The global motorcycle market size USD 148.97 Billion in 2024, with expectations of growth at a CAGR of 3.61% from 2025 to 2034, reaching nearly USD 212.38 Billion by 2034. Asia-Pacific dominated the motorcycle industry, benefiting from lower production costs, including cheaper labour, efficient supply chains, and access to raw materials. The motorcycle market in the U.S. is also expanding, with 553,325 two-wheeler vehicles registered in 2024. The U.S. ranks as the 14th largest motorcycle market globally, driven by increasing power sports activities post-pandemic, as many turned to outdoor recreational activities during lockdowns and social distancing.

The Connected Motorcycle Market Report is Segmented by Service (Driver Assistance, Infotainment and More), Hardware Type (Embedded Control Unit and More), End User (Private Consumers and More), Network Type (Cellular (4G/5G) and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Motorcycle Market Outlook

According to our latest research, the global motorcycle market size stood at USD 128.9 billion in 2024, demonstrating robust growth momentum. The market is expected to expand at a CAGR of 6.2% from 2025 to 2033, reaching a projected value of USD 221.1 billion by 2033. This growth is primarily driven by rising urbanization, increasing demand for personal mobility, and the proliferation of electric motorcycles. As per the latest research, the motorcycle industry is witnessing significant transformation with technological advancements and evolving consumer preferences acting as pivotal growth catalysts.

One of the primary growth factors for the motorcycle market is the rapid urbanization occurring across emerging economies, particularly in Asia Pacific and Latin America. Urban centers are experiencing increasing congestion, limited parking spaces, and growing commuting times, making motorcycles an attractive alternative to cars and public transport. Motorcycles offer cost-effective, fuel-efficient, and flexible mobility solutions, especially in cities where infrastructure development may lag behind population growth. Additionally, the expanding middle class in these regions is fueling demand for affordable personal transportation, further catalyzing market growth. The increasing adoption of motorcycles for last-mile delivery services, especially in densely populated urban areas, is also contributing significantly to overall market expansion.

Technological advancements represent another crucial driver for the global motorcycle market. The integration of advanced safety features such as anti-lock braking systems (ABS), traction control, and smart connectivity solutions is enhancing the appeal of motorcycles to a broader consumer base. Moreover, the advent of electric motorcycles is reshaping the industry landscape, with manufacturers investing heavily in research and development to improve battery efficiency, range, and charging infrastructure. The rise of environmentally conscious consumers, coupled with stringent emission regulations in key markets, is accelerating the shift towards electric propulsion. Furthermore, digitalization of the purchasing process and the emergence of online sales channels are streamlining access to motorcycles and related services, thereby boosting market penetration.

Changing lifestyle trends and the growing popularity of recreational and adventure motorcycling are further propelling the motorcycle market. Consumers are increasingly seeking motorcycles not just for daily commuting but also for leisure activities, long-distance touring, and adventure sports. This shift is driving demand for specialized models such as sports, touring, and adventure motorcycles, as well as customization options. The proliferation of motorcycle clubs, events, and tourism packages is fostering a vibrant motorcycle culture, particularly among younger demographics. This evolving consumer landscape is encouraging manufacturers to diversify their product portfolios and invest in marketing initiatives aimed at enhancing brand loyalty and customer engagement.

Regionally, the Asia Pacific region continues to dominate the global motorcycle market, accounting for the largest share in both production and sales. Countries like India, China, Indonesia, and Vietnam are major contributors, owing to their large populations, rising disposable incomes, and established manufacturing ecosystems. North America and Europe are witnessing moderate growth, with increasing interest in premium and electric motorcycles. Latin America and the Middle East & Africa are emerging as lucrative markets due to improving economic conditions and infrastructure development. The regional outlook underscores the importance of tailoring product offerings and strategies to local consumer preferences and regulatory environments to maximize market potential.

Type Analysis

The motorcycle market can be segmented by type into Standard, Cruiser, Sports, Touring, Adventure, and Others. Standard motorcyc

