In the first quarter of 2025, Netflix's revenue in Latin America amounted to roughly **** billion U.S. dollars, up from **** billion U.S. dollars in the corresponding quarter of 2024. Compared to the last quarter of 2024, there was an increase of *** percent. Netflix's global revenue surpassed **** billion dollars in the first quarter of 2025.

Throughout 2024, Netflix generated approximately 4.84 billion U.S. dollars in revenue with its operations across Latin America, up from 4.45 billion dollars a year earlier – an annual growth of about nine percent. The 2024 figure accounts for around 112.41 percent of Netflix's global revenue that year.

Video streaming giant Netflix had a total net income of nearly *** billion U.S. dollars in 2024, whilst the company's annual revenue reached around ** billion U.S. dollars. Six years earlier, at the end of 2018, the figure stood at *** million subscribers. The fiscal year end of the company is December 31. The growth of Netflix Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Investing in own content Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets. Netflix’s worldwide video content budget surpassed ** billion U.S. dollars in 2023, marking a nearly three-fold increase since 2016. The streaming platform has become known for its many original shows reaching fans across the globe, including "Stranger Things," "Orange is the New Black," and "13 Reasons Why."

In 2024, Netflix's cost of revenues amounted to ***** billion U.S. dollars, up from ***** billion in the previous year. The majority of Netflix's cost of revenues is made up of the amortization of streaming content assets, with the rest being comprised of other expenses to do with the acquisition, production, delivery, and licensing of streaming content.

2023 saw Netflix amass approximately **** billion U.S. dollars’ worth of revenue across the Asia-Pacific region alone. Netflix has exhibited dramatic surges in revenue since 2017, when the international video streaming platform reached ***** million U.S. dollars’ worth of revenue in the APAC region. Leading platformsAlongside America’s Netflix and Amazon, Asian video streaming platforms are making a powerful entrance into the subscription video on demand (SVOD) industry. Tencent and iQiyi are the dominant Asian video streaming platforms which have experienced significant success within the Asia-Pacific region. Baidu’s iQiyi has displayed a revenue which has more than tripled from 2016 to 2021. Tencent has echoed iQiyi’s achievements with its own, recording significant increases in its net income from 2010 onwards. Nevertheless, competition with Western companies continues to drive Asian video platforms to constantly develop and adapt their own product. While English remains a key, universal language to provide content in, platforms such as Hong Kong’s Viu boasts services in over ten different languages, thus making it a strong contender within the SVOD industry, appealing to a wider audience. Increasing demandAs the world’s biggest region has become more digitalized and connected, Asian citizens are starting to explore the video streaming possibilities within their region. With more disposable income available to larger shares of the population, many countries in the Asia-Pacific region are expected to show increases in the number of pay-tv subscriptions.

In 2023, Netflix spent around 2.66 billion U.S. dollars on marketing activities. This figure increased by over five percent compared to the previous year, when Netflix's marketing expenses amounted to 2.53 billion dollars.

Netflix in numbers

Netflix is one of the most influential SVOD streaming services and entertainment companies worldwide. Initially started as a DVD-by-mail rental service in 1997, the California-based business has since become an undisputed champion in the world of video streaming. In late 2021, Netflix’s revenue surpassed a record 7.7 billion U.S. dollars globally, which is even more impressive considering that viewers can watch unlimited video content from its catalog for a set monthly fee. But as these fees are gradually rising in many parts of the world and competition from platforms such as Disney+ or Amazon Prime is getting tighter every year, the number of Netflix subscribers dipped for the first time in early 2022.

Marketing the Netflix way

Netflix is not only a global trendsetter when it comes to online video streaming, but the company also continues to set new bars for marketing. One of the most vital contributors to Netflix’s multimedia marketing success is its use of social media. The streaming giant can be found across all major social platforms, and in addition to promoting its content with a blend of humor and relatable pop culture references, Netflix also boosts audience engagement by posting polls and challenges. On a more personalized level, Netflix successfully employs user data and browsing behavior for e-mail marketing purposes. The company only notifies its subscribers of upcoming releases that are relevant to them without spamming their inboxes daily.

This statistic shows a forecast of streaming revenues of Netflix in the United Arab Emirates from 2017 to 2020. Netflix is expected to generate approximately *********** U.S. dollars with its Emirati streaming segment in 2020.

This statistic shows a forecast of streaming revenues of Netflix in Indonesia from 2016 to 2020. Netflix is expected to generate approximately **** million U.S. dollars with its indonesian streaming segment in 2020.

The statistic presents data on Netflix's average revenue per streaming customer worldwide from the third quarter of 2012 to the third quarter of 2017. In the third quarter of 2017, Netflix generated an average revenue per streaming customer of 26.3 U.S. dollars.

The statistic shows the Netflix operator revenue generated across Qatar in from 2017 to 2018 and a forecast for 2019 to 2024. According to the source, Netflix is projected to generate approximately ** million U.S. dollars by 2024.

In 2023, the average monthly revenue generated per paying Netflix membership in the Asia-Pacific region was **** U.S. dollars. This marked a decrease from *** dollars in the previous year and was the lowest value within the reported period.

As of the first quarter of 2024, the leading streaming service in the Philippines was Netflix, dominating the market with a ** percent share. Netflix was followed by iflix, with a ** percent market share. Video streaming: a growing market in the Philippines Since 2017, there has been steady growth in both the penetration rate and revenue of video streaming services in the country, and this upward trend was forecast to continue for several more years. Adoption of video streaming platforms were boosted by an increasing demand for both local and international shows and video content, usually because of the ability to stream them for numerous hours. Netflix trending throughout Southeast Asia The number of Netflix subscribers in Southeast Asia has increased substantially recently, followed by growth in the company’s revenue in the region. As the number of pay-TV subscriptions is expected to increase in various Asian countries in the near future, streaming services such as Netflix will likely continue their upward trend.

