The market size of beauty salons (hair, skin, nails) in the United States decreased considerably in 2020 and has yet to recover completely. In 2020, the market size of hair, skin, and nail salons in the U.S. dropped to **** billion U.S. dollars due to the closure of businesses during the coronavirus pandemic. In 2023, it reached a value of ** billion U.S. dollars. How big is the U.S. beauty industry? Since the onset of the twentieth century, the American beauty industry has grown significantly. In terms of revenue, this industry generated nearly ** billion U.S. dollars in 2022, up from the ** billion U.S. dollars of revenue generated in 2002. An extension of the beauty industry is prestige beauty, which includes products that are priced higher than typical drugstore cosmetics products. Recently, the prestige beauty industry in the U.S. generated over ** billion U.S. dollars in the sale of products sold mainly in U.S. department stores. What is Ulta Beauty? An American chain of beauty stores headquartered in Illinois, Ulta Beauty is a leading beauty retailer of cosmetics, fragrances, and hair and skin care products in the United States. Ulta’s success is largely due to their wide variety of products, as well as effectively catering to many income demographics. In 2022, Ulta Beauty’s gross profit reached over **** billion U.S. dollars.

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Nail Salon Market Size 2025-2029

The nail salon market size is forecast to increase by USD 9.48 billion, at a CAGR of 10.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of nail art decoration. This trend is fueled by the desire for self-expression and creativity, leading consumers to seek out professional nail services to achieve unique and intricate designs. Another key trend is the rising demand for natural and organic nail care products, as consumers become more health-conscious and seek alternatives to traditional nail care offerings that contain harsh chemicals. However, the excessive use of chemicals in many nail care products poses a challenge for the industry.
Companies must respond to this concern by offering more eco-friendly alternatives or risk losing market share. To capitalize on these opportunities and navigate challenges effectively, nail salon businesses should focus on offering personalized services, utilizing social media for marketing, and investing in research and development to create innovative, healthier nail care solutions.

What will be the Size of the Nail Salon Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping the industry landscape. Nail drills and nail wraps are increasingly popular, offering clients quick and effective solutions for nail care. In addition, ingrown toenail treatments and hand massage services cater to a growing demand for comprehensive salon offerings. Profit margins remain a crucial consideration, with careful inventory management and customer retention strategies essential for success. Salon hygiene remains a top priority, with UV lamps and nail clippers integral to maintaining a clean and safe environment. Base coats and top coats, nail files, and infection control measures are essential components of any nail salon's product offerings.

Nail products, including gel nails, nail polishes, and nail art supplies, are constantly evolving to meet changing consumer preferences. Salon equipment, such as manicure tables and pedicure chairs, are essential for efficient and effective service delivery. Financial planning and business licenses are vital for salon owners, with professional development opportunities and staff training crucial for maintaining a skilled workforce. Safety regulations, including safety regulations for nail stations and appointment scheduling systems, ensure a safe and productive work environment. Paraffin wax treatments and foot massage services offer additional revenue streams, while acrylic nails and shellac nails continue to be popular choices for clients seeking long-lasting nail enhancements.

Nail fungus treatments and cuticle care are also gaining traction, reflecting the ongoing demand for comprehensive nail care solutions. Nail salon owners must remain agile and adaptable to remain competitive, with ongoing market activities and evolving patterns shaping the industry landscape. Salon supplies, including nail adhesives, acrylic powders, and callus removal tools, are essential for providing a comprehensive range of services. Effective pricing strategies, employee management, and appointment scheduling systems are also crucial for optimizing profitability and customer satisfaction. In conclusion, the market is a continuously evolving industry, with a diverse range of services and products shaping its landscape.

Nail care solutions, from nail drills and nail wraps to hand massage and foot massage services, are in high demand, with careful financial planning and effective inventory management essential for success. Salon hygiene and safety regulations are top priorities, while professional development opportunities and staff training ensure a skilled and knowledgeable workforce. Adapting to changing consumer preferences and market dynamics is key to remaining competitive and thriving in this dynamic industry.

How is this Nail Salon Industry segmented?

