In 2024, Google held around **** percent of South Korea's search engine market share. Following Google was the domestic web portal Naver with a market share of roughtly **** percent. Other search engines were lagging far behind.

In January 2025, the South Korean search engine Naver had a global market share of 0.33 percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

Ukraine Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.000 % in 25 Jan 2025. This records a decrease from the previous number of 0.030 % for 24 Jan 2025. Ukraine Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 25 Jan 2025, with 6 observations. The data reached an all-time high of 0.030 % in 24 Jan 2025 and a record low of 0.000 % in 25 Jan 2025. Ukraine Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Ukraine – Table UA.SC.IU: Internet Usage: Search Engine Market Share.

Czech Republic Internet Usage: Search Engine Market Share: Desktop: Naver data was reported at 0.000 % in 11 Nov 2024. This records a decrease from the previous number of 0.010 % for 10 Nov 2024. Czech Republic Internet Usage: Search Engine Market Share: Desktop: Naver data is updated daily, averaging 0.010 % from Nov 2024 (Median) to 11 Nov 2024, with 6 observations. The data reached an all-time high of 0.020 % in 09 Nov 2024 and a record low of 0.000 % in 11 Nov 2024. Czech Republic Internet Usage: Search Engine Market Share: Desktop: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Czech Republic – Table CZ.SC.IU: Internet Usage: Search Engine Market Share.

In 2024, the market share of Naver Corporation's web browser Whale in South Korea amounted to roughly *** percent. Naver Whale was first published in 2017 for computers and has been available on Android devices since **********. Since its launch, it has continued to grow in the South Korean market.

Egypt Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.010 % in 28 Dec 2024. This records an increase from the previous number of 0.000 % for 27 Dec 2024. Egypt Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.010 % from Dec 2024 (Median) to 28 Dec 2024, with 5 observations. The data reached an all-time high of 0.020 % in 26 Dec 2024 and a record low of 0.000 % in 27 Dec 2024. Egypt Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Egypt – Table EG.SC.IU: Internet Usage: Search Engine Market Share.

Slovakia Internet Usage: Search Engine Market Share: All Platforms: Naver data was reported at 0.000 % in 22 Mar 2025. This records a decrease from the previous number of 0.020 % for 21 Mar 2025. Slovakia Internet Usage: Search Engine Market Share: All Platforms: Naver data is updated daily, averaging 0.010 % from Nov 2024 (Median) to 22 Mar 2025, with 33 observations. The data reached an all-time high of 0.020 % in 21 Mar 2025 and a record low of 0.000 % in 22 Mar 2025. Slovakia Internet Usage: Search Engine Market Share: All Platforms: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Slovakia – Table SK.SC.IU: Internet Usage: Search Engine Market Share.

In 2024, the most used search engine in South Korea was Naver, with a share of around ** percent of monthly active users. Naver is a South Korean online platform and search engine which is operated by Naver Corporation. Despite the domestic website being popular among users, Google took first spot as the market leader in the South Korean search engine market. Online search behavior Naver was still the first place to go for South Koreans looking up information on the web.The most successful search engine visit category in South Korea was related to studying, averaging over ********** of visits. At the same time, search engine results of the IT category had the highest bounce rate. Online education, on the other hand, had a rather low bounce rate, indicating that users were more satisfied with the shown search results. Internet usage in South Korea The significant majority of South Koreans used the internet, maintaining an internet usage rate of well over ** percent for years. Reasons for using the internet in South Korea are countless, as it has seeped into every facet of life. Nevertheless, the most commonly named reasons for going online were communication purposes and looking for information. Using the internet for multiple reasons, South Koreans spend on average more than ** hours per week online.

El Salvador Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.000 % in 07 May 2025. This stayed constant from the previous number of 0.000 % for 06 May 2025. El Salvador Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 07 May 2025, with 20 observations. The data reached an all-time high of 0.040 % in 04 May 2025 and a record low of 0.000 % in 07 May 2025. El Salvador Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s El Salvador – Table SV.SC.IU: Internet Usage: Search Engine Market Share.

As of the fourth quarter of 2024, Naver accounted for close to ** percent of the desktop search engine market in South Korea. Naver's position in the market has improved greatly, up from around *** percent market share compared to the beginning of 2021.

Portugal Internet Usage: Search Engine Market Share: All Platforms: Naver data was reported at 0.010 % in 25 Jan 2025. This stayed constant from the previous number of 0.010 % for 24 Jan 2025. Portugal Internet Usage: Search Engine Market Share: All Platforms: Naver data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 25 Jan 2025, with 5 observations. The data reached an all-time high of 0.010 % in 25 Jan 2025 and a record low of 0.000 % in 23 Jan 2025. Portugal Internet Usage: Search Engine Market Share: All Platforms: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Portugal – Table PT.SC.IU: Internet Usage: Search Engine Market Share.

In 2024, Naver held around 53.16 percent of South Korea's mobile search engine market share. Following that was Google with a market share of more than 42 percent. On dekstop Google dominated the South Korean search engine market.

In 2022, the online shopping business with the largest market share in e-commerce was Coupang, with **** percent. Following was NAVER Shopping with a share of around **** percent in the e-commerce market.

Gibraltar Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.000 % in 02 Feb 2025. This stayed constant from the previous number of 0.000 % for 01 Feb 2025. Gibraltar Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 02 Feb 2025, with 9 observations. The data reached an all-time high of 0.240 % in 29 Jan 2025 and a record low of 0.000 % in 02 Feb 2025. Gibraltar Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Gibraltar – Table GI.SC.IU: Internet Usage: Search Engine Market Share.

As of January 2025, Google accounted for a market share of almost 90 percent in the Asian search market. Yandex followed, with a market share of about 2.7 percent.

