The company reported that its users are 49% women and 51% men.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Here is the full breakdown of Netflix subscribers by region.

Netflix is distinctly more popular with younger consumers in the United States than with older generations. According to the findings of a recent survey, around ** percent of respondents aged 18 to 34 subscribed to Netflix as of mid-2021, compared to just ** percent of those aged 65 or above. Netflix predicts further subscriber loss Netflix is the most popular subscription video-on-demand (SVOD) service worldwide. Millions of viewers from various demographics access the platform each day, but despite its availability in over *** countries and its ever-expanding content catalog, Netflix reported a subscriber loss of around *** thousand in the first quarter of 2022. It was the first time in over a decade that the streamer experienced a drop in user numbers, but according to the company, this downward trend might very well continue in the second quarter of the year. According to company reports, Netflix expects to lose an additional * million subscribers by mid-2022. Cracking down on password sharing Credential sharing has become an essential part of the video-on-demand (VOD) experience. Companies can stand out in today’s crowded streaming space by offering viewers to create multiple profiles and split subscription costs with other people in their household – which might be particularly appealing to younger audiences. Netflix is one of the first services to have provided multiple subscription options at various price tiers, but even so, the company has also acknowledged that millions of people share their login data without paying for additional accounts. In 2021, Netflix was estimated to have lost over **** billion U.S. dollars in revenue due to password sharing. In 2022, the company reacted by announcing to charge additional sub-account fees for people streaming content outside the primary account holder’s household.

Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

Here is the full breakdown of Netflix global subscribers by year since 2013.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

This statistic illustrates the share of people who used Netflix in the past 12 months in the United States in 2023. The results were sorted by age. As of March 2023, 72 percent of respondents aged 18 to 29 years stated they used Netflix in the past 12 months.

These are the top 10 countries for Netflix in terms of penetration rate.

A survey, conducted in November 2022 in the United States, found that the frequency of Netflix use varied depending on ethnicity. For instance, the majority of white respondents (** percent) stated to have not watched Netflix at all in the month prior to the survey, while the share of daily watchers stood at ** percent. This share is highest among black respondents, at ** percent, while *** in three Hispanic respondents use the streaming service on a daily basis.

Netflix continues to dominate the UK streaming landscape, with **** million households subscribing to the service in the first quarter of 2025. This marks a significant increase from **** million subscribers in the same period of the previous year, demonstrating the platform's enduring popularity despite fierce competition in the video-on-demand landscape. Netflix's competitors While Netflix remains the leading subscription video-on-demand service in the UK in terms of customer numbers, Amazon Prime Video boasts the largest content library among major SVOD platforms, with over **** thousand hours of content available as of May 2024. However, when it comes to market share based on user interest, Netflix still holds the top spot, edging out providers such as Amazon Prime Video, Disney+, and Apple TV+. Demographic preferences Interestingly, streaming preferences vary across age groups. Among viewers aged 65 and above, Amazon Prime Video is the preferred choice in the UK for ** percent, while Netflix captures one-third of this demographic. This contrasts with the overall market dominance of Netflix, suggesting that older audiences may have different content preferences. The generational divide in streaming habits is further illustrated by data from Flanders in Belgium, where millennials show a slightly higher Netflix usage rate compared to Gen Z, both significantly outpacing older age groups.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

According to a survey conducted in March 2023, ** percent of respondents in the United States watched Netflix on a daily basis, while the share of daily Netflix users was similar for men as well as for women. Almost ************ people interviewed have not watched the streaming service at all in the month prior to the survey period.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

The anime streaming market is experiencing robust growth, driven by the increasing popularity of anime globally and the expanding availability of streaming services. While precise market size figures are unavailable, considering the presence of major players like Netflix, Crunchyroll, and Funimation, and the significant global fan base, a reasonable estimate for the 2025 market size would be around $5 billion USD. A Compound Annual Growth Rate (CAGR) of 15% is plausible, reflecting continued growth fueled by factors such as improved internet infrastructure in developing nations, increasing smartphone penetration, and the production of high-quality original anime content. Key trends include the rise of subscription video-on-demand (SVOD) services, the growing demand for original anime programming, and the increasing popularity of anime among younger demographics. The market is segmented by operating system (Windows, Android, iOS, Others) and content rating (TV-Y, TV-Y7, TV-G, TV-PG, TV-14, TV-MA), reflecting diverse consumption patterns. While competition among established and emerging players is intense, the overall market exhibits significant potential for expansion. Geographic distribution shows strong demand in North America and Asia Pacific, though Europe and other regions are also witnessing significant growth. Factors limiting growth could include piracy, regional licensing restrictions, and the need for consistent high-quality content production. The forecast period (2025-2033) suggests continued substantial growth, driven by the factors noted above. The market is expected to evolve with the integration of new technologies, including enhanced user interfaces, personalized recommendations, and possibly even metaverse integrations. The anime streaming tool market presents a lucrative opportunity for businesses. Successful players will need to focus on providing a high-quality user experience, expanding content libraries with diverse genres and ratings, implementing effective marketing strategies to reach target demographics, and navigating the complexities of licensing and content rights. International expansion will be crucial, as growth in Asia and other emerging markets offers significant untapped potential. The successful development and implementation of sophisticated recommendation algorithms and personalized content will be essential for enhancing user engagement and retention. Addressing issues like piracy and content availability in various regions will be critical for long-term sustainable growth. Overall, the anime streaming market is poised for considerable expansion over the coming decade, offering substantial opportunities for companies willing to adapt to changing market dynamics and consumer preferences.

The online TV series market is experiencing robust growth, driven by the increasing adoption of streaming services and the rising demand for high-quality, on-demand content. The market's expansion is fueled by several factors, including the affordability and convenience of streaming platforms compared to traditional cable television, the proliferation of diverse genres and formats catering to varied age demographics (young, middle-aged, and elderly audiences), and the rise of binge-watching culture. Mini-series and serialized long-form series are the dominant formats, attracting a broad spectrum of viewers. Major players like Netflix, Disney+, HBO Max, and others are investing heavily in original content and expanding their global reach, intensifying competition and driving innovation. Geographic distribution reveals strong performance in North America and Europe, with Asia Pacific emerging as a rapidly growing market, especially in regions like China and India. However, factors such as increasing production costs, piracy, and the potential for market saturation present challenges to sustained exponential growth. The forecast period (2025-2033) anticipates continued growth, albeit at a potentially moderating pace, as the market matures. This moderation might be attributed to increased competition, reaching market saturation in some established regions, and the fluctuating economic conditions that might impact consumer spending on entertainment. The competitive landscape is highly dynamic, with established players constantly vying for market share and newer entrants disrupting the industry with innovative business models and content strategies. The success of individual streaming platforms hinges on factors such as the quality of their original content, the effectiveness of their marketing strategies, and their ability to adapt to evolving consumer preferences. Furthermore, the integration of advanced technologies, such as AI-powered recommendation engines and personalized viewing experiences, is enhancing user engagement and driving further market growth. The segmentation by audience demographics allows for targeted content creation, ensuring continued engagement and maximizing the return on investment for streaming platforms. However, maintaining a balance between catering to diverse audiences and managing the operational costs associated with diverse productions remains a critical challenge for all stakeholders in the online TV series market.

From a total of over 2.3 million unique male users who who accessed Netflix via mobile devices, Indian boys and men between 15 and 34 years old were the largest demographic with over eleven thousand unique mobile male visitors. Since its introduction in 2016, Netflix has become one of the largest competitors in the video on demand market in India.