As of December 2024, Honda held the largest share of the U.S. motorcycle market, marginally outpacing Wisconsin-based Harley-Davidson, which reached a market share of around **** percent of the motorcycle market in the United States. Asian motorcycle brands dominate the market The leading Asian motorcycle brands made up nearly **** of the U.S. motorcycle market in 2024. Honda, alone, accounted for a ***** of the market, while Yamaha, Kawasaki, and Suzuki constituted the remaining ** percent. The U.S. is an important market globally for these brands, with annual revenue in the sector amounting to nearly ***** billion U.S. dollars. However, the U.S. no longer among the **** largest motorcycle markets globally, as it had before 2021. Instead, Asian countries, including India and China, and Brazil now lead the global market. U.S. motorcycle manufacturer market share Harley-Davidson is the close second in motorcycle sales in the United States. The name alone conjures up the stinging scent of burnt gasoline and the roaring sound of bulky chrome and steel bikes glinting in the sun. Harley-Davidson was founded over 100 years ago in Milwaukee, Wisconsin by William S. Harley, as well as Arthur, Walter and William A. Davidson. The company has established itself as one of the key brands on the global as well as the domestic U.S. motorcycle market.

The Motorcycles market in in the United States is projected to grow by 2.26% (2024-2029) resulting in a market volume of US$7.76bn in 2029. A motorcycle is a two-wheeled means of transportation that employs an engine for fast transport with efficiency. Using a bicycle, the important components are as follows: wheels with a lightweight material to decrease the overall weight of the bicycle; handles to control the bicycle; and a seating space for one or two users. There are different types of motorcycles: cruisers, sport bikes, and touring bikes, each offering a peculiar riding experience. The benefits of motorcycles can be enumerated as follows: They have a great fuel economy; hence, they are economical vehicles well suited for use in transport and travel. Essential safety features such as airbags and anti-lock braking systems (ABS) are standard in most compact cars. Motorcycles also offer convenience and fun, which is likely to attract thrill seekers and enthusiasts who ride bikes. Also, they are usually cheaper to purchase and maintain than cars since they have fewer gadgets or features.

In 2023, ***** was the leading motorcycle manufacturer worldwide, accounting for over ********* of all motorcycles sold globally. The second-largest motorcycle manufacturer was ****, which held a *** percent market share.

In 2024, about 72.3 percent of motorcycle sales in Indonesia were made by Honda Motorcycles. The second largest manufacturer was Yamaha with a market share of about 24.4 percent in the same year.

Motorcycle Market Outlook

According to our latest research, the global motorcycle market size stood at USD 128.6 billion in 2024, reflecting robust demand across both developed and emerging economies. The market is expected to expand at a CAGR of 5.1% from 2025 to 2033, reaching an estimated value of USD 201.3 billion by the end of the forecast period. Key growth drivers include urbanization, rising disposable incomes, and the increasing adoption of motorcycles for both personal mobility and commercial applications. Technological advancements, especially in electric propulsion and connectivity, are further bolstering market expansion and transforming the competitive landscape.

One of the primary factors fueling the growth of the motorcycle market is the rapid pace of urbanization, particularly in emerging economies across Asia Pacific and Latin America. As urban centers expand, the need for affordable, efficient, and flexible transportation solutions has become increasingly critical. Motorcycles, with their low operating costs, ease of maneuverability, and ability to navigate congested urban environments, are ideally suited to address these mobility challenges. Additionally, the growing middle-class population in these regions is driving up demand for personal vehicles, with motorcycles often serving as the first step toward vehicle ownership due to their affordability and accessibility.

Technological innovation is another significant growth catalyst for the global motorcycle market. Manufacturers are investing heavily in research and development to enhance performance, safety, and user experience. The integration of advanced features such as anti-lock braking systems (ABS), traction control, ride-by-wire technology, and digital instrument clusters is making motorcycles more attractive to a broader range of consumers. The emergence of electric motorcycles is particularly noteworthy, as governments worldwide implement stricter emission regulations and promote cleaner transportation alternatives. These electric models not only offer environmental benefits but also appeal to a new generation of tech-savvy, eco-conscious riders, further expanding the market's consumer base.

