In 2024, customers in the United States purchased about 581,000 new motorcycles. Retail sales have been rising but dropped slightly between 2021 and 2022 before continuing to rise again. Sales are expected to rise to 642,000 by 2029.
As of December 2024, Honda held the largest share of the U.S. motorcycle market, marginally outpacing Wisconsin-based Harley-Davidson, which reached a market share of around 19.9 percent of the motorcycle market in the United States. Asian motorcycle brands dominate the market The leading Asian motorcycle brands made up nearly half of the U.S. motorcycle market in 2024. Honda, alone, accounted for a fifth of the market, while Yamaha, Kawasaki, and Suzuki constituted the remaining 30 percent. The U.S. is an important market globally for these brands, with annual revenue in the sector amounting to nearly seven billion U.S. dollars. However, the U.S. no longer among the five largest motorcycle markets globally, as it had before 2021. Instead, Asian countries, including India and China, and Brazil now lead the global market. U.S. motorcycle manufacturer market share Harley-Davidson is the close second in motorcycle sales in the United States. The name alone conjures up the stinging scent of burnt gasoline and the roaring sound of bulky chrome and steel bikes glinting in the sun. Harley-Davidson was founded over 100 years ago in Milwaukee, Wisconsin by William S. Harley, as well as Arthur, Walter and William A. Davidson. The company has established itself as one of the key brands on the global as well as the domestic U.S. motorcycle market.
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Motorcycle Sales: by Country: Europe: Italy data was reported at 184,801.000 Unit in 2014. This records a decrease from the previous number of 187,516.000 Unit for 2013. Motorcycle Sales: by Country: Europe: Italy data is updated yearly, averaging 531,359.000 Unit from Dec 2002 (Median) to 2014, with 13 observations. The data reached an all-time high of 578,575.000 Unit in 2003 and a record low of 184,801.000 Unit in 2014. Motorcycle Sales: by Country: Europe: Italy data remains active status in CEIC and is reported by Brazilian Association of Motorcycle, Moped, and Bicycle Manufacturers. The data is categorized under Brazil Premium Database’s Automobile Sector – Table BR.RAM014: Motorcycle Sales: by Country. Two Wheels: Tricycle, quad biking, Motorcycle and Moped.
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Motorcycle Sales: by Country: Europe: spain data was reported at 126,270.000 Unit in 2014. This records an increase from the previous number of 108,094.000 Unit for 2013. Motorcycle Sales: by Country: Europe: spain data is updated yearly, averaging 175,981.000 Unit from Dec 2002 (Median) to 2014, with 13 observations. The data reached an all-time high of 386,113.000 Unit in 2006 and a record low of 108,094.000 Unit in 2013. Motorcycle Sales: by Country: Europe: spain data remains active status in CEIC and is reported by Brazilian Association of Motorcycle, Moped, and Bicycle Manufacturers. The data is categorized under Brazil Premium Database’s Automobile Sector – Table BR.RAM014: Motorcycle Sales: by Country. Two Wheels: Tricycle, quad biking, Motorcycle and Moped.
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Motorcycle Sales: by Country: Asia: China data was reported at 17,135,000.000 Unit in 2017. This records an increase from the previous number of 16,800,000.000 Unit for 2016. Motorcycle Sales: by Country: Asia: China data is updated yearly, averaging 17,512,541.500 Unit from Dec 2002 (Median) to 2017, with 16 observations. The data reached an all-time high of 26,927,600.000 Unit in 2011 and a record low of 10,821,272.000 Unit in 2002. Motorcycle Sales: by Country: Asia: China data remains active status in CEIC and is reported by Brazilian Association of Motorcycle, Moped, and Bicycle Manufacturers. The data is categorized under Brazil Premium Database’s Automobile Sector – Table BR.RAM014: Motorcycle Sales: by Country. Two Wheels: Tricycle, quad biking, Motorcycle and Moped.
