In 2024, the total revenue of the video streaming platform Netflix amounted to approximately ** billion U.S. dollars, having grown from *** billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at *** billion U.S. dollars, with a total of ****** employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received 7 years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – **** billion U.S. dollars. This figure is around ** times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from *** billion U.S. dollars in 2010 to over ** billion U.S. dollars in 2023.

Video streaming giant Netflix had a total net income of nearly *** billion U.S. dollars in 2024, whilst the company's annual revenue reached around ** billion U.S. dollars. Six years earlier, at the end of 2018, the figure stood at *** million subscribers. The fiscal year end of the company is December 31. The growth of Netflix Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Investing in own content Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets. Netflix’s worldwide video content budget surpassed ** billion U.S. dollars in 2023, marking a nearly three-fold increase since 2016. The streaming platform has become known for its many original shows reaching fans across the globe, including "Stranger Things," "Orange is the New Black," and "13 Reasons Why."

2023 saw Netflix amass approximately **** billion U.S. dollars’ worth of revenue across the Asia-Pacific region alone. Netflix has exhibited dramatic surges in revenue since 2017, when the international video streaming platform reached ***** million U.S. dollars’ worth of revenue in the APAC region. Leading platformsAlongside America’s Netflix and Amazon, Asian video streaming platforms are making a powerful entrance into the subscription video on demand (SVOD) industry. Tencent and iQiyi are the dominant Asian video streaming platforms, which have experienced significant success within the Asia-Pacific region. Baidu’s iQiyi has displayed revenue that has more than tripled from 2016 to 2021. Tencent has echoed iQiyi’s achievements with its own, recording significant increases in its net income from 2010 onward. Nevertheless, competition with Western companies continues to drive Asian video platforms to constantly develop and adapt their own products. While English remains a key, universal language to provide content in, platforms such as Hong Kong’s Viu boast services in over ten different languages, thus making it a strong contender within the SVOD industry, appealing to a wider audience. Increasing demandAs the world’s biggest region has become more digitalized and connected, Asian citizens are starting to explore the video streaming possibilities within their region. With more disposable income available to larger shares of the population, many countries in the Asia-Pacific region are expected to show increases in the number of pay-TV subscriptions.

In 2024, Netflix's cost of revenues amounted to ***** billion U.S. dollars, up from ***** billion in the previous year. The majority of Netflix's cost of revenues is made up of the amortization of streaming content assets, with the rest being comprised of other expenses to do with the acquisition, production, delivery, and licensing of streaming content.

In 2024, Netflix spent approximately $ **** billion on marketing activities. This figure increased by around ** percent compared to the previous year. Netflix in numbers Netflix is one of the most influential SVOD streaming services and entertainment companies worldwide. Initially started as a DVD-by-mail rental service in 1997, the California-based business has since become an undisputed champion in the world of video streaming. In 2024, Netflix's annual revenue amounted to approximately ** billion U.S. dollars, having grown from *** billion dollars a decade ago. Marketing the Netflix way Netflix is not only a global trendsetter when it comes to online video streaming, but the company also continues to set new bars for marketing. One of the most vital contributors to Netflix’s multimedia marketing success is its use of social media. The streaming giant can be found across all major social platforms, and in addition to promoting its content with a blend of humor and relatable pop culture references, Netflix also boosts audience engagement by posting polls and challenges. On a more personalized level, Netflix successfully employs user data and browsing behavior for e-mail marketing purposes. For instance, the company only notifies its subscribers of upcoming releases that are relevant to them without spamming their inboxes daily.

In 2024, Netflix generated **** U.S. dollars in monthly revenue per paying streaming subscriber in Latin America. This is approximately five percent lower than the **** dollar monthly ARPU recorded one year before. Meanwhile, Netflix's revenue in Latin America increased by nine percent in 2024.

In 2024, the average monthly revenue generated per paying Netflix membership in the Asia-Pacific region was **** U.S. dollars. This marked a decrease from **** dollars in the previous year and was the lowest value within the reported period.

At the end of 2024, Over ** million people in Latin America paid for a Netflix subscription, up from approximately ** million paying members recorded a year earlier. This represents an annual increase of **** percent. Meanwhile, Netflix's average monthly revenue per paying streaming membership (ARPU) in Latin America dropped by **** percent in 2024.

In 2020, there were around ********** Canadians using Netflix via app or website at least once per month, up from ************ users the previous year. Between 2018 and 2019 the number of Netflix users in Canada increased by nearly *************, with ************ Canadians using Netflix in 2019. The numbers are expected to steadily grow and it has been estimated that by 2025 there will be over ********** Netflix users in Canada.