The nail salon industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Service

  Manicure
  Pedicure
  Nail extension
  Nail art and design
  UV Gel Overlays and Extensions
  Others


End-user

  Women
  Men


Distribution Channel

  Independent Salons
  Salon Chains
  Franchise Salons
  Home Services


Product Types

  Nail Polishes
  Removers
  Treatments (Strengtheners, Cuticle Care)
  Tools


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    China
    Japan

The global nail salon market size reached USD 13.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 25.1 Billion by 2033, exhibiting a growth rate (CAGR) of 6.54% during 2025-2033. The rapid expansion and franchising, innovation in nail services and treatments, increasing consciousness about appearance, growing emphasis on self-care and grooming, rising influence of social media are some of the major factors propelling the market.

The hair and nail care industry showcases an evolving landscape with diverse services and a growing focus on healthier options. Salons are expanding their offerings, like premium gel services and holistic grooming options, to meet diverse client needs. There is a shift towards sustainable practices, with salons incorporating eco-friendly products and waterless pedicures, reflecting consumer values. Social media and technology are pivotal in enhancing client interaction and operational efficiency. Customers appreciate online booking systems and salons' engagement through platforms showcasing their services. Amid economic challenges, salons balance cost pressures through strategic measures, cultivating customer loyalty and retaining a competitive edge. Hair and nail salon revenue is estimated to rise at a CAGR of 7.8% and reach $90.9 billion by the end of 2025, with a 0.5% rise in revenue in 2025 alone. Salons have navigated profitability challenges over the past five years while maintaining resourceful strategies—rising costs for beauty products strain profit, forcing salons to negotiate with suppliers and explore bulk purchasing. Skilled professionals remain crucial and investment in staff development maintains service quality. Despite fluctuating hiring costs, salons prioritize training to keep up with client expectations. Rent and utilities predict budgeting, with home-based operations offering a cost-effective alternative. Social media-focused marketing stabilizes expenses, allowing salons to allocate budgets for growth initiatives. Salons have reduced depreciation costs by prioritizing new trends over equipment. These efforts have reinforced the sector's foundation, sustaining growth and stability through economic shifts. Salons anticipate evolving customer preferences and economic uncertainties shaping future performance. Tariffs and inflation will pressure pricing strategies, urging business owners to offer creative solutions like bundled services to attract clients. Expanding product lines, such as mood-changing gels and CBD-infused items, aim to capture trend-savvy consumers. The ongoing growth in urban populations promises broader customer bases, encouraging investments in unique services and skills training. Salons position themselves for continued success in an evolving landscape by aligning with consumer values and leveraging strategic marketing. Revenue for hair and nail salons is projected to climb at a CAGR of 1.5% to $98.1 billion by the end of 2030.

The global nail technician service market, valued at $129.6 million in 2025, is poised for significant growth. This robust market is driven by several key factors. Increasing disposable incomes, particularly in developing economies, are fueling demand for personal care services, including manicures, pedicures, and nail enhancements. The growing popularity of social media and the influence of beauty influencers showcase diverse nail art trends, encouraging frequent salon visits. Furthermore, the rise of specialized nail salons offering premium services and unique experiences caters to a sophisticated consumer base seeking luxury pampering. The market is segmented by application (manicure stores, massage parlors, others) and type of service (nail maintenance, nail tips, gel and shellac manicures, acrylic overlays, massage, hot wax, oil treatments), offering diverse revenue streams. While data on the precise Compound Annual Growth Rate (CAGR) is missing, considering the aforementioned drivers and the expanding beauty industry, a conservative estimate of 5-7% CAGR over the forecast period (2025-2033) is plausible. This growth will be influenced by regional variations; North America and Europe are expected to maintain substantial market shares, while Asia-Pacific is projected to witness accelerated growth due to rising middle-class populations and burgeoning beauty consciousness. Despite its promising outlook, the market faces some challenges. Economic downturns can impact discretionary spending on beauty services, leading to decreased demand. Moreover, the rise of DIY nail kits and at-home manicure techniques presents competition. However, the professional touch and expertise offered by skilled nail technicians, along with the social experience associated with salon visits, are expected to maintain a strong consumer preference for professional services. Successfully navigating these challenges will require nail salons to focus on innovation, offering unique services and personalized experiences, and leveraging digital marketing strategies to attract and retain clientele. The expanding market presents considerable opportunities for existing players to expand their operations, launch new service lines, and explore franchising models. New entrants can find success by focusing on niche markets and offering specialized services to carve out a distinct market position.