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Motorcycle Sales: by Country: Europe: Hungary data was reported at 1,778.000 Unit in 2013. This records a decrease from the previous number of 1,924.000 Unit for 2011. Motorcycle Sales: by Country: Europe: Hungary data is updated yearly, averaging 8,235.000 Unit from Dec 2002 (Median) to 2013, with 11 observations. The data reached an all-time high of 17,596.000 Unit in 2006 and a record low of 1,025.000 Unit in 2003. Motorcycle Sales: by Country: Europe: Hungary data remains active status in CEIC and is reported by Brazilian Association of Motorcycle, Moped, and Bicycle Manufacturers. The data is categorized under Brazil Premium Database’s Automobile Sector – Table BR.RAM014: Motorcycle Sales: by Country. Two Wheels: Tricycle, quad biking, Motorcycle and Moped.
Honda sold around 18.7 million motorcycles worldwide in the fiscal year 2024. This is a year-on-year rise of 0.3 percent compared to the company's 2023 sales volume. Honda's motorcycle sales declined for the first time in five years in 2020, after demonstrating an upward trend between 2016 and 2019.
Among the leading brands in key markets
Pakistan, India, Vietnam, and the United States are among Honda’s largest target markets. At the end of the 2023 fiscal year, Honda Motorcycles and Scooters held about 25 percent of the motorcycle market in India. In 2023, North American Honda sales reached approximately 459,000 units, making it the second leading regional market . The Honda Motor Corporation is one of the largest motorcycle manufacturers in the United States and worldwide.
Trailing the automobile business
Honda's revenue generated through motorcycle sales fell short of the automobile business. Motorcycles accounted for around 15 percent of overall revenue streams. This figure compares to close to 70 percent attributable to the company’s automobile business. Overall, Honda’s revenue rose by about 20.8 percent in the financial year ended March 31, 2023. This increase and the jump in unit sales can both be linked to demand picking back up after the national lockdowns in 2020, which were linked to the COVID-19 pandemic.
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Motorcycle Sales: by Country: Europe: Slovenia data was reported at 3,940.000 Unit in 2014. This records a decrease from the previous number of 5,290.000 Unit for 2013. Motorcycle Sales: by Country: Europe: Slovenia data is updated yearly, averaging 5,290.000 Unit from Dec 2002 (Median) to 2014, with 13 observations. The data reached an all-time high of 8,361.000 Unit in 2009 and a record low of 2,950.000 Unit in 2002. Motorcycle Sales: by Country: Europe: Slovenia data remains active status in CEIC and is reported by Brazilian Association of Motorcycle, Moped, and Bicycle Manufacturers. The data is categorized under Brazil Premium Database’s Automobile Sector – Table BR.RAM014: Motorcycle Sales: by Country. Two Wheels: Tricycle, quad biking, Motorcycle and Moped.
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Motorcycle Sales: by Country: Asia: Philippines data was reported at 1,319,085.000 Unit in 2017. This records an increase from the previous number of 1,140,338.000 Unit for 2016. Motorcycle Sales: by Country: Asia: Philippines data is updated yearly, averaging 732,898.000 Unit from Dec 2002 (Median) to 2017, with 16 observations. The data reached an all-time high of 1,319,085.000 Unit in 2017 and a record low of 290,468.000 Unit in 2002. Motorcycle Sales: by Country: Asia: Philippines data remains active status in CEIC and is reported by Brazilian Association of Motorcycle, Moped, and Bicycle Manufacturers. The data is categorized under Brazil Premium Database’s Automobile Sector – Table BR.RAM014: Motorcycle Sales: by Country. Two Wheels: Tricycle, quad biking, Motorcycle and Moped.
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This dataset contains records of motorcycle sales across various Indian states, covering top brands like Honda, Royal Enfield, TVS, Yamaha, Hero, Bajaj, KTM, and Kawasaki. The dataset includes key attributes such as average daily distance traveled, engine capacity, fuel type, mileage, price, resale value, insurance status, and seller type. It provides insights into bike sales trends, market demand, and resale values across different city tiers.
🔹 Use Cases:
Market Analysis: Understand the sales trend of different brands and models.
Resale Price Estimation: Analyze depreciation trends.
Consumer Behavior: Study how owner type, insurance, and mileage impact pricing.
Geographical Trends: Identify demand patterns in different Indian states and city tiers.
