In 2025, the brand value of Netflix stood at **** billion U.S. dollars. A year earlier, the value was estimated at **** billion dollars. Netflix is one of the most valuable media brands worldwide.

When it comes to the most popular video-on-demand brands in the UK, Netflix tops the list. The American streaming service is recognized by 96 % of internet respondents in United Kingdom, 2 % more than the second placed Amazon Prime Video (94 %). Disney+ (93 %), that was launched in the UK in 2020, has made significant inroads as it is currently the third most popular video-on-demand service in the UK.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

We asked Canadian consumers about "Digital video purchases by brand" and found that "Netflix" takes the top spot, while "Funimation" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among ***** consumers in Canada. Looking to gain valuable insights about consumers of various digital video platforms worldwide? Check out our

Based on a recent ranking, Netflix was the highest-ranking brand based on net online buzz. The online streaming platform had a net 2019 buzz score of 29.2 index points. Second-ranked Amazon Prime had a net buzz score of 28 points. The scores are based on the YouGov BrandIndex, where respondents were asked if they had heard anything positive or negative about the brand in the preceding two weeks, and calculated by subtracting the share of negative responses from the share of positive responses for each brand.

The content spending of Netflix worldwide amounted to around **** billion U.S. dollars in 2024, down from a targeted ** billion U.S. dollars. According to estimates, Netflix's expenditures on content will likely grow to roughly ** billion U.S. dollars in 2025. Netflix leads SVOD original content spending A forecast suggests that Netflix spent around ***** billion U.S. dollars on its own originals in 2023, ranking fifth among global media companies after Disney, Warner Bros. Discovery, Paramount, and Comcast. However, with a share of over ** percent, the streaming giant accounts for the highest amount of SVOD original content spending worldwide. Slowdown in content investments Aside from the beginning of the COVID-19 pandemic in 2020, when Netflix’s content spending fell, its investments in content have steadily increased every year. Production costs of originals, such as “Stranger Things” and “The Crown,” are reaching ever new heights. But the company is expected to plateau its content budget for the next few years, and it is not the only streaming provider that needs to keep their costs low. Following a net loss of over *** billion U.S. dollars in its direct-to-consumer segment in Q1 2023, Disney announced in February 2023 that it would be slashing **** billion U.S. dollars in costs, including both content and non-content cuts, in order to make its streaming business profitable.

During a survey carried out among people aged 18 years and older who identified as LGBT+ in Mexico, **** percent of respondents stated that they considered Nike and Doritos LGBT-friendly brands. Netflix and Levi's and ranked second, with ***** percent each. During a similar survey fielded in the United States, Amazon topped the ranking, followed by PBS and Netflix.

This statistic shows a ranking of media brands by average Buzz score in Denmark as of 2019. Netflix ranked highest with a score of 19.4, followed by Denmark's public service broadcasting channel DR and TV station TV 2.

A study on the leading brands in the United States in 2019 found that Netflix was the best perceived brand, with **** percent of respondents saying that they had a positive rather than negative attitude towards the brand. This was closely followed by Netflix's streaming competitor Amazon Prime with ** percent of respondents having a positive attitude towards the brand.

In 2024, PayPal ranked as the most trusted brand worldwide, scoring over 1.75 million points in the source's ranking. Netflix and Amazon followed, making it to the top three most trusted brands globally. The score considered emotions expressed in online conversations about the brands in major social media channels.