A survey conducted by the United Kingdom's Department for Digital, Culture, Media and Sport from May 2023 to March 2024 analyzed the share of adults who visited a museum or gallery in England in the previous 12 months. While ** percent of respondents aged 40 to 44 reported having attended a museum or gallery, just ** percent of respondents aged 16 to 19 did the same.

A Museumcard is a cultural subscription in the Netherlands that allows visits to over 400 museums in the country. As of 2020, most museum visits by Museumcard holders came from individuals aged between 35 years and 65 years. By contrast, Museumcard holders aged between 19 and 34 years recorded only 11 percent of the overall visits.

A survey conducted in Spain between March 2021 and February 2022 determined which age groups had visited museums the most in the previous 12 months. The age group that had visited museums the most was 20 to 24 year old's, with 29 percent of respondents in that age group saying that they had visited a museum at least once in the past year.

This statistic illustrates the share of Americans who booked tickets for museums / art exhibitions. As of **************, * percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that * percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

AR Museum Guide Market Outlook

According to our latest research, the AR Museum Guide market size reached USD 1.45 billion globally in 2024, reflecting the rapid adoption of augmented reality solutions within the museum and cultural heritage sector. The market is poised to grow at a robust CAGR of 16.8% from 2025 to 2033, with the forecasted market size expected to reach USD 6.09 billion by 2033. This remarkable growth is primarily driven by increasing digitalization initiatives in museums, rising visitor expectations for immersive experiences, and advancements in AR technology that make interactive guides more accessible and cost-effective.

One of the primary growth factors for the AR Museum Guide market is the ongoing transformation of the museum experience, as institutions worldwide strive to engage visitors through interactive and personalized content. Museums are increasingly leveraging AR to overlay digital information on physical exhibits, allowing for deeper storytelling, multilingual support, and enhanced accessibility. The integration of AR technology not only caters to tech-savvy audiences but also attracts younger demographics, making museums more relevant in the digital age. This trend is further supported by the proliferation of smartphones and tablets, which serve as convenient platforms for AR applications, reducing the need for specialized hardware and enabling widespread adoption.

Another significant driver is the surge in investments from both public and private sectors aimed at preserving cultural heritage and expanding educational outreach. Governments and cultural organizations are allocating substantial budgets to modernize museums and make them more inclusive and interactive. AR museum guides are increasingly seen as essential tools for educational institutions, enabling students to engage with historical artifacts, scientific displays, and works of art in ways that traditional guides cannot match. Additionally, the COVID-19 pandemic accelerated digital transformation in museums, prompting the adoption of contactless solutions and virtual tours, both of which leverage AR to deliver rich, remote experiences.

Technological advancements in AR, such as improved markerless tracking, real-time localization, and cloud-based content delivery, are also propelling market growth. The development of user-friendly authoring tools and SDKs has lowered the barriers for museums to create and update AR content, making it feasible for institutions of all sizes to implement these solutions. Furthermore, the integration of AR with other emerging technologies, such as artificial intelligence and the Internet of Things (IoT), is opening new possibilities for personalized and context-aware museum experiences. These innovations are expected to further drive adoption and fuel market expansion over the forecast period.

From a regional perspective, North America currently leads the AR Museum Guide market, accounting for the largest revenue share in 2024, followed closely by Europe and Asia Pacific. The strong presence of leading technology providers, high levels of digital literacy, and significant investments in cultural infrastructure contribute to the dominance of these regions. Meanwhile, rapid urbanization and growing tourism in Asia Pacific are expected to drive the highest CAGR during the forecast period, as museums across China, Japan, and India increasingly adopt AR to enhance visitor engagement and differentiate themselves in a competitive market landscape.

Component Analysis

The AR Museum Guide market is segmented by component into hardware, software, and services, each playing a pivotal role in the delivery of comprehensive AR experiences. Hardware forms the foundational layer, encompassing AR-enabled devices such as smartphones, tablets, smart glasses, and beacons. While the proliferation of personal mobile devices has reduced the reliance on specialized hardware, museums are still investing in dedicated AR devices to cater to visitors

This statistic shows the share of the population visiting museums or galleries during their free time in England by age. According to the survey, conducted between April 2015 and March 2016, around 27.5 percent of 16 to 24 year olds visited museums or galleries in their free time.