Motorcycle, bike and parts manufacturers produce a variety of two-wheeled vehicles and parts, including on-highway, off-highway and dual-purpose motorcycles, as well as scooters, bicycles and related components. While these vehicles offer transportation, consumers primarily purchase bikes and motorcycles for enjoyment and exercise, making them discretionary purchases for most consumers. The industry has experienced considerable volatility in recent years, reacting to fluctuations in consumer confidence and economic conditions. Profit remains modest but stable at 2.6% of revenue, as competition from lower-priced imports and elevated input costs continues to challenge domestic manufacturers, especially those lacking premium branding or scale. Consolidation is ongoing, as established leaders like Harley-Davidson and Polaris leverage strong reputations and scale advantages, while smaller competitors face persistent margin pressure. While sales rebounded sharply post-pandemic due to pent-up recreational demand, the industry now faces a slowdown, with current-year revenue declining by 0.9% to $6.9 billion in 2025. Trade dynamics, input costs and technological investments are reshaping competition and profitability. Imports account for more than half of domestic demand, particularly in price-sensitive segments, such as bicycles, scooters and their parts. At the same time, major US motorcycle brands maintain greater resilience due to their diverse product lines and global recognition. Manufacturers are contending with supply chain disruptions and are increasingly investing in automation to mitigate these challenges. At the same time, electrification and environmental consciousness are driving rapid investment in hybrid and electric vehicles, with leading brands focusing on battery technology, safety and partnerships to capture growth in urban mobility markets. Looking ahead, rising consumer confidence and steady recreation spending will support moderate gains, though the pace of expansion is expected to slow. To remain competitive, manufacturers must continually refresh their product offerings through electrification, advanced technology and targeted marketing, while adapting to shifting demographics, diversifying their supply chains and responding to evolving trade policies. The sector’s ability to innovate and respond to these trends will be critical to sustaining profitability and market share in a changing landscape. Industry revenue is forecast to grow at a 1.2% CAGR over the next five years, reaching $7.4 billion in 2030.

The global on-road motorcycle market size is projected to grow from USD 70.19 billion in 2025 to USD 111.88 billion by 2033, exhibiting a CAGR of 6%.
Report Scope:

The U.S. Motorcycle Market size was valued at USD XX billion in 2023 and is projected to reach USD XXX billion by 2032, exhibiting a CAGR of 4.9 % during the forecasts period.

The Electric Motorcycle Market Report is Segmented by Battery Type (Lead-Acid, Lithium-Ion, Lithium-Ion Polymer, and Sodium-Ion and Emerging Chemistries), Power Output (Below 3. 6 KW, 3. 6 – 7. 2 KW, and More), Motor Type (Hub Motor, Belt Drive, and Chain Drive, Mid-Drive Motor), End-Use (Personal, Commercial, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

In 2029, the global motorcycle market is projected to reach a volume of around ** million units. Over half of this market is forecast to be comprised of on-road motorcycles. Off-road motorcycles, the smallest segment, is expected to experience the strongest growth.

The revenue in the motorcycles market worldwide was modeled to be 156.59 billion U.S. dollars in 2024. Between 2014 and 2024, the revenue rose by 52.11 billion U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by 22.86 billion U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Motorcycles.

In the motorcycles market in the United States in 2024, the on-road motorcycles segment generated the highest revenue, reaching approximately 5.97 billion U.S. dollars. The off-road motorcycles segment ranked second with around 814.9 million U.S. dollars, while scooters followed with about 160.12 million U.S. dollars.

Global Motorcycle Market size is set to expand from $139.25 Billion in 2023 to $ 192.77 Billion by 2032, with an anticipated CAGR of around 3.68% from 2024 to 2032.

According to Cognitive Market Research, the global connected motorcycle market size is USD 112.5 million in 2024 and will expand at a compound annual growth rate (CAGR) of 14.3% from 2024 to 2031. Market Dynamics of Connected Motorcycle Market

Key Drivers for Connected Motorcycle Market

Implementation of Security and Safety Measures - There are differences in effectiveness, management, stability, and controls between different kinds of motorcycles, including sport bikes, cruisers, adventure bikes, and scooters. In the case of an accident, motorcyclists are not well protected. As a result, they need always to be alert and agile. Government and road safety agencies, together with OEMs, are now very concerned about motorcycle accidents. For example, 34% of all road deaths in the United States are caused by motorcycle riders. 76% of the 5,458 accidents in the US in 2020 involved riders, while 24% involved passengers, according to the NHTSA. Governments and motorcyclists are also quite concerned about collisions with stationary objects. V2V and V2I connectivity services must be dependable and cutting-edge for all these functionalities. New motorcycles with safety features will increase demand for software platforms, related components, and communication services. Sixteen of these technology- and application-driven projects for the connected motorcycle market are presently being worked on by the collaboration.
Improvements in connectivity (5G & cloud) are anticipated to drive the connected motorcycle market's expansion in the years ahead.

Key Restraints for Connected Motorcycle Market

Lack of unified standards and a standardized platform poses a serious threat to the connected motorcycle industry.
Market growth may be restricted by limited facilities and connectivity issues.

