moreover, YouTube has evolved into a dynamic space for digital marketing, especially harnessing the consumer base segment aged below 32.

In May 2023, 75 percent of Italy's digital audience browsed search engines. Internet tools and web services followed in the ranking with 71.5 percent. The penetration rate of video and movie content on the internet was over nearly 70 percent. On this category of websites, each Italian user spent on average almost six hours in February 2022.

Digital population in Italy In January 2022, Italy counted a digital population of 50.85 million internet users, with over 40 million social media users. Between 2014 and 2020, the share of internet users in Italy surfing daily experienced a constant increase, reaching almost eight in 10 users in 2020.

Instant messaging platforms in Italy

In February 2022, Telegram was the most downloaded communication app from Android users in Italy, with 328 thousand downloads. In 2021, WhatsApp was also among the most used social platforms in Italy, counting approximately 37 million users in the country. As of the third quarter of 2021, Italy was among the countries worldwide with the highest monthly usage of the popular chat app.

As of April 2024, most website visits to ulta.com originated from the United States. Website traffic from the United States accounted for roughly 94 percent of the total visits. Canada and the United Kingdom followed with 0.93 percent and 0.61 percent, respectively. All other countries combined accounted for only 3.62 percent of website visits.

In February 2023, users in the United States amassed approximately 2.5million visits to the website Cameo.com. Launched in 2016, the Cameo platform allows fans to request personalized messages from their favorite celebrity for a fee. The platform hosts a wide range of well-known personalities, from Instagram creators to rappers and famous actors, as well as reality show personalities. In the examined period, users in the United Kingdom amassed 383.3 thousand visits to the Cameo platform, while users in Israel amassed 132 thousand visits to the website.

In Turkey, Chrome accounted for over 74 percent of the web traffic as of December 2023, making it the most popular browser in the country. Safari ranked second, being responsible for nearly 13 percent of the total traffic in Turkey.

The Airbnb mobile app reported the highest number of downloads worldwide among the selected online travel agency and travel metasearch service apps in 2024. That year, the Airbnb app recorded almost 76 million aggregated downloads on iOS and Google Play. The Booking.com app was the second most downloaded app in the ranking, with over 67 million downloads. What are the most visited travel websites worldwide? While Booking.com ranked second in terms of app downloads, it was by far the most visited travel and tourism website worldwide in 2024, ranking ahead of tripadvisor.com and trip.com. When breaking down website visits to Booking.com by country, the United States, Germany, and the United Kingdom accounted for the most online traffic that year. What are the leading online travel agencies in the world? Booking.com is the flagship brand of Booking Holdings, a U.S.-based travel and tourism company that also owns Priceline, Agoda, Kayak, and OpenTable. In 2023, Booking Holdings was the leading online travel agency worldwide based on revenue. Competitor Expedia Group, whose travel brands include Expedia, Hotels.com, and Vrbo, reported the second-highest figure that year.

The share of monthly traffic of Google.com was the highest among the age group between 25 and 34 years old at about 32 percent in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

Abstract

The World Bank is interested in gauging the views of clients and partners who are either involved in development in Panama or who observe activities related to social and economic development. The World Bank Country Assessment Survey is meant to give the World Bank's team that works in Panama, greater insight into how the Bank's work is perceived. This is one tool the World Bank uses to assess the views of its critical stakeholders. With this understanding, the World Bank hopes to develop more effective strategies, outreach and programs that support development in Panama. The World Bank commissioned an independent firm to oversee the logistics of this effort in Panama.

This survey was designed to achieve the following objectives: - Assist the World Bank in gaining a better understanding of how stakeholders in Panama perceive the Bank;

• Obtain systematic feedback from stakeholders in Panama regarding: · Their views regarding the general environment in Panama; · Their overall attitudes toward the World Bank in Panama; · Overall impressions of the World Bank's effectiveness and results, knowledge and research, and communication and information sharing in Panama; and · Perceptions of the World Bank's future role in Panama.

