Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

A forecast projected that over ** million of Netflix's subscribers will be using the ad-supported tier worldwide by 2027, up from an estimated ******* in 2022. The EMEA region is projected to surpass the number of ad-supported subscribers in the U.S. and Canada by 2026, amassing *** million customers that year. After losing a substantial number of customers at the beginning of 2022, the streaming giant announced the launch of an ad-supported tier at the end of the year to offset more subscriber and income losses.

mattrichmo/Netflix-IMDb-The-Numbers dataset hosted on Hugging Face and contributed by the HF Datasets community

Netflix's subscription forecast for 2029 reveals significant growth across all regions, with North America expected to reach the highest number of subscribers at **** million. While North America remains Netflix's stronghold, the Asia Pacific region is estimated to see the most substantial growth. Subscriptions are forecast to increase from **** million in 2019 to **** million in 2029, reflecting Netflix's strategic focus on expanding its presence in emerging markets.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

It was estimated that, by the end of 2023, the number of subscribers of Netflix in Latin America will have surpassed ** million. It is further expected that Netflix will gather more than ** million subscribers in the region at the end of 2027.

You might have noticed that the range of available movies on Netflix is not always the same if you are abroad. The number of films available on the subscription video-on-demand (SVOD) service varies from country to country. As of September 2019, the United Kingdom had the largest catalogue of available movies in Europe.

Netflix in Europe

There were 2425 movies available on Netflix in the UK. In Ireland, there were 2412. Denmark had the third biggest catalogue, but here there was already a big difference in the numbers, with around 650 movies fewer than were available in the UK and Ireland. In Hungary there were only 570 movies available on Netflix. The number of people subscribing to Netflix in Europe has risen noticeably in recent years and is expected to continue growing. There were 37 million subscribers in 2018, and in 2023 there are expected to be as many as 57 million.

Popular SVOD TV series

Netflix doesn’t only offer movies to subscribers; they also have a large catalogue of TV series on the platform. Some of the most popular titles in Europe are The Umbrella Academy and Star Trek: Discovery.

This is the official data set used in the Netflix Prize competition. The data consists of about 100 million movie ratings, and the goal is to predict missing entries in the movie-user rating matrix. |Attribute| Value| |——|—-| | Data Set Characteristics: | Multivariate, Time-Series | | Attribute Characteristics: | Integer | | Associated Tasks: | Clustering, Recommender-Systems | | Number of Instances: | 100480507 | | Number of Attributes: | 17770 | | Missing Values? | Yes | | Area: | N/A | #Data Set Information: This dataset was constructed to support participants in the Netflix Prize. There are over 480,000 customers in the dataset, each identified by a unique integer id. The title and release year for each movie is also provided. There are over 17,000 movies in the dataset, each identified by

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Here is the full breakdown of Netflix global subscribers by year since 2013.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

These are the top 10 countries for Netflix in terms of penetration rate.

Here is the full breakdown of Netflix subscribers by region.

Netflix reported 13K in Employees for its fiscal year ending in December of 2023. Data for Netflix | NFLX - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last July in 2025.

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

As of 2024, Netflix employed approximately ****** full-time workers, almost double the number recorded in 2018. With the help of these employees, 2023 proved to be the company’s most successful year to date, bringing in record numbers in terms of annual revenue. The fiscal year end of the company is December 31. Employment at Netflix Since the company’s humble beginning as an online DVD rental platform in 1998, Netflix has grown in both size and scope to become the major player in the entertainment industry that it is today. With operations in nearly every country around the world, Netflix has expanded from an exclusively U.S. based company to a truly global enterprise. Given the progressively global scope of the company’s business over the years, Netflix has begun to create an increasingly diverse base of employees. Diversity in workplace and content creation Employee diversity is particularly important within the entertainment industry as consumers have grown to expect larger companies to provide equal opportunities for minority groups, including an even distribution of men and women in the workplace. Equally, as viewing preferences vary greatly across countries, cultures and languages, in order to appeal to a global audience Netflix must diversify its content from region to region.

This dataset consists of tv shows and movies available on Netflix as of 2019. The dataset is collected from Flixable which is a third-party Netflix search engine.

In 2018, they released an interesting report which shows that the number of TV shows on Netflix has nearly tripled since 2010. The streaming service’s number of movies has decreased by more than 2,000 titles since 2010, while its number of TV shows has nearly tripled. It will be interesting to explore what all other insights can be obtained from the same dataset.

Integrating this dataset with other external datasets such as IMDB ratings, rotten tomatoes can also provide many interesting findings.

Inspiration Some of the interesting questions (tasks) which can be performed on this dataset -

Understanding what content is available in different countries Identifying similar content by matching text-based features Network analysis of Actors / Directors and find interesting insights Is Netflix has increasingly focusing on TV rather than movies in recent years?

Between 2020 and 2023, there have been unexpected changes in the number of new original titles offered by Netflix. In 2022, Netflix's original series substantially increased, going from 280 to 404 titles. However, in 2023, there was a decline in new series offerings, dropping back down to 370 titles. On the other hand, their originally released films remained quite consistent since 2020, ensuring a steady stream of cinematic options.