The National Public Opinion Reference Survey (NPORS) is an annual survey of U.S. adults conducted by the "https://www.pewresearch.org/" Target="_blank">Pew Research Center. The Pew Research Center uses NPORS to produce benchmark estimates for several topics, including Americans' political and religion affiliations.

"https://www.ipsos.com/en-us" Target="_blank">Ipsos conducted the "https://www.pewresearch.org/methods/2024/07/08/how-pew-research-center-uses-its-national-public-opinion-reference-survey-npors/" Target="_blank">NPORS for Pew using address-based sampling and a multimode protocol. The survey was fielded Feb. 1, 2024, to June 10, 2024. Participants were first mailed an invitation to complete an online survey. A paper survey was later mailed to those who did not respond. In total, 2,535 respondents completed the survey online, 2,764 respondents completed the paper survey, and 327 respondents completed the survey over the phone (Total N=5,626). The survey was administered in English and Spanish. The AAPOR Response Rate 1 was 32 percent.

The purpose of this survey was to provide legislators, public officials, and Texas residents with a reliable source of information about citizens' opinions and attitudes concerning crime and criminal justice related-topics. The data collection consists of two distinctly different files, National Data (Part 2) and Texas Data (Part 1), which can be linked or used separately for analysis. The survey questions concern neighborhood atmosphere and presentation of crime in the media, worries regarding possible attacks--both robbery and physical attacks, confidence in and opinions of police and their effectiveness, problems dealing with courts, and attitudes regarding prisoners and prisons, drug laws and drug problems, and juvenile gangs. Other questions focused on attitudes concerning the death penalty, guns, and the availability of firearms. The National Data file contains additional information expanding on the respondent's sources of crime news and gang-related questions. Demographic information on respondents includes sex, age, race, income, education, and religion.

This survey is part of the Horizon Europe Project "ActEU," which focuses on exploring the dynamics of political attitudes, behaviors, and representation within the multilevel system of the European Union during polarized times. In addition to traditional survey questions, the survey also includes two survey experiments.

The survey was administered through Computer-Assisted Web Interviews (CAWI) via an online access panel. Participants aged between 18 and 75 were selected to reflect the demographic diversity within the studied countries. The survey covers 10 European countries: Austria, Czech Republic, Denmark, Finland, France, Germany, Greece, Italy, Poland, and Spain. These countries were strategically chosen to represent the geographic and political diversity of Europe, facilitating cross-national comparisons of political attitudes, behaviors, and representation.

Data collection took place between April 15, 2024, and May 29, 2024. A total of 13,000 respondents participated, with 1,300 respondents per country.

The National Public Opinion Reference Survey (NPORS) is an annual survey of U.S. adults conducted by the "https://www.pewresearch.org/" Target="_blank">Pew Research Center. The Pew Research Center uses NPORS to produce benchmark estimates for several topics, including Americans' political and religion affiliations.

"https://www.ipsos.com/en-us" Target="_blank">Ipsos conducted the "https://www.pewresearch.org/methods/2024/07/08/how-pew-research-center-uses-its-national-public-opinion-reference-survey-npors/" Target="_blank">NPORS for Pew using address-based sampling and a multimode protocol. The survey was fielded May 19, 2023, to Sep. 5, 2023. Participants were first mailed an invitation to complete an online survey. A paper survey was later mailed to those who did not respond. In total, 2,217 respondents completed the survey online, and 3,516 respondents completed the paper survey (Total N=5,733). The survey was administered in English and Spanish. The AAPOR Response Rate 1 was 31 percent.