• Use data to help inform the Panama country team's strategy.

Geographic coverage

National

Analysis unit

Stakeholder

Universe

Stakeholders of the World Bank in Panama

Kind of data

Sample survey data [ssd]

Sampling procedure

From June to September 2013, 281 stakeholders of the World Bank in Panama were invited to provide their opinions on the Bank's work in the country by participating in a country survey. Participants in the survey were drawn from the office of the President/Minister, office of a parliamentarian, ministries, ministerial departments, or implementation agencies; consultants/ contractors working on World Bank-supported projects/programs; project management units (PMUs) overseeing implementation of a project; local governments; bilateral and multilateral agencies; private sector organizations; private foundations; the financial sector/private banks; NGOs; community-based organizations; the media; independent government institutions; trade unions; academia/research institutes/think tanks; the judiciary branch; and other organizations.

Mode of data collection

Internet [int]

Research instrument

The Questionnaire consists of 8 Sections:

A. General Issues facing Panama: Respondents were asked to indicate whether Panama is headed in the right direction, what they thought were the top three development priorities in Panama, which areas would contribute most to reducing poverty and generating economic growth, and which best illustrates how the idea of "shared prosperity" would be achieved.

B. Overall Attitudes toward the World Bank: Respondents were asked to rate their familiarity with the World Bank, Inter-American Development Bank, Latin American Development Bank, and the International Finance Corporation and their perceived effectiveness of these organizations in Panama. They were asked to rate the Bank staff's preparedness to help Panama solve its development challenges, their agreement with various statements regarding the Bank's work, and the extent to which the Bank is an effective development partner. Respondents were asked to indicate the Bank's greatest values, the most effective instruments in helping to reduce poverty in Panama, with which stakeholder groups the Bank should collaborate more.

C. World Bank Effectiveness and Results: Respondents were asked to rate the extent to which the Bank's work helps achieve development results, the extent to which the Bank meets Panama's needs for knowledge services and financial instruments, and the Bank's level of effectiveness across twenty-two development areas, such as quality of education/skills development, poverty reduction, anti-corruption, social inclusion, and water and sanitation.

D. The World Bank's Knowledge: Respondents were asked to indicate how frequently they consult the World Bank knowledge work and activities, the areas on which the Bank should focus its research efforts and to rate the effectiveness and quality of the Bank's knowledge work and activities, including how significant of a contribution it makes to development results and its technical quality.

E. Working with the World Bank: Respondents were asked to rate their level of agreement with a series of statements regarding working with the Bank, such as the World Bank's "Safeguard Policy" requirements being reasonable, the Bank imposing reasonable conditions on its lending, disbursing funds promptly, increasing Panama's institutional capacity, and providing effective implementation support.

F. The Future Role of the World Bank in Panama: Respondents were asked to rate how significant a role international cooperation and the World Bank should play respectively in Panama in the near future and to indicate what the Bank should do to make itself of greater value.

G. Communication and Information Sharing: Respondents were asked to indicate how they get information about economic and social development issues, how they prefer to receive information from the Bank, and their usage and evaluation of the Bank's websites. Respondents were asked about their awareness of the Bank's Access to Information policy, and whether they used/had used the World Bank website. Respondents were also asked about their level of agreement that they use/consult World Bank data more often they did a few years ago, that they find the World Bank websites easy to navigate, that they know how to find information from the Bank, and that they find the information on the World Bank's websites useful.

H. Background Information: Respondents were asked to indicate their current position, specialization, whether they professionally collaborate with the World Bank, their exposure to the Bank in Panama, and their geographic location.

Response rate

A total of 51 stakeholders participated in the survey (18% response rate).

In June 2023, Google, Facebook, and YouTube were the most visited websites for both smartphone and PC users in Ukraine. Furthermore, Google and YouTube led the ranking of websites with the highest user reach on desktop devices in the country.