In 2024, Netflix generated 8.24 U.S. dollars in monthly revenue per paying streaming subscriber in Latin America. This is approximately five percent lower than the 8.66 dollar monthly ARPU recorded one year before. Meanwhile, Netflix's revenue in Latin America increased by nine percent in 2024.

This statistic shows a forecast of streaming revenues of Netflix in Saudi Arabia from 2017 to 2020. Netflix is expected to generate approximately *** million U.S. dollars with its Saudi Arabian streaming segment in 2020.

This statistic shows the estimated streaming revenues of Netflix in Greece from 2017 to 2020. According to the estimate, streaming revenues earned by Netflix in Greece will amount to approximately **** million U.S. dollars in 2019.

In 2024, Netflix spent approximately $ **** billion on marketing activities. This figure increased by around ** percent compared to the previous year. Netflix in numbers Netflix is one of the most influential SVOD streaming services and entertainment companies worldwide. Initially started as a DVD-by-mail rental service in 1997, the California-based business has since become an undisputed champion in the world of video streaming. In 2024, Netflix's annual revenue amounted to approximately ** billion U.S. dollars, having grown from *** billion dollars a decade ago. Marketing the Netflix way Netflix is not only a global trendsetter when it comes to online video streaming, but the company also continues to set new bars for marketing. One of the most vital contributors to Netflix’s multimedia marketing success is its use of social media. The streaming giant can be found across all major social platforms, and in addition to promoting its content with a blend of humor and relatable pop culture references, Netflix also boosts audience engagement by posting polls and challenges. On a more personalized level, Netflix successfully employs user data and browsing behavior for e-mail marketing purposes. For instance, the company only notifies its subscribers of upcoming releases that are relevant to them without spamming their inboxes daily.

In 2020, there were around ********** Canadians using Netflix via app or website at least once per month, up from ************ users the previous year. Between 2018 and 2019 the number of Netflix users in Canada increased by nearly *************, with ************ Canadians using Netflix in 2019. The numbers are expected to steadily grow and it has been estimated that by 2025 there will be over ********** Netflix users in Canada.

Netflix was introduced to Canadian audiences in 2010. By the end of 2011, the online video platform had ************ paying subscribers, and four years later the number was to be roughly **** times bigger. With such paying subscriber growth, Netflix revenue was also estimated to increase from *********** Canadian dollars in 2011 to approximately *********** in 2015. Geographically, Alberta was the province with the highest penetration of Netflix subscriptions - more than half of the population in the region were subscribing to the video service in 2015. On a national scale, the online video platform was believed to reach 47 percent of the Anglophone Canadian population and ** percent of the Francophones in the country in early 2015.

Streaming giant, Netflix, entered the Indian market as part of its global rollout in 2016, and recorded a revenue of over ** billion Indian rupees in fiscal year 2024. India’s video streaming market recorded a high growth, with many new players testing the waters. Owing to the growing internet access in urban as well as rural areas in the country, online video and music streaming services have picked up pace. The global growth of Netflix Netflix’s global net income saw increasing revenues in recent years. The number of streaming subscribers for the company continued to grow in recent years as well. As for the Indian market, it was projected that there would be over *** million Netflix subscribers by 2020. Free content versus subscriptions In terms of active monthly users of streaming platforms, Netflix ranked much lower compared to the Indian streaming services like Hotstar and Jio TV. A possible reason for this could be the reluctance among Indians to pay for streaming services. In a 2017 survey regarding people’s spending choice on digital video streaming platforms, preferring advertising-based offers for online video content. Video streaming services including Netflix, Amazon Prime Video and Hotstar had been pitted against more than ** Indian rival companies, most of which provide content in regional languages, making it harder to break through the market.

Data on the global subscription video-on-demand (SVOD) market showed that revenue more than quadrupled between 2017 and 2023, growing from ** billion U.S. dollars to *** billion U.S. dollars. Further rapid growth is predicted to continue in the future, and by the year 2029, the revenue is expected to surpass *** billion U.S. dollars.

Industry’s revenue growth to slow down in the future However, the growth is expected to slow down to around ** percent in the following six years until 2029. The increasing number of platforms made available in the past few years has led the customers to alter their consumption behavior to reduce subscription costs. Recent data from the United States suggests that more and more SVOD consumers opt for cheaper, ad-supported plans. At the same time, subscription cycling – the habit of subscribing to a streaming service to watch only one specific piece of content– has likewise gained popularity among users.

SVOD subscriptions expected to grow further Implementing ad-supported tiers is just one strategy of the industry to make sure that their revenues continue to grow. The combined monthly cost consumers must pay for the leading SVOD services without advertisements in the U.S. has been growing to over ** U.S. dollars. Despite increasing costs and phenomena like subscription cycling, the overall number of SVOD subscribers is not expected to decline in the future. On the contrary, latest estimates suggest that the biggest players in the industry, such as Netflix, Amazon Prime Video, and Disney+, will all be able to multiply their customer base.

The statistic displays the revenue of Netflix in the Flemish region in Belgium from 2014 to 2018 (in million euros). Between 2014 and 2018, the revenue of Netflix in Flanders increased significantly. In 2014, Netflix generated just one million euros in turnover in Flanders, whereas by 2018, the turnover of Netflix in Flanders had risen to close to 50 million euros. The number of downloads of the Netflix app on the Apple App Store and Google Play Store in Belgium also increased between 2017 and 2019.