The global natural cosmetics market is projected to grow from USD 52.4 billion in 2025 to USD 95.7 billion by 2035, expanding at a steady CAGR of 5.7%.

Natural Cosmetics Market Analysis by Top Investment Segments

Analyzing Top Countries Using and Producing Natural Cosmetics

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in the United States was forecast to continuously increase between 2025 and 2030 by in total ***** million U.S. dollars (****** percent). After the ***** consecutive increasing year, the revenue is estimated to reach *** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Natural Cosmetics' segment of the beauty & personal care market was continuously increasing over the past years.Find more information concerning Indonesia and Poland. The Statista Market Insights cover a broad range of additional markets.

The organic cosmetics market is valued at US$ 21558.3 million in 2024. It is projected to reach US$ 35452.08 million by 2034, exhibiting a CAGR of 5.10% over the forecast period.

Category-wise Insights

Country-wise Insights

Snapshot img

Natural Cosmetics Market Size 2025-2029

The natural cosmetics market size is forecast to increase by USD 68.99 billion at a CAGR of 32.6% between 2024 and 2029.

The market is experiencing significant growth due to increasing consumer preference for chemical-free and environmentally friendly personal care products. This trend is driven by rising awareness regarding the health risks associated with synthetic ingredients and the desire for sustainable and ethically produced cosmetics. Another key driver is the demand for vegan cosmetics and organic plant-based cosmetics, as consumers seek out products that align with their lifestyle choices and values. However, this market faces challenges from stringent government regulations, which require companies to meet rigorous standards for labeling, safety, and quality. Compliance with these regulations can be costly and time-consuming, making it essential for companies to stay informed and adapt to changing regulations to remain competitive.
To capitalize on market opportunities and navigate challenges effectively, companies should focus on innovation, transparency, and sustainability, while ensuring compliance with regulatory requirements. By doing so, they can meet the evolving needs of consumers and differentiate themselves in the competitive the market.

What will be the Size of the Natural Cosmetics Market during the forecast period?

Request Free Sample

The market continues to evolve, driven by consumer demand for conscious beauty and ethical consumption. Brands are increasingly focusing on skin protection and safety testing, utilizing bio-based materials and natural extracts for hair care and body care products. Sustainable packaging and sourcing are key priorities, with a shift towards organic certification and fair trade practices. Niche brands are leveraging plant extracts technology and clinical trials to deliver efficacious and natural solutions for sensitive skin, skin hydration, and hair growth. The wellness sector intertwines with natural beauty, emphasizing natural health and holistic wellness. Social media marketing and digital platforms have transformed the industry, enabling independent brands to reach wider audiences.
Consumer awareness is on the rise, with a focus on ingredient labeling and clean beauty. Essential oils and natural dyes are replacing synthetic alternatives, while formulation science and mindful living are at the forefront of the industry. The market's continuous dynamism is reflected in the emergence of subscription boxes, online retail, and innovative product offerings. The industry's environmental impact is under scrutiny, with a growing emphasis on sustainable practices and natural chemistry. Beauty influencers and consumer reviews are shaping purchasing decisions, as the industry adapts to meet evolving consumer needs and preferences.

How is this Natural Cosmetics Industry segmented?

The natural cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Personal care
  Skin care
  Others


Price Range

  Low
  Medium
  High


Consumer Type

  Men
  Women
  Unisex


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, the preference for offline distribution channels remains significant in 2024. This trend is influenced by factors such as the wide availability of products, test and trial options, and the ability to check packaging and labeling for ingredients and halal certification. These considerations are particularly important for consumers of halal cosmetics and personal care products. However, the online distribution channel offers shopping convenience, 24/7 accessibility, home delivery options, and easy return policies, which may pose challenges for the offline distribution segment. The market encompasses various trends, including the use of recyclable materials, conscious beauty, hair care, ethical consumption, sensitive skin, green beauty, bio-based materials, wellness products, niche brands, bioactive compounds, natural beauty brands, efficacy testing, skin protection, safety testing, hair growth, sustainable packaging, skin hydration, product transparency, natural health, natural dyes, hair damage, sustainable sourcing, organic certification, fair trade, hair color, skin elasticity, online retail, natural extracts, bod

The revenue change in the 'Natural Cosmetics' segment of the beauty & personal care market in Europe was forecast to continuously decrease between 2030 and 2030 by in total *** percentage points. According to this forecast, in 2030, the revenue change will have decreased for the fifth consecutive year to **** percent. Find more information concerning France and the United States.The Statista Market Insights cover a broad range of additional markets.

Global Natural Organic Cosmetics Market size was worth around USD 19.92 billion in 2023 and is grow to around USD 37.55 billion by 2032 with a CAGR of 7.30%.

The Korea natural cosmetics market is poised to register a valuation of USD 2.8 billion in 2025. The industry is slated to grow at 4.05% CAGR from 2025 to 2035, witnessing USD 4.2 billion by 2035. The market is seeing continued growth as consumers become more aware of health, sustainability, and the composition of personal care products.

Competitive Landscape

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in Indonesia was forecast to continuously increase between 2025 and 2030 by in total ** million U.S. dollars (+***** percent). After the ninth consecutive increasing year, the revenue is estimated to reach ****** million U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Natural Cosmetics' segment of the beauty & personal care market was continuously increasing over the past years.Find more information concerning the United States and France. The Statista Market Insights cover a broad range of additional markets.