This statistic depicts the market share of consumers by age of the hair and nail salon industry in the United States in 2017. In that year, consumers aged 55 and older comprised **** percent of the U.S. hair and nail salon industry.

Comprehensive dataset of 103,638 Nail salons in United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

In recent years the number of nail salons in the United States has been shrinking, with there being a total of 54,386 salons nation-wide in 2018. This compares to 56,886 salons in 2017 and 69,738 salons in 2016. Nail salons Nail salons are distinguished from general beauty salons in that they offer primarily nail care services, with gel-polish, manicures and pedicures being the most common services offered. Prices for these services generally range between 20 and 50 U.S. dollars – much lower than for many other beauty treatments. Despite this low unit price the industry is capable of generating significant revenue, with over eight billion U.S. dollars being spent on nail care services in the U.S. every year since 2013. Nail salon employment Sources differ in determining how many people are employed in the U.S nail care industry. On one count, using a broader definition of nail technician, the industry employed just over 395,000 people in 2018. However, using a stricter definition of manicurists and pedicurists, another count puts this figure at just over 110,000. Aside from the differing definitions used, this discrepancy is likely affected by: the decentralized nature of the industry, with many salons being small, independent businesses; inconsistent registration requirements between different states; and the nature of the workforce itself, which includes many recent immigrants, some of which are undocumented (and therefore likely not reported as employees).

The size of the Nail Salon Market was valued at USD 11.96 billion in 2023 and is projected to reach USD 20.50 billion by 2032, with an expected CAGR of 8.0 % during the forecast period. A nail salon is a specialized beauty service establishment which provides care and beautification to nails. Various services are available, such as manicures, pedicures, nail art, and treatment for healthy nails. Customers may have different kinds of manicures; they could choose between the classic type, the gel type, or the acrylic type, which depend on what is preferred about the appearance or the durability of it. Another common service is pedicures, which involve cleaning, trimming, and beautifying toenails. Nail art, where intricate designs, patterns, or decorations are applied to nails, has become increasingly popular, allowing clients to express their personal style. Nail salons also provide treatments for nail health, such as moisturizing and strengthening therapies. Many nail salons have relaxing environments and offer additional services like massages or facials, creating a spa-like experience. This means that nail salons are more integral to grooming and wellness nowadays with the self-care and beauty trend that many individuals follow.

Industry operators offer nail-care services and facial and body waxing services. The industry does not include companies that primarily offer hairstyling or training in cosmetic arts, nor does it include electrolysis, make-up or tanning services.

The global nail salon market, valued at $10.47 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 7.8% from 2025 to 2033. This expansion is driven by several key factors. Increasing disposable incomes, particularly among young adults and working professionals, fuel demand for premium nail services. The rising popularity of nail art and innovative nail treatments, fueled by social media trends and influencer marketing, further contributes to market growth. The market segmentation reveals a significant focus on women as the primary end-users, although a notable and growing segment of men are also seeking nail services. Services like manicures and pedicures remain core offerings, while nail extensions and nail art are high-growth segments driving premiumization and higher average transaction values. Geographic analysis reveals strong performance in North America and Europe, reflecting established markets with high per capita spending on personal care. However, the Asia-Pacific region presents significant untapped potential, showcasing opportunities for expansion in emerging economies. Competitive dynamics are characterized by a mix of established salon chains and independent businesses. Larger chains leverage branding and consistent service quality, while independent salons capitalize on personalized service and local market penetration. Industry risks include fluctuating raw material costs, intense competition, and maintaining high hygiene standards. The forecast period (2025-2033) anticipates continued market expansion, driven by the factors outlined above. However, potential economic downturns and shifts in consumer preferences could present challenges. Strategies for success involve adapting to evolving trends, investing in advanced techniques and technologies, and emphasizing customer loyalty programs and personalized experiences. Strategic partnerships with beauty product suppliers and expansion into new geographic regions, particularly in emerging markets of Asia and South America, will prove advantageous for industry players aiming for significant market share. Furthermore, a focus on sustainability and eco-friendly products will resonate with an increasingly environmentally conscious consumer base.

Nail Care Market Outlook

The global nail care market size was valued at approximately USD 10 billion in 2023 and is projected to reach USD 15.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.2% during the forecast period. This growth is driven by an increasing focus on personal grooming and the rising popularity of nail art, particularly among younger consumers. The market is also benefiting from the expansion of the beauty and personal care industry, along with advancements in nail care products that offer enhanced durability and aesthetics.

