Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix's lower-cost ad-supported plan reached 70 million monthly active users globally in November 2024, marking an increase of 57 million monthly active users compared to the beginning of the year. Netflix introduced an ad-supported tier in November 2022 in response to subscriber losses during the first half of 2022.

Here is the full breakdown of Netflix subscribers by region.

Here is the full breakdown of Netflix global subscribers by year since 2013.

The company reported that its users are 49% women and 51% men.

In the second half of 2021, the Netflix mobile app on both iOS and Android saw a small growth of its monthly active users (MAU) worldwide. In January 2022, Netflix mobile app on Android reported *** million MAU, up by around ***** percent from *** million MAU in December 2021. Monthly active users of the app on iPhone and iPad combined went from ***** million monthly active users to roughly *** million as of June 2021.

1) Data Introduction • The Netflix Users Dataset World Wide is a user-analyzed dataset that summarizes various attributes such as subscription types, countries, subscription dates, viewing patterns, and device information of Netflix users around the world.

2) Data Utilization (1) Netflix Users Dataset World Wide has characteristics that: • Each row contains a variety of user and behavior data, including User ID, Subscription Type (Basic/Standard/Premium), Country, Subscription Date, Latest Payment Date, Account Status (Active/Disactive), Key View Devices, Monthly View Time, Preferred Genre, Average Session Length, and Monthly Subscription Sales. • Data is designed to enable various analyses such as regional trends, usage behaviors, churn rates, and viewing preferences. (2) Netflix Users Dataset World Wide can be used to: • User Segmentation and Marketing Strategy: Data such as subscription type, country, viewing pattern, etc. can be used to define customer groups and to establish customized marketing and recommendation strategies. • Service improvement and departure prediction: Based on behavioral data such as device, viewing time, and account status, it can be applied to service improvement, departure risk prediction, and development of new features.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

In Italy, about *** thousand android users watched video content daily on Netflix app during March 2020. During the same period, the video on demand app counted only *** thousand daily active users (DAU) on iOs mobile devices, according to airnowplc.com.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

Over March 2020, about *** thousand iOS users watched video content on Netflix app in Italy. During the same period, the video on demand app counted more than *********** monthly active users (MAU) on android devices, according to airnowplc.com.

The number of Netflix viewers in the United States was reportedly expected to reach ***** million as of 2021, and is forecast to increase annually. By the year 2025, it is projected that there will be over *** million people in the U.S. watching content on the video-on-demand platform.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

In July 2024, users in the United States were asked about their plans for Netflix, with the majority planning to not make any changes to their current subscriptions. More than **** of ad-free Netflix customers were likely to keep their subscription for the next three months, while the same was the case for ** percent of subscribers using the ad-based Netflix plan. Only *** percent of ad-free and *** percent of ad-supported Netflix users plan to cancel.

These are the top 10 countries for Netflix in terms of penetration rate.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

As of August 2021, Gen Zers were the most likely group in the U.S. to have a current Netflix subscription, with ** percent saying that they subscribed to the service, compared to just ** percent of Baby Boomers. Meanwhile, GenXers were the most likely to subscribe in the past, but not anymore.