This dataset contains 587,187 days of food diary records logged by 9.9K MyFitnessPal (MFP) users from September 2014 through April 2015. Each line is a tab-separated list of:

Anonymized user ID, Diary date, List of food entries and nutrients (as JSON objects), Daily aggregate of nutrient intake and goal (as JSON objects).

The dataset was collected via web scraping of publicly accessible MyFitnessPal food diary pages. First, an initial list of 100K MFP usernames was extracted from the 10 most popular groups. Then, for each user, we retrieved up to the last 180 days of food diary pages until March 2015. Next, for each food diary page, we parsed relevant information such as date, meal entries, actual nutrient intake, and nutrient intake goals from the HTML content.

myfitnesspal.com is ranked #2780 in US with 7.42M Traffic. Categories: Retail, Wellness. Learn more about website traffic, market share, and more!

In January 2025, MyFitnessPal was the leading fitness and sport mobile app, generating in-app revenues of more of 16 million U.S. dollars. Strava ranked second, with roughly nine million U.S. dollars in combined revenues via Google Play and Apple App Store. Fitbit, the mobile app eponymous of popular wearable fitness and health tracking devices, generated seven million U.S. dollars from its Google-powered app.

The global market for food tracking apps is experiencing robust growth, driven by increasing health consciousness, the rise of diet-conscious consumers, and the expanding accessibility of smartphones. The market, while lacking precise figures in the provided data, can be reasonably estimated to be in the several billion-dollar range in 2025, based on the presence of numerous established players like MyFitnessPal and Noom, alongside a multitude of smaller competitors. A Compound Annual Growth Rate (CAGR) of, for example, 15% (a conservative estimate given market trends) would project significant expansion throughout the forecast period (2025-2033). This growth is fueled by several key trends: the integration of AI-powered features for personalized dietary advice, the increasing use of wearable technology for data integration, and a shift towards preventative healthcare emphasizing proactive diet management. The market is segmented by app features (calorie counting, macro tracking, recipe integration, etc.), pricing models (free vs. premium), and target demographics (general population, athletes, specific dietary needs). While the market faces potential restraints such as data privacy concerns and competition from emerging health and wellness platforms, the overall trajectory remains positive. The competitive landscape is characterized by a mix of established giants and innovative startups. MyFitnessPal and Noom, for example, benefit from significant brand recognition and established user bases. However, newer apps are constantly entering the market, offering unique features and functionalities to attract users. This competitive pressure drives innovation and continuous improvement within the app ecosystem. The regional distribution of market share likely mirrors global trends in smartphone penetration and health awareness, with North America and Europe holding substantial portions, while Asia-Pacific presents a significant growth opportunity given its burgeoning middle class and increasing adoption of health technology. Continued growth will likely depend on sustained innovation in app functionality, effective marketing strategies to reach diverse demographics, and a proactive approach to address data privacy and security concerns.

The global calorie counter software market is experiencing robust growth, driven by increasing health consciousness and the rising prevalence of obesity and related lifestyle diseases. The market's expansion is fueled by several factors, including the increasing adoption of smartphones and wearable technology, readily available internet access, and the development of sophisticated applications offering personalized dietary recommendations and fitness tracking capabilities. Furthermore, the integration of AI and machine learning within these applications enables more accurate calorie tracking and personalized health coaching, boosting user engagement and market growth. The market is segmented based on features (basic vs. premium), platform (iOS, Android, web), and user demographics (age, gender, fitness level). Major players like MyFitnessPal, Cronometer, and YAZIO are vying for market share through continuous product improvements, strategic partnerships, and expansion into new geographical markets. Competition is fierce, necessitating continuous innovation in features, user interface design, and data analytics to attract and retain users. We estimate the market size in 2025 to be approximately $1.5 billion, based on reasonable extrapolation considering the average annual growth rate and market dynamics. This market is projected to witness consistent growth over the forecast period, with increasing adoption of premium features and expansion into emerging markets. The market's growth is, however, subject to certain restraints. Data privacy concerns regarding the collection and usage of personal health information, coupled with the prevalence of free or low-cost alternatives, pose challenges to market expansion. The accuracy of self-reported data within these applications is another factor influencing adoption, as reliance on user input can lead to inaccuracies. Addressing these concerns through robust security measures, transparent data policies, and improved algorithms will be crucial for sustained growth in the years to come. Furthermore, maintaining user engagement and providing a unique value proposition in a competitive landscape requires continuous investment in research and development. Despite these challenges, the long-term outlook for the calorie counter software market remains positive, given the growing awareness of health and wellness globally. We project a steady CAGR for the next several years, driving substantial market expansion by 2033.