Global Natural Cosmetics market size is expected to reach $52.05 billion by 2029 at 4.3%, segmented as by skin and sun care, moisturizers, sunscreens, cleansers, anti-aging products, exfoliators, serums and oils

The Natural Cosmetics Market is Segmented by Product Type (Facial Cosmetics, Eye Cosmetics, and Lip and Nail Make-Up Cosmetics), Gender (Female, and Male), Price Point (Mass and Premium), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Japan natural cosmetics market is poised to register a valuation of USD 5.1 billion in 2025. The industry is slated to grow at 3.6% CAGR from 2025 to 2035, witnessing USD 7.4 billion by 2035. The expansion of the market is being fueled by a mix of cultural affinity, demographic change, and growing concern about the environment.

Competitive Landscape

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in the United Kingdom was forecast to continuously increase between 2025 and 2030 by in total **** million GBP (£) (+***** percent). After the ****** consecutive increasing year, the revenue is estimated to reach ****** million GBP (£) and therefore a new peak in 2030. Find other key market indicators concerning the average revenue per user (ARPU) and revenue growth. The Statista Market Insights cover a broad range of additional markets.

The average revenue per capita in the 'Natural Cosmetics' segment of the beauty & personal care market in France was forecast to continuously increase between 2025 and 2030 by in total *** euro (+***** percent). After the eighth consecutive increasing year, the average revenue per capita is estimated to reach **** euro and therefore a new peak in 2030. Find other key market indicators concerning the revenue and revenue growth. The Statista Market Insights cover a broad range of additional markets.

Natural Makeup Market Outlook

According to our latest research, the global natural makeup market size reached a valuation of USD 7.4 billion in 2024, reflecting robust interest and consumer shift towards cleaner beauty alternatives. The market is expected to grow at a CAGR of 8.2% from 2025 to 2033, with the forecasted market size projected to reach USD 13.8 billion by 2033. This growth is primarily driven by increasing health consciousness, rising awareness about the harmful effects of synthetic ingredients, and a strong preference for sustainable and eco-friendly beauty products. As per our latest research, the natural makeup market is witnessing a surge in innovation and product development, with brands focusing on transparency, ethical sourcing, and enhanced performance of natural formulations.

One of the key growth factors propelling the natural makeup market is the heightened consumer awareness regarding the potential health risks associated with conventional cosmetic products. Consumers are increasingly scrutinizing product labels for chemical additives, parabens, phthalates, and synthetic fragrances, which are often linked to skin irritations and long-term health concerns. This shift has led to a surge in demand for natural makeup products that boast clean ingredient lists, transparency in sourcing, and cruelty-free certifications. The rise of social media influencers and beauty bloggers advocating for natural beauty alternatives has further accelerated this trend, making natural makeup a mainstream choice among millennials and Gen Z consumers. Additionally, the proliferation of educational content about the environmental impact of traditional cosmetics has strengthened the consumer resolve to opt for greener, safer alternatives.

Another significant driver for the natural makeup market is the growing emphasis on sustainability and ethical production practices. Modern consumers are not only concerned about what goes on their skin but also about the broader impact of their purchasing decisions on the planet. This has prompted leading brands to innovate with biodegradable packaging, refillable containers, and eco-friendly shipping practices. The demand for certifications such as USDA Organic, Ecocert, and Vegan Society has surged, compelling manufacturers to adhere to strict standards and transparency in their supply chains. Moreover, the integration of advanced extraction technologies and green chemistry has enabled the development of high-performance natural makeup products that rival their synthetic counterparts in terms of pigmentation, longevity, and texture, thus broadening their appeal to a wider audience.

The natural makeup market is also benefiting from a broader cultural and regulatory shift towards clean beauty. Governments in regions such as North America and Europe are implementing stricter regulations on cosmetic ingredients, pushing manufacturers to reformulate their products using safer, naturally derived ingredients. This regulatory environment, combined with the rising disposable income in emerging economies, has facilitated the entry of new market players and the expansion of existing brands into untapped markets. Furthermore, the increasing number of product launches, celebrity endorsements, and collaborations with dermatologists and skincare experts have contributed to the mainstream acceptance and growth of natural makeup products across various demographics.

From a regional perspective, North America currently dominates the natural makeup market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The United States, in particular, is witnessing rapid adoption due to a mature beauty industry, high consumer awareness, and a strong retail presence of both established and indie natural makeup brands. Europe’s growth is fueled by stringent regulatory standards and a deeply ingrained culture of sustainable living, while Asia Pacific is emerging as a lucrative market due to rising urbanization, increasing disposable income, and the growing influence of K-beauty and J-beauty trends. Latin America and the Middle East & Africa are also showing promising growth, albeit from a smaller base, as awareness and availability of natural makeup products continue to expand.

The global natural cosmetics market reached USD 12.49 Billion in 2024. The market is projected to grow at a CAGR of 6.40% between 2025 and 2034, reaching almost USD 23.23 Billion by 2034.

The India Natural Cosmetic Market size is USD 0.9 billion in 2023, driven by sustainable demand, innovation-led segmentation, and consumer preference shift through 2030.

During the forecast period, the Natural and Organic Cosmetics Market is expected to reach USD 41.17 Billion worth of revenue by 2030 at a CAGR of 8.6%

Global Natural Cosmetics market size 2021 was recorded $26579.6 Million whereas by the end of 2025 it will reach $32790.3 Million. According to the author, by 2033 Natural Cosmetics market size will become $49904.6. Natural Cosmetics market will be growing at a CAGR of 5.39% during 2025 to 2033.

Dive into Market Research Intellect's Natural Cosmetics Market Report, valued at USD 40 billion in 2024, and forecast to reach USD 75 billion by 2033, growing at a CAGR of 8.5% from 2026 to 2033.

The Organic Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products and Cosmetics/Make-up Products), Category (Premium and Mass), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).