In November 2024, WhatsApp.com was the most popular website in Spain by time per visit, with an average session length of approximately ** minutes and ** seconds. YouTube.com ranked second, with an average of ** minutes and ** seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked fourth in engagement time, with ** minutes and ** seconds per session.

In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most visited website in Mexico, with approximately 2.83 billion total visits. Its local URL Google.com.mx ranked eleventh, with about 109 million accesses. Social video platform YouTube.com ranked second with 1.28 billion visits. Additionally, the social media platform Facebook.com ranked third with 316 million visits in the examined period.

As of November 2024, google.com was the most visited website in Morocco, registering an average of *** million visits per month. The second most visited webpage was youtube.com, with over *** million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

As of November 2024, Google.com had the highest average number of monthly visitors from Israel, at 284 million entries. It was followed by YouTube.com with 101 million visitors. Other popular websites included Ynet.co.il and Facebook.com, the former being the most visited news website in the country. Ynet had 65.3 million entries per month and was also the most popular Israeli website in the ranking.

The share of monthly traffic of Google.com was approximately **** percent by females, and **** by males in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

In May 2023, ** percent of Italy's digital audience browsed search engines. Internet tools and web services followed in the ranking with **** percent. The penetration rate of video and movie content on the internet was over nearly ** percent. On this category of websites, each Italian user spent on average almost six hours in February 2022.

Digital population in Italy In January 2022, Italy counted a digital population of ***** million internet users, with over ** million social media users. Between 2014 and 2020, the share of internet users in Italy surfing daily experienced a constant increase, reaching almost ***** in ** users in 2020.

Instant messaging platforms in Italy

In February 2022, Telegram was the most downloaded communication app from Android users in Italy, with *** thousand downloads. In 2021, WhatsApp was also among the most used social platforms in Italy, counting approximately ** million users in the country. As of the third quarter of 2021, Italy was among the countries worldwide with the highest monthly usage of the popular chat app.

In 2021, google.com clocked over **** billions visits in Australia, making it the most visited website in the country that year. Youtube.com trailed google.com in second place, recording around *** billions views during the year.

The share of monthly traffic of Google.com was the highest among the age group between 25 and 34 years old at about ** percent in the United Arab Emirates in December 2020. The most visited websites in the country for that year were Google, Facebook, and Youtube.

In November 2024, Google.com was the leading website in Peru by unique visits, with around 41.6 million single accesses to the URL during that month. YouTube.com came in second with approximately 27 million unique monthly visits, while Facebook.com ranked third in the country, with 17.2 million unique monthly visits.

In June 2023, Google, Facebook, and YouTube were the most visited websites for both smartphone and PC users in Ukraine. Furthermore, Google and YouTube led the ranking of websites with the highest user reach on desktop devices in the country.

The share of monthly traffic of Google.com from Facebook was about **** percent, which was the highest among other social platform referrals in the United Arab Emirates (UAE) in December 2020. The most visited websites in the country for that year were Google, Facebook, and YouTube.

In November 2024, WhatsApp.com was the most popular website in Peru by time per visit, with an average session length of approximately ** minutes and ***** seconds. YouTube.com ranked second in the country, with an average of ** minutes and ** seconds per visit.

In April 2025, bing.com was the most visited website in China, with around *** million visits registered during that month. Being among the world's most important internet companies, its search engine is among the main alternatives to Google in China, holding more than ** percent of the nation's search market. Additionally, streaming website youtube.com ranked second among the most popular websites in China, with around ****** million visits, while douyin.com ranked fifth, with around *** million visits from Chinese audiences.

In Turkey, Google.com was the leading website by average monthly traffic between September and November 2024, with **** billion monthly visits. The search engine was also popular with its Turkish domain, google.com.tr, reaching *** million monthly visits and placing sixth in the ranking. Additionally, YouTube.com and Instagram.com became the second- and third-most visited websites in the country.

According to Nielsen Koreanclick, naver.com was the most visited website as of June 2025, with over ** million unique visitors and a reach of around ** percent. Naver’s home advantage against GoogleNaver is a search engine developed in South Korea and operated by Naver Corporation. After its launch in 1999, the company furthered its reach by becoming an early pioneer in user-generated content. Nowadays, the website features blogs, a web comic service, internet communities and much more. Having established an all-Korean website that features several all-Korean services, Naver has deep roots in South Korean online culture and a big advantage against Google. Another loss for Google was the blockade of its navigation service within the country boarders by the South Korean government. Internet usageSouth Korea is not only among the countries with the fastest mobile internet, but also an internet penetration rate of over ** percent. Additionally, ***percent of South Koreans aged six years or older own a smartphone. Therefore, it is no surprise, that South Korea was the first country to upgrade their networks to **. With an average citizen of each age group spending multiple hours online per day, the internet plays an important role in daily lives.

In March 2025, mercadolibre.com.uy, the website for Uruguay of the e-commerce giant Mercado Libre, was the most visited retail website in the country with more than ** million visits. Approximately *** percent of the visits came from mobile devices. farmashop.com.uy followed as the second-most visited retail website during the same month, with around * million visits. The desktop visits to the Farmashop website in Uruguay represented less than **percent of the total visits.

In February 2025, the United States accounted for the most visits to the travel and tourism website travelzoo.com, generating roughly ** percent of traffic. That month, the United Kingdom ranked second in the list, representing almost ** percent of visits to Travelzoo's web page.

This statistic gives information on the traffic to leading website categories in selected countries in the Middle East in 2015, by country. During the survey period, news and politics related websites had a traffic share of 57 percent in the United Arab Emirates.