This national survey collected data on Americans' attitudes concerning freedom of expression issues arising from the exhibit of an art show at the Brooklyn Museum in the fall of 1999. Debate about the show, titled "Sensation," centered on a painting of the Virgin Mary by British artist Chris Ofili that incorporated some unconventional images into its design. The survey included questions about awareness of the debate, attitudes toward the public display of potentially controversial art, attitudes toward government censorship of art, and attitudes toward public funding of museums that display controversial art. Respondents were also asked for their demographic information including age, sex, and income. A total of 1,005 computer-assisted telephone interviews were conducted between September 29 and October 3, 1999.

Ratio of hatch-year to after-hatch-year individuals (R) and life history traits for 29 bird species used in the comparative analysis.

Abstract copyright UK Data Service and data collection copyright owner.

The aim of this survey was to gauge for the first time public attitudes to, and participation in, heritage presentations; to understand why certain social groups tend to participate and others do not; to gauge public images of and attitudes to archaelogy and the past. The data, covering both heritage visitors and non-visitors, is linked in with sociological theory.
Main Topics:

Variables
Attitudes to museums; participation in museums, historic houses, castles and ancient monuments; images of the past; images of museums; images of archaelogy; demographic variables such as age, sex, education, status.

Museum Audio Guide QR App Market Outlook

According to our latest research, the global Museum Audio Guide QR App market size reached USD 1.32 billion in 2024, driven by rapid digital transformation within the museum sector and the growing demand for contactless visitor experiences. The market is projected to expand at a robust CAGR of 14.6% from 2025 to 2033, with the market expected to reach USD 4.23 billion by 2033. This growth is fueled by increasing smartphone penetration, the need for multilingual content, and the adoption of innovative visitor engagement solutions across museums worldwide. As per our latest research, the market’s upward trajectory is underpinned by the convergence of technology and cultural experiences, making QR-based audio guides a vital component of modern museum operations.

One of the primary growth factors for the Museum Audio Guide QR App market is the widespread adoption of smartphones and mobile internet access among museum visitors. Museums are increasingly leveraging QR code technology to deliver audio guides directly to visitors’ personal devices, eliminating the need for shared hardware and reducing operational costs. This shift not only enhances hygiene and safety, especially in the wake of global health concerns, but also allows museums to offer personalized, multilingual, and interactive content. The flexibility of digital audio guides enables institutions to update and expand their offerings quickly, catering to diverse visitor demographics and improving overall visitor satisfaction. The seamless integration of QR apps with existing museum infrastructure is fostering a new era of digital engagement, positioning these solutions as essential tools for modern cultural institutions.

Another significant driver for market expansion is the increasing emphasis on accessibility and inclusivity in museum experiences. QR-based audio guide apps are enabling institutions to provide content in multiple languages and formats, including audio descriptions for visually impaired visitors and sign language for the hearing impaired. These features align with global trends towards universal design and the democratization of cultural access, allowing museums to attract a broader and more diverse audience. Furthermore, the ability to offer tailored experiences based on visitor profiles or preferences is enhancing educational value and deepening visitor engagement. As museums compete to remain relevant in a digital age, the adoption of QR audio guide apps is becoming a key differentiator in delivering high-quality, accessible experiences to all visitors.

The market is also benefiting from increased investments in museum digitization and modernization initiatives, particularly in developed regions such as North America and Europe. Government grants, private funding, and public-private partnerships are supporting the deployment of advanced digital solutions, including QR-based audio guides. Additionally, the rise of experiential tourism and the growing popularity of cultural heritage travel are driving demand for innovative visitor engagement tools. Museums are recognizing the importance of leveraging technology to create immersive and memorable experiences that encourage repeat visits and positive word-of-mouth. The convergence of cultural preservation and digital innovation is expected to sustain strong market growth throughout the forecast period, with QR audio guide apps at the forefront of this transformation.