The evolving landscape of motorcycle applications is also shaping market dynamics. While personal use continues to dominate, there is a marked increase in the utilization of motorcycles for commercial purposes, including delivery services, ride-sharing, and fleet operations. The surge in e-commerce and on-demand delivery platforms has created substantial demand for two-wheelers capable of navigating urban environments quickly and efficiently. This trend is especially pronounced in densely populated cities, where motorcycles can significantly reduce delivery times and operational costs. As businesses seek to optimize last-mile delivery and enhance customer satisfaction, the commercial segment of the motorcycle market is poised for sustained growth throughout the forecast period.

Regionally, Asia Pacific remains the undisputed leader in the global motorcycle market, accounting for over 60% of total sales in 2024. The region's dominance is underpinned by high population density, rapid economic development, and a deeply ingrained motorcycle culture in key markets such as India, China, Indonesia, and Vietnam. North America and Europe, while smaller in volume, are witnessing increased demand for high-performance and electric motorcycles, driven by lifestyle preferences and environmental awareness. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, supported by improving economic conditions and expanding urban infrastructure. Each region presents unique opportunities and challenges, shaping the overall trajectory of the global motorcycle market.

Type Analysis

The motorcycle market is segmented by type into Standard, Cruiser, Sports, Touring, Adventure, and Others, each catering to distinct consumer preferences and usage patterns. Standard motorcycles, known f

Germany Market Share: Motorcycle: by Brand: KTM data was reported at 7.510 % in 2024. This records an increase from the previous number of 6.830 % for 2023. Germany Market Share: Motorcycle: by Brand: KTM data is updated yearly, averaging 8.460 % from Dec 2010 (Median) to 2024, with 15 observations. The data reached an all-time high of 10.330 % in 2020 and a record low of 5.300 % in 2010. Germany Market Share: Motorcycle: by Brand: KTM data remains active status in CEIC and is reported by Federal Motor Transport Authority. The data is categorized under Global Database’s Germany – Table DE.RA016: Market Share: Motorcycle: by Brand.

In 2020, the revenue of the motorcycle industry in Vietnam lay at around 4.4 billion U.S. dollars. Almost 80 percent of the motorcycle market revenue in Vietnam was generated by Honda. The only other brand with a significant market share in the country was Yamaha with around 20 percent.

The global motorcycle market size was valued at USD 148.97 Billion in 2024, with expectations of growth at a CAGR of 3.61% from 2025 to 2034, reaching nearly USD 212.38 Billion by 2034. Asia-Pacific dominated the motorcycle industry, benefiting from lower production costs, including cheaper labour, efficient supply chains, and access to raw materials. The motorcycle market in the U.S. is also expanding, with 553,325 two-wheeler vehicles registered in 2024. The U.S. ranks as the 14th largest motorcycle market globally, driven by increasing power sports activities post-pandemic, as many turned to outdoor recreational activities during lockdowns and social distancing.

The conventional motorcycles and scooters market is projected to expand from USD 214,560.4 million in 2025 to USD 314,561.1 million by 2035, registering a CAGR of 3.9% over the forecast period. This growth is being driven by rising demand for affordable, fuel-efficient, and practical urban transportation, particularly in emerging economies with large populations and developing road infrastructure.

Metric	Value
Industry Size (2025E)	USD 214,560.4 million
Industry Value (2035F)	USD 314,561.1 million
CAGR (2025 to 2035)	3.9%

Country-wise Insights

Country	CAGR (2025 to 2035)
United States	3.5%

Country	CAGR (2025 to 2035)
United Kingdom	3.7%

Region	CAGR (2025 to 2035)
European Union	4.0%

Country	CAGR (2025 to 2035)
Japan	3.6%

Country	CAGR (2025 to 2035)
South Korea	3.8%

Competitive Outlook: Conventional Motorcycles and Scooters Market

Company Name	Estimated Market Share (%)
Honda Motor Co., Ltd.	20-25%
Yamaha Motor Co., Ltd.	13-16%
Hero MotoCorp Ltd.	11-14%
Bajaj Auto Ltd.	7-10%
TVS Motor Company	5-8%
Other Companies (combined)	30-40%

The Electric Scooter and Motorcycle Market Report is Segmented by Vehicle Type (E-Scooter/Moped and E-Motorcycle), Battery (Lead-Acid, Lithium-Ion, and More), Power Output (Less Than 3. 6 KW, 3. 6 KW - 7. 2 KW, and More), Motor Type (Hub-Motor, Belt-Drive, and More), End-Use (Personal/Individual, Commercial and Corporate Fleets, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Honda was the leading motorcycle brand in Europe in 2023, accounting for **** percent of all motorcycles sold. Yamaha, the second-largest motorcycle brand in Europe, held a **** percent market share.

