Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

Introduction

Netflix Statistics: Since the global lockdown period, Netflix has experienced significant growth, solidifying its position as a leading OTT platform. By the end of 2024, the platform boasted over 280 million paid subscribers worldwide, with a notable increase of 22.4 million new subscribers in the first nine months of the year. This surge contributed to a record annual revenue of USD 39 billion, marking a 15.7% year-over-year increase.

North America remained Netflix's largest market, generating USD 17.3 billion in revenue. In terms of content consumption, members watched over 94 billion hours on Netflix in the second half of 2024, reflecting a 5% increase compared to the same period the previous year. These figures underscore Netflix's ability to adapt to changing viewer preferences and its commitment to delivering personalized content, thereby maintaining its competitive edge in the streaming industry.

Let's see how Netflix is performing in today’s market with these recent Netflix Statistics.

Netflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages. The company provides members the ability to receive streaming content through a host of internet-connected devices, including TVs, digital video players, television set-top boxes, and mobile devices. It also provides DVDs-by-mail membership services in the United States. The company has approximately 222 million paid members in 190 countries. Netflix, Inc. was incorporated in 1997 and is headquartered in Los Gatos, California.

Introduction

Streaming Statistics:Â Streaming has revolutionized how people consume entertainment, replacing traditional television with on-demand access to music, video, news, and gaming content. As of 2025, there are approximately 1.8 billion video streaming subscriptions worldwide, reflecting a significant increase from 1.1 billion in 2020. In the United States, 83% of households subscribe to at least one streaming service, up from 52% in 2015.

Leading platforms like Netflix, Amazon Prime Video, and Disney+ have amassed substantial subscriber bases. Netflix leads with over 282 million global subscribers, followed by Amazon Prime Video with an estimated 230 million, and Disney+ with approximately 153.8 million.

The rise of streaming has also empowered content creators. Since 2020, over 165 million individuals have joined the creator economy through social media platforms. Notably, YouTube hosts over 64 million content creators globally.

This shift underscores the growing importance of streaming in both consumer entertainment and content creation, highlighting its role in shaping modern media consumption and production.

Currently, YouTube and Netflix are the most widely used streaming services, providing hours of entertainment from the comfort of home. The following streaming statistics for 2024 and 2025 will offer insights into market trends.

The revenue of Netflix in Russia gradually increased over the course of 2021. In the last quarter of that year, the U.S. video-on-demand (VOD) platform's revenue in the country was estimated at *** million U.S. dollars, which was nearly *** thousand U.S. dollars higher than in the first three months of the year.

Netflix in Russia: key facts Netflix Inc. started operating in Russia in 2016, although the Russian-language version of Netflix became available only in 2020. Within the country, the platform is operated by Entertainment Online Service, a subsidiary of the Russian media holding National Media Group. In December 2021, Netflix was included in the national register of audiovisual services - an obligation for platforms with over 100 thousand daily users in Russia. Thus, Netflix Inc. would have to comply with the country's legal requirements for such services, such as offering to stream ** state channels and set up a company in Russia. In the fourth quarter of 2021, 192 thousand users in Russia were Netflix subscribers.

How popular is Netflix in Russia? One of most popular VOD platforms worldwide, Netflix is the fourth-leading online video service by user share in Russia, after national Ivi, Kinopoisk, and Okko. Nine percent of surveyed Russian VOD users reported being Netflix consumers in the first three months of 2021. However, Netflix was the most popular platform for digital originals in Russia, with its share of demand nearing ** percent in the second quarter of 2021. Furthermore, the platform enjoyed the highest net promoter score (NPS) among its competitors, with ** percent more consumers ready to recommend it than those rejecting to promote it.

Introduction

OTT Platform Statistics: In today's digital age, OTT (Over-The-Top) platforms have become a regular part of how we watch shows, movies, and other entertainment. These platforms, like Netflix, Amazon Prime, and Disney+, let people stream content directly on their devices without needing cable or satellite TV.

The rise of OTT services has changed the way we consume entertainment. There will be millions of users around the world in 2024, and these platforms will grow fast. This article will explore important statistics and trends about OTT platforms, showing how they're shaping the future of entertainment.

Amazon Prime - Movies and TV Dramas

This data set was created to list all shows available on Amazon Prime streaming, and analyze the data to find interesting facts. This data was acquired in May 2022 containing data available in the United States.

Content

This dataset has two files containing the titles (titles.csv) and the cast (credits.csv) for the title.

This dataset contains +9k unique titles on Amazon Prime with 15 columns containing their information, including:

• id: The title ID on JustWatch.
• title: The name of the title.
• show_type: TV show or movie.
• description: A brief description.
• release_year: The release year.
• age_certification: The age certification.
• runtime: The length of the episode (SHOW) or movie.
• genres: A list of genres.
• production_countries: A list of countries that produced the title.
• seasons: Number of seasons if it's a SHOW.
• imdb_id: The title ID on IMDB.
• imdb_score: Score on IMDB.
• imdb_votes: Votes on IMDB.
• tmdb_popularity: Popularity on TMDB.
• tmdb_score: Score on TMDB.

