The findings of a survey held in the United States in September 2021 revealed that ** percent of adults aged between 35 and 44 years old said that they watched or streamed movies every day, making respondents in this age group the most likely to do so. By comparison, ** percent of total respondents reported watching movies on a daily basis.

According to a study held in March 2020, ** percent of adults in the United States are much more or somewhat more likely to watch movies via a streaming service due to the coronavirus outbreak. Over ** percent of adults also said that they were likely to watch more televison online, and many consumers also stated that they would probably sign up to a new service as a result of the pandemic. Millennial and Gen Z consumers favored movies over TV shows, and Boomers were notably less likely to increase their consumption of either streamed films or television.

Most of U.S. viewers to a 2022 survey stated to prefer to watch newly released movies online, with ** percent. Further ** percent of respondents admitted they would prefer to watch movie premieres at the movie theater.

According to a study held in June 2020, just 14 percent of adults said that they strongly preferred seeing a movie for the first time in a theater, and 36 percent said that they would much rather stream the film at home than visit a cinema. Preferences for watching a new release in a cinema instead of via a streaming service in the United States changed significantly between 2018 and 2020, signaling a shift in consumer behavior and potentially a risk for movie theaters in the country. Also important to note is the effect of the coronavirus on consumer confidence. There was a drop in the share of movie fans willing to visit cinemas between March and June 2020, likely the result of consumers fearing the risk of infection and feeling more comfortable viewing movies in the safety of their own home.

During a 2022 study among internet users in the United Kingdom, ** percent of respondents said they had streamed movies during the three months preceding the survey. Around a quarter of the interviewees reported having downloaded films, while ** percent said they had streamed or downloaded a movie illegally.

In August 2022, the shares of adults surveyed in the United States who preferred to watch movies at home and in theaters stood at ** and ** percent, respectively. Over four years earlier, in February 2018, the figures were significantly closer, at ** and ** percent. Between 2018 and 2021, the number of movie tickets sold in the U.S. and Canada decreased by more than ** percent.

In the context of a survey on the image of the famous French film festival in Cannes, published by Odoxa in May 2022, the respondents have been asked which services they used at what frequency to consume and watch movies. The survey found that more than ************** of French consumers watch movies on free channels on TV, making it the most popular movie consumption service. Second in the ranking came subscription services such as Netflix with still more than half of French viewers using it. Cinema itself however ranked in third position, reaching only a share of ** percent in this survey.

In January 2020, a survey held among adults in the United States revealed that ** percent of men watched or streamed movies on a daily basis, compared to ** percent of women. Data also showed that men were more likely to watch or stream sports shows more regularly, and daily consumption of TV shows was higher among women.

As of 2018, 54 percent of U.S.-based respondents stated that their favorite moving watching location was at home. Only around 13 percent of respondents stated that they preferred to watch movies in a theatre, while 22 percent stated that they like the theatre and home options equally.

 Movie viewership

Movies have long been a staple of the entertainment industry in both the United States and across the globe. Around 19 percent of U.S. adults claim to watch or stream movies every day, while an additional 26 percent state that they watch movies several times per week. Streaming services like Netflix and Hulu have provided consumers with a way to watch films on the go, while theatres continue to provide people with an entire movie-going experience. Despite this added competition from streaming services, annual ticket sales have remained relatively stable for the past 10 years. The 2019 film ‘Avengers: Endgame’ grossed nearly 2.8 billion dollars worldwide, making it the most successful film of all time in terms of global box office revenue. With more ways to watch, consumers from all around the world are showing more interested in movies that ever before.

A survey conducted in Japan in 2023 showed that more than ***** percent of the respondents often watch movies multiple times at movie theaters. A majority of respondents stated that they have never watched a movie repeatedly at theaters.

In 2024, Chinese moviegoers watched an average of **** movies in cinemas, showing a significant drop from the peak in 2018. Over half of the cinema visitors had watched only *** movie throughout the year.

A survey conducted in Japan in February 2025 showed that *** percent of the respondents watched movies at movie theaters 12 times or more often within the past year. More than **** of the respondents stated that they did not watch movies at theaters at all.

A survey conducted in Japan in 2023 showed that almost five percent of the respondents watch more than ** movies per year. About one-fifth of the respondents stated that they do not watch movies at all.

A survey conducted in Japan in 2023 showed that more than ** percent of the respondents preferred to watch movies at home over watching them at movie theaters. A smaller share stated that they prefer to watch movies at theaters.

The statistic shows the results of a survey conducted by Cint on the distribution of film genres watched in movie theaters in Norway in 2017 and 2018. In 2018, ***** percent of respondents stated that they watch action movies when they go to the movie theater.

In 2023, the average number of movies watched by a typical theatergoer in India was about ***. Telugu film audiences had the highest average, with *** films watched per person, followed by Tamil and Malayalam language films. The average number of films watched was significantly higher among audiences of South Indian languages compared to Hindi.

The coronavirus (COVID-19) pandemic has caused a significant impact on the global film industry. According to a survey about the Chinese movie consumer behavior released in July 2020, around ** percent of respondents said they would prefer visiting cinemas when the pandemic is over. The same survey found out that the visual and sound effects were the major reason for consumers choosing to watch movies in cinemas instead of other means.

A survey revealed that more and more consumers pay to watch premium video-on-demand films that skipped the cinemas because of the coronavirus outbreak. According to a ********* survey one third said they did so, up from ** percent in *********. Due to the pandemic and the following theater closures, movie studios were forced to release their content on streaming services for the first time rather than in cinemas.

In the fourth quarter of 2022, a survey asked people in Denmark how often they had watched movies in the previous week. Around ** percent of respondents said they did it on one or two days of the week. Approximately ** percent stated that they had not watched a movie during that period. Between 2014 and 2019, the number of people working in the film industry in Denmark grew by over ** percent.

The statistic shows the results of a survey conducted by Cint on the distribution of film genres watched in movie theaters in Poland from 2016 to 2018. In 2017, ***** percent of respondents stated that they watch comedy movies when they go to the movie theater.