Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

In the fourth quarter of 2024, Netflix generated total revenue of over **** billion U.S. dollars, up from about *** billion dollars in the corresponding quarter of 2023. The company's annual revenue in 2024 amounted to around ** billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade. Netflix’s global position Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is Europe, Middle East, and Africa, surpassing the U.S. and Canada in terms of subscriber count. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability. Netflix’s original content Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as “Orange is the New Black,” “Black Mirror,” and “House of Cards” won the hearts of subscribers long ago, but newer content such as English-language shows “Bridgerton,” “Wednesday,” and “Stranger Things,” as well as local TV shows such as “Squid Game” have also been favorably reviewed and proved popular among users.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Video streaming giant Netflix had a total net income of nearly *** billion U.S. dollars in 2024, whilst the company's annual revenue reached around ** billion U.S. dollars. Six years earlier, at the end of 2018, the figure stood at *** million subscribers. The fiscal year end of the company is December 31. The growth of Netflix Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Investing in own content Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets. Netflix’s worldwide video content budget surpassed ** billion U.S. dollars in 2023, marking a nearly three-fold increase since 2016. The streaming platform has become known for its many original shows reaching fans across the globe, including "Stranger Things," "Orange is the New Black," and "13 Reasons Why."

Introduction

Netflix vs Hulu Statistics: In 2024, Netflix and Hulu were firmly atop the global streaming landscape. While Netflix remains the uncontested global giant, Hulu commands the U.S. territory.

Here is a clear Netflix vs Hulu statistics inspection of their subscriber bases, revenues, market shares, content investments, and major areas of growth through 2024, using simple language allowing clarifications from subscribers that are new to the metrics of streaming industries.

These are the top 10 countries for Netflix in terms of penetration rate.

Netflix reported $6.61 in EPS Earnings Per Share for its fiscal quarter ending in March of 2025. Data for Netflix | NFLX - EPS Earnings Per Share including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

Netflix reported $10.54B in Sales Revenues for its fiscal quarter ending in March of 2025. Data for Netflix | NFLX - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last July in 2025.

This dataset offers a comprehensive historical record of Netflix’s stock price movements, capturing the company’s financial journey from its early days to its position as a global streaming giant.

From its IPO in May 2002, Netflix (Ticker: NFLX) has transformed from a DVD rental service to a powerhouse in on-demand digital content. With its disruptive innovation, strategic shifts, and global expansion, Netflix has seen dramatic shifts in stock prices, reflecting not just market trends but also cultural impact. This dataset provides a window into that evolution.

What’s Included?

Each row in this dataset represents daily trading activity on the stock market and includes the following columns:

• Date – The trading day (from 2002 onward)
• Open – Stock price when the market opened
• High – Highest trading price of the day
• Low – Lowest trading price of the day
• Close – Final price at market close
• Adj Close – Closing price adjusted for splits and dividends
• Volume – Number of shares traded that day

The data is structured in CSV format and is clean, easy to use, and ready for immediate analysis.

Why Use This Dataset?

Whether you're learning data science, building a financial model, or exploring machine learning in the real world, this dataset is a goldmine of insights. Netflix's market history includes:

• Periods of explosive growth during digital transformation
• Volatility during market crashes and global events (e.g., 2008, COVID-19)
• Strategic pivots such as the shift to original content
• Market reactions to earnings, acquisitions, and subscriber milestones

This makes the dataset ideal for:

• Time-series forecasting (ARIMA, Prophet, LSTM)
• Technical and trend analysis (moving averages, RSI, Bollinger Bands)
• Predictive modeling with machine learning
• Investment simulation projects
• Stock market visualization and storytelling
• Financial dashboards (Tableau, Power BI, Streamlit, etc.)

Who Can Use It?

This dataset is designed for:

• Aspiring data scientists practicing EDA and modeling
• Financial analysts and traders exploring trends
• AI researchers working on time-series models
• Students building ML projects
• Developers creating stock visualization tools
• Kaggle competitors seeking real-world datasets

Data Source & Credits

The dataset is derived from publicly available historical stock price data, such as Yahoo Finance, and has been cleaned and organized for educational and research purposes. It is continuously maintained to ensure accuracy.

