In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

This statistic gives information on the most popular news brands in the United States as of June 2018, ranked by monthly unique users. During this month, 55.3 million people read The New York Times.

In March 2025, the Walt Disney Company properties were ranked first among the most popular multiplatform web properties in the United States with over 249 million visitors from mobile and desktop connections – popular Disney online properties include Disney Entertainment, which consists of the company's film, television, music, and streaming media assets, and ESPN, among other online services.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

This statistic shows the results of a survey conducted in the United States in 2018 on popular internet browser. Some ** percent of respondents state they used Chrome at least once a month. The Survey Data Table for the Statista survey Cybersecurity in the United States 2018 contains the complete tables for the survey including various column headings.

This statistic gives information on the most popular news brands in the United States as of June 2018, ranked by reach. According to the study, the brand with the highest reach was The New York Times, which reached 26 percent of consumers in June 2018.

This statistic shows the results of a survey conducted in the United States in 2018 on the most popular websites for buying motorcycle clothing and accessories. Some 60 percent of respondents stated that they buy motorcycle clothing and accessories at amazon.com.

This statistic gives information on the most popular mobile-only news brands in the United States as of June 2018, ranked by monthly unique users. According to the source, nearly 20 million users access Apple's News (for iOS) each month.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately **** billion monthly visits to Amazon.com. eBay ranked second, with more than *** million visits per month, while Walmart came in third, surpassing *** million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

The statistic shows the market leaders in the website builders industry in the United States, as of 2018. At that time, Weebly held ***** percent of the website builders market, making it the leading company in the United States.

Reddit is a web traffic powerhouse: in March 2024 approximately 2.2 billion visits were measured to the online forum, making it one of the most-visited websites online. The front page of the internet Formerly known as “the front page of the internet”, Reddit is an online forum platform with over 130,000 sub-forums and communities. The platform allows registered users, called Redditors, to post content. Each post is open to the entire Reddit community to vote upon, either by down- or upvotes. The most popular posts are featured directly on the front page. Subreddits are available by category and Redditors can follow selected subreddits relevant to their interest and also control what content they see on their custom front page. Some of the most popular subreddits are r/AskReddit or r/AMA – the “Ask Me Anything” format. According to the company, Reddit hosted 1,800 AMAs in 2018, with a wide range of topics and hosts. One of the most popular Reddit AMA of 2022 by number of upvotes was by actor Nicolas Cagem with more than 238.5 thousand upvotes. Reddit usage The United States account for the biggest share of Reddit's desktop traffic, followed by the UK, and Canada. As of March 2023, Reddit ranked among the most popular social media websites in the United States.

In April 2025, the news website with the most monthly visits in the United States was nytimes.com, with a total of ***** million monthly visits in that month. In second place was cnn.com with just over *** million visits, followed by foxnews.com with almost a ****** of a million. Online news consumption in the U.S. Americans get their news in a variety of ways, but social media is an increasingly popular option. A survey on social media news consumption revealed that ** percent of Twitter users regularly used the site for news, and Facebook and Reddit were also popular for news among their users. Interestingly though, social media is the least trusted news sources in the United States. News and trust Trust in news sources has become increasingly important to the American news consumer amidst the spread of fake news, and the public are more vocal about whether or not they have faith in a source to report news correctly. Ongoing discussions about the credibility, accuracy and bias of news networks, anchors, TV show hosts, and news media professionals mean that those looking to keep up to date tend to be more cautious than ever before. In general, news audiences are skeptical. In 2020, just **** percent of respondents to a survey investigating the perceived objectivity of the mass media reported having a great deal of trust in the media to report news fully, accurately, and fairly.

In 2024, U.S. homebuyers considered photos and the detailed information about a home listing as the most valuable features of real estate websites. Additionally, ** percent of respondents cited virtual listings as very useful, while ** percent listed flor plans.

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.

