In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

The website that people could least do without in the United Kingdom (UK) in 2019 was Google. The BBC website was second most popular. Amazon saw an increase in popularity compared to 2017, whereas Facebook experienced a considerable drop in popularity.

Search engines in the UK

The most popular website, Google, has by far the highest share of the desktop search engine market in the UK, with Bing being its closest competitor. Google is also the leading mobile search engine, with a market share of ** percent as of October 2020. These days, the majority of online search in the UK is mobile.

Internet demographics and use in Great Britain

The number of Brits using the internet daily increased continuously between 2006 and 2020, reaching over ** million individuals in 2020. As of November 2020, the majority said they used the internet for sending and receiving emails. Finding information about goods or services was the second most common activity carried out online. Less than a fifth of internet users said that they went online to make a medical appointment or to use online health services.

In March 2024, Google.com was the leading website in the United Kingdom. The search platform accounted for over 16.16 percent of desktop web traffic in the UK, ahead of second-ranked video site YouTube.com with 11.86 percent.

In November 2024, YouTube.com was the most popular website in the United Kingdom based on user engagement with an average session length of about 23 minutes and 35 seconds. Micro-blogging X (formerly Twitter.com) was ranked second with users spending approximately 15 minutes and 52 seconds per visit to the website. Streaming platform Netflix.com ranked third, with approximately 15 minutes of user engagement.

In December 2023, the website of the grocer Tesco registered the highest desktop traffic to grocery sites in the United Kingdom, with ***** percent. In second place was asda.com with ***** percent of visits, followed in third place by Sainsbury's, with **** percent.

In June 2024, pharmacy2u.co.uk ranked as the most visited website in the pharmaceutical industry in the United Kingdom (UK), with around 1.8 million visits. With just over one million website visitors, medicines.org.uk placed second, followed by chemist-4-u.com with roughly 996,000 visits.

In December 2024, qvcuk.com had the lowest bounce rate among the leading beauty and cosmetic websites in the United Kingdom (UK). The site recorded a bounce rate of 36.83 percent. The bounce rate measures the average percentage of website visitors who leave (“bounce”) after only viewing one page on the website. A low bounce rate generally refers to a better-performing website.

This statistic presents the most visited websites by consumers who considered buying a TV in the United Kingdom (UK) in 2018. According to data on UK consumers' purchase journey, Curry's was the leading retailer website that consumers visited before purchasing a TV. After Curry's came another UK-based retailer Argos, which was visited by ** percent of consumers. E-commerce monopoly Amazon was also visited by ** percent of prospective TV-purchasers in the UK, coming in third place.

In November 2024, Google.com saw 172 million unique identities accessing the search platform from the United Kingdom. YouTube.com was ranked second with 94.6 million unique visits to the site during the analyzed months.

According to share of voice (SoV) data from January 2024, handbagclinic.co.uk was the most popular secondhand luxury fashion website in the United Kingdom (UK). The website had a **** percent SoV, while luxecollectivefashion.com had a ** percent SoV. The website ranking third, vestiairecollective.com, had a significantly lower SoV at *** percent.

Click Web Traffic Combined with Transaction Data: A New Dimension of Shopper Insights

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The 10 most popular news websites in the UK in January 2013 and whether they met the inclusion criteria.

In September 2021, Google ranked first among the most used websites and apps in the United Kingdom (UK). The website accumulated ** million users in the measured month. Facebook and Messenger were the second, with a combined number of ** million users. YouTube followed, reaching ** million users.

The most popular types of websites in the United Kingdom (UK) in 2019 were social media and chat websites, according to a recent survey. Other popular website categories were news, mail, and shopping.

In January 2025, Boots was the most visited beauty and cosmetics website in the United Kingdom (UK). That month, over ** million users visited the retailer's website. Superdrug followed with roughly **** million visitors and Lookfantastic with about **** million visits. Boots takes the lead Boots is part of the Walgreens Boots Alliance, whose majority of sales come from the United States. However, in the United Kingdom, where Boots was founded, the health and pharma retailer dominates the beauty space. Boots has thousands of retail stores across the United Kingdom, as well as a strong online presence, both with the site boots.com and its mobile application. The mobile app has become especially popular in recent years, as download figures reveal. In January 2022, the Boots app was downloaded around ****** times, while in December 2023, app downloads reached *******. This immense growth demonstrates the popularity of the Boots brand in the beauty industry in the UK. The UK beauty market The online beauty market in the UK is the sixth biggest in the world, generating yearly revenues of **** billion U.S. dollars. However, consumers still prefer to shop for makeup-related items in-store. According to a consumer survey conducted in December 2023, around ** percent of UK shoppers bought health and beauty products in traditional retail establishments. In comparison, roughly ** percent of shoppers purchased these items via digital channels. Thus, it is clear that while online shopping has become increasingly popular, traditional retail still holds a strong foothold in the UK beauty market.

In December 2023, marksandspencer.com was the most visited website for fashion and apparel products in the United Kingdom, accounting for over **** percent of desktop traffic. The online store next.co.uk came in second place, with **** percent of visits.

In March 2024, the social network web visit share held by Reddit in the United Kingdom was 2.22 percent, up from 1.77 percent recorded during the previous month. In December 2023, there were roughly two billion worldwide visits to the online forum, making it one of the most-visited websites online.

This statistic presents the most popular online travel agencies and travel metasearch engines in the United Kingdom based on share of traffic in 3rd quarter 2018. Tripadvisor.co.uk ranked highest with approximately ********* of all travel agency websites traffic during that period. Booking.com generated a **** percent share of traffic, ranking it as the second most popular site for travel bookings.

In December 2023, the online food delivery marketplace just-eat.co.uk was the most visited website in the restaurant and delivery category in the United Kingdom, accounting for ***** percent of desktop traffic. Following in second place with a visit share of just over *** percent was deliveroo.co.uk.

In December 2023, Amazon.com.uk was the leading online marketplace in the United Kingdom. During the measured period, the sprawling platform accounted for over 48 percent of desktop traffic in this category. The eBay website for the UK ranked second with 23.49 percent of visits.