The global natural cosmetics market is projected to grow from USD 52.4 billion in 2025 to USD 95.7 billion by 2035, expanding at a steady CAGR of 5.7%.

Metric	Value
Industry Size (2025E)	USD 52.4 billion
Industry Value (2035F)	USD 95.7 billion
CAGR (2025 to 2035)	5.7%

Natural Cosmetics Market Analysis by Top Investment Segments

Product Type	CAGR (2025-2035)
Skin & Sun Care	5.9%

Packaging Type	CAGR (2025-2035)
Bottles & Jars	6.1%

Consumer Orientation	CAGR (2025-2035)
Female	6.0%

Analyzing Top Countries Using and Producing Natural Cosmetics

Countries	CAGR (2025-2035)
United States	5.8%
Germany	5.0%
United Kingdom	5.0%
France	5.0%
Japan	3.6%

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market worldwide was modeled to amount to ************* U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Natural Cosmetics.

Snapshot img

Natural Cosmetics Market Size 2025-2029

The natural cosmetics market size is forecast to increase by USD 68.99 billion, at a CAGR of 32.6% between 2024 and 2029. The market is experiencing significant growth due to the increasing consumer preference for chemical-free and environmentally friendly personal care products. This trend is driven by a rising awareness of health and wellness, as well as concerns regarding the long-term effects of synthetic ingredients on human health and the environment.

Major Market Trends & Insights

APAC dominated the market and contributed 59% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the Distribution Channel, the offline segment led the market and was valued at USD 15.24 billion of the global revenue in 2023.
Based on the Type, the personal care segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 1.01 Billion
Future Opportunities: USD 68.99 Billion
CAGR (2024-2029): 32.6%
APAC: Largest market in 2023

A key driver is the growing demand for organic plant-based cosmetics, reflecting consumers' interest in natural and sustainable alternatives. However, the market faces challenges from stringent government regulations, which require companies to comply with strict standards for labeling, safety, and quality. These regulations can increase production costs and limit product innovation, necessitating strategic planning and adaptability for market players. Companies seeking to capitalize on market opportunities should focus on transparency, sustainability, and innovation to meet evolving consumer demands and navigate regulatory challenges effectively.

What will be the Size of the Natural Cosmetics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, driven by consumer demand for organic ingredients, ethical sourcing practices, and sustainable production methods. Product shelf-life extension is a significant focus, with innovation in ingredient traceability systems ensuring transparency and trust. Vegan cosmetic formulations and sensory evaluation methods are also gaining popularity, as are natural fragrance compounds and mineral-based sunscreens. Formulation stability studies using plant-derived antioxidants are crucial for maintaining product efficacy. Industry growth is expected to reach double-digit percentages, with water purification methods and skin microbiome impact becoming increasingly important. UV protection efficacy and anti-aging efficacy testing are essential for ensuring product performance and consumer safety.

Skin penetration enhancers, hypoallergenic formulations, and natural color pigments are other key trends. One example of market dynamism is the shift towards eco-friendly certifications and cruelty-free manufacturing. A leading brand increased sales by 15% by adopting these practices, demonstrating the growing importance of ethical production methods. Consumer safety regulations and supply chain sustainability are also critical considerations, with ingredient purity verification and natural preservative systems essential for maintaining product integrity. Clinical trial methodologies and bioactive compound analysis are becoming more sophisticated, enabling companies to develop innovative, effective products. Essential oil extraction and quality control procedures are also crucial for ensuring product consistency and safety.

Sustainable packaging materials and packaging recyclability are gaining importance, reflecting the ongoing evolution of the market. Emulsion stability testing and skin irritation assessment are essential for maintaining product quality and safety. Dermatological safety testing is also crucial for ensuring consumer safety and regulatory compliance. The market continues to unfold, with ongoing innovation in formulation development, production methods, and sustainability practices.

How is this Natural Cosmetics Industry segmented?

The natural cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Personal care
  Skin care
  Others


Price Range

  Low
  Medium
  High


Consumer Type

  Men
  Women
  Unisex


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

The Natural Cosmetics Market is Segmented by Product Type (Facial Cosmetics, Eye Cosmetics, and Lip and Nail Make-Up Cosmetics), Gender (Female, and Male), Price Point (Mass and Premium), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in the United Kingdom was modeled to stand at ************** U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Natural Cosmetics.