Netflix was introduced to Canadian audiences in 2010. By the end of 2011, the online video platform had ************ paying subscribers, and four years later the number was to be roughly **** times bigger. With such paying subscriber growth, Netflix revenue was also estimated to increase from *********** Canadian dollars in 2011 to approximately *********** in 2015. Geographically, Alberta was the province with the highest penetration of Netflix subscriptions - more than half of the population in the region were subscribing to the video service in 2015. On a national scale, the online video platform was believed to reach 47 percent of the Anglophone Canadian population and ** percent of the Francophones in the country in early 2015.

Streaming giant, Netflix, entered the Indian market as part of its global rollout in 2016, and recorded a revenue of over ** billion Indian rupees in fiscal year 2024. India’s video streaming market recorded a high growth, with many new players testing the waters. Owing to the growing internet access in urban as well as rural areas in the country, online video and music streaming services have picked up pace. The global growth of Netflix Netflix’s global net income saw increasing revenues in recent years. The number of streaming subscribers for the company continued to grow in recent years as well. As for the Indian market, it was projected that there would be over *** million Netflix subscribers by 2020. Free content versus subscriptions In terms of active monthly users of streaming platforms, Netflix ranked much lower compared to the Indian streaming services like Hotstar and Jio TV. A possible reason for this could be the reluctance among Indians to pay for streaming services. In a 2017 survey regarding people’s spending choice on digital video streaming platforms, preferring advertising-based offers for online video content. Video streaming services including Netflix, Amazon Prime Video and Hotstar had been pitted against more than ** Indian rival companies, most of which provide content in regional languages, making it harder to break through the market.

The global revenue in the 'Video Streaming (SVOD)' segment of the media market was forecast to continuously increase between 2025 and 2030 by in total 45.3 billion U.S. dollars (+38.04 percent). After the thirteenth consecutive increasing year, the revenue is estimated to reach 164.41 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Video Streaming (SVOD)' segment of the media market was continuously increasing over the past years.

In 2023, the total home video market in the Netherlands generated a revenue of nearly **** billion euros, up from **** billion euros reported in the previous year. Subscription video-on-demand (SVOD) recorded the highest revenues. Netflix and YouTube were the most watched video streaming services in the country in 2024, with domestic providers becoming increasingly popular as well. The gap between TVOD and SVOD in the Netherlands Noticeable in the figures shown here is the large difference between SVOD services such as Netflix and domestic player Videoland versus TVOD. Transactional video-on-demand stands for services like iTunes or Rakuten TV, where customers can, for example, purchase or rent individual movies or series. These services do exist in the Netherlands. Videoland offers this as a feature on its SVOD platform and cinema operator Pathe has TVOD platform Pathe Thuis, where it offers individual purchases for newly released movies. What sets TVOD in the Netherlands apart from SVOD, however, is that Pathe Thuis and television broadcasters KPN and Ziggo do not invest directly in original content. This is where Netflix especially comes in, as Netflix originals were in high demand in the Netherlands in early 2019. The rise of Disney+ in the Netherlands There are more than ** VOD platforms available in the Netherlands and one of the fastest growing services is Disney+. In 2020, the daily active users of the Disney+ app in the Netherlands was higher than those of Amazon Prime or Pathe Thuis. While no data supports this, it is suspected that the service’s catalog as well as Disney originals such as “The Mandalorian” and "Wandavision" are the main drivers for the popularity of Disney+ in the Netherlands.

Netflix's video on-demand streaming service has been attracting mostly adults aged between 25 and 34 years old, with respective shares of ** and ** percent during the first quarter of 2017 and the first quarter of 2018. This was followed by the ** to ** and the 18 to 24 years old age groups.

Time spent on Netflix in the United Kingdom (UK)

In a survey conducted in 2018, over half of the respondents aged between 15 and 34 years old stated watching Netflix weekly. That same year, British consumers were estimated to have spent 134 minutes per day on average watching Netflix.

  Increase in Netflix usage

The number of households in the UK subscribing to Netflix has been rising steadily from 2014 to 2019, reaching **** million subscribers as of the fourth quarter of 2019. Netflix revenues experienced a subsequent increase during this period and were estimated to grow further to over *********** U.S. dollars by 2020.

The revenue in the 'Video Streaming (SVoD)' segment of the digital media market in Thailand was forecast to continuously increase between 2024 and 2027 by in total 56.9 million U.S. dollars (+26.76 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 269.53 million U.S. dollars and therefore a new peak in 2027. Notably, the revenue of the 'Video Streaming (SVoD)' segment of the digital media market was continuously increasing over the past years.Find further information concerning Singapore and Vietnam. The Statista Market Insights cover a broad range of additional markets.