This timeline shows adidas Group's net sales worldwide from 2000 to 2024. In 2024, adidas Group's net sales amounted to about **** billion euros. adidas The adidas Group is the largest sporting goods manufacturer in Europe and the second-largest worldwide – only behind long-term competitor Nike. The company manufactures sports clothing, as well as other products, such as bags, shirts, watches, eyewear, and so on. The company is headquartered in Herzogenaurach, Germany, but has many major locations all over the world. Adidas was founded in 1949 and employs nearly ****** employees worldwide. The company's name originated from its founder: ‘Adi’ from Adolf and ‘Das’ from Dassler’. The official adidas logo is characterized by the three stripes and the three leaves symbolizing the Olympic spirit, which combines the three continental plates. The adidas brand is one of the most valuable German sports brands and enjoys a great brand loyalty among consumers of both genders. The company's sales are divided among the following main product categories: footwear, apparel, and hardware. Footwear captured the largest sales share in 2024, as well as previous years. Besides selling sporting goods, the adidas Group has repeatedly sponsored a range of sport clubs involved in a large variety of different sports. However, the marketing focus of their sponsorship still focuses on the team sport of soccer.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas, and Puma from 2006 to 2024. That year, the Adidas Group generated over 23 billion euros in revenue, while Nike had over double the revenue of Adidas. The biggest apparel brand in the world The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams. Adidas and Puma Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for Adidas. In 2023, over 50 percent of the Adidas Group's net sales were generated by the footwear category. Puma, also one of the globe's leading sporting goods brands, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains,' Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy among these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

In the financial year ended May 31, 2025, Nike's global net income amounted to roughly 3.2 billion U.S. dollars. This represents a drop compared to the previous year, and a significant decrease compared to fiscal 2024. Nike US-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro. The Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Nike employed around 78,000 people and operated more than 1,000 retail stores worldwide in 2025. Much of Nike's success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design. Sporting competition Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key brands in the industry include adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers. The fiscal year end of the company is May, 31st.

Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland. The company has experienced substantial growth over the past decade, with its global net revenues amounting to approximately 5.16 billion U.S. dollars in the financial year ended March 31, 2025. Under Armour had revenues of less than one billion U.S. dollars as recently as 2009. The majority of Under Armour’s sales come from apparel, with the remainder coming from footwear and sporting equipment, and accessories. How does Under Armour compare to other companies within the sportswear and sporting goods industry? The global sportswear industry is a lucrative sector, which is forecast to keep expanding in the coming years. Nike and adidas are two of the world's leading athletic apparel companies and their brand values are on another level. Despite Under Armour being one of the largest sportswear and sporting goods manufacturers in the world, the company is still far behind these two industry giants. Puma, on the other hand, is a much closer competitor to UA and is possibly a better benchmark of where Under Armour currently stands within this industry. In 2024, the German sportswear company generated approximately 8.8 billion euros' worth of net sales.

Sporting goods company adidas was valued at over 15.7 billion U.S. dollars in 2023, an increase from the 14.6 billion U.S. dollars recorded for one year earlier. The multinational corporation is the second-largest sportswear company in the world.

adidas is in the game Footwear is a crucial product for adidas, with about half of net sales being generated by the category. The company sold approximately 419 million pairs of shoes in 2022. European football (soccer) is one of adidas' main focal points, with the brand sponsoring top clubs such as Manchester United.

Sponsorship revenue Big brands like adidas play a major in the world of sports sponsorships. To give an example, major sports leagues, such as the NFL and the NBA, each made over one and a half billion U.S. dollars' worth of sponsorship revenue in 2022.

The brand value of Nike has increased year-on-year since 2010 and reached over ** billion U.S. dollars in 2024. In comparison, the adidas brand was valued at approximately ** billion U.S. dollars in – this was a decrease compared to the previous year after eight consecutive years of increase. Will there be a power shift in North America? With instantly recognizable logos and catchy slogans, Nike and adidas are the two biggest sportswear brands, and Nike is one of the most valuable brands worldwide. Both companies are driving growth in the sportswear market worldwide, but Nike has a particularly firm hold of its home market of North America: the company generates over ** percent of its total revenue from the region, whereas around a quarter of adidas’ global revenue comes from North America. The stories behind the logos Nike has its swoosh; adidas has its three stripes. Those logos have become synonymous with the brands they represent, and consumers will pay a higher price to wear products with the logos emblazoned on them. The Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who was paid a fee of ** U.S. dollars. The three stripes trademark was bought by adidas from another sportswear company in the early 1950s. The design used to belong to a Finnish brand called Karhu, but they sold the logo for a small fee that included 2 bottles of whiskey.

Out of all sportswear and sporting goods companies compared in this statistic, Nike generated the most revenue with more than ** billion U.S. dollars in revenue in the company's fiscal year 2024. Sportswear companies revenue - additional information Nike and adidas are the most dominant sportswear and sporting goods companies worldwide with combined revenues of about ** billion U.S. dollars in 2024. Nike is an American corporation which was founded in January 1964 as Blue Ribbon Sports and officially became Nike, Inc. in May 1971. There are around ***** Nike retail stores worldwide and a large proportion of Nike’s income comes from footwear. Revenue in this segment was over ** billion U.S. dollars in 2024, in comparison to roughly **** billion U.S. dollars generated by adidas in the same sector. adidas was founded in 1949 by the German Adolf Dassler, following a rift between him and his brother Rudolf (who went on to create Puma). adidas is the second largest sportswear company in the world behind Nike. The sales of the corporation can be split into three product categories – footwear, apparel, and hardware. Europe was the biggest market for adidas in 2024, with nearly ** percent of their net sales coming from this region.

This statistic shows data on the global revenue of sporting goods manufacturer Puma SE from 2000 to 2024. In 2024, Puma generated a global revenue of approximately 8.8 billion euros. Together with Nike and Adidas, Puma is one of the largest sporting goods manufacturers in the world.

In fiscal 2025, Nike's footwear revenue from the EMEA region amounted to about 7.6 billion U.S. dollars. This is higher than the revenue generated by the apparel and equipment segments, which produced close to four billion dollars and about 720 million dollars, respectively, that year. Nike in the EMEA region The EMEA region is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating close to 13 billion U.S dollars in 2025, compared to around 17 billion U.S dollars generated by other regions. Overall, the 12.3 billion U.S dollars generated in the EMEA region, contributed to Nike's global revenue reaching over 44.7 billion U.S dollars in 2025. adidas Similar to Nike, the adidas product category sales share is led by footwear, which was responsible for over half of the company's net sales. However, apparel is not as far behind at Adidas, contributing over a third of sales.

This statistic shows the value of the sneakers market worldwide from 2018 to 2030. In 2025, the total global sneakers market revenue was valued at approximately 91** billion U.S. dollars and was forecast to reach a value of over *** billion dollars by 2030. Biggest players in athletic footwear The largest brands in the global athletic footwear market are Nike, Adidas, and Puma. In 2021, Nike generated ** billion U.S. dollars in footwear sales, which was more than Puma and Adidas combined. This was also true of the revenues across all product ranges for these companies, with Nike leading the ranking of the sales of the biggest athletic apparel, accessories, and footwear companies worldwide in 2021. Puma As already shown, Puma can often sit in the shadow of Nike and Adidas, which dominate the sneaker market. Puma was founded by Rudolf Bassler, brother of Adidas founder and rival, Adi Dassler, in Germany in 1948. Sneakers are an important part of Puma's business; in fact, roughly ** percent of Puma's net sales are attributable to the footwear segment.