Regionally, North America and Europe are leading the adoption of Museum Audio Guide QR Apps, owing to their dense concentration of museums and strong focus on visitor experience enhancement. Asia Pacific is emerging as a high-growth market, fueled by rapid urbanization, expanding museum infrastructure, and increasing smartphone adoption. Latin America and the Middle East & Africa are also witnessing steady growth, supported by government initiatives to promote cultural tourism and digital transformation in the heritage sector. The market’s global expansion is characterized by regional nuances in technology adoption, cultural preferences, and regulatory environments, shaping the pace and trajectory of QR audio guide app deployment worldwide.

Component Analysis

The Museum Audio Guide QR App market is segmented by component into software and services, each playing a pivotal role in the overall ecosystem. The software segment encompasses the core application platforms that

Smart Museum AR Overlay Beacon Market Outlook

According to our latest research, the global smart museum AR overlay beacon market size reached USD 1.42 billion in 2024, reflecting a robust upward trajectory driven by technological advancements and increasing digital transformation within the museum sector. The market is expected to expand at a remarkable CAGR of 17.8% over the forecast period, with the market size projected to reach USD 7.19 billion by 2033. This surge is primarily attributed to the growing demand for immersive visitor experiences, the adoption of augmented reality (AR) technologies, and the proliferation of connected devices in cultural institutions worldwide. As museums strive to attract and engage diverse audiences, the integration of AR overlay beacons is becoming a pivotal strategy for enhancing visitor interactivity and operational efficiency.

A key growth factor for the smart museum AR overlay beacon market is the increasing emphasis on creating interactive and personalized visitor experiences. Museums and cultural institutions are rapidly embracing digital transformation, leveraging AR overlay beacons to deliver contextually relevant content, real-time information, and dynamic storytelling. This not only enriches the educational value of exhibits but also fosters deeper engagement and repeat visits. The seamless integration of AR with beacon technology enables museums to provide guided tours, multilingual support, and accessibility features, catering to a broad spectrum of visitor demographics. Furthermore, the ability to gather actionable visitor data through these systems empowers museums to refine their offerings and optimize space utilization, driving both operational excellence and visitor satisfaction.

Another significant driver propelling the smart museum AR overlay beacon market is the ongoing advancements in wireless communication technologies. Innovations such as Bluetooth Low Energy (BLE), Near Field Communication (NFC), and Wi-Fi have drastically improved the accuracy, reliability, and scalability of beacon-based solutions. These technologies facilitate low-latency interactions and precise indoor navigation, making it possible for museums to deploy AR overlays with minimal infrastructure changes. The cost-effectiveness and energy efficiency of modern beacons further lower the barrier to entry for small and medium-sized institutions, democratizing access to cutting-edge visitor engagement tools. As hardware and software solutions become increasingly interoperable and user-friendly, adoption rates are expected to accelerate across both established and emerging markets.

The expanding ecosystem of partnerships and collaborations between technology providers, museums, and academic institutions is also fueling market growth. Major tech companies, AR developers, and beacon manufacturers are working closely with cultural organizations to co-create tailored solutions that address specific operational challenges and audience needs. These collaborations are fostering innovation in content creation, data analytics, and system integration, resulting in more compelling and scalable AR experiences. Additionally, government initiatives and funding programs aimed at promoting digital heritage preservation and cultural tourism are providing further impetus to market expansion. As a result, the smart museum AR overlay beacon market is witnessing significant investments and pilot projects, laying the foundation for sustained long-term growth.

Regionally, North America and Europe are leading the adoption curve, driven by high levels of technological maturity, a dense concentration of museums, and strong institutional support for digital innovation. The Asia Pacific region, however, is emerging as a high-growth market, buoyed by rapid urbanization, rising disposable incomes, and an increasing focus on cultural tourism. Countries such as China, Japan, and South Korea are making substantial investments in smart city and smart tourism initiatives, which include the modernization of museums through AR and beacon technologies. Meanwhile, Latin America and the Middle East & Africa are gradually catching up, with pilot projects and government-backed digitalization efforts paving the way for future expansion. The diverse regional dynamics underscore the global potential of the smart museum AR overlay beacon market, as cultural institutions worldwide seek to reinvent the visitor experience in the digital age.