State (Random Indian states)
Average Daily Distance (in km, between 5-80 km)
Bike Brand (One of the top 10 brands you listed)
Model Name (Random bike models per brand)
Price (INR) (Based on brand & model)
Year of Manufacture (2015-2024)
Engine Capacity (cc) (100cc - 1000cc)
Fuel Type (Petrol, Electric, Hybrid)
Mileage (km/l) (Varies by brand)
Owner Type (First, Second, Third)
Registration Year (Varies based on Year of Manufacture)
Insurance Status (Active, Expired, Not Available)
Seller Type (Dealer, Individual)
Resale Price (INR) (Based on depreciation formula)
City Tier (Metro, Tier 1, Tier 2, Tier 3)
In June 2024, approximately *** million motorcycles had been sold in China. In the recent two years, the highest monthly motorcycle sales record was in September 2022, with nearly **** million units. Motorcycle industry in ChinaAccording to the graph at hand, motorcycle sales in China are highly sensitive to cyclical fluctuations. Figures had reached a low in January 2023 and February 2024, coinciding with China's week-long Spring Festival holiday. Annual motorcycle sales in China display a steady decline in demand over the past years. In contrast, passenger vehicle sales in China have grown steadily. Various factors may contribute to the decline of the motorcycle industry in China. To begin with, China has no developed motorcycle culture like the one found in the United States, for example - a fact that most international manufacturers seem to struggle with. Also, the Chinese domestic market is still highly regulated and import barriers are high, reducing motorcycle imports to between ***** and ***** units per month in 2017. Moreover, about *** municipalities and cities have banned motorcycles completely from their downtown areas. In Shanghai and Beijing, motorcycles without a local license place are officially forbidden from entering the urban area. This restriction is focused on heavier bikes with larger engine sizes, as can be seen from a breakdown of motorcycle sales figures by capacity. Another reason behind the declining motorcycle sales could be the rivalry with low-end Chinese cars. The cheap cars produced by domestic carmakers pose a threat to the motorcycle's market share. Nevertheless, China has the largest domestic motorcycle market worldwide. As of 2022, every fifth Chinese household owned a motorcycle. In comparison, a statistic demonstrates that only *** percent of U.S. households owned a motorcycle.
This dataset is prepared for statistical factor pricing models and standardized across variables including country, region, currency, vendor, artist for seamless data filtering. It contains 20+ years of all items in the luxury classic cars both on auction and in the private markets. Tracked brands include: AMC, Aston Martin, Alfa Romeo, Bentley, BMW, Bugatti, Cadillac, Chevrolet, Chrysler, Daimler, Duesenberg, El Camino, Ferrari, Fiat, Ford, Hispano-Suiza, Isotta Fraschini, Jaguar, Lamborghini, Lancia, Maserati, Mercedes, McLaren, Mercury, Panther, Peugeot, Pontiac, Rolls Royce, Porsche, Shelby, Toyota, Volkswagen, Zundapp
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The adventure motorcycle market size is projected to grow from USD 14.23 billion in 2024 to USD 25.56 billion by 2035, representing a CAGR of 5.47%.
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Taiwan Motorcycle Sales: TTVMA data was reported at 86,762.000 Unit in Nov 2018. This records an increase from the previous number of 86,239.000 Unit for Oct 2018. Taiwan Motorcycle Sales: TTVMA data is updated monthly, averaging 99,451.000 Unit from Dec 1998 (Median) to Nov 2018, with 240 observations. The data reached an all-time high of 153,686.000 Unit in Mar 2006 and a record low of 50,964.000 Unit in Jan 2009. Taiwan Motorcycle Sales: TTVMA data remains active status in CEIC and is reported by Taiwan Transportation Vehicle Manufacturers Association. The data is categorized under Global Database’s Taiwan – Table TW.C0007: Sales: Motorcycles: Taiwan Transportation Vehicle Manufacturers Association (TTVMA).
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Indonesia PT Astra: Motorcycle Sales: Local: Non Astra data was reported at 91,657.000 Unit in May 2019. This records a decrease from the previous number of 173,372.000 Unit for Apr 2019. Indonesia PT Astra: Motorcycle Sales: Local: Non Astra data is updated monthly, averaging 124,590.000 Unit from Jan 1991 (Median) to May 2019, with 341 observations. The data reached an all-time high of 381,463.000 Unit in Aug 2010 and a record low of 4,179.000 Unit in Nov 1998. Indonesia PT Astra: Motorcycle Sales: Local: Non Astra data remains active status in CEIC and is reported by ASTRA International. The data is categorized under Global Database’s Indonesia – Table ID.RAB014: Motorcycle Sales: ASTRA International.