Germany Market Share: Motorcycle: by Brand: Triumph data was reported at 2.830 % in 2024. This records a decrease from the previous number of 3.030 % for 2022. Germany Market Share: Motorcycle: by Brand: Triumph data is updated yearly, averaging 3.215 % from Dec 2010 (Median) to 2024, with 14 observations. The data reached an all-time high of 6.100 % in 2011 and a record low of 2.770 % in 2020. Germany Market Share: Motorcycle: by Brand: Triumph data remains active status in CEIC and is reported by Federal Motor Transport Authority. The data is categorized under Global Database’s Germany – Table DE.RA016: Market Share: Motorcycle: by Brand.

The global adventure motorcycle market is expected to grow at a CAGR of 8.70% during the period 2025-2034. The market is expected to be driven by increased participation in sports and adventure activities; more people undertaking long distance journeys to spend some time alone, be with nature, explore, or just travel; rising number of motorcycling events organized or sponsored by motorcycle manufacturers; advancements in technology and motorcycle features; increase in long-distance touring in groups; and increased disposable income. North America, Europe and Asia are expected to be key markets.

Germany Market Share: Motorcycle: by Brand: Honda data was reported at 14.930 % in 2024. This records a decrease from the previous number of 17.200 % for 2023. Germany Market Share: Motorcycle: by Brand: Honda data is updated yearly, averaging 12.800 % from Dec 2010 (Median) to 2024, with 15 observations. The data reached an all-time high of 17.200 % in 2023 and a record low of 11.120 % in 2020. Germany Market Share: Motorcycle: by Brand: Honda data remains active status in CEIC and is reported by Federal Motor Transport Authority. The data is categorized under Global Database’s Germany – Table DE.RA016: Market Share: Motorcycle: by Brand.

Germany Market Share: Motorcycle: by Brand: Yamaha data was reported at 8.450 % in 2024. This records an increase from the previous number of 7.920 % for 2023. Germany Market Share: Motorcycle: by Brand: Yamaha data is updated yearly, averaging 9.680 % from Dec 2010 (Median) to 2024, with 15 observations. The data reached an all-time high of 14.060 % in 2016 and a record low of 7.920 % in 2023. Germany Market Share: Motorcycle: by Brand: Yamaha data remains active status in CEIC and is reported by Federal Motor Transport Authority. The data is categorized under Global Database’s Germany – Table DE.RA016: Market Share: Motorcycle: by Brand.

The connected motorcycle market size is anticipated to expand from USD 95.89 million to USD 7.59 billion, demonstrating a CAGR of around 39.6% CAGR throughout the forecast period, from 2025 to 2037. Europe industry is projected to hold the largest market share by the end of 2037, attributed to the increasing sales of motorcycles and growing demand for advanced safety systems among motorcyclists.

Germany Market Share: Motorcycle: by Brand: Piaggio data was reported at 11.070 % in 2021. This records an increase from the previous number of 10.660 % for 2020. Germany Market Share: Motorcycle: by Brand: Piaggio data is updated yearly, averaging 7.930 % from Dec 2012 (Median) to 2021, with 10 observations. The data reached an all-time high of 11.070 % in 2021 and a record low of 6.320 % in 2015. Germany Market Share: Motorcycle: by Brand: Piaggio data remains active status in CEIC and is reported by Federal Motor Transport Authority. The data is categorized under Global Database’s Germany – Table DE.RA016: Market Share: Motorcycle: by Brand.