Natural Cosmetics Market Size, Share, Forecast, & Trends Analysis by Product (Skincare, Haircare, Body Care), Source (Organic, Natural), Price Orientation (Economy, Mid-range, Premium) End User (Super & Hyper markets, E-commerce) – Global Forecast to 2032

Global Natural and Organic Cosmetics market size was USD 21.48 billion in 2023 and is grow to USD 37.44 billion by 2032 with a CAGR of 7.19%.

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in Indonesia was modeled to be ************** U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by ************** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Natural Cosmetics.

The European natural cosmetics market was valued at USD 21.6 billion in 2025 and is projected to grow with a 6.4% CAGR from 2025 to 2035. The regional industry valuation will be USD 40.0 billion in 2035. A major growth driver is the trend across Europe toward clean-label, ethically sourced beauty products with strong consumer values in terms of wellness and sustainability.

European Natural Cosmetics Industry Analysis

Country	CAGR (%)
UK	7.4%
France	7.6%
Germany	7.2%
Italy	6.9%

Competitive Outlook

Company Name	Market Share (%)
Weleda	18-22%
L'Occitane en Provence	14-18%
Natura Bissé	10-14%
Dr. Hauschka	8-12%
Caudalie	6-10%
Other Players	28-36%

Market Research Intellect's Natural And Organic Cosmetics Market Report highlights a valuation of USD 15.5 billion in 2024 and anticipates growth to USD 30.5 billion by 2033, with a CAGR of 8.5% from 2026-2033.Explore insights on demand dynamics, innovation pipelines, and competitive landscapes.

Find detailed analysis in Market Research Intellect's Natural Cosmetics Market Report, estimated at USD 40 billion in 2024 and forecasted to climb to USD 75 billion by 2033, reflecting a CAGR of 8.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

The Korea natural cosmetics market is poised to register a valuation of USD 2.8 billion in 2025. The industry is slated to grow at 4.05% CAGR from 2025 to 2035, witnessing USD 4.2 billion by 2035. The market is seeing continued growth as consumers become more aware of health, sustainability, and the composition of personal care products.

Metrics	Values
Industry Size (2025E)	USD 2.8 billion
Industry Value (2035F)	USD 4.2 billion
CAGR (2025 to 2035)	4.05%

Competitive Landscape

Company Name	Estimated Industry Share (%)
L'Oréal SA	12-14%
Amway Corporation	8-10%
Beiersdorf	7-9%
Chanel S.A.	5-7%
Clarins Group	4-6%
Coty Inc.	3-5%
Kolmar Korea	2-4%
Cosmedique	2-4%
Nutricare	1-3%
Sourcing-Lab	1-3%

The Japan natural cosmetics market is poised to register a valuation of USD 5.1 billion in 2025. The industry is slated to grow at 3.6% CAGR from 2025 to 2035, witnessing USD 7.4 billion by 2035. The expansion of the market is being fueled by a mix of cultural affinity, demographic change, and growing concern about the environment.

Metrics	Values
Industry Size (2025E)	USD 5.1 billion
Industry Value (2035F)	USD 7.4 billion
CAGR (2025 to 2035)	3.6%

Competitive Landscape

Company Name	Estimated Industry Share (%)
Fancl Corporation	12-14%
Shiseido	10-12%
Kanebo	8-10%
Kose Corporation	7-9%
Kao Corporation	6-8%
LVMH	4-6%
MAC Cosmetics	3-5%
Mary Kay Cosmetics	2-4%
Johnson & Johnson	2-3%
Laverana GmbH & Co. KG	1-2%

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in Europe was modeled to be ************ U.S. dollars in 2024. Between 2018 and 2024, the revenue rose by *********** U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Natural Cosmetics.

The India Natural Cosmetic Market size is USD 0.9 billion in 2023, driven by sustainable demand, innovation-led segmentation, and consumer preference shift through 2030.

