Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

Here is the full breakdown of Netflix global subscribers by year since 2013.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

Here is the full breakdown of Netflix subscribers by region.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

Netflix is distinctly more popular with younger consumers in the United States than with older generations. According to the findings of a recent survey, around ** percent of respondents aged 18 to 34 subscribed to Netflix as of mid-2021, compared to just ** percent of those aged 65 or above. Netflix predicts further subscriber loss Netflix is the most popular subscription video-on-demand (SVOD) service worldwide. Millions of viewers from various demographics access the platform each day, but despite its availability in over *** countries and its ever-expanding content catalog, Netflix reported a subscriber loss of around *** thousand in the first quarter of 2022. It was the first time in over a decade that the streamer experienced a drop in user numbers, but according to the company, this downward trend might very well continue in the second quarter of the year. According to company reports, Netflix expects to lose an additional * million subscribers by mid-2022. Cracking down on password sharing Credential sharing has become an essential part of the video-on-demand (VOD) experience. Companies can stand out in today’s crowded streaming space by offering viewers to create multiple profiles and split subscription costs with other people in their household – which might be particularly appealing to younger audiences. Netflix is one of the first services to have provided multiple subscription options at various price tiers, but even so, the company has also acknowledged that millions of people share their login data without paying for additional accounts. In 2021, Netflix was estimated to have lost over **** billion U.S. dollars in revenue due to password sharing. In 2022, the company reacted by announcing to charge additional sub-account fees for people streaming content outside the primary account holder’s household.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

In 2020, there were approximately ***** million Netflix subscribers in Western Europe. By 2027, subscription numbers are forecast to increase by nearly ***** million, reaching around ** million subscribers.

Netflix’s success in the video streaming market has had a knock-on effect on its number of paying DVD subscribers – in the fourth quarter of 2019, there were just **** million in the United States. Whilst this figure is still impressive in an age where DVDs are far less popular than they used to be, a glance at how many DVD subscribers Netflix had just a few years ago highlights the huge changes in the company’s focus. Netflix declined to report its DVD subscriber numbers in the first or second quarters of 2020. In the final quarter of 2011, there were ***** million subscribers to the company’s DVD segment, but by the same time in 2012 the number had dropped to a little over ***** million. Significant decreases continued for years, and in the second quarter of 2018 the number of DVD subscribers dropped below ***** million for the first time. Meanwhile, the number of Netflix’s paying streaming subscribers tripled in eight years. How is Netflix’s DVD business still viable? Netflix started out as an online DVD rental store in 1998 and is now the leader of the video streaming market. Given the company’s long-established success in the industry, questions have been raised about the current and future success of its DVD segment. Unsurprisingly, the growth in the video streaming has led to a decline in physical video formats. Just over *** million DVD players were sold in the United States in 2017, less than half the amount sold three years previously. However, there must be a reason why millions of people still subscribe to Netflix’s DVD service (and there is). Streaming shows online, particularly whole movies, means that the consumer needs a lot of bandwidth. Netflix itself has recommended the ideal internet speed required in order to enjoy a satisfying streaming experience, suggesting *** Mbps for streaming in general and **** Mbps for HD content. For the megabits per second required to enjoy Ultra HD or 4K quality content, multiply that last figure by ****. Large amounts of Netflix users share their account with other people, and more than **** of households with users aged 18 to 34 years old stream an SVOD service on a daily basis. Should multiple members of the same household wish to stream Netflix content at the same time, the number of megabits per second for that household increases. Add online gaming, Spotify, YouTube and video calls into the mix and the necessary internet speed goes up and up. This costs money and requires the home to be within reach of a broadband provider that can accommodate heavy internet usage. Moreover, there are media lovers out there without any kind of broadband access at all. In contrast, ordering a DVD to be delivered to your front door relies purely on the postal service, which has access to every zip code in the country. Internet speed aside, another majorly appealing element of Netflix’s DVD business is the sheer amount of content on offer. Licensing shows and movies to stream can be problematic and expensive, causing online content to appear and disappear without warning. This is not the case for DVDs, and users are able to access movies which may never be legally available on the internet. Whilst Netflix’s DVD segment is unlikely to see a significant resurgence, this part of the company’s business is still profitable, and whilst that remains the be the case, the smart business decision is to keep it running.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Despite the United States being Netflix’s leading market in terms of subscriber numbers, Australia and the United Kingdom had higher penetration rates. In 2022, ** percent of Australian and ** percent of UK households used the subscription video-on-demand service. Spotlight on Netflix in the U.S. The United States is not only the place where Netflix got its start as a DVD rental service in 1997, but the country also remains Netflix’s largest market now that the company has evolved into the most popular SVOD platform worldwide. According to the company’s latest filings, the number of Netflix subscribers in the U.S. and Canada stood at **** million in the third quarter of 2022, after Europe, the Middle East, and Africa combined. Netflix is losing subscribers Netflix lost an estimated *** thousand subscribers globally during the first two quarters of 2022. The number of Netflix subscribers dropped from ****** million to ***** million in the first half of 2022, marking the first dip in over a decade. One of the reasons for this rapid subscriber loss could undoubtedly be the streamer’s monthly fees, which have been increasing over the past few years. Netflix already announced to add a cheaper ad-supported subscription option in *************, but only time will tell if this move will be enough to combat the current trend.

