It was discovered that among Latin American countries, Brazil was the leading in terms of newly released content consumption on Netflix, with more than ************ hours of 2023 content consumed in that same year. In comparison, Colombians watched *********** hours of new content on Netflix in 2023. In the United States, ************ hours of content was viewed on Netflix, out of which **** was attributed to programming released in 2023.

Introduction

Streaming Statistics:Â Streaming has revolutionized how people consume entertainment, replacing traditional television with on-demand access to music, video, news, and gaming content. As of 2025, there are approximately 1.8 billion video streaming subscriptions worldwide, reflecting a significant increase from 1.1 billion in 2020. In the United States, 83% of households subscribe to at least one streaming service, up from 52% in 2015.

Leading platforms like Netflix, Amazon Prime Video, and Disney+ have amassed substantial subscriber bases. Netflix leads with over 282 million global subscribers, followed by Amazon Prime Video with an estimated 230 million, and Disney+ with approximately 153.8 million.

The rise of streaming has also empowered content creators. Since 2020, over 165 million individuals have joined the creator economy through social media platforms. Notably, YouTube hosts over 64 million content creators globally.

This shift underscores the growing importance of streaming in both consumer entertainment and content creation, highlighting its role in shaping modern media consumption and production.

Currently, YouTube and Netflix are the most widely used streaming services, providing hours of entertainment from the comfort of home. The following streaming statistics for 2024 and 2025 will offer insights into market trends.

Introduction

Netflix Statistics: Since the global lockdown period, Netflix has experienced significant growth, solidifying its position as a leading OTT platform. By the end of 2024, the platform boasted over 280 million paid subscribers worldwide, with a notable increase of 22.4 million new subscribers in the first nine months of the year. This surge contributed to a record annual revenue of USD 39 billion, marking a 15.7% year-over-year increase.

North America remained Netflix's largest market, generating USD 17.3 billion in revenue. In terms of content consumption, members watched over 94 billion hours on Netflix in the second half of 2024, reflecting a 5% increase compared to the same period the previous year. These figures underscore Netflix's ability to adapt to changing viewer preferences and its commitment to delivering personalized content, thereby maintaining its competitive edge in the streaming industry.

Let's see how Netflix is performing in today’s market with these recent Netflix Statistics.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

In 2023, over ** percent of all content hours viewed on Netflix in Argentina was attributed to content originating in Latin America. The same was true for ** percent of content viewed on the platform in Colombia that year. What is more, these two countries also led in the consumption of newly released Latin American content on Netflix.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

It was found that adults in the United Kingdom engage with social media equally as much as with video streaming platforms. For example as of May 2023, UK TikTok users spent ** minutes per day with the social network while Netflix users in the country also spent the same amount of time using the video streaming service daily. Video viewing - ad-supported options are driving consumption Since 2021, the reach of video-on-demand subscriptions in the United Kingdom has been oscillating around ** million households. The viewership boom that started during the coronavirus outbreak has now transitioned into steady audience numbers. Video streaming in the UK remains strong, however, the market is pivoting from premium models to free ad-supported ones such as broadcaster video-on-demand (BVOD). The data shows that the viewership of BVOD services surpassed the SVOD viewer-base. Among many BVOD platforms, BBC iPlayer is by far the most popular ad-supported service in the UK, followed by ITV and All 4, showing the prevalence of local players. However, international services, such as Pluto TV, are slowly entering the market as well. In fact, while Netflix and Amazon Prime Video are losing viewer interest, Pluto TV is one of the platforms that experienced an increase in total content viewing hours between 2022 and 2023, indicating its growth potential.

Here is the full breakdown of Netflix global subscribers by year since 2013.

During the second half of 2024, the daily time spent streaming Netflix around the world amounted to one hour and ** minutes. While the streaming giant's subscriber number increased in the past year, viewing time dropped by ** minutes compared to the first half of 2024.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Video Streaming Market Outlook

According to our latest research, the global video streaming market size reached USD 110.2 billion in 2024, underscoring its position as one of the most dynamic sectors in the digital economy. The market is expected to expand at a robust CAGR of 18.6% from 2025 to 2033, with projections indicating a market value of USD 486.7 billion by 2033. This impressive growth trajectory is driven by the proliferation of high-speed internet, the widespread adoption of smart devices, and an ever-increasing appetite for on-demand and live video content globally.

One of the primary growth factors for the video streaming market is the rapid technological advancement in broadband infrastructure and mobile connectivity. The rollout of 5G networks in major economies has significantly enhanced the quality and reliability of streaming services, enabling seamless, buffer-free viewing experiences even for high-definition and 4K content. Additionally, the integration of advanced video compression technologies, such as HEVC and AV1, has allowed platforms to deliver superior video quality while optimizing bandwidth usage, further fueling user engagement and subscriber growth. As consumers increasingly expect instant access to high-quality content across devices, service providers are compelled to innovate and invest in robust delivery infrastructure and adaptive streaming technologies.

Another crucial driver is the diversification of content offerings and the rise of original programming by streaming platforms. Leading providers such as Netflix, Amazon Prime Video, and Disney+ are investing billions into exclusive movies, series, documentaries, and localized content to attract and retain subscribers. This content-centric strategy, coupled with sophisticated recommendation engines powered by artificial intelligence, has led to higher user retention rates and increased average viewing times. Furthermore, the pandemic-induced shift in entertainment consumption habits has accelerated the cord-cutting trend, with more households opting for streaming services over traditional cable or satellite TV. The flexibility to consume content on-demand, free from geographical constraints, has fundamentally transformed the media landscape and cemented video streaming as the preferred mode of entertainment for millions worldwide.