Start Exploring

Netflix’s rise is more than just a business story — it’s a data-driven journey. With this dataset, you can analyze the company’s stock behavior, train models to predict future trends, or simply visualize how tech reshapes the market.

Introduction

Netflix Statistics: Since the global lockdown period, Netflix has experienced significant growth, solidifying its position as a leading OTT platform. By the end of 2024, the platform boasted over 280 million paid subscribers worldwide, with a notable increase of 22.4 million new subscribers in the first nine months of the year. This surge contributed to a record annual revenue of USD 39 billion, marking a 15.7% year-over-year increase.

North America remained Netflix's largest market, generating USD 17.3 billion in revenue. In terms of content consumption, members watched over 94 billion hours on Netflix in the second half of 2024, reflecting a 5% increase compared to the same period the previous year. These figures underscore Netflix's ability to adapt to changing viewer preferences and its commitment to delivering personalized content, thereby maintaining its competitive edge in the streaming industry.

Let's see how Netflix is performing in today’s market with these recent Netflix Statistics.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

Here is the full breakdown of Netflix global subscribers by year since 2013.

Here is the full breakdown of Netflix subscribers by region.

The Over-The-Top (OTT) market is experiencing explosive growth, projected to reach a value of $0.58 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 28.19% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing affordability and accessibility of high-speed internet globally is a major factor, allowing consumers to easily stream content. The rising popularity of mobile devices and smart TVs further enhances convenience, driving adoption. Moreover, the continuous evolution of content offerings, including original programming and diverse genres catering to niche audiences, keeps viewers engaged. Competition among established players like Netflix, Amazon Prime Video, and Disney+ alongside the emergence of innovative regional players is fueling innovation and keeping prices competitive, further stimulating market growth. The segment breakdown suggests that Subscription Video on Demand (SVOD) likely dominates the market, followed by Transactional Video on Demand (TVOD) and Advertising Video on Demand (AVOD). However, market growth is not without its challenges. The intensifying competition necessitates continuous investment in content creation and technological infrastructure. Content piracy remains a significant concern, impacting revenue streams. Furthermore, regional variations in internet penetration and consumer preferences require tailored strategies for successful market penetration. Successfully navigating these challenges hinges on strategic content acquisitions, effective marketing campaigns targeting specific demographics, and robust anti-piracy measures. The future of the OTT market hinges on technological advancements such as improved streaming quality, personalized recommendations, and interactive content experiences, ensuring sustained growth and viewer engagement throughout the forecast period. Geographic expansion, particularly into underserved regions, also presents significant opportunities for market expansion. This in-depth report provides a comprehensive analysis of the global Over-The-Top (OTT) market, encompassing its evolution, current state, and future projections from 2019 to 2033. The report leverages extensive data analysis and market insights, covering key aspects influencing the OTT landscape, including technological advancements, consumer behavior, regulatory frameworks, and competitive dynamics. This study is crucial for businesses seeking to understand and capitalize on the burgeoning opportunities within the rapidly expanding OTT sector. We analyze market trends, growth drivers, challenges, and emerging technologies shaping the future of streaming media. The study period is 2019-2033, with 2025 as the base year and estimated year, and a forecast period of 2025-2033. Recent developments include: May 2023 - Jio Fibre and OTTplay Premium have collaborated to provide 19 OTTs to Jio Set-Top Box consumers. OTTplay Premium is well-known for its high-quality and varied content, designed to give users a personalized, smooth, and premium streaming experience. With this connection, Jio set-top box customers could download the OTTplay app from the Jio Store and access prominent OTT platforms like Sony Liv, Zee5, Lionsgate, FanCode, and 15 more, all under one roof., October 2022 - Vislink has announced and introduced a new integrated collaboration with sports OTT provider StreamViral as part of their exhibition at Sportel 2022 in Monaco. Vislink, a significant broadcast live streaming production technology provider, is now delivering an OTT playout and distribution platform to complement its Artificial Intelligence (AI) cameras, which can generate captivating sports productions without using live camera operators., September 2022 - Medianova and streaming platform Jet-Stream announced a partnership to provide Medianova's CDN service within Jet-Stream's service. Jet-Stream Airflow Multi CDN is integrated into Jet-Stream Cloud services with the partnership., May 2022 - Sony Sports Network has announced that Roland-Garros 2022, the second grand slam event of the year, will be aired in four regional languages for live broadcast in India. The tournament can be streamed on Sony Sports Network's on-demand OTT platform SonyLIV.. Key drivers for this market are: Adoption of Smart Devices & Greater Access to Higher Internet Speeds, Ongoing Shift Towards Commoditization of Sporting & Entertainment Services Coupled with Growing Competition Among OTT Providers; Increasing Adoption of SVOD (subscription - Based Services) in Emerging Markets. Potential restraints include: Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware. Notable trends are: Adoption of Smart Devices & higher Internet Speeds is Expected to Drive Over the Top (OTT) Market.

