In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

In November 2024, Google.com was the most visited website in the United States, with over 25 billion total visits. YouTube.com came in second with 12 billion total visits. Reddit.com and Amazon.com counted approximately 3.12 billion and 2.89 monthly visits each from U.S. online audiences.

As of 2022, google.com was the most visited website in Morocco, registering an average of 371 million visits per month. The second most visited webpage was youtube.com, with over 200 million monthly visits. Furthermore, the most popular web browser in the country was Chrome.

The most visited website in Romania in December 2024 was google.com with nearly 779 million total visits. It was followed by youtube.com with 485 million total visits. The adult content website pornhub.com had over 54 million visits in the last month of the year.

From September to November 2023, Google.com was the most visited website in Mexico, with approximately 4.29 billion total visits. Its local URL Google.com.mx ranked seventeenth, with about 126 million accesses. Social video platform YouTube.com was in second place with 2.94 billion visits. Additionally, the social media platform Facebook.com ranked fourth with 535 million visits in the examined period.

In November 2024, Google.com was the leading website in the United Kingdom with more than 4.16 billion monthly visits. The search engine was also popular in its UK top-level domain, with Google.co.uk reaching 267 million views and placing tenth in the ranking. YouTube and Facebook were the most visited social media platforms, ranking as the second and fifth most visited websites in the country.

In November 2024, WhatsApp.com was the most engaging website worldwide, with users spending approximately 31 minutes and 17 seconds per visit on the website. YouTube.com was second in user engagement, with an average visit duration of 22 minutes and 24 minutes and 15 seconds. X.com, which ranks as the tenth most visited website worldwide, reported an average session length of 15 minutes and 26 seconds.

Between September and November 2024, google.com was the most visited website in the Philippines, with monthly average visits amounting to 1.34 billion. facebook.com and youtube.com follows.

Between September and November 2023, Google.com ranked as the most visited website in Kenya, with nearly 170 million total visits. YouTube followed, totaling at just over 80 million visits, while Facebook had roughly 21 million visits that same period of time.

According to a report published by DataReportal, as of November 2023, the most visited website in Thailand was Google.com with approximately 885 million monthly visits. This was followed by Youtube.com with around 456 million monthly visits in that year.

Between September and November 2023, Google.com was the most visited website in Colombia, with approximately 1.84 billion total visits. YouTube.com came in second with 1.56 billion total visits. Facebook.com counted approximately 223 million monthly visits from Colombian online audiences.

From September to November 2023, YouTube.com was the most popular website in Spain by time per visit, with an average session length of approximately 32 minutes and 16 seconds. AnimeFLV.net ranked second, with an average of 32 minutes and six seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked third in engagement time, with 21 minutes and 13 seconds per session.

From September to November 2024, Facebook.com was the most-visited website in Vietnam with an average of 24.4 pages per visit. The same report also revealed that Google.com was the website with the highest number of unique visits.

In 2021, google.com clocked over 17.9 billions visits in Australia, making it the most visited website in the country that year. Youtube.com trailed google.com in second place, recording around 6.9 billions views during the year.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

From September to November 2023, Google.com was the most visited website in Argentina, with approximately 2.08 billion total visits. YouTube.com was in second place with 1.26 billion visits, while Facebook.com counted approximately 263 million monthly visits from Argentinian online audiences. Twitter.com came in eleventh place with over 105 million total visits.

This statistic gives information on the most popular websites in the Middle East and North Africa in October 2012, ranked by number of unique visitors. During this period of time, Facebook had 101.17 million visitors from the MENA region.

Between December 2022 and November 2023, YouTube.com was the most popular website in Indonesia by average time per visit, with an average session length of 19 minutes and 29 seconds. WhatsApp followed, with users spending an average of 16 minutes and 05 seconds on the platform.

Among the 20 most popular websites in Russia, Google.com had the highest average monthly traffic, at over five billion visits in November 2024. It was followed by the Russian search engine Yandex.ru, with around 3.5 billion visits in the same period.