One of the primary growth factors for the nail care market is the rising consumer awareness about personal grooming and hygiene. An increasing number of consumers are investing in nail care products to maintain their nail health and enhance their appearance. This trend is particularly noticeable among millennials and Gen Z, who are more inclined towards experimenting with new beauty trends and products. Furthermore, social media platforms and beauty influencers play a crucial role in shaping consumer preferences and driving demand for innovative nail care products.

Another significant growth driver is the expansion of the beauty and personal care industry. The global beauty industry has witnessed substantial growth over the past few years, and nail care is no exception. The introduction of new and innovative products, such as gel polishes, long-lasting nail colors, and nail strengthening treatments, has contributed to the market's expansion. Additionally, the proliferation of nail salons and spas offering specialized nail care services has further fueled market growth. Consumers are increasingly opting for professional nail treatments to achieve salon-quality results at home, thereby boosting the demand for nail care products.

Technological advancements in nail care products have also played a pivotal role in market growth. Manufacturers are continually investing in research and development to introduce products that offer enhanced durability, quick-drying properties, and improved aesthetics. For instance, the development of breathable nail polish that allows air and moisture to pass through the polish and reach the nail surface has gained popularity among consumers. Such innovations not only enhance the user experience but also contribute to the overall growth of the nail care market.

Regionally, the Asia Pacific region is anticipated to witness significant growth in the nail care market during the forecast period. The increasing disposable income and the growing beauty consciousness among consumers in countries like China, India, and Japan are driving the demand for nail care products. Furthermore, the presence of a large number of nail salons and the rising popularity of nail art in these countries are contributing to the market's growth. North America and Europe are also key markets for nail care, driven by the high consumer spending on beauty and personal care products and the presence of well-established market players.

Product Type Analysis

The nail care market is segmented by product type, including nail polish, nail treatments, nail strengtheners, nail accessories, and others. Nail polish remains one of the most popular segments within the nail care market. The introduction of diverse shades, finishes, and long-lasting formulas has kept consumer interest high. Additionally, the trend of nail art and DIY nail kits has propelled the demand for nail polish. Consumers are increasingly looking for personalized nail colors, which are easily accessible through both offline and online channels.

Nail treatments, encompassing products like cuticle oils, nail hardeners, and nail creams, are also witnessing robust growth. These products cater to consumers seeking solutions for common nail problems such as brittleness, dryness, and peeling. The increasing awareness about nail health and the importance of maintaining well-groomed nails are key factors driving the demand for nail treatments. Furthermore, product innovations such as organic and chemical-free formulations have attracted health-conscious consumers looking for safer alternatives.

Nail strengtheners are another crucial segment within the nail care market. These products are specifically designed to enhance nail strength and reduce breakage, which is a common concern among consumers. The rise in demand for nail strengtheners can be attributed to the growing number of consumers who use gel polishes and acrylic nails, which can weaken natural nails over time. Nail strengtheners, often enriched with

Nail Salon Software Market Outlook

The global Nail Salon Software Market is poised for substantial growth, with market size expected to expand from $300 million in 2023 to approximately $540 million by 2032, reflecting a CAGR of 6.5%. This surge in market size is driven by the increasing demand for automated solutions in the nail salon industry, which aims to streamline operations, improve customer satisfaction, and enhance overall service efficiency.

One of the primary growth factors driving this market is the rising number of nail salons worldwide. With more people opting for professional nail care, the demand for efficient management systems has skyrocketed. Nail salon software solutions provide a range of functionalities that help salon owners manage their businesses more effectively. These features include appointment scheduling, inventory management, and customer relationship management, all of which contribute to enhanced operational efficiency and customer satisfaction.

Another significant growth factor is the increasing adoption of digital technologies in the beauty and personal care sector. As consumers become more tech-savvy, they expect seamless and convenient experiences when booking services. Nail salon software meets this demand by offering user-friendly platforms that allow clients to book appointments online, receive reminders, and even make payments through the software. This not only improves customer experience but also helps salons manage their bookings more efficiently, reducing no-shows and optimizing their schedules.