And over +124k credits of actors and directors on Amazon Prime titles with 5 columns containing their information:

• person_ID: The person ID on JustWatch.
• id: The title ID on JustWatch.
• name: The actor or director's name.
• character_name: The character name.
• role: ACTOR or DIRECTOR.

Tasks

• Developing a content-based recommender system using the genres and/or descriptions.
• Identifying the main content available on the streaming.
• Network analysis on the cast of the titles.
• Exploratory data analysis to find interesting insights.

Other Streaming Datasets

• HBO Max TV Shows and Movies
• Netflix TV Shows and Movies
• Disney+ TV Shows and Movies
• Hulu TV Shows and Movies
• Paramount TV Shows and Movies
• Rakuten Viki TV Dramas and Movies
• Crunchyroll Animes and Movies
• Dark Matter TV Shows and Movies

How to obtain the data

If you want to see how I obtained these data, please check my GitHub repository.

Acknowledgements

All data were collected from JustWatch.

Disney+ - TV Shows and Movies

This data set was created to list all shows available on Disney+ streaming, and analyze the data to find interesting facts. This data was acquired in May 2022 containing data available in the United States.

Content

This dataset has two files containing the titles (titles.csv) and the cast (credits.csv) for the title.

This dataset contains +1500 unique titles on Disney+ with 15 columns containing their information, including:

• id: The title ID on JustWatch.
• title: The name of the title.
• show_type: TV show or movie.
• description: A brief description.
• release_year: The release year.
• age_certification: The age certification.
• runtime: The length of the episode (SHOW) or movie.
• genres: A list of genres.
• production_countries: A list of countries that produced the title.
• seasons: Number of seasons if it's a SHOW.
• imdb_id: The title ID on IMDB.
• imdb_score: Score on IMDB.
• imdb_votes: Votes on IMDB.
• tmdb_popularity: Popularity on TMDB.
• tmdb_score: Score on TMDB.

And over +26k credits of actors and directors on Disney+ titles with 5 columns containing their information, including:

• person_ID: The person ID on JustWatch.
• id: The title ID on JustWatch.
• name: The actor or director's name.
• character_name: The character name.
• role: ACTOR or DIRECTOR.

Tasks

• Developing a content-based recommender system using the genres and/or descriptions.
• Identifying the main content available on the streaming.
• Network analysis on the cast of the titles.
• Exploratory data analysis to find interesting insights.

Other Streaming Datasets

• HBO Max TV Shows and Movies
• Amazon Prime TV Shows and Movies
• Netflix TV Shows and Movies
• Hulu TV Shows and Movies
• Paramount TV Shows and Movies
• Rakuten Viki TV Dramas and Movies
• Crunchyroll Animes and Movies
• Dark Matter TV Shows and Movies

How to obtain the data

If you want to see how I obtained these data, please check my GitHub repository.

Acknowledgements

All data were collected from JustWatch.

In the digital age, every minute counts as billions of users engage with online platforms worldwide. The year 2024 saw an astounding 251.1 million emails sent, 138.9 million Reels played on Facebook and Instagram, and 5.9 million Google searches conducted every 60 seconds. Social media's continued dominance Social media platforms remain at the forefront of online interactions, with Facebook leading the pack at over three billion monthly active users. The broader Meta ecosystem, including Instagram and WhatsApp, further solidifies its position in the digital landscape. TikTok, a relative newcomer, has rapidly gained traction, generating 186 million downloads in the fourth quarter of 2024 alone. Evolving digital consumption patterns While traditional streaming services like Netflix continue to dominate, with 362,962 hours streamed every minute, the digital media landscape is experiencing shifts in user preferences. Netflix recorded over 300 million paid subscribers worldwide as of the fourth quarter of 2024.

In mid-March, shortly after the first cases of coronavirus were detected in Poland, all cultural institutions (including cinemas) were closed. The viewers had to switch to receiving films at home. Thus, in March 2020, Netflix, VOD.pl, or Player.pl reported a significant increase in visits compared to the same period of the last year. Namely, the number of Netflix users increased by nearly two million year-on-year.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

In the first quarter of 2025, the music streaming service Spotify reached an all-time high with 678 million active users worldwide. This marked an increase of around ten percent in just one year. What is Spotify? Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. In the first quarter of 2025, the company reported 268 million paying subscribers. Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.

During the coronavirus pandemic (COVID-19) in Poland in 2020, video chatting with friends and family was the favorite online activity for 77 percent of respondents. Nearly 70 percent also used online video subscriptions such as Netflix, Amazon Prime, or HBO Go. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.