We described public views toward harm reduction among Canadian adults and tested a social exposure model predicting support for these contentious services, drawing on theories in the morality policy, intergroup relations, addiction, and media communication literatures. A quota sample of 4645 adults (18+ years), randomly drawn from an online research panel and stratified to match age and sex distributions of adults within and across Canadian provinces, was recruited in June 2018. Participants completed survey items assessing support for harm reduction for people who use drugs (PWUD) and for seven harm reduction interventions. Additional items assessed exposure to media coverage on harm reduction, and scales assessing stigma toward PWUD (α = .72), personal familiarity with PWUD (α = .84), and disease model beliefs about addiction (α = 0.79). Most (64%) Canadians supported harm reduction (provincial estimates = 60% - 73%). Five of seven interventions received majority support, including: outreach (79%), naloxone (72%), drug checking (70%), needle distribution (60%) and supervised drug consumption (55%). Low-threshold opioid agonist treatment and safe inhalation interventions received less support (49% and 44%). Our social exposure model, adjusted for respondent sex, household income, political views, and education, exhibited good fit and accounted for 17% of variance in public support for harm reduction. Personal familiarity with PWUD and disease model beliefs about addiction were directly associated with support (βs = .07 and -0.10, respectively), and indirectly influenced public support via stigmatized attitudes toward PWUD (βs = 0.01 and -0.01, respectively). Strategies to increase support for harm reduction could problematize certain disease model beliefs (e.g., “There are only two possibilities for an alcoholic or drug addict – permanent abstinence or death”) and creating opportunities to reduce social distance between PWUD, the public, and policy makers.

The New York City Health Opinion Poll (HOP) is a periodic rapid online poll conducted by New York City Department of Health and Mental Hygiene. The goals of the poll are to measure adult New Yorkers’ awareness, acceptance and use — or barriers to use — of our programs; knowledge, opinions and attitudes about health care and practices; and opinions about public events that are related to health. The data collected through public health polling are rapidly analyzed and disseminated. This real-time community input informs programming and policy development at the Health Department to better meet the needs of New Yorkers.

The Chicago Council Surveys are part of a long-running series of public opinion surveys conducted by The Chicago Council on Global Affairs beginning in 1974. They were conducted quadrennially from 1974 to 2002, biennially from 2002 to 2014, and are now conducted annually. The surveys are designed to investigate the opinions and attitudes of the general public on matters related to foreign policy, and to define the parameters of public opinion within which decision-makers must operate. This public opinion study of the United States focused on respondents' opinions of the United States' leadership role in the world and the challenges the country faces domestically and internationally. Data were collected on a wide range of international topics, including: United States' relations with other countries, role in foreign affairs, possible threats to vital interests in the next ten years, foreign policy goals, situations that might justify the use of United States troops in other parts of the world, international trade, United States' participation in potential treaties, U.S. policy towards Russia in Ukraine, the embargo on Cuba and the effects of renewed diplomatic relations with Havana, views of the nuclear deal with Iran and what effects that deal is likely to have, and United States' relations with allies in Asia. Respondents were also asked their opinion on domestic issues including climate change, measures to improve the United States' economic competitiveness, and their views on US immigration policy. Demographic information collected includes age, gender, race/ethnicity, marital status, left-right political self-placement, political affiliation, employment status, highest level of education, and religious preference, household income, state of residence, and living quarters ownership status.

This data collection consists of public opinion surveys of the adult German population in November, 1968. Respondents were asked about their economic situation, the likelihood of inflation, the problems facing their communities and administrative responses to those problems, and their opinions of the chancellor, president, and the German political parties. See also the related collections, PRECONDITIONS OF THE FORMATION OF PUBLIC OPINION IN THE FEDERAL REPUBLIC OF GERMANY, 1964 (ICPSR 7014), and PUBLIC OPINION SURVEYS: WEST GERMANY, DECEMBER 1968 (ICPSR 7091).

Abstract

The Country Opinion Survey in Nepal assists the World Bank Group (WBG) in better understanding how stakeholders in Nepal perceive the WBG. It provides the WBG with systematic feedback from national and local governments, multilateral/bilateral agencies, media, academia, the private sector, and civil society in Nepal on 1) their views regarding the general environment in Nepal; 2) their overall attitudes toward the WBG in Nepal; 3) overall impressions of the WBG’s effectiveness and results, knowledge work and activities, and communication and information sharing in Nepal; and 4) their perceptions of the WBG’s future role in Nepal.

Geographic coverage

Bagmati Province, Kathmandu, Koshi Province, Gandaki Province, Lumbini Province, Madhesh Province, Sudurpashchim Province and Karnali Province.