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Indonesia Motorcycle Sales: Domestic data was reported at 6,383,111.000 Unit in 2018. This records an increase from the previous number of 5,886,103.000 Unit for 2017. Indonesia Motorcycle Sales: Domestic data is updated yearly, averaging 5,074,186.000 Unit from Dec 1996 (Median) to 2018, with 23 observations. The data reached an all-time high of 8,012,540.000 Unit in 2011 and a record low of 433,549.000 Unit in 1998. Indonesia Motorcycle Sales: Domestic data remains active status in CEIC and is reported by Indonesian Motocycles Industry Association. The data is categorized under Global Database’s Indonesia – Table ID.RAB015: Motorcycle Sales: Indonesian Motorcycle Industry Association (IMIA).
Globally, Harley-Davidson shipped some 162,800 ‘hogs’ in 2023. Worldwide retail sales of Harley-Davidson motorcycles decreased by 8.8 percent between 2022 and 2023. Sales are falling in key markets While the brand started to recover from the COVID-19 pandemic, markets such as North America still recorded a decline in retail sales of around ten percent. The retail sales of EMEA region (European, Middle Eastern, and African markets) were also impacted by this dip in the market and continued to fall. Numbers were down approximately 12 percent compared to the previous year. Disappointing shipments in key markets are continuing to affect Harley-Davidson’s revenue, with 2023 figures dragging behind pre-pandemic levels.
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Brazil Motorcycle Sales: by Country: Asia: India data was reported at 17,589,511.000 Unit in 2017. This records an increase from the previous number of 16,455,911.000 Unit for 2016. Brazil Motorcycle Sales: by Country: Asia: India data is updated yearly, averaging 9,017,987.000 Unit from Dec 2002 (Median) to 2017, with 16 observations. The data reached an all-time high of 17,589,511.000 Unit in 2017 and a record low of 5,053,557.000 Unit in 2002. Brazil Motorcycle Sales: by Country: Asia: India data remains active status in CEIC and is reported by Brazilian Association of Motorcycle, Moped, and Bicycle Manufacturers. The data is categorized under Brazil Premium Database’s Automobile Sector – Table BR.RAM014: Motorcycle Sales: by Country. Two Wheels: Tricycle, quad biking, Motorcycle and Moped.
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Brazil Motorcycle Sales: by Country: Asia: Japan data was reported at 357,264.000 Unit in 2017. This records an increase from the previous number of 338,458.000 Unit for 2016. Brazil Motorcycle Sales: by Country: Asia: Japan data is updated yearly, averaging 418,060.500 Unit from Dec 2002 (Median) to 2017, with 16 observations. The data reached an all-time high of 771,082.000 Unit in 2002 and a record low of 338,458.000 Unit in 2016. Brazil Motorcycle Sales: by Country: Asia: Japan data remains active status in CEIC and is reported by Brazilian Association of Motorcycle, Moped, and Bicycle Manufacturers. The data is categorized under Brazil Premium Database’s Automobile Sector – Table BR.RAM014: Motorcycle Sales: by Country. Two Wheels: Tricycle, quad biking, Motorcycle and Moped.
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Indonesia Motorcycle Sales: IMIA: Domestic: Honda data was reported at 4,759,202.000 Unit in 2018. This records an increase from the previous number of 4,385,888.000 Unit for 2017. Indonesia Motorcycle Sales: IMIA: Domestic: Honda data is updated yearly, averaging 4,181,388.000 Unit from Dec 2005 (Median) to 2018, with 14 observations. The data reached an all-time high of 5,051,100.000 Unit in 2014 and a record low of 2,141,015.000 Unit in 2007. Indonesia Motorcycle Sales: IMIA: Domestic: Honda data remains active status in CEIC and is reported by Indonesian Motocycles Industry Association. The data is categorized under Global Database’s Indonesia – Table ID.RAB015: Motorcycle Sales: Indonesian Motorcycle Industry Association (IMIA).
In 2024, customers in the United States purchased about 581,000 new motorcycles. Retail sales have been rising but dropped slightly between 2021 and 2022 before continuing to rise again. Sales are expected to rise to 642,000 by 2029.