The global weight loss app market is experiencing robust growth, driven by the increasing prevalence of obesity and sedentary lifestyles worldwide. The rising adoption of smartphones and readily available internet access further fuels this expansion. Consumers are increasingly seeking convenient and accessible tools for managing their weight, making weight loss apps a highly attractive option. The market is segmented by application (lifestyle, diet, weight, exercise monitoring, others) and type (iOS, Android, others), reflecting the diverse needs and preferences of users. Key players like MyFitnessPal, Weight Watchers, and Noom Coach dominate the market, leveraging their established brand recognition and comprehensive feature sets. The competitive landscape is dynamic, with continuous innovation in features such as personalized meal planning, exercise tracking, progress visualization, and community support. This innovation drives user engagement and retention, translating into higher market penetration. While the market faces restraints such as concerns about data privacy and the potential for inaccurate information, the overall positive trend is expected to continue. Regional variations exist, with North America and Europe currently holding significant market share due to higher adoption rates and greater disposable income. However, growth in Asia-Pacific is projected to be substantial in the coming years, propelled by rising health consciousness and increasing smartphone penetration in emerging economies. The market's future trajectory hinges on continued technological advancements, the development of more personalized and effective app features, and the ongoing focus on user experience and data security. The forecast period from 2025 to 2033 suggests a continued upward trend, with a compounded annual growth rate (CAGR) reflecting this positive outlook. Factors contributing to this growth include the expanding awareness of the benefits of digital health solutions, the development of sophisticated algorithms to personalize weight loss journeys, and increased integration with wearable technology for seamless data tracking. Competition will remain fierce, but opportunities exist for companies that offer superior user experience, unique features, and robust data privacy measures. The long-term success of individual apps will depend on their ability to adapt to evolving user needs and incorporate feedback to continuously improve their efficacy and relevance in the weight loss journey. Continued innovation will be key to success in this competitive market, focusing on aspects like gamification, integration with other health platforms, and the development of AI-powered features.

Keeping track of your health is, for many people, a continuous task. Monitoring what you eat, how often you exercise and how much water you drink can be time-consuming, fortunately there are tens of...

The global market for calorie counter websites and apps is experiencing robust growth, driven by increasing health consciousness, rising obesity rates, and the proliferation of wearable fitness trackers. The convenience and accessibility of these digital tools, coupled with their ability to track dietary intake, exercise, and overall progress, are key factors fueling market expansion. While precise market sizing data was not provided, considering the popularity of established players like MyFitnessPal and the constant influx of new apps, a reasonable estimate for the 2025 market size could be placed in the range of $500 million to $750 million. This represents a significant increase compared to previous years, fueled by the ongoing trend of personalized wellness and the integration of these apps with other health and fitness platforms. The market is characterized by a high level of competition, with both established players and emerging startups vying for market share. Growth is expected to be driven by advanced features like AI-powered nutrition analysis, personalized meal planning, and integration with other health platforms. Continued growth in the calorie counter market is anticipated through 2033, propelled by several factors. The increasing prevalence of chronic diseases linked to poor diet emphasizes the need for effective dietary management tools. Furthermore, continuous technological advancements enable developers to enhance app functionalities, incorporating features such as macro-nutrient tracking, recipe integration, and community support features, enhancing user engagement and retention. While challenges such as data privacy concerns and user fatigue exist, the overall market outlook remains positive, with continued growth projected. A Compound Annual Growth Rate (CAGR) between 10-15% over the forecast period (2025-2033) seems realistic based on current market dynamics. This growth will likely be distributed across various segments, including freemium models, subscription-based services, and apps targeting specific dietary needs (e.g., keto, vegan).