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This table contains data on visits to cultural performances and museums by the population of the Netherlands aged 6 and older. All topics are broken down by gender, age, level of education and origin. The data come from various years of the Supplementary Facilities Use Survey (AVO), which is commissioned by the Social and Cultural Planning Office (SCP). The table has been discontinued because the AVO stopped after 2007. Data available from 1983 to 2007 Status of the figures: The data are final. Changes as of September 29, 2017: None, this table has been discontinued. When will there be new figures: No longer applicable.

Literature cited for Appendices A and B.

How old were the French having visited at least once a museum or a temporary exhibition in 2018? The museum offers allow French population to discover collections of works of art, cultural, scientific or technical goods in any season.

According to this survey, the share of respondents who attended a museum or an exhibition ranged from 32 percent to 44 percent. Visits were more frequent among respondents aged 40 to 59, where nearly one in two respondents reported making at least one visit during the year.

However, the share of visitors fell below 40 percent among respondents aged over 70 years old. This age group was also characterized by their low interest in the festive evenings offered by museums in 2018.

Museum genomics has transformed the field of collections-based research, opening up a range of new research directions for paleontological specimens as well as natural history specimens collected over the past few centuries. Recent work demonstrates that it is possible to characterize epigenetic markers such as DNA methylation in well preserved ancient tissues. This approach has not yet been tested in traditionally prepared natural history specimens such as dried bones and skins, the most common specimen types in vertebrate collections. In this study, we developed and tested methods to characterize cytosine methylation in dried skulls up to 76 years old. Using a combination of ddRAD and bisulphite treatment, we characterized patterns of cytosine methylation in two species of deer mouse (Peromyscus spp.) collected in the same region in Michigan in 1940, 2003, and 2013–2016. We successfully estimated methylation in specimens of all age groups, although older specimens yielded less data and showed greater interindividual variation in data yield than newer specimens. Global methylation estimates were reduced in the oldest specimens (76 years old) relative to the newest specimens (1–3 years old), which may reflect post-mortem hydrolytic deamination. Methylation was reduced in promoter regions relative to gene bodies and showed greater bimodality in autosomes relative to female X chromosomes, consistent with expectations for methylation in mammalian somatic cells. Our work demonstrates the utility of historic specimens for methylation analyses, as with genomic analyses; however, studies will need to accommodate the large variance in the quantity of data produced by older specimens.

North America Museums, Historical Sites, Zoos, and Parks Market size was valued at USD 24.40 Billion in 2024 and is projected to reach USD 29.08 Billion by 2032, growing at a CAGR of 16.08% from 2026 to 2032.

North America Museums, Historical Sites, Zoos, and Parks Market Drivers

Increasing Cultural and Educational Interest: A growing public interest in cultural heritage, history, science, and nature drives visitation to these institutions. Rising Tourism: Both domestic and international tourism significantly contribute to the market, with travelers seeking unique and enriching experiences. Government Support and Funding: Government investments and initiatives aimed at preserving cultural heritage and promoting tourism support the growth of these attractions. Technological Integration: The increasing adoption of digital technologies like augmented reality (AR), virtual reality (VR), and interactive displays enhances visitor engagement and learning experiences. Focus on Interactive and Immersive Experiences: Modern visitors, especially younger generations, seek interactive and immersive exhibits that go beyond traditional displays. Educational Programs: Museums and historical sites are increasingly emphasizing educational workshops, lectures, and hands-on activities to attract diverse age groups.

This statistic presents the age distribution of the arts and cultural sector workforce in England in the fiscal year 2018/19. The data refers to all publically subsidized arts organizations excluding major partner museums. In 2018/19 nearly one half of managers in the arts and culture workforce were aged between 35 and 49 years old.

