Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

Here is the full breakdown of Netflix global subscribers by year since 2013.

Here is the full breakdown of Netflix subscribers by region.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

The company reported that its users are 49% women and 51% men.

The number of Netflix viewers in the United States was reportedly expected to reach ***** million as of 2021, and is forecast to increase annually. By the year 2025, it is projected that there will be over *** million people in the U.S. watching content on the video-on-demand platform.

Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

By 2026, around ** million Europeans are forecast to have a Netflix subscription. In 2020 this figure stood at just below ** million Netflix subscribers in Europe. As of the first quarter of 2021, Netflix had almost *** million paying subscribers worldwide. History of Netflix Netflix was founded in the United States in 1997, offering media through online streams or through a DVD-by-mail service. Now, the service is available across more than *** countries globally and boasts revenues of almost ** billion U.S. dollars. As of the first quarter of 2020, its leading markets included the U.S., Brazil, and the UK, although it is popular across many European countries. Video-on-Demand Despite some European countries having access to as many as around *** legal options for Video-on-Demand services, in terms of use there are two clear front runners. As of 2020, Netflix held a market share of almost ** percent of the Subscription Video-on-Demand services in the EU, while Amazon came second with about a third of the market.

1) Data Introduction • The Netflix Users Dataset World Wide is a user-analyzed dataset that summarizes various attributes such as subscription types, countries, subscription dates, viewing patterns, and device information of Netflix users around the world.

2) Data Utilization (1) Netflix Users Dataset World Wide has characteristics that: • Each row contains a variety of user and behavior data, including User ID, Subscription Type (Basic/Standard/Premium), Country, Subscription Date, Latest Payment Date, Account Status (Active/Disactive), Key View Devices, Monthly View Time, Preferred Genre, Average Session Length, and Monthly Subscription Sales. • Data is designed to enable various analyses such as regional trends, usage behaviors, churn rates, and viewing preferences. (2) Netflix Users Dataset World Wide can be used to: • User Segmentation and Marketing Strategy: Data such as subscription type, country, viewing pattern, etc. can be used to define customer groups and to establish customized marketing and recommendation strategies. • Service improvement and departure prediction: Based on behavioral data such as device, viewing time, and account status, it can be applied to service improvement, departure risk prediction, and development of new features.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Netflix was estimated to reach 2.6 million subscriptions in Africa by the end of 2021, accounting for about half of the subscribers of streaming on demand in Africa. In 2026, the number of subscribers is projected to double, reaching 5.8 million.

Introduction

Netflix vs Hulu Statistics: In 2024, Netflix and Hulu were firmly atop the global streaming landscape. While Netflix remains the uncontested global giant, Hulu commands the U.S. territory.

Here is a clear Netflix vs Hulu statistics inspection of their subscriber bases, revenues, market shares, content investments, and major areas of growth through 2024, using simple language allowing clarifications from subscribers that are new to the metrics of streaming industries.

Netflix's subscription forecast for 2029 reveals significant growth across all regions, with North America expected to reach the highest number of subscribers at 93.5 million. While North America remains Netflix's stronghold, the Asia Pacific region is estimated to see the most substantial growth. Subscriptions are forecast to increase from 16.2 million in 2019 to 70.1 million in 2029, reflecting Netflix's strategic focus on expanding its presence in emerging markets.

These are the top 10 countries for Netflix in terms of penetration rate.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.