Analysis unit

Stakeholders of the World Bank Group in Nepal

Kind of data

Sample survey data [ssd]

Sampling procedure

From June 2023 to August 2023 , a total of 1,106 stakeholders of the WBG in Nepal were invited to provide their opinions about the WBG’s work in the country by participating in a Country Opinion Survey (COS). A list of potential participants was compiled by the WBG country team and the fielding agency. Participants were drawn from the Office of the President, Prime Minister, Minister, Parliament, Government Institutions, Local Governments, Bilateral/ Multilateral Agencies, Private Sector, Civil Society, Academia, University Students and the Media. Of these stakeholders, 497 participated in the survey (45 % response rate)

Mode of data collection

Other [oth]

Research instrument

The survey was implemented in English and Nepali

Response rate

The response rate was 45 %

The results of this year’s survey were compared to the FY19 Survey with a response rate of 65% (N=421). Comparing responses across Country Surveys reflects changes in attitudes over time, but also changes in respondent samples, changes in methodology, and changes to the survey instrument itself. Only questions with similar response scales/options were analyzed to reduce the latter factor's influence. This year’s survey saw an increased outreach to and/or response from bilateral/multilateral agencies, but a decrease from local governments and civil society. Additionally, a new group of university students was invited to participate in the survey. These differences in stakeholder composition between the two years should be taken into consideration when interpreting the results of the past year's comparison analyses.

The MEDIATIZED EU project aims to study how the media discourses are constructed to foster or hamper the European project and how they resonate among the public by focusing on the elite-media-public triangle. The research was conducted in seven target countries: Ireland, Belgium, Estonia, Spain, Portugal, Hungary and Georgia.

This dataset is part of the integration of the MEDIATIZED EU project research data into the EU’s Open Research Data Pilot. In accordance with the Data Management Plan, public opinion survey data were deemed suitable for being openly shared through ORDP to be accessible and of use to other academic researchers in Europe and worldwide. Quantitative data derived from surveys was deemed suitable, with the only concerns being the heterogeneous nature of some of the survey questions in each target country.

The aim of the population surveys was to investigate public opinion about the media and elites in their country and the EU and how they interpret elite and media discourses on Europeanisation and European integration. The merged database allows the project participants and other researchers to compare their national research results with phenomena in other participating countries.

This dataset contains a subset of integrated survey data including those survey questions where comparative data was available. The final deliverable contains this subsection of the survey data which has been weighted and cleaned, in .SAV and .XLS formats, and provides the requisite codebook for the dataset.

For more on the MEDIATIZED EU project, visit our website at mediatized.eu or view our CORDIS profile at: https://cordis.europa.eu/project/id/101004534

This project has received funding from the European Union’s Horizon 2020 Research and Innovation programme under grant agreement no 101004534. Views and opinions expressed are however those of the authors only and do not necessarily reflect those of the European Union or European Research Executive Agency. Neither the European Union nor the granting authority can be held responsible for them.

Public Opinion and Election Polling Market Outlook

The global market size for public opinion and election polling was valued at approximately $8.5 billion in 2023 and is projected to reach around $12.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. This growth is largely driven by advancements in data collection methodologies and the increasing importance of data-driven decision-making in political campaigns and public policy.

One of the primary growth factors for this market is the advancements in technology that have revolutionized data collection and analysis processes. The proliferation of smartphones and internet access has enabled polling organizations to reach a broader demographic more efficiently and accurately. Online polling, for instance, has gained substantial traction due to its cost-effectiveness and ability to gather real-time data. Additionally, the advent of artificial intelligence and machine learning algorithms has enhanced the accuracy of predictive models, making election forecasting more reliable.

Another significant driver is the increasing reliance on data-driven decision-making in political campaigns, government strategies, and private sector initiatives. Political parties and candidates are increasingly investing in sophisticated polling methods to gauge public opinion and tailor their campaigns accordingly. This trend is not limited to political entities; businesses and media organizations also leverage polling data to shape their marketing strategies and content, respectively. Moreover, academic institutions utilize public opinion data for social science research, further fueling market growth.

The growing emphasis on transparency and accountability in governance is also contributing to the market's expansion. Governments and public agencies are increasingly conducting public opinion polls to gauge citizen satisfaction and gather feedback on policies and programs. This approach helps in making informed decisions that align with public sentiment, thereby enhancing governance quality. The trend is particularly noticeable in democratic nations where public opinion significantly influences policy-making processes.