Introduction of the Connected Motorcycle Market

With the goal of improving the rider experience, safety, and performance, the connected motorcycle market incorporates cutting-edge technologies like artificial intelligence (AI), IoT, and V2X (Vehicle-to-Everything) communication into motorcycles. Smart helmets, ride analytics, GPS units, and real-time diagnostics are all part of this sector. Consumer need for safety features like collision detection and emergency help is rising, which is one of the key market trends. Improved riding experiences are made possible by technological developments in AI and networking. Growing demand for safer, more efficient modes of mobility is being driven by regulations and the popularity of electric motorcycles. The widespread adoption of connected technology is hampered by issues including high costs, cybersecurity concerns, and the requirement for a strong infrastructure.

The Motorcycle Market Report is Segmented by Motorcycle Type (Standard, Cruiser, Sports, Adventure, Touring, Off-Road), Engine Capacity (Up To 200cc, 200-400cc, 400-800cc, Above 800cc), Propulsion Type (ICE, Electric), Application (Personal, Commercial), and Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

The global motorcycle market, valued at $82.08 billion in 2025, is poised for significant growth. While the exact CAGR isn't provided, considering the robust growth in emerging economies and the increasing popularity of electric motorcycles, a conservative estimate of 5% CAGR over the forecast period (2025-2033) seems reasonable. This would project the market to surpass $120 billion by 2033. Key drivers include rising disposable incomes in developing nations, increasing urbanization leading to greater commuting needs, and the growing appeal of motorcycles as a cost-effective and efficient mode of transportation. Furthermore, advancements in electric motorcycle technology, including longer battery life and improved performance, are fueling market expansion. However, stricter emission regulations in certain regions and the fluctuating prices of raw materials, particularly for fuel-based motorcycles, present challenges to consistent growth. The market is segmented by application (personal and commercial) and type (fuel and electric), with the electric segment exhibiting the fastest growth trajectory due to environmental concerns and government incentives. The Asia Pacific region, particularly India and China, holds the largest market share due to high motorcycle production and consumption. Competition is fierce among major players like Honda, Yamaha, Hero MotoCorp, and emerging electric motorcycle manufacturers, leading to innovation in design, technology, and affordability. The market's future trajectory will be largely determined by the successful integration of electric motorcycle technology, governmental policies supporting sustainable transportation, and the overall economic growth in key markets. The continuous development of advanced features like connected technology and enhanced safety systems in both fuel and electric motorcycles will also play a crucial role in shaping consumer preferences and driving market expansion. Despite potential headwinds such as economic downturns and supply chain disruptions, the overall outlook for the motorcycle market remains optimistic due to its inherent adaptability and the enduring appeal of two-wheeled transportation.

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The global Motorcycle Vehicle Manufacturing Service market is poised for robust expansion, projected to reach a substantial market size of approximately USD 85,040 million by 2025, with a compelling Compound Annual Growth Rate (CAGR) of 6.2% expected throughout the forecast period of 2025-2033. This dynamic growth is propelled by several key drivers, including the increasing demand for personal mobility solutions, particularly in emerging economies, and a growing preference for fuel-efficient and cost-effective transportation alternatives. Furthermore, the rising popularity of leisure motorcycling and adventure touring is significantly contributing to market expansion. The industry is witnessing a notable trend towards the development of electric motorcycles, driven by environmental concerns and supportive government regulations, which is opening new avenues for growth and innovation. Technological advancements in manufacturing processes, such as automation and advanced materials, are also enhancing production efficiency and product quality, further bolstering market performance. Despite the strong growth trajectory, the market faces certain restraints. These include fluctuating raw material prices, stringent emission standards in various regions, and the high initial cost of electric motorcycle technology, which can deter some consumers. Nevertheless, the diverse segmentation of the market, encompassing applications such as listed and non-listed companies, and a wide array of motorcycle types including standard, cruiser, touring, sport, and off-road, ensures broad market appeal. Key players like Honda Motor, Yamaha Motors, Harley-Davidson, and BMW are actively investing in research and development to introduce innovative models and expand their global footprint. The Asia Pacific region, particularly China and India, is expected to dominate the market due to a large consumer base and a strong manufacturing ecosystem, followed by North America and Europe, each presenting significant opportunities for market participants.

The Three Wheeled Motorcycle Market is estimated to be valued at USD 2.7 billion in 2025 and is projected to reach USD 5.5 billion by 2035, registering a compound annual growth rate (CAGR) of 7.5% over the forecast period.