The edible cosmetics market, valued at $345 million in 2025, is poised for significant growth, exhibiting a Compound Annual Growth Rate (CAGR) of 10.5% from 2025 to 2033. This expansion is driven by several key factors. The rising consumer awareness of natural and organic ingredients, coupled with a growing preference for safe and healthy beauty products, fuels demand. The increasing popularity of DIY beauty trends and the expanding e-commerce sector further contribute to market growth. The segment encompassing skincare products dominates the market, followed by hair care and makeup. Hypermarkets and supermarkets represent a significant sales channel, with online sales also experiencing robust growth. While the market faces challenges such as stringent regulatory requirements and potential concerns regarding product safety and efficacy, the overall positive consumer sentiment toward natural and edible beauty products is expected to outweigh these restraints. Geographical expansion into emerging markets, particularly in Asia-Pacific and regions with a strong emphasis on holistic wellness, presents lucrative opportunities for market players. Furthermore, innovation in product formulations and the development of unique and appealing products tailored to diverse consumer preferences will continue to drive market growth throughout the forecast period. The competitive landscape is characterized by a mix of established brands and emerging players. Companies are focusing on product differentiation through unique formulations, sustainable sourcing, and effective marketing strategies. Successful players are leveraging both online and offline channels to reach a broader customer base. The key to sustained growth lies in developing innovative products that meet the evolving demands of consumers while adhering to stringent quality and safety standards. The market is expected to see increased consolidation and strategic partnerships as larger companies seek to expand their presence in this rapidly evolving segment of the beauty industry. Future growth will also be propelled by targeted marketing campaigns that emphasize the natural, healthy, and enjoyable aspects of edible cosmetics.

The global organic cosmetic products market size is projected to grow from USD 43.61 billion in 2025 to USD 111.90 billion by 2033, exhibiting a CAGR of 12.52%.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 38.77 Billion
Market Size in 2025	USD 43.61 Billion
Market Size in 2033	USD 111.90 Billion
CAGR	12.52% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Product,By Price Range,By Distribution Channel,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

The global natural cosmetics market reached USD 12.49 Billion in 2024. The market is projected to grow at a CAGR of 6.40% between 2025 and 2034, reaching almost USD 23.23 Billion by 2034.

The ASEAN organic cosmetics market is expected to experience substantial growth from 2025 to 2035, driven by increasing consumer awareness of natural and chemical-free beauty products. The market is anticipated to grow from USD 3.2 billion in 2025 to USD 7.8 billion by 2035, reflecting a compound annual growth rate (CAGR) of 9.2% over the forecast period.

Metric	Value
Industry Size (2025E)	USD 3.2 billion
Industry Value (2035F)	USD 7.8 billion
CAGR (2025 to 2035)	9.2%

Per Capita Spending on ASEAN Organic Cosmetics

Country	Indonesia
Population (millions)	278.6
Estimated Per Capita Spending (USD)	2.35
Estimated Total Market Size (USD millions)	654.71

Country	Thailand
Population (millions)	71.8
Estimated Per Capita Spending (USD)	2.35
Estimated Total Market Size (USD millions)	168.73

Country	Philippines
Population (millions)	117.3
Estimated Per Capita Spending (USD)	2.35
Estimated Total Market Size (USD millions)	275.66

Country	Vietnam
Population (millions)	99.5
Estimated Per Capita Spending (USD)	2.35
Estimated Total Market Size (USD millions)	233.82

Country	Malaysia
Population (millions)	34.3
Estimated Per Capita Spending (USD)	2.35
Estimated Total Market Size (USD millions)	80.61

ASEAN Organic Cosmetics Market - Country-Wise Outlook

Country	CAGR (2025 to 2035)
Singapore	5.7%

Country	CAGR (2025 to 2035)
Malaysia	6.5%

Country	CAGR (2025 to 2035)
Thailand	7.1%

Country	CAGR (2025 to 2035)
Indonesia	8.0%

Country	CAGR (2025 to 2035)
Vietnam	7.6%

Competition Outlook

Company Name	Estimated Market Share (%)
Innisfree	12-16%
The Body Shop	10-14%
Burt's Bees	8-12%
Human Nature	6-10%
Hada Labo	5-9%
Other Companies (combined)	45-55%

The Western Europe natural cosmetics market is poised to register a valuation of USD 9.5 billion in 2025. The industry is slated to grow at 5.0% CAGR from 2025 to 2035, witnessing USD 15.5 billion by 2035. The market is being propelled by a mix of changing consumer behavior, environmental consciousness, and regulatory changes that promote transparency and sustainability.

Metrics	Values
Industry Size (2025E)	USD 9.5 billion
Industry Value (2035F)	USD 15.5 billion
CAGR (2025 to 2035)	5.0%

Competitive Landscape

Company Name	Estimated Industry Share (%)
L'Oréal S.A.	13-15%
Beiersdorf AG	10-12%
Estee Lauder Companies Inc.	9-11%
Clarins Group	6-8%
Coty Inc.	5-7%
Amway Corporation	3-5%
Benefit Cosmetics LLC	3-5%
Johnson & Johnson	4-6%
Chanel S.A.	4-6%
Kao Corporation	2-4%