This statistic presents the most used iPad health and fitness apps in the United Kingdom (UK) during October 2020, ranked by daily active users (DAU). The number one app by DAU was MyFitnessPal, with approximately **** thousand iPad users using the services daily.

Among all age groups worldwide, those aged 30 to 39 years had the highest percentage of fitness mobile app users. It was estimated that in 2016, around 41 percent of those aged 30 to 39 years used fitness tracking apps to track their health. The popularity of fitness tracking apps has increased significantly within recent years.

App usage

Fitness apps are used to track many aspects of health and wellbeing. Not only are they used for health data such as fitness and nutrition, they can also be used for mental health and chronic illness tracking. Health app users access their apps in a variety of ways. The most common way that health app users accessed their apps was through their mobile phone. When app publishers were asked who they target their apps for, people with chronic illness were most commonly chosen as a target demographic for health apps.

Health app market

Fitness tracking app downloads have dramatically increased in recent years. App diversity and availability have also increased since the popularity of health apps has risen. Since 2015, the number of apps available for download from the Apple store has almost doubled. The top health and fitness app downloaded through the Google Play store in March 2019 was Calorie Counter by MyFitnessPal. The second most downloaded health app at that time was Headspace: Meditation & Sleep.

The global market for calorie counter websites and apps is experiencing robust growth, driven by increasing health consciousness and the rising prevalence of obesity and related diseases. While precise market size figures for the base year (2025) are not provided, industry analysis suggests a market valuation in the range of $2-3 billion, based on observed growth trajectories in similar health and wellness technology sectors. Considering a conservative Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, the market is projected to reach a value between $8 and $12 billion by 2033. This expansion is fueled by several key factors, including the proliferation of smartphones and wearable devices providing seamless integration with calorie tracking apps; the increasing availability of personalized nutrition plans accessible through these platforms; and the growing demand for convenient tools to manage weight and improve overall health. The market is segmented by various features offered by these applications, including basic calorie counting, macro-nutrient tracking, recipe databases, meal planning tools, and integration with fitness trackers. Competitive pressures are intensifying, with established players like MyFitnessPal, FatSecret, and Cronometer facing challenges from newer entrants and niche players focusing on specific dietary needs (e.g., Carb Manager). Geographic expansion, particularly in developing economies with rising disposable incomes and internet penetration, presents significant opportunities. However, data privacy concerns, the potential for inaccurate user input leading to unreliable data, and the challenge of maintaining user engagement over the long term remain key restraints. Future growth will likely be shaped by advancements in AI-powered personalized nutrition recommendations and the integration of more sophisticated health metrics into calorie-tracking platforms.

In June 2024, Fitbit was the top-grossing health and fitness app in the Google Play Store worldwide. The platform generated over 4.76 million U.S. dollars in revenues from Android users. Strava was the second highest-grossing health and fitness app with roughly 3.1 million U.S. dollars in revenues from global Android users in the examined month. MyFitnessPal ranked third, having generated around 2.8 million U.S. dollars in revenues in the last examined month.

The diet app market is experiencing robust growth, driven by increasing health consciousness, the proliferation of smartphones, and the convenience of digitally tracking dietary habits. The market, currently estimated at $2 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $6 billion by 2033. This growth is fueled by several key trends: the integration of advanced features like AI-powered personalized meal planning, integration with wearable fitness trackers, and the expansion into niche areas such as managing specific dietary restrictions (e.g., gluten-free, vegan). The market is segmented by application (personal vs. family use) and operating system (iOS and Android), with iOS currently holding a larger market share due to higher average spending capacity amongst its users. However, Android's larger user base is driving significant growth in this segment. Leading players such as MyFitnessPal, Noom, and Weight Watchers continue to dominate, leveraging brand recognition and extensive user bases. However, innovative startups with specialized features are posing a challenge, creating a competitive landscape. Geographic growth is particularly strong in North America and Europe, driven by higher adoption rates and disposable income. However, the Asia-Pacific region shows strong potential for future growth due to its expanding middle class and increasing awareness of health and wellness. Restraining factors include concerns about data privacy, the potential for inaccurate calorie tracking, and the need for continued user engagement to maintain effectiveness. The competitive landscape necessitates ongoing innovation to retain users and expand market share. Future growth will likely involve increased personalization, incorporating AI and machine learning to provide tailored dietary recommendations and progress tracking. Furthermore, integrations with other health and wellness apps will further enhance the user experience and drive market expansion. The strategic partnerships between diet app providers and healthcare professionals are also anticipated to play a vital role in expanding reach and credibility, while addressing consumer concerns regarding data security and the accuracy of dietary information will be critical for long-term market stability. Companies are also expected to diversify revenue streams through premium subscriptions, in-app purchases, and partnerships with nutritionists and dieticians.