From a regional perspective, North America currently holds the largest market share, driven by a highly active political environment and advanced technological infrastructure. Europe follows closely, with significant contributions from countries like the UK, Germany, and France. The Asia Pacific region is expected to witness the highest growth rate during the forecast period due to increasing political activities and advancements in polling technologies. Latin America and the Middle East & Africa are also showing promising growth, albeit at a slower pace due to varying degrees of technological adoption and political stability.

Methodology Analysis

The methodology segment of the public opinion and election polling market is diverse, encompassing online polling, telephone polling, face-to-face polling, mail polling, and other methods. Online polling has gained significant traction in recent years due to its cost-effectiveness and ability to reach a wide demographic. With the proliferation of internet access and smartphones, online polls can gather real-time data quickly and efficiently, making them a preferred choice for many polling organizations. Moreover, advancements in data security and privacy have alleviated concerns over the integrity of online polling data.

Telephone polling remains a popular method, especially for reaching older demographics who may not be as comfortable with online platforms. This methodology allows for more in-depth conversations and the ability to clarify questions, thereby potentially yielding more accurate data. However, the increasing prevalence of mobile phones over landlines has necessitated adaptations in sampling strategies. Companies are increasingly using sophisticated algorithms to create representative samples of mobile users, thereby maintaining the robustness of telephone polling.

Face-to-face polling is often considered the gold standard for accuracy, as it allows for the collection of nuanced data through direct interaction. This method is particularly useful in regions with low internet penetration or among demographics that are less likely to participate in online or telephone polls. However, the high costs and logistical challenges associated with face-to-face polling can be prohibitive, limiting its widespread use. Despite these challenges, face-to-face polling remains essential f

These surveys of Macedonian public opinion were conducted on behalf of the International Republican Institute by the Brima market research firm. The surveys includes questions concerning general attitudes toward the government, the internal political situation in Macedonia (2015-2016), the implementation of the Przino Agreement and so forth.

Data was collected over four time periods (June 6-15, 2015/ Sept 29-October 5, 2015 / January 16-27, 2016 / April 19-25, 2016) using in-person, face-to-face methodology by trained professional interviewers.

The sample was prepared using the State Statistical Office data (2002 census results) for the population aged 18 and older, considering the structure of the population according to age, gender, education, type of housing, national affiliation and region and updated according to estimates and primary information, collected by Brima.

Stratification was based on three stages: first, the number of respondents for each of the regions was specified in proportion to the size of the population aged 18 and older that live in it. Second, the sampling plan consisted of 164 sampling points located according to urban/rural split, municipality size and nationality diffusion. Third, the selection of households was based on random route method, whereby in urban areas, every third household on the left-hand side of the street was selected. In rural areas, the wave-wise approach is applied and the selected household is every fourth inhabited house/dwelling on both sides of the interviewer’s route/track, counting from the first house on the left.

This poll was conducted with support from the United States Agency for International Development.

Abstract copyright UK Data Service and data collection copyright owner.

The NOP National Political Surveys were designed principally to ascertain public opinion on political parties, leaders and government, and to record voting intention. In addition, the majority of the surveys included data of topical interest and of social importance.

Main Topics:
The surveys vary, but topics covered over time include: voting intention; satisfaction with: the Government, the Prime Minister, the Leader of the Opposition, the political system and institutions; opinions on problems facing Government; the political parties; voting and electoral behaviour; foreign affairs and defence; economic and industrial affairs; social issues (e.g. welfare, education, health, housing, environment); law, crime and justice; religious beliefs; role of women; race relations; attitudes to pornography, birth control, family planning, marriage, abortion, drugs, gambling, leisure; special issues and events. Please note that not every topic is covered in all surveys.

Classification details include: constituency, age and sex, terminal education age, marital status, social class, trade union membership and employment status.

This statistic shows the revenue of the industry “marketing research and public opinion polling“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of marketing research and public opinion polling in the U.S. will amount to approximately **** billion U.S. Dollars by 2024.