The Asia-Pacific immersive entertainment market is experiencing explosive growth, projected to reach $28.71 million in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 24.89% from 2025 to 2033. This surge is driven by several key factors. Firstly, rising disposable incomes across the region, particularly in rapidly developing economies like China and India, are fueling consumer demand for unique and engaging entertainment experiences. Secondly, technological advancements in virtual and augmented reality (VR/AR), projection mapping, and interactive installations are continuously enhancing the quality and sophistication of immersive entertainment offerings. The increasing popularity of social media and influencer marketing also plays a significant role, driving awareness and creating a desire for shareable, Instagrammable experiences. Finally, the diverse range of immersive entertainment formats available, from themed entertainment parks and escape rooms to experiential museums and interactive theaters, caters to a wide spectrum of consumer preferences and age groups, further boosting market expansion. The market segmentation reveals the popularity of various applications. Themed entertainment parks and attractions likely dominate, given the established presence of major players like Disney and the high consumer interest in these offerings across Asia-Pacific. Haunted attractions and escape rooms also contribute significantly, driven by the thrill-seeking nature of a younger demographic. The growth of immersive theaters and experiential art museums showcases a shift towards more artistic and culturally enriching experiences. While specific market share data for each segment isn't available, it is likely that themed entertainment and escape rooms currently hold the largest shares, with immersive theaters and experiential art museums showing strong growth potential in the coming years. Continued innovation and strategic partnerships between technology providers and entertainment companies will be crucial in shaping the future of this dynamic market. Regional variations exist, with China, Japan, and South Korea likely leading in market size due to their advanced technological infrastructure and strong entertainment industries. However, other markets within the region, such as India and Southeast Asia, are demonstrating rapid growth potential and present significant untapped opportunities. Recent developments include: August 2024: The newly inaugurated “Love Between Fairy and Devil” VR Immersive Experience Center opened in Galaxy Macau. This innovative center drew inspiration from the hit IP “Love Between Fairy and Devil,” crafted by iQIYI. The project was a collaborative effort between iQIYI’s Dream Verse Studio and Galaxy Entertainment Group (GEG). As Macau's largest immersive experience center, its launch underscored the city's ambition to be a key player in the evolving landscape of cultural tourism.May 2024: VUZ, an innovative immersive video platform, forged a strategic alliance with Hungama, Asia's premier digital entertainment firm. This partnership is set to reshape the landscape of digital entertainment and social engagement, targeting a joint audience exceeding 200 million users. With this collaboration, VUZ is committed to delivering a steady flow of exclusive immersive content, promising to enthrall and entertain viewers innovatively.. Key drivers for this market are: Creative Success in the Entertainment Industry is driving the Market Growth. Potential restraints include: Creative Success in the Entertainment Industry is driving the Market Growth. Notable trends are: The Themed Entertainment Segment is Expected to Hold a Significant Market Share.

Devonian stromatoporoid collections in the Natural History Museum, London (UK) have been deposited for over 100 years. The characteristics and systematic position of these specimens, however, have received little attention. In this study, a total of 307 Devonian stromatoporoid specimens comprising material documented by Nicholson (1886a–1892) from the UK, Germany, United States, and Canada, plus specimens described by Ripper (1933, 1937a, b, c) from Australia, were re-examined. Overall, 50 species belonging to 29 genera were systematically redescribed based on recent progress, mainly including Actinostroma, Petridiostroma, Stictostroma, Pseudotrupetostroma, and Parallelopora. Three-dimensional reconstructions follow the earlier works of Stearn (1966) and Cockbain (1984). The reconstructed skeletons reveal stromatoporoid architectural patterns, crucial for enhancing understanding and revision of stromatoporoid identification. This study underscores the significance of three-dimensional r..., , , # Devonian stromatoporoid dataset of the Natural History Museum, London (UK) and the globe

https://doi.org/10.5061/dryad.547d7wmjm

Description of the data and file structure

All the data were collected from global references and specimens deposited in the Natural History Museum, London (UK).

Files and variables

File: Supplementary_Data_Set_1.xlsx

Description:Â This file contains taxonomic list of Devonian stromatoporoids stored in the Natural History Museum, London (UK). Name, age, number, and location are included.

Variables

• NHM:Â Natural History Museum, London (UK).
• n/a: data unavailable or no data.

File: Supplementary_Data_Set_2.xls

Description:Â This file contains the global distribution of Early and Middle Devonian stromatoporoids in different continents (areas).

Variables

• "X" and "O" represent the occurrence of stromatoporoid genera in certain continents (areas).
• n/a: data unava...