Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

In the second half of 2021, the Netflix mobile app on both iOS and Android saw a small growth of its monthly active users (MAU) worldwide. In January 2022, Netflix mobile app on Android reported *** million MAU, up by around ***** percent from *** million MAU in December 2021. Monthly active users of the app on iPhone and iPad combined went from ***** million monthly active users to roughly *** million as of June 2021.

Here is the full breakdown of Netflix subscribers by region.

In Italy, about *** thousand android users watched video content daily on Netflix app during March 2020. During the same period, the video on demand app counted only *** thousand daily active users (DAU) on iOs mobile devices, according to airnowplc.com.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Here is the full breakdown of Netflix global subscribers by year since 2013.

The company reported that its users are 49% women and 51% men.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

Over March 2020, about *** thousand iOS users watched video content on Netflix app in Italy. During the same period, the video on demand app counted more than *********** monthly active users (MAU) on android devices, according to airnowplc.com.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

The number of Netflix viewers in the United States was reportedly expected to reach ***** million as of 2021, and is forecast to increase annually. By the year 2025, it is projected that there will be over *** million people in the U.S. watching content on the video-on-demand platform.

These are the top 10 countries for Netflix in terms of penetration rate.

Context

Netflix, Inc. is an American media company engaged in paid streaming and the production of films and series.

Market cap

Market capitalization of Netflix (NFLX)

Market cap: $517.08 Billion USD

As of June 2025 Netflix has a market cap of $517.08 Billion USD. This makes Netflix the world's 19th most valuable company by market cap according to our data. The market capitalization, commonly called market cap, is the total market value of a publicly traded company's outstanding shares and is commonly used to measure how much a company is worth.

Revenue

Revenue for Netflix (NFLX)

Revenue in 2025: $40.17 Billion USD

According to Netflix's latest financial reports the company's current revenue (TTM ) is $40.17 Billion USD. In 2024 the company made a revenue of $39.00 Billion USD an increase over the revenue in the year 2023 that were of $33.72 Billion USD. The revenue is the total amount of income that a company generates by the sale of goods or services. Unlike with the earnings no expenses are subtracted.

Earnings

Earnings for Netflix (NFLX)

Earnings in 2025 (TTM): $11.31 Billion USD

According to Netflix's latest financial reports the company's current earnings are $40.17 Billion USD. In 2024 the company made an earning of $10.70 Billion USD, an increase over its 2023 earnings that were of $7.02 Billion USD. The earnings displayed on this page is the company's Pretax Income.

End of Day market cap according to different sources

On Jun 12th, 2025 the market cap of Netflix was reported to be:

$517.08 Billion USD by Yahoo Finance

$517.08 Billion USD by CompaniesMarketCap

$517.21 Billion USD by Nasdaq

Content

Geography: USA

Time period: May 2002- June 2025

Unit of analysis: Netflix Stock Data 2025

Variables

Acknowledgements

This dataset belongs to me. I’m sharing it here for free. You may do with it as you wish.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

netflix.com is ranked #34 in US with 1.21B Traffic. Categories: Entertainment, Online Services. Learn more about website traffic, market share, and more!

The timeline presents the estimate number of active streaming subscribers to Netflix in Malaysia from 2017 to 2020. According to the calculations, Netflix will have more than *** thousand subscribers in Malaysia in 2020.