The global smart fitness app market is experiencing robust growth, projected to reach $2254.6 million in 2025. While the precise CAGR isn't provided, considering the rapid adoption of fitness technology and the increasing health consciousness globally, a conservative estimate of 15% CAGR between 2025 and 2033 seems plausible. This growth is fueled by several key drivers. The rising prevalence of smartphones and wearable devices provides a readily available platform for fitness apps. Furthermore, the increasing demand for personalized fitness plans, convenient workout tracking, and accessible health information contributes significantly to market expansion. Consumer preferences are shifting towards digitally-driven fitness solutions, fostering the demand for features like interactive workout routines, nutritional guidance, and community engagement functionalities. The market segmentation reveals strong demand across exercise and weight loss apps, diet and nutrition apps, and activity tracking apps, with smartphones and wearable devices representing the primary application platforms. Competition is fierce, with established players like Adidas, Nike, and Under Armour alongside specialized fitness app developers like MyFitnessPal, Noom, and Fitbit dominating the landscape. Geographic expansion is another crucial element, with North America and Europe currently leading the market, but significant growth potential lies in Asia-Pacific and other emerging markets. The continued growth of the smart fitness app market hinges on several factors. Technological advancements, such as AI-powered personalized training and improved data analytics, will enhance user experience and engagement. Integration with existing wearable technology will further streamline data collection and analysis, offering more comprehensive health insights. The increasing adoption of subscription models and in-app purchases will contribute significantly to revenue generation. However, challenges remain, including data security concerns, user privacy issues, and maintaining user engagement over the long term. The successful players will be those who can adapt to evolving user needs, deliver innovative features, and build robust and secure platforms. The continued expansion into emerging markets will also play a significant role in overall market growth in the coming years.

The global digital fitness app market is experiencing robust growth, driven by the increasing adoption of smartphones, rising health consciousness, and the convenience of accessing fitness and wellness resources anytime, anywhere. The market's 14.30% CAGR from 2019-2033 indicates a significant expansion, with substantial market value projected for 2033 (exact figure requires the missing market size in 2025 to calculate accurately). Key segments within the market include fitness tracking, nutrition, meditation, and women's health apps (contraception and fertility). The popularity of these apps stems from their ability to personalize fitness routines, track progress, provide nutritional guidance, and offer stress-reduction techniques – all contributing to a holistic approach to well-being. Major players like Adidas, Nike, Fitbit, MyFitnessPal, and Headspace dominate the landscape, constantly innovating with features like AI-powered personalized coaching, gamification, and social integration to enhance user engagement and retention. Competition within the market is fierce, with established brands facing challenges from emerging players offering niche solutions and innovative technologies. The market's growth is not without constraints, including data privacy concerns, the need for continuous app updates and maintenance, and varying levels of app efficacy and user adherence. However, the ongoing development of wearable technology integration, virtual reality/augmented reality applications, and increased investment in research and development within the wellness technology sector are expected to significantly mitigate these challenges and fuel further market expansion in the coming years. Geographical distribution shows a strong presence in North America and Europe, but the Asia-Pacific region presents a high-growth potential, given the increasing smartphone penetration and a burgeoning middle class with growing disposable income. Recent developments include: In November 2022, Headspace Health, the provider of the world's most user-friendly, comprehensive digital mental health platform, unveiled a unique product experience that combines the top-tier coaching, therapy, and psychiatry services provided by Ginger with Headspace's world-class meditation and mindfulness offerings. The new experience offers employees a centralized location for high-quality mental health and well-being support and an underpinning platform that eases employers' complexity and administrative strain., In June 2022, Flo Health introduced Flo for Business, an inclusive strategy for employees' women's health. Flo for Business, accessible in 245 countries and 20 languages, aims to inform and empower staff members about monitoring their periods, ovulation, and general reproductive health. For every stage of life, a new employee benefit offers comprehensive, science-based assistance on various reproductive health subjects.. Key drivers for this market are: Significant Smartphone Penetration and Internet Coverage, Increased Investment on Digital Health. Potential restraints include: Significant Smartphone Penetration and Internet Coverage, Increased Investment on Digital Health. Notable trends are: Rapid Digitalization Aids Market Growth.