The video streaming market is also benefiting from its expanding application across diverse sectors beyond entertainment. Enterprises, educational institutions, healthcare providers, and government agencies are leveraging video streaming for training, virtual events, telemedicine, and public information dissemination. The adoption of video streaming in education, for example, has revolutionized remote learning, enabling interactive lectures, webinars, and collaborative projects. Similarly, telehealth solutions utilizing secure video streaming have improved healthcare accessibility and patient engagement. This cross-industry adoption is broadening the market’s addressable base and opening new revenue streams for service providers, further boosting overall market growth.

Regionally, North America remains the largest market for video streaming, accounting for over 38% of global revenues in 2024, thanks to high internet penetration, early adoption of OTT platforms, and a tech-savvy population. However, Asia Pacific is emerging as the fastest-growing region, propelled by massive smartphone adoption, expanding digital infrastructure, and a burgeoning youth demographic. Countries like India, China, and Southeast Asian nations are witnessing exponential growth in streaming subscriptions, with local and global players vying for market share through tailored content and affordable pricing models. Europe and Latin America are also experiencing steady growth, supported by regulatory initiatives and increasing investments in digital transformation. The Middle East & Africa, while still nascent, presents significant long-term potential as connectivity improves and digital literacy rises.

Component Analysis

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Here is the full breakdown of Netflix subscribers by region.

Estimates suggest that in 2026 U.S. adults will spend around ** percent of their time watching traditional TV each day. This figure has generally fallen in recent years and the downward trend is forecast to continue in the years to come. Screen time Although average daily time spent watching TV appears to be decreasing, this does not necessarily mean that people are spending less time in front of screens; this drop is likely due to an increasing amount of time spent with phones, tablets, and laptops. With on-demand streaming services such as Netflix gaining massive popularity, people can watch a huge range of programming whilst on the go, meaning that screen time is no longer limited to time spent at home in front of the TV. Young people around the world have been especially quick to adopt smartphone-based video streaming habits meaning that television screen time will likely fall even further in the future. Television in the U.S. As mentioned above, the way people are consuming their video entertainment content is rapidly changing in the United States. By 2028, estimates suggest that only **** million U.S. households will pay for traditional TV services, down from over ** million as of 2019. In order to compete for people’s business, cable and satellite providers must find a way to adapt in a way the meets the needs of today’s increasingly mobile consumers. Some are launching their own streaming services in a bid to tackle cord-cutting, most notably Comcast.

These are the top 10 countries for Netflix in terms of penetration rate.

This dataset, titled "Netflix Stock Data and Key Affiliated Companies", provides comprehensive insights into the stock performance of Netflix (NFLX) alongside several key companies that have played a significant role in Netflix's growth and operational success. These companies include major technology and media giants such as Amazon (AMZN), Intel (INTC), Warner Bros. Discovery (WBD), Sony (SONY), and others.

Dataset Overview:

The dataset includes daily stock data for Netflix and a selection of companies that contribute to its content distribution, technological infrastructure, cloud services, and content licensing. The selection of affiliated companies highlights the broad ecosystem of services and technologies that power Netflix's streaming service and its original content production.

Key Companies Included:

1. Netflix (NFLX) – The leading global streaming platform that revolutionized the way we consume media.
2. Amazon (AMZN) – Provides critical cloud infrastructure via Amazon Web Services (AWS), enabling Netflix to scale globally.
3. Intel (INTC) – Supplies advanced processors and server technologies that help Netflix handle massive data loads.
4. Akamai Technologies (AKAM) – A key content delivery network (CDN) provider that ensures fast and reliable streaming.
5. Warner Bros. Discovery (WBD), Paramount Global (PARA), and Sony (SONY) – These media companies have been essential content partners for licensing and streaming rights, fueling Netflix’s growth before and during its original content development.

Features:

• Daily stock prices for Netflix and its key partners over time.
• Open, High, Low, Close, Volume and other financial metrics for each company.
• The dataset allows users to analyze correlations between Netflix and companies that provide essential services like cloud infrastructure, content delivery, and licensed content.

Use Cases:

• Financial Analysis: Evaluate stock trends, price movements, and performance relationships among Netflix and its affiliated companies.
• Business Strategy: Understand how various partnerships and technological dependencies have influenced Netflix’s rapid growth.
• Machine Learning: Use the data for stock prediction models, time-series analysis, or risk assessments by understanding the historical volatility of these companies.

Potential Analysis:

• Stock Price Correlation: Investigate the correlation between Netflix’s stock and its key partners, such as Amazon and Intel.
• Impact of Technological Partners: Assess the importance of key tech partnerships in supporting Netflix’s streaming infrastructure and business operations.
• Influence of Media Partnerships: Examine how the stock performance of media companies like Warner Bros., Sony, and Paramount align with Netflix’s success.

Conclusion:

By analyzing the historical stock data of Netflix alongside these affiliated companies, users can gain deeper insights into how a diverse set of industries—including technology, media, and cloud infrastructure—come together to create the backbone of Netflix’s success. This dataset serves as a valuable resource for financial analysts, machine learning enthusiasts, and business strategists interested in the interconnections between these influential companies.

How to Use:

• Download the dataset, and explore the stock data for the companies mentioned.
• Perform exploratory data analysis (EDA), build models to predict stock prices, or conduct business analysis to uncover the relationships that drive Netflix’s market success.

This dataset provides a solid foundation for understanding the financial landscape surrounding Netflix and its key partners.

The company reported that its users are 49% women and 51% men.