Despite a tumultuous 2018, Facebook is still the top social network in the United States, with 169.76 million mobile users accessing the Facebook app in September 2019. The company’s other properties Instagram and Facebook Messenger ranked second and third with 121 and 106 million users respectively. Cambridge Analytica scandal 2018 The biggest social media company in the world had a difficult 2018. The platform has long been accused of enabling the spread of fake news during the 2016 election and beyond. One of the first and biggest negative Facebook stories of 2018 was the Cambridge Analytica scandal, which unfolded from March 2018. The Guardian, The Observer, and The New York Times simultaneously reported on political data firm Cambridge Analytica harvesting data of millions of Facebook users worldwide without their knowledge before the 2016 election, which led to Facebook CEO Mark Zuckerberg having to testify before Congress in April 2018. Facebook usage behavior changes Due to the revelations about Facebook and the company’s treatment of private user data, many U.S. users are planning to use the social network much less and to be much more careful about what they post . During an April 2018 survey, only 20 percent of respondents stated that their Facebook usage has not changed, and they were planning on continuing to use the social platform as much as they always had in the past.

In 2018, Brazil had the largest amount of visits to pirated streaming websites among the presented Latin America countries, with over ************ visits. Argentina and Colombia followed with each having over a billion visits to pirated streaming websites. Collectively, the entire region collected of over *********** visits to pirated streaming websites. In 2018, online TV and movie piracy was accountable for over ** billion U.S. dollars of lost revenue.

As of April 2023, Amazon was the most visited online marketplace in the United States, with about *** billion visits per month. Second place went to eBay, with approximately *** million visits, followed in third place by Etsy, with close to *** million. U.S.-founded online marketplaces dominate the industry In 2023, Amazon ranked as the online marketplace generating the highest gross merchandise value (GMV) in the United States. That year, its GMV reached over *** billion U.S. dollars. The company is able to maintain its dominant market position due to its broad product offerings, from furniture, home goods and accessories to health and personal care products, gaining a huge chunk of the online market. Another U.S.-founded brand, Walmart, placed second in the ranking, with a GMV of around *** billion U.S. dollars. Chinese shopping apps challenge U.S. retailers Despite the dominance of U.S. retailers, when it comes to shopping apps, two Chinese companies are heading the market. In 2023, Temu was the most downloaded e-commerce app in the U.S., with over *** million downloads, followed by SHEIN with a download count of around ** million. Amazon placed third, with users downloading the app roughly ** million times. Temu was estimated to have over *** million active users on its app in the U.S. alone, almost triplicating the number from January to April in 2023. In July of that year, the company was able to retain almost ** percent of its shoppers within a **-day period, meaning the percentage of customers who continue to purchase from the company over the period, as opposed to leaving or switching to a competitor.

With approximately **** million recreational visits in 2024, the Golden Gate National Recreation Area, located in California, was the most visited National Park Service site in the United States. Meanwhile, the Blue Ridge Parkway in North Carolina and Virginia, was the second most visited site in the country.

The leading U.S. magazine brand website in the country in March 2021 was WebMD Magazine, which drew in **** million unique online visitors that month. Seventh on the list was The Atlantic, an American magazine founded in 1857 in Boston, which provides online and print content. Printed magazine media in the U.S. Print media has been deeply affected by the digital revolution and many magazines and newspapers have had to move online (with some axing their print formats altogether) to retain readers. Making changes to adapt to modern media consumption has long been the norm for traditional publications, and some magazine brands have turned to video in an effort to draw in a larger audience. The share of magazine brands audience via video more than doubled between June 2018 and December of the same year, indicating that this platform could gain traction in years to come if this trend continues.

Magazine reader preferences Data from a study on magazine readership in the United States showed that the majority of U.S. magazine readers prefer print. Although that fact may come as a surprise to digital converts, many industry professionals and experts who continue to believe in and advocate for printed magazines will feel vindicated. Moreover, the magazine audience in the U.S. has actually increased consistently since 2012 and the number of print consumer magazines in circulation has also remained stable.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.