Peru Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.000 % in 18 Mar 2025. This records a decrease from the previous number of 0.010 % for 17 Mar 2025. Peru Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.010 % from Dec 2024 (Median) to 18 Mar 2025, with 10 observations. The data reached an all-time high of 0.020 % in 16 Mar 2025 and a record low of 0.000 % in 18 Mar 2025. Peru Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Peru – Table PE.SC.IU: Internet Usage: Search Engine Market Share.

As of May 2025, more than two-thirds of the users of online marketplace Naver Shopping were men. Women accounted for the remaining roughly 32 percent of users. Naver Shopping is available as both a website and a mobile application.

The South Korea cloud computing market is experiencing robust growth, projected to reach $5.52 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 23.82% from 2025 to 2033. This expansion is driven by several factors. Increased digitalization across various sectors, including manufacturing, BFSI, and government, fuels the demand for scalable and cost-effective cloud solutions. Furthermore, the rising adoption of cloud-based services by SMEs and large enterprises alike contributes significantly to market growth. Government initiatives promoting digital transformation and investments in advanced technologies further bolster the market's expansion. The shift towards hybrid cloud models, combining public and private cloud infrastructure for enhanced flexibility and security, is a key trend shaping the market's trajectory. While data privacy concerns and potential security risks pose some challenges, the overall market outlook remains positive, driven by the strong adoption of cloud services across multiple industries and the continuous development of robust cybersecurity measures. The market is segmented by cloud deployment type (public, private, hybrid), organization size (SMEs, large enterprises), and end-user industries. Public cloud services, encompassing IaaS, PaaS, and SaaS, dominate the market, reflecting the widespread preference for agility and scalability. Large enterprises currently hold a larger market share compared to SMEs, however, the SME segment is predicted to experience substantial growth in the coming years driven by cost-effectiveness and ease of access. Key players like Amazon Web Services (AWS), Google LLC, Microsoft Corporation, and domestic providers such as Naver Cloud and Kakao Enterprise, are actively competing to capture market share, offering diverse solutions tailored to the specific needs of South Korean businesses and organizations. The competition fosters innovation, leading to improved services and affordability. The sustained growth forecast suggests significant opportunities for existing players and new entrants in this dynamic market. Recent developments include: June 2024: South Korean telecom giant KT Corp. partnered with Microsoft to bolster the local artificial intelligence (AI) and cloud computing sectors. Together, they will spearhead collaborative AI and cloud research initiatives.May 2024: Korean Air partnered with Amazon Web Services (AWS) to create an AI Contact Center (AICC) platform. This initiative leverages artificial intelligence (AI) technologies to enhance Korean Air's customer service capabilities. The AICC, a cloud-based platform, utilizes AI-driven voice bots and chatbots to address customer inquiries.. Key drivers for this market are: Increasing Adoption of Digital Technologies, Government Initiatives to Promote Cloud Adoption. Potential restraints include: Increasing Adoption of Digital Technologies, Government Initiatives to Promote Cloud Adoption. Notable trends are: Government Initiatives to Promote Cloud Adoption to Drive the Market.

The South Korean mobile payment market is experiencing robust growth, projected to reach $40.67 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 9.13% from 2025 to 2033. This expansion is driven by several key factors. Increasing smartphone penetration and a young, tech-savvy population readily embrace cashless transactions. Furthermore, government initiatives promoting digitalization and a strong e-commerce sector fuel the adoption of mobile payment solutions. The convenience and security offered by these platforms, coupled with lucrative rewards programs and seamless integration with other services, further contribute to market growth. Competition is fierce, with established players like KakaoPay, Samsung Pay, and Naver Pay vying for market share alongside newer entrants. This competitive landscape fosters innovation, leading to the development of advanced features such as biometric authentication, peer-to-peer payments, and integration with various loyalty programs. While data limitations prevent precise regional breakdowns, the concentrated nature of the South Korean market suggests a predominantly domestic focus with limited international expansion at this stage. The market's future trajectory remains positive, fueled by ongoing technological advancements and consumer preference shifts towards digital payments. The continued growth of the South Korean mobile payment market is anticipated to be influenced by several factors. The expansion of 5G infrastructure will enable faster and more secure transactions, further boosting adoption rates. The integration of mobile payments with other financial services, such as loans and investments, will broaden the market's appeal. However, potential challenges include concerns surrounding data security and privacy, as well as the need for continuous innovation to maintain a competitive edge and satisfy evolving consumer expectations. The market will likely see increased consolidation as smaller players seek partnerships or acquisitions to remain competitive. The ongoing efforts to improve financial literacy and digital inclusion will also play a role in determining the overall success and penetration rate of mobile payment systems within the country. Key drivers for this market are: Increasing Adoption of Mobile Devices, The Growing Demand and Inclination Towards E-commerce and Online Shopping. Potential restraints include: Growing Cyber Threats in the region. Notable trends are: E-commerce Industry is expected to drive the growth of the market.

Moldova Internet Usage: Search Engine Market Share: Mobile: Naver data was reported at 0.020 % in 24 Jan 2025. This records an increase from the previous number of 0.000 % for 23 Jan 2025. Moldova Internet Usage: Search Engine Market Share: Mobile: Naver data is updated daily, averaging 0.000 % from Jan 2025 (Median) to 24 Jan 2025, with 5 observations. The data reached an all-time high of 0.020 % in 24 Jan 2025 and a record low of 0.000 % in 23 Jan 2025. Moldova Internet Usage: Search Engine Market Share: Mobile: Naver data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Moldova – Table MD.SC.IU: Internet Usage: Search Engine Market Share.