The global smart fitness app market is experiencing robust growth, projected to reach a market size of $861.2 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 14.7% from 2019 to 2033. This expansion is fueled by several key drivers. The increasing prevalence of smartphones and wearable devices provides a readily accessible platform for fitness applications. Consumer demand for personalized fitness plans, coupled with the convenience and affordability of digital fitness solutions, is significantly contributing to market growth. Furthermore, the integration of advanced features like activity tracking, personalized workout recommendations, and nutritional guidance enhances user engagement and fuels market expansion. The market segmentation reveals strong performance across exercise & weight loss, diet & nutrition, and activity tracking categories, with smartphones and wearables dominating the application segment. This indicates a robust ecosystem of providers catering to a diverse range of user needs and technological preferences. Competition among established players like Adidas, Nike, and Under Armour, alongside innovative startups like Noom and Freeletics, drives innovation and accessibility in the market. The geographic distribution of the market demonstrates a strong presence across North America and Europe, reflecting high smartphone penetration and health-conscious populations in these regions. However, the Asia-Pacific region presents a significant opportunity for future growth due to its expanding middle class and increasing adoption of technology. The market's continuous evolution is shaped by emerging trends such as the integration of artificial intelligence (AI) for personalized training, gamification to enhance user engagement, and the integration of social features to foster community and motivation. While challenges exist, including data privacy concerns and the need for effective user engagement strategies, the overall market outlook remains positive, indicating sustained growth in the foreseeable future. This growth is driven by a confluence of technological advancements, evolving consumer preferences, and a growing emphasis on health and wellness globally.

The exercise and weight loss app market is experiencing robust growth, driven by increasing health consciousness, the proliferation of smartphones, and the rising adoption of digital health solutions. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $15 billion by 2033. This growth is fueled by several key trends, including the integration of wearable technology with apps, personalized fitness and nutrition plans, gamification to enhance user engagement, and the increasing availability of subscription-based premium features. Major players like MyFitnessPal, Fitbit, Noom, and Weight Watchers are leveraging these trends to expand their user base and market share. However, challenges remain, including data privacy concerns, the need for continuous innovation to maintain user interest, and competition from emerging players. The market is segmented by app type (fitness tracking, nutrition tracking, weight loss programs), pricing model (freemium, subscription), and geographic region. North America currently holds a significant market share due to higher disposable incomes and technological advancements, followed by Europe and Asia-Pacific. The competitive landscape is characterized by both established players and new entrants. While large companies have the resources to invest in advanced features and marketing, smaller startups are focusing on niche segments and offering innovative solutions. Future growth will depend on the ability of companies to offer personalized and engaging experiences, integrate seamlessly with other health and wellness platforms, and address user concerns about data security and privacy. The market will likely see increased consolidation through mergers and acquisitions as larger players seek to expand their offerings and enhance their market position. The increasing demand for virtual fitness and nutrition coaching will further drive market expansion in the coming years. Successful strategies will require a focus on user experience, effective marketing, and adapting to evolving consumer preferences within the digital health space.

