Video streaming giant Netflix had a total net income of nearly 8.7 billion U.S. dollars in 2024, whilst the company's annual revenue reached around 39 billion U.S. dollars. Six years earlier, at the end of 2018, the figure stood at 139 million subscribers. The fiscal year end of the company is December 31. The growth of Netflix Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Investing in own content Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets. Netflix’s worldwide video content budget surpassed 17 billion U.S. dollars in 2023, marking a nearly three-fold increase since 2016. The streaming platform has become known for its many original shows reaching fans across the globe, including "Stranger Things," "Orange is the New Black," and "13 Reasons Why."

Netflix reported a net income of over 1.8 billion U.S. dollars in the fourth quarter of 2024, around double the amount recorded a year earlier. Its revenue and subscriber base also increased and even beat expectations. Netflix’s profit compared to other DTC businesses Despite Netflix recording the highest expenses among major streaming services worldwide, it is one of the very few companies in the direct-to-consumer streaming business making money. In 2023, the operating profit of Netflix amounted to around seven billion U.S. dollars, while Paramount, for example, reported DTC losses of nearly two billion U.S. dollars that year. Disney’s losses exceeded two billion U.S. dollars. Netflix’s content expenditure flattens However, like other providers, the streaming giant implemented several measures to reduce churn and costs. For example, Netflix’s content spending will probably not continue to increase, but will remain stable in the years ahead. The company already abruptly stopped further production of TV series seasons like “That '90s Show” and “Unstable,” as high production costs failed to pay off and the shows were met with unsatisfied viewers.

In 2024, the total revenue of the video streaming platform Netflix amounted to approximately 39 billion U.S. dollars, having grown from 5.5 billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at 8.7 billion U.S. dollars, with a total of 14,000 employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received seven years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – 33.7 billion U.S. dollars. This figure is around 10 times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from 1.3 billion U.S. dollars in 2010 to over 20 billion U.S. dollars in 2023.

Netflix's annual net income per employee was $622.26K in fiscal year 2024. The net income per employeeincreased$206.26Kfrom $416.00K(in 2023) to $622.26K (in 2024), representing a 49.58% year-over-year growth.

In the fourth quarter of 2024, Netflix generated total revenue of over 10.2 billion U.S. dollars, up from about 8.8 billion dollars in the corresponding quarter of 2023. The company's annual revenue in 2024 amounted to around 39 billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade. Netflix’s global position Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is Europe, Middle East, and Africa, surpassing the U.S. and Canada in terms of subscriber count. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability. Netflix’s original content Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as “Orange is the New Black,” “Black Mirror,” and “House of Cards” won the hearts of subscribers long ago, but newer content such as English-language shows “Bridgerton,” “Wednesday,” and “Stranger Things,” as well as local TV shows such as “Squid Game” have also been favorably reviewed and proved popular among users.

In 2024, Netflix reported a revenue of nearly 17 billion U.S. dollars in the United States and Canada, up from around 15 billion in the previous year. The revenue generated in the North American countries was more than triple the amount brought in from Latin America and Asia Pacific. Netflix faces challenge to keep growing While the EMEA (Europe, Middle East, and Africa) region is Netflix’s second largest market in terms of revenue, the subscriber base in this region surpassed that in the U.S. and Canada for the first time in 2022. These countries experienced the most substantial combined subscriber loss when Netflix struggled to continue to grow in the same year as the service’s price has increased significantly over the past few years, leading audiences to switch to more affordable entertainment options. However, after this reported drop, the streaming giant seems to be back on track, adding around 30 million net subscribers in only one year. Consumers’ perception of Netflix Netflix has long been the SVOD market leader worldwide, despite rising competition. However, the perception of the streaming giant has taken a hit in the last few years. While the share of customers who were satisfied with Netflix amounted to 90 percent in 2021, the satisfaction rate declined below the 80 percent mark. Moreover, a survey asking users about eight different streaming services revealed that Netflix saw the highest year-over-year drops in the share of subscribers who were likely to keep the platform between 2021 and 2023.

In the fourth quarter of 2024, SVOD platform Netflix reported its highest revenue in North America. Indeed, in the United States and Canada, Netflix's revenue amounted to over 4.5 billion U.S. dollars. In comparison, Netflix's revenue in Latin America was around 1.2 billion U.S. dollars.

Netflix's annual revenue was $39.00B in fiscal year 2024. The annual revenue increased $5.28B from $33.72B (in 2023) to $39.00B (in 2024), representing a 15.65% year-over-year growth.

Netflix 净收入 - 当前值，历史数据，预测，统计，图表和经济日历 - Mar 2025.Data for Netflix | 净收入 including historical, tables and charts were last updated by Trading Economics this last March in 2025.

The Netflix app revenue decreased over the observed period of time in Poland. In 2024, the video-on-demand service app generated approximately 494 thousand U.S. dollars in revenue.

Netflix's ad revenue was expected to surpass that of Disney+ in the United States in 2024, accruing 1.03 billion U.S. dollars compared to Disney's 911.9 million dollars. The gap between the two giants' ad revenue was projected to narrow in 2025.

Netflix is a public company headquartered in California with an estimated 12,800 employees. In the US, the company has a notable market share in at least two industries: DVD, Game & Video Rental, Video Streaming Services and Video Streaming Services. Their largest market share is in the Video Streaming Services industry, where they account for an estimated 24.2% of total industry revenue.

A forecast from 2022 showed that the launch of an ad-supported tier would drive Netflix's revenue growth by two billion U.S. dollars in 2023 and three billion U.S. dollars in 2027. However, the ad-free subscription revenue was projected to be lower in 2027 with Netflix having an ad-supported tier than without as ad-free subscribers were expected to switch to the ad-funded plan.

This bar chart displays revenues ($) by revenue type using the aggregation sum and is filtered where the company is Netflix. The data is about companies.

This bar chart displays free cash flow ($) by revenue type using the aggregation sum and is filtered where the company is Netflix. The data is from the companies entity.

This bar chart displays market cap ($) by revenue type and is filtered where the company is Netflix. The data is about companies.

Throughout 2024, Netflix generated approximately 4.84 billion U.S. dollars in revenue with its operations across Latin America, up from 4.45 billion dollars a year earlier – an annual growth of about nine percent. The 2024 figure accounts for around 112.41 percent of Netflix's global revenue that year.

The source estimated that, by the end of 2022, Netflix's annual revenue in Latin America would amount to 3.65 billion U.S. dollars. The figure was forecast to peak at 3.73 billion dollars in the following year, only to decrease by six percent by 2027, when it would stand at 3.5 billion dollars. Meanwhile, total subscription video-on-demand (SVoD) revenue in Latin America was projected to increase by about 56 percent between 2022 and 2027.

Netflix Batas Pemasukan - Nilai saat ini, data historis, perkiraan, statistik, grafik dan kalender ekonomi - Mar 2025.Data for Netflix | Batas Pemasukan including historical, tables and charts were last updated by Trading Economics this last March in 2025.

In the fourth quarter of 2024, Netflix's revenue in Latin America amounted to roughly 1.23 billion U.S. dollars, up from 1.16 billion U.S. dollars in the fourth quarter of 2023. Compared to the third quarter of 2024, there was a decrease of almost one percent. Netflix's global revenue surpassed ten billion dollars in the fourth quarter of 2024.