This data collection consists of public opinion surveys of the adult German population in December, 1968. Respondents were asked about their economic situation, the likelihood of inflation, the problems facing their communities and administrative responses to those problems, and their opinions of the chancellor, president, and the German political parties. See also the related collections, PRECONDITIONS OF THE FORMATION OF PUBLIC OPINION IN THE FEDERAL REPUBLIC OF GERMANY, 1964 (ICPSR 7014), and PUBLIC OPINION SURVEYS: WEST GERMANY, NOVEMBER 1968 (ICPSR 7090).

This survey of Macedonian public opinion was conducted on behalf of the International Republican Institute by the Brima market research firm. Data was collected from April 19 to 25, 2016, using in-person, face-to-face methodology by trained professional interviewers. A total of 1,104 interviews were completed, yielding an overall margin of error of plus or minus three percent at the midrange of the 95-percent confidence level. A nationally representative sample was based on a multistage stratification proportionate to population sample distribution, with a random selection of households and respondents. The response rate was 75 percent.

Abstract

The Country Opinion Survey in Moldova assists the World Bank Group (WBG) in better understanding how stakeholders in Moldova perceive the WBG. It provides the WBG with systematic feedback from national and local governments, multilateral/bilateral agencies, media, academia, the private sector, and civil society in Moldova on 1) their views regarding the general environment in Moldova; 2) their overall attitudes toward the WBG in Moldova; 3) overall impressions of the WBG’s effectiveness and results, knowledge work and activities, and communication and information sharing in Moldova; and 4) their perceptions of the WBG’s future role in Moldova.

Geographic coverage

National

Analysis unit

Stakeholders of the World Bank Group in Moldova

Universe

Opinion leaders from national and local governments, multilateral/bilateral agencies, media, academia, the private sector, and civil society.

Kind of data

Sample survey data [ssd]

Sampling procedure

From December 2023 to March 2024, a total of 841 stakeholders of the WBG in Moldova were invited to provide their opinions about the WBG’s work in the country by participating in a COS. A list of potential participants was compiled by the WBG country team and the fielding agency. Participants were drawn from the Office of the President, Prime Minister, or a Minister; the office of a parliamentarian; government institutions; local governments; bilateral/ multilateral agencies; the private sector; civil society organizations; academia; and the media. A total of 235 stakeholders participated in the survey.

Mode of data collection

Other [oth]

Research instrument

English, Romanian, and Russian. The English version is provided as related material.

Response rate

The response rate was 28%.

Firms in this industry take surveys from a sample of the population and extrapolate the data to make generalities about public opinion.

Abstract

The Country Opinion Survey in China assists the World Bank Group (WBG) in gaining a better understanding of how stakeholders in China perceive the WBG. It provides the WBG with systematic feedback from national and local governments, multilateral/bilateral agencies, media, academia, the private sector, and civil society in China on 1) their views regarding the general environment in China; 2) their overall attitudes toward the WBG in China; 3) overall impressions of the WBG’s effectiveness and results, knowledge work and activities, and communication and information sharing in China; and 4) their perceptions of the WBG’s future role in China.

Geographic coverage

• Beijing
• Tianjin, Shanghai, Guangdong, Fujian, Zhejiang, Jiangsu, Shandong, Hebei
• Henan, Hunan, Hubei, Anhui, Jiangxi, Liaoning, Jilin, Heilongjiang
• Chongqing, Xinjiang, Xizang, Qinghai, Gansu, Inner Mongolia, Ningxia, Shaanxi, Shanxi, Sichuan, Yunnan, Guizhou, Guangxi

Sampling procedure

From March to April 2022, 652 stakeholders of the WBG in China were invited to provide their opinions on the WBG’s work in the country by participating in a Country Opinion Survey. Participants were drawn from the employees of ministries/ministerial departments/ implementation agencies; Project Management Units (PMUs) overseeing implementation of WBG projects; consultants/contractors working on WBG-supported projects/programs; local governments; independent government institutions; the judicial system; state-owned enterprises; bilateral and multilateral agencies; private sector organizations; the financial sector/private banks; private foundations; NGOs and community based organizations; professional/trade associations; youth groups; academia/research institutes/think tanks; and the media.

Mode of data collection

Other [oth]

Research instrument

The questionnaire was in English and Chinese. The English version of the questionnaire is available for download.

Response rate

The response rate was 60%

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.