The off-road motorcycle market is segmented into various categories, each catering to specific rider needs and preferences. Adventure bikes lead the market, prized for their versatility in handling both paved and unpaved terrain, offering comfort and capability for long-distance travel. Dirt bikes remain a cornerstone, favored by motocross and off-road racing enthusiasts who demand high performance and agility. Trial bikes represent a niche but crucial segment, specifically designed for technical riding demanding precise control and balance on challenging obstacles. Enduro bikes are engineered for endurance, built to withstand the rigors of long-distance off-road races. Finally, kids' motorbikes provide a safe and engaging entry point for young riders, fostering a love for off-road riding from a young age. This diverse product landscape ensures the market caters to a broad spectrum of riders, from beginners to seasoned professionals. Recent developments include: March 2024: Jawa Yezdi is considering having a very busy year in the year 2024. One of the new bikes that the firm has produced is called the Yezdi Adventure Rally Pro. The company has developed a variety of new motorcycles., An updated version of the Adventure has reportedly been prepared by the corporation, as said in a video shared on social media. It would seem that this new model, which is being marketed as the Adventure Rally Pro, has shed some pounds and appears to be better prepared for use off-road., The Adventure Rally Pro will be equipped with a single-piece seat that is more compact. The structure that links the gasoline tank to the headlight unit has been removed, and the grab-rail has been removed to make room for a rear fender that is designed in the adventure style more appropriately. The tires that were spotted on the motorcycle are suitable for off-road use; nevertheless, it is very doubtful that they will be installed as a standard fitment. There is a possibility that the motorbike has undergone other modifications; however, it is quite difficult to capture all of these modifications in the footage that was released., Both the ordinary Yezdi Adventure and the Royal Enfield Himalayan 450 are competitors in this market. On the other hand, Yezdi has been feeling the heat ever since the Himalayan 450 was released, and he wanted to add a little bit of excitement to the bike while still making it more practical. There is a good chance that the Adventure Rally Pro will accomplish that. In spite of the fact that the formal launch is expected to take place over the next several weeks, we assume that the Rally Pro will continue to be marketed alongside the stock model., February 2023: Electric Vehicle (EV) startup, Graft, has begun taking orders of EO.12, its first high-performance electric motorbike designed for off-road trail riding, competitive enduro and motocross.The EO.12 is the first off-road motorbike across both gasoline and electric markets to feature carbon fibre wheels, delivering 25% weight saving against the average motorbike wheel and comprising a total vehicle weight of 50 kg / 110 lbs. (battery inclusive). The ultra-light construction ensures excellent maneuverability and easy recovery on challenging, technical trails, and with a maximum output of 25 kW (34 hp) the bike has the highest known power-to-weight ratio for an off-road electric motorbike., Aug 2022: Yamaha Motor Corporation, USA, is excited to introduce the new 2023 lineup of advanced, industry-leading YZ off roading motorcycles. Conceived for competition and extensively developed through knowledge gained at the highest levels of professional motorsports, the 2023 lineup of Yamaha YZ Motocross and Cross Country machines offer cutting-edge performance along with a level of refinement and rideability that instills confidence in every rider. Highlights for 2023 include an all-new flagship YZ450F Motocross model, along with an all-new YZ125X and extensively updated YZ250X two-stroke Cross Country models.. Key drivers for this market are: Growing popularity of adventure riding and off-road racing

Increasing demand for electric off-road motorcycles. Potential restraints include: High cost of ownership and maintenance

Safety concerns and lack of riding infrastructure. Notable trends are: Electrification of off-road motorcycles

Development of autonomous off-road motorcycles.

The Connected Motorcycle Market Report is Segmented by Service (Driver Assistance, Infotainment and More), Hardware Type (Embedded Control Unit and More), End User (Private Consumers and More), Network Type (Cellular (4G/5G) and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In 2023, Honda had the highest market share based on the registration volume of motorcycles in Thailand, amounting to ***** percent. For the past years, motorcycle sales in Thailand were dominated by Japanese manufacturers Honda and Yamaha.  Honda’s way to market leadership in Thailand While Yamaha and Kawasaki were Thailand’s market leaders until the end of the 1980s, A.P. Honda surpassed its competitors’ market share in 1989 with the two-stroke motorcycle Nova. Thailand’s financial crisis in 1997 brought another push to the sales of Honda’s fuel-saving and, therefore, more economical, newly released four-stroke models, Dream and Wave. Until the present day, the Honda Wave 110i is the most popular motorcycle in Thailand. In 2021, A.P. Honda, Thai Honda Manufacturing, and the shareholding company HPD amalgamated into a new company named Thai Honda Manufacturing Co. Ltd. The current market leader in Thailand For the 34th year in a row, Thai Honda has retained its position as the leading manufacturer and distributor of motorcycles with the highest market share in Thailand. Despite disruptions since 2020, such as supply chain issues due to the COVID-19 pandemic, the company could manage to recover Honda’s sales volume of motorcycles in Thailand to pre-pandemic levels.