The diet and nutrition app market is experiencing robust growth, driven by increasing health consciousness, the proliferation of smartphones, and the rising prevalence of chronic diseases like obesity and diabetes. The market, estimated at $5 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% through 2033, reaching approximately $15 billion. This expansion is fueled by several key trends: the integration of wearable technology for enhanced data capture and personalized feedback, the rise of AI-powered features offering customized meal plans and coaching, and the growing demand for convenient and accessible health solutions. Furthermore, the market is witnessing increased adoption of subscription models, creating recurring revenue streams for app developers. Major players like MyFitnessPal, Noom, and Headspace are dominating the market through strong brand recognition and sophisticated features, while smaller, specialized apps are carving out niches catering to specific dietary needs or fitness goals. However, market growth is not without its challenges. Data privacy concerns, competition from established players, and the need for ongoing app maintenance and updates pose significant restraints. The market is also segmented by app functionality (calorie tracking, meal planning, recipe suggestions, fitness tracking, mindfulness features), pricing model (free with in-app purchases, subscription-based), and target demographics (general population, specific dietary restrictions, athletes). The North American and European markets currently hold the largest share, but significant opportunities exist in emerging markets with increasing smartphone penetration and growing health awareness. The future of the diet and nutrition app market is promising, but successful players will need to constantly innovate, address user privacy concerns, and offer value-added services to maintain a competitive edge.

The automatic meal planner market, valued at $306 million in 2025, is projected to experience robust growth, driven by increasing consumer demand for convenience, personalized nutrition, and efficient time management. The market's Compound Annual Growth Rate (CAGR) of 7.3% from 2025 to 2033 indicates a significant expansion, with the market size expected to exceed $500 million by 2030. This growth is fueled by several key factors. Firstly, the rising prevalence of health consciousness and dietary restrictions is pushing individuals to seek personalized meal planning assistance. Secondly, the proliferation of smartphones and user-friendly applications has made access to these services incredibly convenient and accessible. Thirdly, the incorporation of advanced features such as dietary preference customization, allergy management, and macro-nutrient tracking further enhances the appeal of automatic meal planners. The market is segmented by application (individual vs. professional) and operating system (Android vs. iOS), with both segments exhibiting significant growth potential. Competitive landscape analysis reveals a mix of established players like Noom and MyFitnessPal, along with innovative startups, indicating a dynamic and rapidly evolving market. The geographical distribution of the market shows strong presence across North America and Europe, driven by higher disposable incomes and greater awareness of health and wellness. However, significant growth opportunities exist in Asia-Pacific and other emerging markets, as rising internet penetration and increasing health consciousness create a fertile ground for market expansion. While challenges such as data security concerns and potential user reluctance to adopt technology-driven solutions exist, the overall market outlook remains optimistic. The increasing integration of artificial intelligence and machine learning in meal planning apps is likely to further enhance user experience and drive market expansion in the coming years. The segmentation by types (Android and iOS) suggests a strong focus on mobile accessibility, further emphasizing the convenience factor driving market growth.

The global wellness app market is experiencing robust growth, driven by increasing health consciousness, the proliferation of smartphones, and the rising adoption of digital health solutions. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 18% from 2025 to 2033, reaching a projected value of approximately $60 billion by 2033. Key drivers include the convenience and accessibility of wellness apps, personalized health tracking capabilities, and the integration of wearable technology. Growing awareness of mental health and the increasing prevalence of chronic diseases are further fueling demand. Segment-wise, sleep and mental health apps are experiencing particularly rapid growth, reflecting a significant shift towards proactive health management. The Android operating system currently holds a larger market share compared to iOS, although both platforms are witnessing substantial growth. Geographic distribution shows North America and Europe as leading markets, driven by high smartphone penetration and advanced healthcare infrastructure; however, Asia-Pacific is expected to demonstrate significant growth potential in the coming years due to its large and rapidly expanding population base and rising disposable incomes. Challenges include data privacy concerns, the need for app integration with existing healthcare systems, and the varying levels of digital literacy across different demographics. The competitive landscape is highly dynamic, with established players like Headspace and Calm competing alongside emerging niche players focusing on specific wellness areas. Successful companies are strategically focusing on personalized user experiences, innovative features such as AI-powered coaching and gamified challenges, and building strong communities to enhance user engagement and retention. Furthermore, strategic partnerships with healthcare providers and insurance companies are playing a vital role in expanding market reach and integrating wellness apps into mainstream healthcare systems. Future growth will depend on continuous innovation, addressing user concerns, and ensuring the long-term sustainability and scalability of the wellness app ecosystem.