Netflix's subscription forecast for 2029 reveals significant growth across all regions, with North America expected to reach the highest number of subscribers at **** million. While North America remains Netflix's stronghold, the Asia Pacific region is estimated to see the most substantial growth. Subscriptions are forecast to increase from **** million in 2019 to **** million in 2029, reflecting Netflix's strategic focus on expanding its presence in emerging markets.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

Streaming Spending Market Outlook

As of 2023, the global streaming spending market size is valued at approximately USD 92.7 billion, with a projected CAGR of 10.7% leading to an estimated market size of USD 225.8 billion by 2032. This robust growth is primarily driven by the increasing penetration of high-speed internet and the rising popularity of on-demand content consumption.

The proliferation of high-speed internet access has been a significant growth factor for the streaming spending market. With advancements in broadband technology and the rollout of 5G networks, consumers now have the ability to stream high-definition and even ultra-high-definition content seamlessly. This increased accessibility has led to a surge in the number of subscribers across various streaming platforms. Furthermore, the affordability of internet services has made it possible for a broader segment of the population to access streaming services, thus expanding the market potential.

Another vital growth driver is the changing consumer behavior towards media consumption. The convenience and flexibility offered by streaming services have led to a decline in traditional TV viewership and a rise in on-demand content consumption. Consumers now prefer the ability to watch their favorite shows, movies, or sports events at their own convenience, without being tied to a broadcast schedule. This shift is particularly noticeable among younger demographics, who are more inclined to use smartphones and other digital devices for media consumption.

The increasing investment in original content by streaming service providers is also fueling market growth. Platforms like Netflix, Amazon Prime, Disney+, and others are investing heavily in producing exclusive content to attract and retain subscribers. This focus on high-quality, original content not only enhances the user experience but also differentiates these platforms from their competitors. Additionally, collaborations between content creators and streaming platforms have led to the production of diverse and engaging content, catering to various audience preferences.

The evolution of the Movie Streaming Service landscape has been a pivotal factor in shaping consumer expectations and preferences. As streaming platforms continue to diversify their content offerings, they have become more than just a medium for watching films; they are now a hub for exclusive premieres, interactive content, and personalized viewing experiences. This transformation is driven by the need to cater to a global audience with varied tastes, leading to the creation of niche genres and culturally diverse content. The ability to access a vast array of movies from different eras and regions has democratized film consumption, allowing viewers to explore cinematic works that were previously inaccessible. As a result, movie streaming services are not only expanding their subscriber base but also fostering a new era of film appreciation and critique.

Regionally, North America holds a significant share of the global streaming spending market, attributed to the high penetration of internet services and the early adoption of streaming technologies. However, Asia Pacific is expected to witness the highest growth rate during the forecast period. The growing internet user base, increasing smartphone adoption, and rising disposable incomes in countries like China and India are key factors driving the market in this region. Furthermore, local content production and regional collaborations are enhancing the appeal of streaming services in these emerging markets.

Service Type Analysis

The streaming spending market can be segmented by service type into Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), and Transactional Video on Demand (TVOD). SVOD services have been one of the primary drivers of growth within the streaming market. Platforms like Netflix, Hulu, and Disney+ offer subscription-based models where users pay a monthly or yearly fee to access a vast library of content. The recurring revenue model ensures consistent revenue streams for the service providers and offers users uninterrupted access to their favorite shows and movies.

AVOD services are another significant segment, with platforms like YouTube and Tubi offering free access to content supported by advertisements. This model is particularly appealing in markets where consumers are price-sensitive and may not be willing to pay for a subscript

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.