Additionally, the growing trend of personalized customer experiences is propelling the nail salon software market. Modern consumers are looking for tailored services that cater to their specific needs and preferences. Nail salon software enables salons to offer personalized marketing and promotional activities, track customer preferences, and provide customized services. This level of personalization fosters customer loyalty and repeat business, further driving market growth.

In the realm of modern beauty and wellness services, Spa and Salon Management Software has emerged as a pivotal tool for enhancing operational efficiency and customer satisfaction. This software is designed to streamline various aspects of salon management, from scheduling appointments to managing client information and processing payments. By integrating these functionalities, salon owners can focus more on delivering quality services rather than getting bogged down by administrative tasks. The software's ability to provide real-time insights into business performance also aids in strategic decision-making, allowing salons to adapt to market trends and customer preferences swiftly. As the beauty industry continues to evolve, the adoption of such comprehensive management solutions is becoming increasingly essential for staying competitive.

From a regional perspective, North America holds a significant share of the nail salon software market, primarily due to the high concentration of nail salons and the early adoption of digital solutions in the region. Europe also presents substantial growth opportunities, driven by the increasing number of nail salons and a growing preference for professional nail care services. The Asia Pacific region is expected to experience the highest growth rate, fueled by the expanding beauty and wellness industry and a rising middle-class population seeking premium nail care services.

Deployment Mode Analysis

In the nail salon software market, deployment mode is divided into two primary categories: On-Premises and Cloud-Based. Each mode offers distinct advantages and caters to different end-user preferences and operational requirements.

On-Premises deployment involves installing the software directly on the local servers of the nail salon. This mode is particularly favored by larger salons with the resources to manage and maintain their own IT infrastructure. One of the key benefits of on-premises deployment is the high level of control it offers over data security and software customization. Salons can tailor the software to meet their unique operational needs, ensuring optimal performance. However, this mode requires a significant initial investment in hardware and IT support, which may not be feasible for smaller establishments.

Cloud-Based deployment, on the other hand, has gained immense popularity i

This statistic depicts the share of the hair and nail salon industry in the United States in 2017, by service. In that year, haircut and styling services comprised **** percent of the U.S. hair and nail salon industry.

Market Size statistics on the Hair & Nail Salons industry in United States

Comprehensive dataset of 6,777 Nail salons in New York, United States as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

This statistic shows the spending on nail salon services in the United States from 1998 to 2018. In 2018, approximately **** billion U.S. dollars were spent on nail salon services in the U.S. Nail salons in the United States – additional informationA nail salon is a specialty beauty salon which provides nail care services including manicures and pedicures and nail enhancement services such as polishes, overlays and extensions to both male and female customers.The increase in spending on nail salon services in previous years has not corresponded with a growth in the number of nail salons across the United States. In 2006, there were approximately ****** nail salons in the U.S. and this number has since oscillated over the years. In 2013, the figure dropped to ****** nail salons; a decrease of over 10,000 salons. By 2015, the number of nail salons more than doubled, with over ******* salons in that year but only to drop to about ****** in 2018. Salons can compete with one another by the price and range of services they offer. The share of services offered at nail salons and studios in the U.S. was documented in 2018. In that year, ** percent of salons offered manicures and polish changes making them the most common types of services. At the opposite end of the ranking came hybrid gels and tube gels with ** percent .As manicures were deemed the most common type of service offered by nail salons, customers may need assistance when deciding which salon to use. The reputation of a particular nail technician may help this decision. So may the price. Between 2003 and 2018, the average price of a basic manicure at nail studios in the U.S. has been recorded. In 2018, the average price stood at ***** U.S. dollars, which is the highest price since 2005. When it comes to the average price of deluxe manicures however, customers were expected to pay up to ** U.S. dollars in 2018.

The market size of the day spa and nail salon franchise sector in the United States reached **** billion U.S. dollars in 2018. The sector saw a *** percent increase over the previous year's market size of **** billion U.S dollars.

Global Nail salon market size 2025 is $14382.9 Million whereas according out published study it will reach to $23875.3 Million by 2033. Nail salon market will be growing at a CAGR of 6.54% during 2025 to 2033.

In 2020, the market size of the nail care industry in Japan was forecasted to reach about 234.4 billion Japanese yen. The industry consists of the nail service market, nail products for consumers, and the education segment to become a licensed nail stylist.