Netflix continues to dominate the UK streaming landscape, with **** million households subscribing to the service in the first quarter of 2025. This marks a significant increase from **** million subscribers in the same period of the previous year, demonstrating the platform's enduring popularity despite fierce competition in the video-on-demand landscape. Netflix's competitors While Netflix remains the leading subscription video-on-demand service in the UK in terms of customer numbers, Amazon Prime Video boasts the largest content library among major SVOD platforms, with over **** thousand hours of content available as of May 2024. However, when it comes to market share based on user interest, Netflix still holds the top spot, edging out providers such as Amazon Prime Video, Disney+, and Apple TV+. Demographic preferences Interestingly, streaming preferences vary across age groups. Among viewers aged 65 and above, Amazon Prime Video is the preferred choice in the UK for ** percent, while Netflix captures one-third of this demographic. This contrasts with the overall market dominance of Netflix, suggesting that older audiences may have different content preferences. The generational divide in streaming habits is further illustrated by data from Flanders in Belgium, where millennials show a slightly higher Netflix usage rate compared to Gen Z, both significantly outpacing older age groups.

These are the top 10 countries for Netflix in terms of penetration rate.

The Video On Demand Market size was valued at USD 97.19 USD Billion in 2023 and is projected to reach USD 291.69 USD Billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Video On Demand (VOD) includes all video content requested on-demand by users. This could be premium movies or libraries of TV shows, sporting events or concerts. It could also include user-created video content. In addition, some IPTV operators are starting to offer the ability to see all the TV programs aired on their multichannel pay-TV channels in the previous 24 or 48 hours on demand. This video content is held in a constantly updated library hosted by their network. VOD systems typically distribute media using internet connections, so good bandwidth is important for best results for viewers. Popular platforms include Netflix, Hulu, Disney, Amazon Prime Video and many others. Recent developments include: January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA)., August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free., July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs., April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. , September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members., July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform. . Key drivers for this market are: Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth . Potential restraints include: Concern Regarding the Privacy of Video Content to Hinder the Market Growth. Notable trends are: Enhanced User Experience and Ease of Use are Considered Emerging Trends.

According to a recent study conducted in the U.S., Netflix's latest plan addition, basic with ads, accounted for ** percent of the total amount of sign-ups to the streaming service in September 2023, up from ** percent of sign-ups recorded in November 2022, when the ad-supported plan was launched. In comparison, most of the sign-ups were reported by standard subscribers, with a share of ** percent. The basic plan declined in popularity until Netflix removed this option entirely.

The company reported that its users are 49% women and 51% men.